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“an aggregate of functions involved in moving goods from producer to consumer” – Webster’s Dictionary, definition of “marketing”
“to give up property to another for money or other valuable consideration”
Webster’s Dictionary, definition of “selling”
Many new entrepreneurs do not ... Views: 1702
The goal of an email subject line is to entice the reader to open the message. A smartly written subject line has a good chance of accomplishing that goal if it is eye catching, concise, and creates a strong sense curiosity.
What are some simple guidelines for creating email subject ... Views: 1701
When you are starting out, your warm letter of introduction can be a highly effective way to get the word out about your services. Sending this letter educates your inner circle regarding what you are up to and how they can help. This can start the flow of referrals that will help fill your ... Views: 1699
Over the years email marketing has evolved based on the wants, needs and actions of the audience. Companies were abusing their client base and spamming them with an overload of emails, and still today there is a huge amount of spam.
As a result various spam filters and controls have been ... Views: 1698
Caution: Marketing without a plan may lead to business failure.
According to Winston Churchill: "He who fails to plan, is planning to fail.”
The steps below for how to write a marketing plan presume that you have already done the important work of determining your niche, identifying ... Views: 1698
In our previous article entitled “Developing Telemarketing Success – Script Based or Free Flowing?” we highlighted the advantages and disadvantages / challenges of each and mentioned that the primary consideration for the best approach to telemarketing approach lies in the product and / or ... Views: 1697
For publishers, BreezeAds.com is one of the most forward thinking and lucrative PPC networks available for Publishers right now. You put in very little time, they do most of the work, and you get 90% of the profits. They have advanced algorithms that pick the perfect ads, both contextually and ... Views: 1694
As far as doing business is concerned, the biggest problem that they could ever face was the need to be good in making profits. Now this is where the trouble comes in. How can they make a profit in a market that is full of competitors? This would call for additional support for entrepreneurs ... Views: 1693
I am often asked, “How do I know that I am getting the most bang for my buck when running an ad in any particular advertising vehicle?” The answer here is that it depends. There are many factors to consider in determining if you are on the right track. Following are some tips that ... Views: 1689
Have you ever thought about statistics and ended up thinking of an airplane's floor path illumination? Well, true and tested statistics show us the true north just like the floor path illumination of an airplane helps us find the way out.
"If we look at digital marketing, it has not remained ... Views: 1687
Search Engine Optimization (SEO) is a concept most webmasters and internet marketers are familiar with. This article will look what it is and a few SEO writing techniques.
What is SEO article writing?
A person includes certain keywords in an article in such a way that when a searcher types ... Views: 1685
When you hear that statement, whose name comes to mind? It’s a famous “Donald-Trump-ism” and I use it a lot! I was listening, with great interest, last week (while at the incredible Trump International Beach Resort in Miami) to the words and descriptions that people were using when speaking ... Views: 1683
One question I see asked often about article marketing is, "How often should I be submitting articles?"
There is no hard and fast answer. It really depends on:
how prolific you can be,
how many articles you are submitting at one time, and
what you are using this technique to accomplish.
Let ... Views: 1681
Experienced marketers will always tell you that the campaigns they create are heavily relying on collected data and analytics. This is simply because building any marketing campaign with adequate research will increase profitability and productivity rates.
Data driven marketing is a thing now ... Views: 1679
Blog posting is critical to the development of any site and is a huge part of the blog building process. It is a common assumption that the more frequently you post new blog entries the more the traffic you will attract. Although this assumption is absolutely true what we are discussing here is ... Views: 1677
Affiliate Marketing: 7 Myths and Facts
Affiliate marketing has the reputation of being a gold mine of financial wealth with little or no work involved to attain these tremendous riches. While you can earn a substantial income as an affiliate marketer, there is work involved particularly now ... Views: 1676
Your mindset is your internal mental attitude and influences the way you view life, relationships and your business. It determines how you interpret and respond to situations and can completely transform how you perceive the world.
Your mindset can also influence if others decide to do ... Views: 1675
The promotional giveaways are amazing techniques to boost your business and make more customers.
Promotional giveaways can boost your business in more ways than one. It is a great way to get your company noticed and let potential customers know about your products and services in a friendly ... Views: 1675
To make your advertisement effective and convenient use roll up banner stands.
There are several factors that make the roll up banner stands really popular. The most important factors include cost effectiveness, quality and well written content to increase the visibility of your company and ... Views: 1675
When you hear the term "referral letter marketing", as a Realtor, what instantly comes to mind? I'll bet you $100 you're guessing that I'm talking about testimonials and recommendations from former clients.
That can also be an outstanding marketing idea for Realtors. Although, what I'm ... Views: 1674
A good measurement system always has key performance indicators or KPIs. And it follows that these KPIs are the main features of performance evaluation systems. This demonstrates how balanced scorecard systems and strategy maps rely on key performance indicators. And these indicators are often ... Views: 1672
I once had a client, Zach, who wanted to start some kind of online auction business. He would describe to me in detail how the auction software worked, and the different kinds of products that would be auctioned off, but he could never articulate how his auction site would be any different from ... Views: 1669
I have often written and referred to the difference between convergent and divergent products. Convergent products are simple design improvements on existing models already being marketed. The push button radio, the car radio or a clock radio are examples of convergent products. These examples ... Views: 1669
When one thinks of an affordable way to promote their business, no matter how large or small, with a product that is cost efficient and can be used by everyone, one automatically thinks of the Custom Bic logo pen. Custom Bic logo pens are used by companies across the globe as a promotional ... Views: 1668
By now, you have probably heard the term "Coopetition." Coopetition is a contraction of the words cooperation and competition, meaning essentially cooperative competition. In the business world, coopetition means collaborating or partnering with your competitors in an innovative way so that both ... Views: 1668
Generating an income through affiliate marketing is a highly rewarding activity and opportunities of this type are available to virtually anyone. Not only are such programs associated with little or no start-up costs, the marketer has the option of working from home and enjoying the freedom ... Views: 1667
When you baked a cake or cooked something, what do you think that makes it taste good? The greatest success of a chef is when somebody likes their special cuisine. A chef makes it sure that the ingredients they are using is the right one and when they starts to cook it, they follows the right ... Views: 1667
It was a marketing symposium, at the Ritz Carlton Pasadena, about 20 years ago. Who knew they had a dress code just to check in (sheeshhh). Anyway, lots of heavy hitters in the marketing world, one was the VP of Marketing for Disneyland. She was a-m-a-z-i-n-g. She spoke little, and said a ... Views: 1667
Do you ever wonder what goes on in every printed material that gets to your hands? It could be a colored flyer, a brochure, or a catalog. Whatever it is, it has gone through a machine called a commercial printer, also known as the offset printer.
