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Articles from Belinda Summers | Selfgrowth.com
- Why Outsourcing Telemarketing Lead Generation Is Growing In Importance - by Submitted on Jan 09, 2013 from Belinda SummersEven with all the technology and automation surrounding us these days outsourcing key marketing activities like telemarketing lead generation campaign is still the lifeblood of many organizations that need to find business to business clients and is a crucial part of their success. Indeed many ...
Views: 1362 - Effective Ways To A Successful Telesales Campaign - by Submitted on Dec 03, 2012 from Belinda SummersWhen conducting a telesales campaign, it is very important to consider what you need to do first. Properly following a set of steps in the marketing process helps in reducing the problems encountered in a telemarketing campaign. If history is any indication, an improperly planned and conducted ...
Views: 1358 - How To Make A Good Impression In Appointment Setting - by Submitted on Jul 24, 2012 from Belinda SummersMeeting face-to-face is one of the qualities of a good appointment setting campaign. Yes, that may sound simple enough, but you have to remember that meeting them can be very daunting. You basically have only a few seconds to impress them, so you have to make it count. It would be a waste of ...
Views: 1358 - Answering Service 101: Parameters in Choosing the Best-In-Class Inbound Call Center - by Submitted on Dec 23, 2010 from Belinda SummersAnswering service plays a vital role in customer service support. When done properly, real benefits are reaped. This article discusses the critical indicators that must be present in selecting the right and best inbound call center. There is no greater hell than to buy a shoe that does not ...
Views: 1351(1 vote) - Nine Probing Styles To Generate More Sales Leads - by Submitted on Oct 29, 2012 from Belinda SummersLike all marketing tasks, performing an appointment setting campaign does have its challenges. Perhaps, on your own, you will not be able to do it right. But that should not be a problem, since you can outsource it to a competent lead generation agency. Still, it is still your job to know more ...
Views: 1344 - 5 Ways To Beat Cheaper Competition In B2B Lead Generation - by Submitted on Sep 03, 2013 from Belinda SummersIn B2B lead generation, most sales leads prospects would prefer buying from cheaper providers. Given how difficult it could be to generate cash, a lot of would want to get more at a lower cost. And when it comes to prices, your company may not be able to compete effectively, especially if all ...
Views: 1343 - Let Your Instincts Guide Your Inside Sales Campaign - by Submitted on Jan 04, 2013 from Belinda SummersInstincts are good. That is one quality that managers and executives must never take for granted. Yes, while it may be true that looking at graphs and figures gives you a better sense of reality in inside sales, sometimes, trusting your gut instincts can take you further. Generating B2B leads is ...
Views: 1319(1 vote) - Make Sure Your Sales Team Is Working on Your Lead Generation Effectively - by Submitted on Oct 29, 2012 from Belinda SummersConsidering that the holidays are coming up, especially Thanksgiving and Black Friday, you will agree that things are in a rush. And that includes your lead generation campaign. Depending on what business you offer, there will be firms that will be in need of what you have. These are potential ...
Views: 1304 - On Turning Prospects Into Your Own B2B Sales Leads - by Submitted on Oct 09, 2012 from Belinda SummersOne thing that you must remember when doing lead generation work is the fact that it is tough to generate qualified B2B sales leads. Given the way the market works today, you will understand that convincing prospect to buy from you or sign up for your service has just become a little more ...
Views: 1303 - 10 Tips To Enhance Your Lead Generation Call With Telemarketing - by Submitted on Sep 03, 2012 from Belinda SummersThinking of conducting a lead generation and appointment setting campaign? Then you should take into consideration having telemarketing as your channel. Sure, it may be true that there are other methods to gain prospects, but there are also other reasons why you should work with ...
Views: 1297 - The Makings of A Great Telemarketer - by Submitted on Nov 30, 2010 from Belinda SummersThe goal of any telemarketer would be to increase the amount of sales that they can achieve in a single day. Direct selling is defined as the marketing and selling of goods directly to consumers where business transactions are made away from a fixed retail location. It can also be defined as ...
Views: 1279 - Understanding the Use of Sales Lead Management - by Submitted on Aug 09, 2012 from Belinda SummersUnderstanding lead management for b2b sales leads is seen as a great means in order to make a business profitable. When we look at how profitable a business is, one of the driving forces behind their success is because of qualified sales leads. These sales leads are carefully nurtured and ...
