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One of the biggest concerns I hear from my clients, almost on a daily basis, is “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?”
A client’s story:
One of my clients, Shelley, came to the session bewildered. “I didn’t know approaching ... Views: 951
One of the best ways to make a passive income is to offer a continuity or membership program. According to my mentor, Daniel Hall, you just need to follow these five simple steps and you'll be able to create a continuity program that will not only provide regular income, but can also support a ... Views: 1385
You hear the stories about coaches earning 6-figure. You have the passion; you are an amazing coach deeply committed to the success of your clients; you are completely dedicated to making your business work. But ...you are still struggling.
Don't worry, there is hope. What would it be worth ... Views: 1016
As far as professional video marketing is concerned, the production quality of the video is the actual crowd pulling factor. The perfection of script, storyboard, location actors, dialogue, voice makeover, audio, quality shoot, editing and formatting when blended together makes a good charisma. ... Views: 766
History: Part 2
The dawn of the 1960’s witnessed the transformation of Advertising into a modern and dynamic phase in which creativity became the watchword. The result was advertisements that left the consumer captivated. The Volkswagen ad campaign contained some eye-catching headlines, such ... Views: 1948
People hate to be sold but love to buy. This principle is a key principle many marketers miss when going about promoting their business opportunity. As a network marketer your product is the opportunity for a better life. Once you understand what you are selling, you can then focus on why ... Views: 700
When you are promoting your business opportunity
with the right mindset and method, you never have to
worry about being rejected by your prospects. The first
thing you must understand is a prospect or a lead
is a person who saw what you have to offer and the
will want to hear from you. ... Views: 734
Classified ads are still an very great source to generate traffic
to your site and obtain some good free leads for your business.
Many marketers focus their energy on posting as many ads as they can, but
if you take the time to write One Great ad, you will better leverage your
time and you ... Views: 816
In the world of business, I believe you are aiming to win all the negotiations you make. Negotiations are not easy to win because you have a lot of things to learn, practice, master and also prepare.
In the military missions, before they engage themselves into battle, they already prepared a ... Views: 869
“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING. If ... Views: 1416
Many of us are at work all day, taking care of everyone and everything else. Many business owners are also hard at work all evening and each weekend getting caught up on billing, policies & procedures, marketing or just finishing the day's paperwork.
Practice owners are entirely aware that ... Views: 803
A question that comes up frequently is about attracting new clients. This is especially true for the business that is just starting up.
Most of us don't have thousands of dollars just sitting around to use for marketing. But there are several ways in which you can find those first few ... Views: 865
Brand Management
Types of Brand: Part 2
Brand Equity - When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced.
Consider ... Views: 1122
I recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out of town. My friends lived 10 miles from town in other directions (about 20 ... Views: 2315
In the world of business especially in marketing and sales, you have a lot of things to remember when it comes to persuading your clients. This persuasive action plays a very critical role in marketing and sales.
I am telling you here the real fact that as a salespeople, you need to take your ... Views: 621
It does not matter if this is your first website or one in a million of them; you need content for website after website and you need it day after day. The key to success is your content for website, or sites, and making sure visitors can find you.
For anyone who has their own website, we ... Views: 879
How many times have you had a conversation with a prospect when nothing panned out? How many people have gone to your website and left without signing up for your ezine? What about a speech, workshop, or 1 on 1 that was a dead end?
What would it be worth to discover 5 secrets you can ... Views: 1200
Marketing strategy Part 2 is where we will discuss the next phases in the process of effective internet marketing.
Marketing strategy is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market ... Views: 539
Is your business blooming and growing?
Are you seeing regular increases in income or customer base?
Do customers and clients come looking for you?
If you answered "no" to these questions -- if you are working overtime looking for new clients and customers -- you may have a stale or ... Views: 1225
When you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to you. I did some quick research and was astounded at the extent of fraudulent ... Views: 853
When starting an online business one of your first decisions is selecting a research strategy that best fits your business objectives. The research you conduct will need to fit the 'type' market you have chosen and this is often times based upon your experience and resources.
Marketing on ... Views: 469
When you entered the world of business, you already thought of how you are going to get more sales in just a small period of time.
There are a lot of techniques that you can use in persuading your clients to get what you want but you need to learn how, when and where to use this. You must use ... Views: 883
In the world of business especially in marketing and sales you will encounter a lot of excuses during the process of persuading your client. This usually comes out when you are already closing the sales.
So, are you tired of all this excuses?