While the offset printer can be one-color or ... Views: 1667
Why is a USP important?
USP of your company is the most fundamental marketing project that must be completed in order to grow the business, and is the key to implementing an effective marketing plan. Before you can complete it, it is important for you to understand the importance of this ... Views: 1666
By 2012, an estimated 10 TRILLION text messages will be sent and delivered globally. Needless to say the future of SMS is indeed very bright. The global mobile advertising market will be valued at over $16 Billion by 2011. Having said that, I wanted to find out what some of the challenges may be ... Views: 1665
No man is an island. This is a saying that rings true even up to this day. It can have an impact on many aspects of our lives, including those doing business in Australia. In this case, it can influence the level of productivity of employees. After all, there are kinds of work that will need the ... Views: 1664
Do you, like many entrepreneurs, get caught up too easily in all the "latest and greatest" marketing tactics... but somehow fail to get the results promised? Keep reading to find out how to stay focused on what works!
It seems the very things that make you a successful entrepreneur – ... Views: 1663
Social media presents one of the best opportunities to speak directly with existing and potential customers.
It’s easier than traditional PR, and dramatically cheaper than mass-media advertising.
But there’s still millions of websites, so there’s a lot of noise you have to break ... Views: 1662
Running a business, whether large, small or in your home, is full of challenges. Getting the day-to-day tasks completed, e-mail, faxes and telephones answered, bills and statements sent out, reports run, schedule updated, travel arrangements made, marketing pieces and website updated, as well ... Views: 1661
by: Geoff Ficke
Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy
Recently I had the opportunity to visit and work several Trade Shows while on an extended business trip through Europe. One was a huge Beauty Product expo in Italy, ... Views: 1660
by: Geoff Ficke
Weave a “Freemium” Business Model Element Into Your
Consumer Product Marketing Strategy
A 21st century term applied to a decades old Marketing Concept, Freemium has become one of the most popular vehicles for Consumer Product entrepreneurs, Software designers and Marketers ... Views: 1660
One of the most important ways to grow your business is to always be gaining new exposure and awareness to both yourself and your products. Running your own seminar can be a great way at drwing in new clients and in turn increasing your profits. Seminars allow for a human interaction & ... Views: 1656
Niche marketing and the success you have with it depends upon 3 variables and it all focuses on your market selection! For starters your ability to earn an income working online will be a test of your patience and resilience! But even more than that as any successful entrepreneur will tell you, ... Views: 1655
Use of social networking is getting popular by the day. Initially it was possible with desktop only but now iPad is in the market making new waves in the experience of browsing with its special 9.7 diagonal screen. Experts at IAD are ready to integrate existing social media network sites as well ... Views: 1653
The more you stifle the creativity of your people, the less effective they are in doing good b2b sales leads generation and appointment setting for your business. You often do this when you don’t take the time to ask their opinions and suggestions. As time goes by they will eventually think ... Views: 1652
Did you know that your customers or clients secretly gossip about your business to their friends, family and colleagues? It’s true, so why not make it good gossip. Viral Marketing can be low cost, easy and affordable for any small business to implement and receive exceptional results.
Here’s ... Views: 1649
Why use the Internet to market your home or small business?
Studies show that eighty percent of internet users use search engines such as Google or Yahoo, to find products, information, and services on the internet. With that being said, it means that eighty percent of the online population is ... Views: 1647
In India power shortage is a very common problem. In the interior region the problem is more frequent and it interrupts the work of the people. In our busy schedule we want to finish our work within the mentioned time but power shortage obstructs our work. By the passage of time new technology ... Views: 1646
The sharpest decline in billings, in 2009, occurred. Billings declined 7.5%, now that’s the sharpest decline since 1944!
And cracks are starting to appear in the already complex relationship between Agencies and Clients.
Everybody appears to be getting in everybody else’s business, which ... Views: 1645
Being an online copywriter is becoming a much more lucrative profession as more and more Internet business ventures pop up all over the web. Everyone has something they want to sell online, it would seem - and copywriters are the people with the skills to make things sell.
But is there ... Views: 1643
Everyone has gone past outdoor advertising billboards. The memorable slogans and imagery make an impression that is unquestionable. When you one particular business comes to mind, you are more prone to retain information of a business you saw on a billboard more than a lot of other means of ... Views: 1641
Idea generation is the starting, and sadly even sometimes the stopping point for anyone creating content to be distributed online. Publishing content is a very effective strategy for generating exposure and offers many benefits. This strategy however must be maintained consistently for it to ... Views: 1639
THE BIG MISTAKE:
“The economy is so slow and I don't even know where my next sale is coming from.”
How often have you heard someone say that when business is down and the economy is questionable? It seems logical, doesn't it, to tighten your purse strings?
“Wait! Are you suggesting that ... Views: 1639