Views: 1261 - How To Get Warm Leads From B2B Appointment Setting Campaign - by Submitted on Feb 21, 2012 from Belinda SummersIn the world of business, the lack of new market opportunities can affect business performance. Businesses need to expand, as well as improve their operations. To do that, they will need to get a lot of qualified leads. After all, sales leads are an important part of a company’s operation, and ...
Views: 1259 - Increase Your B2B Leads In Eight Ways - by Submitted on Jul 24, 2012 from Belinda SummersThe lead generation business is certainly a very important part of the over-all marketing campaign. After all, without such business leads, it can become really hard to find more business coming to your company. This makes it all the more important that you work with an expert lead generation ...
Views: 1243 - Is Multitasking Bad For Lead Generation? - by Submitted on Oct 29, 2012 from Belinda SummersYes, we all need to bring out the most out of our work day. Given the frenzy in which the business world moves, doing things fast becomes natural for us. Among the things we commonly do is performing all the tasks at hand at the same time. While this might sound like a good idea, in terms of its ...
Views: 1222 - The Eight Things Your Employees Will Need At Work - by Submitted on May 23, 2012 from Belinda SummersIf we are talking about motivation in business, it is actually one topic that generates a lot of interest. After all, motivating employees can make all the difference in increasing productivity for the company. This has an important impact in the area of lead generation. Think about it, if you ...
Views: 1222 - Can You Really Generate Sales Leads from Telemarketing? - by Submitted on Oct 17, 2012 from Belinda SummersAll businesses need to generate qualified business sales leads and that is the foremost purposes of a lead generation campaign. But the problem here is that this is a pretty daunting task. Generating qualified B2B leads can be a challenge, especially for those who are not familiar with it. That ...
Views: 1213 - Set Appointments Like A Professional: A Lead Generation Basic - by Submitted on Nov 12, 2012 from Belinda SummersIn the course of our work in lead generation, we are faced with the problem of how to approach best our business prospects. How can we speak to these people that will turn them into qualified sales leads? Even if you are a small company, you can generate B2B leads from your prospects like the ...
Views: 1138 - The Significant Importance Of Lead Generation In Any Business Endeavors - by Submitted on May 02, 2013 from Belinda SummersA company having a very strong and determined sales force should not only rely on the abilities of such individuals. If a company really wants to surpass even its own expectations when it comes to financial success, the people in the company should also consider the importance of lead ...
Views: 1134 - Creative Ideas to Form a Successful B2B Telemarketing Campaign - by Submitted on Jul 25, 2011 from Belinda SummersGenerally speaking, b2b telemarketing is not limited with the traditional means of upbringing the campaign. There are tons of ideas to incorporate for the campaign to let it improve on its success rating. These ideas are immeasurable for the number of such objectives can be equated to the stars ...
Views: 1120 - How To Boost Morale Of Your Telemarketing Team - by Submitted on Aug 28, 2012 from Belinda SummersIn your business, what do you think is the most important quality that you must constantly maintain? Certainly, morale has to be one of them. This means a great deal in your lead generation and appointment setting campaign. And this is still true even if you have outsourced generating sales ...
Views: 1118 - Reducing Data Entry Time For Your Telemarketing Team - by Submitted on Sep 12, 2012 from Belinda SummersWe all know that in the course of business lead generation work, entering business data is an essential task. Even telemarketing, as the most effective tool in marketing and sales communication, is not immune to it. While this is a necessary task, the problem here is that it may take a lot of ...
Views: 1099 - Will A Phone Survey Work For You? - by Submitted on May 07, 2012 from Belinda SummersThere has been a lot of hullabaloo regarding the need for more information about competitor businesses and the market. While the need itself is warranted, the issue raised was in the means of how to get them. Really, do we need to conduct telephone surveys? If, in the course of generating B2B ...
Views: 1087 - Avoid These Common Sins in Setting Business Appointments - by Submitted on Jul 20, 2012 from Belinda SummersHow can you forget that unique prospect of yours? Yes, I’m talking about that extremely elusive, slippery and self-informed sales lead who promised to purchase from you if and only if they are ready and all. Well, nothing’s wrong with that, but for sales people, they’ve been there and done ...
Views: 1063 - Six Steps To Improved Appointment Setting Campaigns - by Submitted on Aug 29, 2013 from Belinda SummersMarketing is a constantly changing business. What you think are the best means to generate sales leadsnow may not be the same tactics you should use in the future. This is the rule in any appointment setting campaign you put yourself into. You need to understand what tactics to use in generating ...
