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Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to ... Views: 1480
Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn't one of your strengths.
Here is just a short list of "marketing ... Views: 1586
The website is an integral part of a company’s marketing tool, and with clever design and application it can be an integral part of its revenue stream. Affordable SEO is the ability to create an internet marketing campaign that can source out relative streams of traffic and offer returns on the ... Views: 537
Continuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their ... Views: 1369
As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by ... Views: 1251
I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, ... Views: 1227
Much has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no ... Views: 4195
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. ... Views: 1122
In my first foray into the self-employed world, I created stenciled floorcloths and wallhangings and sold them in juried craft shows around New England. I did what all of the authors of self-employment books said to do -- turned my hobby into a business. What I discovered rather quickly that ... Views: 1196
When I first got serious about filling my marketing programs, I knew it was going to require me to (gasp) talk to people, live and in person, or at least on the phone.
(You out-going types may not see the problem, but my fellow-traveling introverts understand what I’m saying. And truth be ... Views: 558
As an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they ... Views: 1166
I had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, ... Views: 1018
If I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of ... Views: 1488
The Challenge. We study and practice. Yet the question remains, “What now?” How do I make a musical connection to others? How do I apply my skills to real-world experiences? It’s frustrating that the craft of drumming, and the landscape of the music business is not an exact science. But ... Views: 646
Do you often find it difficult to make time for your marketing activities? Or do you find that when you do market, it's not consistent enough to bring you the results you want? Marketing your business is as important as what it is that you do. If you embrace that, you will stop struggling so ... Views: 807
When George Clooney was recently asked about his take on
Facebook at the Toronto Film Festival, his response was
short: "I'd rather have a prostate exam than a Facebook
page."
Now, that's probably understandable when movie studios (his
potential clients) have his number on a speed ... Views: 1556
Did you know that most people block prosperity because of hidden beliefs about money? This article gives you seven tips to create yourself to be a “money magnet”.
Tip 1: Identify your Money Type:
According to Deborah Price, author of Money Magic, we all identify with certain money ... Views: 768
What is it in your marketing that people are most likely to respond to? According to marketing guru Seth Godin, it is the story. So how do you come up with stories about your products, services and brand that capture your target market's attention and draw them into a client relationship with ... Views: 1027
A healer I know, hosted two classes in two weeks. In the first class, she went through all of the important points on her outline. She explained the terminology, answered her clients’ questions, and illustrated her points with excellent examples. In the end, she found she had generated modest ... Views: 1277
QUOTE:”Faith is not something to grasp, it is a state to grow into.” – Ghandi
Sometimes, despite the stellar marketing plans, our “positive thinking”, our resolve, our determination and manifesting, we have doubts about whether we can really “do” this. Let’s admit it. Sometimes fear steps in ... Views: 1043
Blogs are everywhere and people are reading them like crazy. Do you have a favorite blog? Would you like to tap into the traffic that goes to that blog? Here’s a great tip for benefitting from that blogger’s traffic and having your business be seen by everyone who reads it.
Now, I’m sure many ... Views: 668
Haven’t we all been told that the ones who succeed are aggressive and pushy? Isn’t this why so many people are scared of marketing themselves? In my 30 years of coaching people, I have found that almost everyone has an aversive reaction to marketing. In other words, they would rather do anything ... Views: 789
Building your company a good reputation and a powerful brand is one of the most important investments you can make. Here’s 5 reasons why:
Develops Loyal Customers: When you build a brand that customers know and love, they become not only customers for life, but are likely to spread a good ... Views: 2164
Facebook advertising provides an extremely comprehensive way to advertise your product or services specifically to your target market. Not only does it allow you to choose exactly who sees your ad, but you can create it yourself, today!
The system allows you to choose a photo for your ad and ... Views: 771
Do you ever find yourself staring at a blank screen or a blank sheet of paper when you're supposed to be writing articles for your blog, for your ezine or newsletter and for article submission so you can promote your books, products or services?
How would you like to find ways to tap into a ... Views: 671
I'm going to let you in on a very dirty secret:
There is one question that is being dodged by experts in EVERY market. Answer that question and you'll corner the market, be worshipped forever and get more customers and sales.
If it was that easy, why aren't other experts answering these ... Views: 642
Why is a USP important?
USP of your company is the most fundamental marketing project that must be completed in order to grow the business, and is the key to implementing an effective marketing plan. Before you can complete it, it is important for you to understand the importance of this ... Views: 1741
Internet marketing is the best way one can advertise a product or service. There are millions and millions of users who search the Internet for information, shopping, playing games or just networking. So advertising on the Internet is one of the best marketing tools one can use today.
