Lead generation is always a competitive work, there is no mistake about it. If you want your company to be at the top of the game, you need to get your customers coming in. To do that, you need to up your marketing ante. You may have to employ the latest marketing tools and strategies to help you generate more B2B leads, but the most basic, the most important of all the things that we must do right in marketing, is that we must create compelling and winning content. Believe me when I tell you, storytelling is one part of marketing that a lot of over-eager appointment setters easily overlook.

That is the problem with today’s marketing and appointment setting campaigns. With the proliferation of many avenues for information dissemination and marketing, you know that the window for attracting prospective sales leads turns really slim. All of you are probably using the same techniques, be it social media, email, or even telemarketing. The one thing that can set you apart from the rest, the one thing that can help you rise at the top, is a good story.

You need to craft a good story that cuts through the noise created by other media.

And here are some tips that you can follow to craft a good story:

1.Show, do not tell – this timeless rule in marketing has never been more true than today. Business prospects are more receptive to content that have accompanying videos, pictures, and other interactive features.
2.Ensure prospects read it – one of the biggest reasons why customers fail to respond to your content is because your story is not compelling enough for them to read it. You need to create a story that is accompanied by a strong title and a narrative that gets your audience hooked.
3.Go straight to the point – to tell you the truth, people these days are so busy that they hardly have the time to read leisurely. Do not rely on them to figure out your message. Give exactly what your B2B leads need.
4.Avoid information overload – in our desire to give our message directly to our prospects, there is a tendency in us to give out too much information. Now, that is the last thing our potential customers want to hear from us. Tell the story, without the extra dressings.
5.Make your information stand out – every minute, millions of marketing emails are sent, hours of videos are downloaded, and more thousands of searches are done on just Google alone. You need to concentrate on giving content that is fresh, informative, and compelling enough for them to read.

A good story never fails to grab the attention of business prospects. If you want to get more results in your lead generation campaign, then this is the way to go. This is the beauty of proper storytelling. If you are creative and resourceful enough, then you can get that element properly covered. This is worth your effort.

Author's Bio: 

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/