Views: 1058 - How To Be Successful In The Business Using Social Media - by Submitted on Apr 25, 2013 from Belinda SummersA lot of people nowadays and some businesses that are already saying that social media is one of the most popular ways to sell something online or offline. Some companies even use social media for lead generation. However, it also depends on what kind of social media networking site to ...
Views: 1048(1 vote) - Generating Hot Leads Through Effective Cold-Calling - by Submitted on Nov 30, 2010 from Belinda SummersMeeting a total stranger by way of phone call isn't a gospel for the customers. Making them reveal their personal information like email and fax number is too much for them. And stealing a vial of their time for that conversation will make their temper boils. Truly, it takes a stroke of luck and ...
Views: 1046(1 vote) - Sales Lead Generation Tips: Climbing The Social Ladder Once In A While - by Submitted on May 28, 2013 from Belinda SummersIn this present times when businesses are far more serious to utilize their own sales lead generation campaign, it appears that with social marketing, finding application when it comes to sales lead generation, there are some individuals and companies in any industry have been presuming that the ...
Views: 1046(1 vote) - The Five Greatest Salespeople To Learn From - by Submitted on Oct 29, 2012 from Belinda SummersIt is good to have an idol in sales, someone who you can look up to or learn from. This is true in the field of lead generation and appointment setting services. Think of generating sales leads as a rather thankless job, and you will realize why a lot of people leave after some time. But that is ...
Views: 1029 - In-house And Outsourced Telemarketing: The Pros and Cons - by Submitted on Mar 14, 2011 from Belinda SummersOutsourcing your B2B telemarketing needs is a great way to cut back on expenses. Also, with the use of lots of telemarketers, companies such as these can be fast in getting you sales. A third party firm like this is very capable of making many calls, up to a thousand, in a single day. Being able ...
Views: 1022 - Finance and Telemarketing Makes a Good Connection - by Submitted on Jan 18, 2011 from Belinda SummersOne of the biggest challenges a financial firm may encounter is in the search for workable financial leads. These firms may have the best accountants, financial advisers, and account managers, but if they couldn’t get any business coming in, then they are just asking for trouble, in the simplest ...
Views: 1005(1 vote) - How Can You Benefit From B2B Appointment Setting Services? - by Submitted on Jan 30, 2012 from Belinda SummersWhen it comes to getting more business opportunities, it is sometimes necessary to use every means available. One of these is through the help of B2B leads, your marketing team will be able to follow these leads and convert them into a successful sale. It is that easy, that is, if you have your ...
Views: 997 - The Five Appointment Setting Mistakes For Growing Firms - by Submitted on Dec 13, 2012 from Belinda SummersIt sounds good to start your own business, right? This is a sentiment that should be encouraged. Of course, when we start a business, we want to earn, make a profit. And you can only do that if you can attract customers to come to you. This is the reason why we conduct an appointment setting ...
Views: 994 - Business Industries that Need a Boost in Generating b2b Leads - by Submitted on Jul 13, 2011 from Belinda SummersToday, business lead generation is an integral part of any company. From small to medium scale companies, even to large business corporations, generating leads assures them of a profitable output in sales by the end of the campaign. Businesses that have initiated this type of marketing strategy ...
Views: 990 - Lead Generation Basics: Ensuring Proper Storytelling - by Submitted on Aug 29, 2013 from Belinda SummersLead generation is always a competitive work, there is no mistake about it. If you want your company to be at the top of the game, you need to get your customers coming in. To do that, you need to up your marketing ante. You may have to employ the latest marketing tools and strategies to help ...
Views: 983 - Tips To Go Viral In Appointment Setting - by Submitted on Sep 05, 2013 from Belinda SummersFor many marketers, getting their promotions to turn viral is a dream that they would do anything to reach. After all, when your appointment setting campaign goes viral, you get a lot of attention from business prospects. And since you now got their attention, it becomes easier for your ...
Views: 977 - How To Make Your B2B Leads Say Yes More - by Submitted on Dec 05, 2012 from Belinda SummersOne of the most challenging tasks that a lead generation team needs to solve is how to make business prospects sign up or do business with you in the end. This is especially true if you are meeting them for the first time. This is something that you need to deal with as part of generating B2B ...
