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I once had a client, Zach, who wanted to start some kind of online auction business. He would describe to me in detail how the auction software worked, and the different kinds of products that would be auctioned off, but he could never articulate how his auction site would be any different from ... Views: 1877
When you hear that statement, whose name comes to mind? It’s a famous “Donald-Trump-ism” and I use it a lot! I was listening, with great interest, last week (while at the incredible Trump International Beach Resort in Miami) to the words and descriptions that people were using when speaking ... Views: 1876
If you are having a website and striving hard to get the right amount of online exposure for it, then it’s time to search complete SEO packages. There are so many SEO service providers that demand to offer complete SEO packages. However, not all of them can offer you anticipated results.
A ... Views: 1875
Do you, like many entrepreneurs, get caught up too easily in all the "latest and greatest" marketing tactics... but somehow fail to get the results promised? Keep reading to find out how to stay focused on what works!
It seems the very things that make you a successful entrepreneur – ... Views: 1874
I have been really fortunate to have had and continue to have tremendous success when pitching the media (appearing in over 250+ media outlets, including national television and publications). I’ve also had amazing success with being able to interview top people in the media to get their ... Views: 1874
Search Engine Optimization (SEO) is a concept most webmasters and internet marketers are familiar with. This article will look what it is and a few SEO writing techniques.
What is SEO article writing?
A person includes certain keywords in an article in such a way that when a searcher types ... Views: 1872
The sharpest decline in billings, in 2009, occurred. Billings declined 7.5%, now that’s the sharpest decline since 1944!
And cracks are starting to appear in the already complex relationship between Agencies and Clients.
Everybody appears to be getting in everybody else’s business, which ... Views: 1870
“an aggregate of functions involved in moving goods from producer to consumer” – Webster’s Dictionary, definition of “marketing”
“to give up property to another for money or other valuable consideration”
Webster’s Dictionary, definition of “selling”
Many new entrepreneurs do not ... Views: 1866
Whether you are an offline business or strictly a web-based business, the development of a relationship with current clients, potential clients, or any other form of business partnership is not only fundamental, it is perhaps the most important "building block" in generating a successful ... Views: 1864
If you hear the term "referral letter marketing", as a Realtor, what instantly comes to mind? I'll bet you $20 you suppose I'm talking about getting letters of recommendation and testimonials from your former clients, correct?
That's a wonderful idea for marketing as well. However, how about ... Views: 1863
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal ... Views: 1859
No man is an island. This is a saying that rings true even up to this day. It can have an impact on many aspects of our lives, including those doing business in Australia. In this case, it can influence the level of productivity of employees. After all, there are kinds of work that will need the ... Views: 1858
It was a marketing symposium, at the Ritz Carlton Pasadena, about 20 years ago. Who knew they had a dress code just to check in (sheeshhh). Anyway, lots of heavy hitters in the marketing world, one was the VP of Marketing for Disneyland. She was a-m-a-z-i-n-g. She spoke little, and said a ... Views: 1857
Tobacco and smoking has a long and checkered history dating. Pictorial records of smoking date back to the 11th century. Below is a synopsis of the history of smoking. cigarettes, cigars and tobacco. Rates of cigarette smoking vary widely, and have changed considerably over the course of ... Views: 1857
With small and larger companies alike competing for their customer's attention, sometimes within a very crowded market place it can be difficult to decide how to promote your business effectively and affordably.
There are many ways to do this, Digital media is becoming more and more popular ... Views: 1856
The constant temperature mold of molding plastic parts with high precision contours is of significance in determining not only the productivity of the injection molding process but also the product quality. A solution to this challenge is the rapid thermal response molding process in which ... Views: 1856
I don’t know about you but I am tired. I am tired of running on this treadmill, The hamster wheel of life I am always running but going nowhere. You know exactly what I am talking about you get up every day at 530 am you shower eat breakfast and go to work like a programmed robot. We will do ... Views: 1853
Today, in the faster Internet age it is much essential for Webmaster to increase the website popularity that helps them in business promotion. It is also much essential for everyone to stay tuned in this highly competitive market. So, the link building is the best business strategy for Web ... Views: 1849
By 2012, an estimated 10 TRILLION text messages will be sent and delivered globally. Needless to say the future of SMS is indeed very bright. The global mobile advertising market will be valued at over $16 Billion by 2011. Having said that, I wanted to find out what some of the challenges may be ... Views: 1846
When people tend to look for an eco friendly tote bags, there is a long list of choices to see from. The basic theme behind tote bags being eco friendly is that they can easily be reused. This way environment remains safe from all the harmful effects of the dust and pollution.
Even in all ... Views: 1845
Achieving your dream has never been more accessible and reasonable than it is today. The motivation for achievement is ever-present on the minds of entrepreneurs, but a new and growing population of displaced workers is now entering the market.
Cottage industry, an industry where the creation ... Views: 1845
Achievement of any channel partner marketing program depends exclusively on the effectiveness as well as devotion of channel partners. You might be undertaking everything suitable for your business however if your channel partners are not that inspired you might still be lacking achieving ... Views: 1844
by: Geoff Ficke
Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy
Recently I had the opportunity to visit and work several Trade Shows while on an extended business trip through Europe. One was a huge Beauty Product expo in Italy, ... Views: 1843
Experienced marketers will always tell you that the campaigns they create are heavily relying on collected data and analytics. This is simply because building any marketing campaign with adequate research will increase profitability and productivity rates.