But ... Views: 491
History: Part 1
When radio stations began broadcasting in the early 1920s, the programs were, to say the least, “explosive.” Such a colourful debut was due to the fact that the first radio stations were funded by radio equipment manufacturers and retailers who made the programs available ... Views: 1818
Follow the steps outlined below and you will increase your sales and your client base, which will lead to additional profit and growth in your business.
Despite what any e-mail or website will tell you, there is no simple method to grow your company. It certainly will not happen with you ... Views: 421
Social Networking is all the rage these days. Every Internet Business Guru Wannabe is proclaiming his or her secret method to making Twitter or Facebook or MySpace put dollars in your pocket.
Well Bubba let me throw in my opinion. If you're using these social networks to promote you or your ... Views: 1676
How hard is it to understand - you can't make your business grow by turning people off? Let me give you a couple of examples.
I'm going to a conference this weekend. Flying out on Thursday morning. I'm going to hear and meet John Maxwell and Clebe McClary.
So I bought a few new shirts and ... Views: 1141
The key to building a successful marketing campaign is to really understand who your prospect is, what frustrates them and what they dream of for the future.
I would suggest developing a customer profile that clearly details the specifics about your most common customer.
Starting this ... Views: 1428
Brand Management
Types of Brand: Part 1
There are, in fact, many different types of brands each with its own recognisable features. The following characterises the essential features:
A Premium Brand - Compared with other products in the same category, the price is pitched at a premium. ... Views: 1349
Collaboration is a process where two or more parties get together to work on common goals. The advantages of collaboration are numerous, and they benefit all parties involved. This article lists what I feel are the major advantages of collaborating with your colleagues.
1. Collaboration is ... Views: 4294
Nonprofit organizations have a myriad of issues they need to deal with on a daily basis, leaving them with little time to focus on branding their mission and organization. However, it is important that they allocate some time and money to branding, as good branding will establish a solid ... Views: 1358
To write a truly effective marketing plan for your business, you must have the basics in place first. One of the most basic, yet often overlooked elements of a marketing plan is the situation analysis.
This situation analysis will provide the context for the proposed plan of action and must ... Views: 3095
History
In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms ... Views: 2021
A Pre-Listing Package is the most powerful impression you can make on a buyer or seller. This is a package of information that introduces you and your company to a client and explains to them how you are best qualified for all their real estate needs. However, only a small percentage of real ... Views: 4337
Do you have a strong, detailed plan in place for your business? Have you planned ahead, knowing what your end of year goals are? Don't worry if you haven't quite got the plan worked out - help is at hand! The guidelines in this article should give you more clarity.
Many small business owners ... Views: 670
If you’re currently in business for yourself or are considering starting a new business, marketing is a skill you absolutely must master, if you hope to be successful. Although marketing can be a daunting prospect for many entrepreneurs, mastering the basics of writing a marketing plan can be ... Views: 1510
Have you often avoided making those "dreaded cold calls?"
Do you dream of how much better your business could be but just can't bring yourself to pick up the phone?
You're not alone. In the 12+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant ... Views: 2835
Have you ever wondered what makes some real estate agents succeed where others fail? Remember that doubling your income is all about doubling your business development efforts. If you are serious about doubling your income within the next six months, you must learn how to turn your time and ... Views: 906
Every top real estate professional is well scripted, and this is one of the main reasons that they are confident and get listings. Don't take scripting as a bad connotation. (When you give your listing presentations you usually say the same thing to each client so it's no different in preparing ... Views: 1321
The economic state of the real estate industry in the United States is steadily improving. As you are aware, in the past two years the industry has significantly dropped due to the poor economic status of many people and their unwillingness to spend on a new home. When our economy took a plunge ... Views: 863
Many real estate professionals only rely on a couple marketing strategies to attract new business. However, there are many ways to do this, but these are among the most powerful to drive new business your way:
Networking: Networking with other top agents in your area is crucial to the success ... Views: 675
In the past, real estate companies would brand and promote you and clients would list their home with you, primarily based on the company's name. In this day and age, it's very different, as a real estate professional you need to brand yourself and establish professionalism and a reputation for ... Views: 1076
What do you tell your prospects when they ask you "What makes you different from everyone else?"
Here's what management consultant John Reddish does.
He tells his prospects to search the number of mentions he has on Google! Since John has hundreds of articles and other links, he looks like ... Views: 666
How about that for a shameless, attention getting title? The truth is, regardless of how many visitors your search engine optimization and marketing company’s efforts drive to your site, it won’t matter unless you can grab their attention within three to seven seconds. Miss that brief ... Views: 2096
How is search engine marketing (SEM) different than search engine optimization (SEO)?
Search engine marketing refers to optimization practices that take place off the website. Whereas SEO organizes the pages on the website for both the search engine spiders and the visitors to the site, SEM ... Views: 1019