Views: 972 - How To Gain Back B2B Leads When They Leave - by Submitted on Dec 13, 2012 from Belinda SummersIt sure is a pain to lose sales leads, but just imagine how painful it will be if you lose your current B2B leads to your competitors. That will certainly be stinging to your corporate psyche. When that happens, regret will certainly be at the top of your list. You have spent so much time and ...
Views: 971 - Benefits of Outsourcing Towards an Offshore Outbound Call Center - by Submitted on Jan 26, 2011 from Belinda SummersWhen we talk about the word offshore, it is the process of hiring the services of a company that is outside the jurisdiction of the country from where you live. For example, a company in the United States would hire the services of another company somewhere in Asia. This is most commonly seen ...
Views: 967(1 vote) - How to Get Profitable Results with Outbound Telemarketing - by Submitted on Apr 26, 2011 from Belinda SummersWhether a business is handling an outbound telemarketing campaign in-house or to outsourcing the service, the results vary depending on the expertise of the telemarketers. Business owners need not fret; there are ways to make sure that the campaign will become a success. Here are some tips ...
Views: 966 - Five Tips When Negotiating With B2B Leads - by Submitted on Dec 04, 2012 from Belinda SummersAs part and parcel of b2b lead generation campaign, it is only normal to be involved in business negotiations. You have to admit that this is a task that is rather difficult to perform if you are not skilled in talking with b2b leads or prospects. But you will agree that this is a necessity. ...
Views: 963 - Mentoring: Helping You Improve Your Lead Generation - by Submitted on Jan 09, 2013 from Belinda SummersA lead generation campaign can be a real eye-opener. There are so many things that can happen during the campaign, so many variables that had to be considered in generating qualified sales leads, that you might end up getting all confused. You can liken it to steering a boat without a paddle. ...
Views: 963 - How to Identify Telemarketing Fraud - by Submitted on Mar 07, 2012 from Belinda SummersLike all companies operating in the market today, the risk of encountering business fraud is very real. One wrong decision can create a huge setback in the operations of a company. It is an issue that a lot of businesses are concerned about. This can create a huge problem for businesses that are ...
Views: 950 - Five Sure-fire Steps To Lose Your B2B Leads - by Submitted on Dec 12, 2012 from Belinda SummersWe all want to get new customers, or probably try to keep the ones we already have. This is pretty much natural for any of us in business. The cost we spend on attracting qualified B2B leads is not insignificant. Yes, you might say that this part is the easiest, but a lot of you tend to forget ...
Views: 940 - Methods to Improve the Success Rate of Your Telemarketing Campaign - by Submitted on May 03, 2012 from Belinda SummersMost of the things in this world cannot improve on just by using one single tactic. Take for instance race cars; if a race car driver were to only focus on improving the performance of their engine and ignoring every other part of the automobile, then the driver would only attain one step in ...
Views: 935 - Turn Repeat Customers Into Loyal Customers - by Submitted on Oct 09, 2012 from Belinda SummersWhen you have repeat customers in your business, you tend to slow down your lead generation campaign. After all, you do not have to worry so much about generating sales leads when you already have people who are buying from you repeatedly. While this is a welcome development in your business, ...
Views: 923 - Why Data Profiling Is Important - by Submitted on Jan 12, 2011 from Belinda SummersData profiling is an important task in any form of business list, whether it is a new database or an enhancement to an old one. It is a key step in analyzing the list of contacts. The best time to do this activity is during the first phase of building the list. You first have to identify and ...
Views: 910(1 vote) - Telemarketing Tips: Cooling Down Angry Customers - by Submitted on Dec 07, 2010 from Belinda SummersRejections, objections and arguments are inevitable forces in telemarketing, be it with appointment setting, lead nurturing or live answering service. When challenged by these circumstances, a call center agent or professional telemarketer must be equipped with skills and wit to effectively ...
Views: 906 - Simple Yet Effective Appointment Setting Tips - by Submitted on Jan 15, 2013 from Belinda SummersThe business of marketing software products has never been so progressive before, but not until technological advancements entered the scene and started establishing names and brands. For some marketers, days are gone when they have to hire professional telemarketers to set appointments with ...
Views: 905 - Is Telemarketing As Good As It Claims? - by Submitted on Apr 17, 2012 from Belinda SummersBusiness is a constantly evolving world. This is a world where only the best can survive, where everything is dictated by the changing desires of the market. For cases like these, it has become necessary to invest in tools that can help your business expand. After all, you will want to find a ...
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