Data driven marketing is a thing now ... Views: 1841
I have often written and referred to the difference between convergent and divergent products. Convergent products are simple design improvements on existing models already being marketed. The push button radio, the car radio or a clock radio are examples of convergent products. These examples ... Views: 1836
Your mindset is your internal mental attitude and influences the way you view life, relationships and your business. It determines how you interpret and respond to situations and can completely transform how you perceive the world.
Your mindset can also influence if others decide to do ... Views: 1835
One of the top reasons business owners don’t get desired results from outsourcers is because they aren't clear with what exactly they want, right from the start. Having said that, there are critical questions to ask yourself before making a decision to team up with a telemarketing company for ... Views: 1835
It starts off as curiosity about you.
"Hey Marlene, did you just publish a book?" Julia waived me over to join her at the local networking event inviting me into her little cluster of friends that included two guys and another female.
How exciting, I thought. I get to be introduced to ... Views: 1834
Staying competitive and productive is vital to your business growth. That is why reevaluating the lead generation program of your business from time to time is very important.
Is it working effectively? Are your telemarketing strategies still driving desired results? These are just some of ... Views: 1833
Many of us choose to shop online today whether it be out of ease and comfort or because of the great value and choice you can get online, there are a whole host of fantastic companies who offer great user experiences online. And what better way to truly enjoy your online shopping than with some ... Views: 1829
When you are starting out, your warm letter of introduction can be a highly effective way to get the word out about your services. Sending this letter educates your inner circle regarding what you are up to and how they can help. This can start the flow of referrals that will help fill your ... Views: 1829
Social media presents one of the best opportunities to speak directly with existing and potential customers.
It’s easier than traditional PR, and dramatically cheaper than mass-media advertising.
But there’s still millions of websites, so there’s a lot of noise you have to break ... Views: 1823
The Mac versus PC commercials have been playing on television in North America and elsewhere for quite some time. They are very engaging. Many people stop whatever they are doing to watch them. If you have not seen them, check out Mac versus PC on YouTube. They pose a challenge to Microsoft ... Views: 1823
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately.
However, before we discuss the ... Views: 1822
"I don't know why I'm sabotaging myself.” I hear this statement every day from clients and prospective clients. This sentiment is extremely common amongst both seasoned and new entrepreneurs. I hear many examples of self sabotage in my coaching practice and many pleas for help to reverse self ... Views: 1822
Generating an income through affiliate marketing is a highly rewarding activity and opportunities of this type are available to virtually anyone. Not only are such programs associated with little or no start-up costs, the marketer has the option of working from home and enjoying the freedom ... Views: 1820
So many of my clients name "referrals" or "word-of-mouth" as the number one source of growth in their business. However, when I ask how they get those referrals - so that we can increase them - they're not sure.
I like business boosts to be predictable, reliable and replicable. Referrals ... Views: 1820
In our previous article entitled “Developing Telemarketing Success – Script Based or Free Flowing?” we highlighted the advantages and disadvantages / challenges of each and mentioned that the primary consideration for the best approach to telemarketing approach lies in the product and / or ... Views: 1819
Social Networking is all the rage these days. Every Internet Business Guru Wannabe is proclaiming his or her secret method to making Twitter or Facebook or MySpace put dollars in your pocket.
Well Bubba let me throw in my opinion. If you're using these social networks to promote you or your ... Views: 1819
It seems easy while buying upholstered furniture for your home. We often tend to forget certain points to check while choosing then furniture or rather we forget to make a precautionary check on the durability of the furniture. Furniture is made to provide comfort through appropriate engineering ... Views: 1817
When one thinks of an affordable way to promote their business, no matter how large or small, with a product that is cost efficient and can be used by everyone, one automatically thinks of the Custom Bic logo pen. Custom Bic logo pens are used by companies across the globe as a promotional ... Views: 1816
Article marketing is generally regarded in terms with how effective it is at traffic generation however it has others advantages many tend to overlook. This particular strategy involves using content as a means to attract readers to sites containing material relevant to the article itself. In ... Views: 1814
The promotional giveaways are amazing techniques to boost your business and make more customers.
Promotional giveaways can boost your business in more ways than one. It is a great way to get your company noticed and let potential customers know about your products and services in a friendly ... Views: 1814
One of the most important ways to grow your business is to always be gaining new exposure and awareness to both yourself and your products. Running your own seminar can be a great way at drwing in new clients and in turn increasing your profits. Seminars allow for a human interaction & ... Views: 1814
Encouraging team development, emotional engagement and social interaction provides a healthy and sound workplace environment for the otherwise isolated appointment setter.
Face-to-face team building activities or meetings for the virtual global teams particularly for lead generation ... Views: 1814
Consumers are deaf to the babble of the advertising class. It is true to say that all the advertising in the world won't bring the customers back!
Spending a huge fortune on TV advertising?
Rest assured these days your advertising slipped into the huge gulf of mistrust, disbelief and ... Views: 1811
Why use the Internet to market your home or small business?
Studies show that eighty percent of internet users use search engines such as Google or Yahoo, to find products, information, and services on the internet. With that being said, it means that eighty percent of the online population is ... Views: 1808
What is Your Top 10?
A Business Marketing Exercise
Recently I was asked, what make your product different from other products in the market? The question was asked by a promoter wanting to promote our seminar using the top 10 things that make it different. This made me stop and think. This ... Views: 1806
“How can I manage my business with confidence?” is a question clients ask time and time again. You know I love quotes so here are 3 great ones I chose to start off this post and set the tone of what it takes:
1) “To be conscious that you are ignorant is a great step to knowledge.” – Benjamin ... Views: 1805