With small and larger companies alike competing for their customer's attention, sometimes within a very crowded market place it can be difficult to decide how to promote your business effectively and affordably.

There are many ways to do this, Digital media is becoming more and more popular but can become very expensive to implement and maintain, usually needing an outside professional to set up and run your campaign, also traditional print media such as leaflets is still very popular but have a very short life span and normally end up in the bin with the customer not having read any of the information provided.

There is another type of media that is versatile, re usable and cost effective.......... Carrier Bags! Carrier bags are an affordable and effective way to promote your business and they have the added benefit of being re usable so your business will be seen again and again as they turn your customers into "walking ambassadors" of your brand. With the modern printing processes and huge array of bags to choose from you can create something that makes your brand stand out from the crowd.

Because of the relatively inexpensive nature of these products you can afford to have an eco friendly, sturdy product such as Jute, Cotton or Woven PP which will not only show your companies concern for the environment but will ultimately last much longer and customers will be more likely to re use them thus promoting your brand for longer.

Choosing the right carrier bag for your business or event is important, if you get it wrong you may end up with a pile of bags which are not fit for purpose and an ineffective marketing tool. To help you make the right choice we have put together a breakdown of the various bag types and finishes available today.

Paper Bags

Luxury rope - laminated, these litho printed paper bags are made from a high quality coated board and hand finished to a high standard. With card reinforced handle and base, they are a strong and durable bag.

Luxury rope - un laminated, with the same specification as the laminated version these are an eco friendly alternative, 100% recyclable, so ideal for those people wanting a luxury bag, with the environment in mind.

Twisted or Tape Handle, very popular machine made paper bag's. These bags are 100% recyclable and the paper used comes from fully sustainable sources.

Counter Bags, are a very economical paper bag mainly used for greetings cards, small gifts and as sandwich bags. The paper is from a sustainable source.
Polythene Bags

Patch or flexi loop handle, a very popular carrier bag, ideal for use at exhibitions and for retail purposes.

Duffle Handle, also a very popular and modern carrier bag, ideal for use at exhibitions and for sports retail shops.

Vest Handle, a very popular choice with supermarkets and other retail outlets, machine produced which makes them one of the most economical options available.

Mailing Bags, in today's internet world, where more and more is being bought over the web, branded mailing bags are becoming extremely popular.

The Green Option

Cotton Bags, natural, reusable and biodegradable, available with long or short handles, with or without gussets. The standard bags are natural beige and have not been bleached.

Jute Bags, promote waste minimization activities and to boost environment awareness. They are a positive choice for retailers and consumers alike. Ideal for exhibitions and retailers. Available with Jute or Cotton Handles.

Non Woven PP Bags, the advantage of strength whilst being light weight, which makes them the ideal packaging solution for many different products. Available with short, long or plastic handles.

Woven PP Bags, ideal for long term use, being very strong and easy to wipe clean. They can be printed with any design and manufactured to virtually any size or shape.

Whichever bag you decide to use it is always best to consult your supplier as they will have many years of experience and will be able to suggest the perfect solution which will save you time and money.

Author's Bio: 

Written by Christian Thomsen, Marketing Director at Templecoombe Ltd, Suppliers of Environmentally Friendly Carrier Bags. I have worked within the Carrier Bag industry for over 12 years and am considered an authority on the subject.

Web: http://www.templecoombe.co.uk Email: christian.thomsen@templecoombe.co.uk Tel: 01234712121