Gervais Group - Industry News by Gervais Group LLC: Having visitors arrive at your site ready to purchase the product or service you’re offering is the ultimate aim of your search engine optimization efforts. In many ways, getting traffic is easy; it’s getting the traffic that ready to buy that ... Views: 892
So life really is just a popularity contest? In the world of ranking websites it is, at least to a degree, as far as the search engines go. In this arena the votes come in the form of inbound links and the more links a site gets from other authority sites, the better. Links from other, ... Views: 865
If you’re business is online, it’s pretty obvious that you need a website. The thing is, even if your business is done totally offline, you still need a website. Without one, chances are you’re either missing a lot of customers or they’re missing you.
The challenge is that just putting up a ... Views: 837
Gervais Group LLC - News and Advice by Gervais Group: The content that your prospective customers see, whether it’s on or off of your website will ultimately prove to be the key factor in whether your SEO campaigns deliver results or not. To that end, multitasking with your search engine ... Views: 897
For search engine optimization to be successful it has to have several different aspects working together simultaneously. These activities are critical to the success of any SEO efforts, and missing a single element can have drastic negative consequences.
In addition to implementing these ... Views: 984
For some of those not working with a search engine optimization company, keyword research is a simple process of either choosing search terms with the highest traffic counts or writing down a list of terms assumed to be relevant to the associated website. An example of the first method would be ... Views: 1381
How about that for a shameless, attention getting title? The truth is, regardless of how many visitors your search engine optimization and marketing company’s efforts drive to your site, it won’t matter unless you can grab their attention within three to seven seconds. Miss that brief ... Views: 2184
How is search engine marketing (SEM) different than search engine optimization (SEO)?
Search engine marketing refers to optimization practices that take place off the website. Whereas SEO organizes the pages on the website for both the search engine spiders and the visitors to the site, SEM ... Views: 1108