Aside from getting more sales, getting clients ... Views: 790
Article marketing is one of the single best ways to promote your business. Through article marketing you can establish yourself as an expert in your industry, build credibility, widen your online footprint (both for you and for your brand), boost your websites organic rankings in search engines, ... Views: 1171
“A desire can overcome all objections and obstacles.” -Anonymous
You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to ... Views: 1014
Online marketing and advertising is constantly and exponentially on the rise, with digital media becoming a core component of many businesses' marketing strategy. We all know that starting out is not easy and budgets are limited. This article provides some cost effective ways of promoting your ... Views: 664
I belong to quite a few groups, attend and teach at many workshops, conferences and meetings. In turn, I meet a lot of people and most of the time it is customary to exchange our business cards.
The question I have for you is why would you exchange business cards with someone if you had no ... Views: 1564
Is your current business marketing strategy addressing the opportunities that exist even in the current economic downturn? When was the last time you reviewed your business objectives to insure they are aligned with the current market conditions? The economic impact of the current global ... Views: 619
Sure, They Are Related ... But Each Serves a Different Function
You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in ... Views: 1301
Niche marketing offers many advantages in terms of less competition but locating a profitable micro niche can be even more beneficial to online entrepreneurs. Simply stated a niche market is merely smaller and more specialized segment of much larger market. When you locate or define an even ... Views: 921
Would you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a ... Views: 1057
When creating a blog you want to pay special attention to selecting the niche you choose to blog in. You have got to remember that both you and hopefully the blog reader will be spending a lot time at the site. You of course will be managing it and supply content while site visitors will be ... Views: 443
Competition for resources in the nonprofit community is fierce, forcing nonprofit organizations to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a myriad of ways to raise money, this article focuses on generating revenue through ... Views: 1230
Today, as competition for resources is fierce, nonprofits have to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a number of ways to raise funds, the purpose of this article is to focus on generating revenue through your ... Views: 1206
Do you ever feel stuck at the thought of marketing and filling your practice? Do you find yourself tied up in knots whenever you try to tell someone new what you do?
That's a symptom of TMI: sharing Too Much Information too early in the practitioner-prospect relationship.
Compared to ... Views: 753
Branding: What Is It & Why You Need It As A Holistic Health Practitioner!
Now that you’ve found your passion as a holistic practitioner, you must now figure out how to turn that passion into profit - the first step is BRANDING! Before any business can be successful, you must first identify ... Views: 1053
Many people laugh when I say this, some people cringe. I think most people are afraid to continue to follow up for fear of being rejected. But the truth is statistics show that the majority of sales happen somewhere between the 5th and 12th contact.
Some information from the National Sales ... Views: 2890
The only way to know if one marketing medium is better than another is to test. Some businesses fall into the trap of doing what they have always done marketing and advertising-wise because it produces what they think are okay results. This is all well and good if you have in fact tested other ... Views: 1199
There is unending information about the power of social media and why you should be involved.
With all the hype about becoming involved in it there is one thing you must always keep in the back of your mind. Be careful what you put out there because it will end up as a digital fingerprint ... Views: 1283
When marketing anything in your business it is important to use a multi-step, multi-channel system. It has been reported that your advertising or offer needs to be seen at least eight times before a buying decision is made.
I’m sure you can relate to this. You get something in the mail and ... Views: 1187
With all the changes taking place in our economy it is important now more than ever to keep our eyes open for opportunities and different ways of doing business.
Think about breaking away from the conventional approaches you have been taking in the many different areas in your ... Views: 1023
Many businesses guarantee satisfaction with their products or services. And, if you are not doing this you should be. For those of us who do offer some sort of guarantee, is it something you articulate to your customers?
If not, it could be the difference between an increase or a loss in ... Views: 1125
Many businesses make the mistake of trying to be "all things to all people". And the Truth is that unless your a fortune 100 company with multiple divisions... you can't! You're better off choosing the markets you want to target and then focus exclusively on serving these segments better than ... Views: 1578
It seems that everywhere we turn all we hear about is how tough it is to start a home based franchise. I say that the exact opposite is true and quite frankly there couldn’t be a better time to start your own home based franchise. I’m here to remind you that you need to focus on the ... Views: 977
Amazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to ... Views: 1551
Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another trend in Twitter usage that increases its viral marketing capabilities through ... Views: 1046
To succeed in business, you need to attract customers. Not just first-time customers, but those who continue to buy from you on a regular basis. Learn the key distinguishing truths that separate weak and dieing companies from those that continue to grow...
It's "customers" that put you in ... Views: 1192
For years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a ... Views: 1189
Every day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan -- here today and gone tomorrow because the next new strategy has been discovered. A few newer ... Views: 999