Strategies for success for world class service should include:
Respond promptly
Handle requests through the customers¡¦ choice of medium
Be brief and clear
Reduce back and forth communications (especially in writing, i.e., email, kick it up to a phone call if it goes beyond two) ... Views: 650
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points.
1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice ... Views: 644
Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let’s look at each.
1.The Target – This is who you are sending your marketing to. The target is your list and the ... Views: 622
Joining an Affiliate Program is a great way to start earning a sizeable income on the Internet without many of the hassles that come with running your own business.
But the problem is… there are so much affiliate programs out there for you. In this article I will guide you to choose the ... Views: 621
Starting a business can be a rewarding experience, but it
can also be very time consuming and difficult. Many
resources are available to assist you, but information
overload can cause you from moving forward.
Keeping it simple is often the best way of maintaining the
momentum necessary to ... Views: 755
Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.
Basically a marketing position describes your unique place in the ... Views: 685
Edited by Jenny Wilson
Joyce Carol Oates. Langston Hughes. Anne Sexton. F. Scott Fitzgerald. Nikki Giovanni. The names of authors (dead and alive) can go on and on. But I’ll let you have first pick!
You are in a room with some of your favorite authors. About ten of them. However, you are ... Views: 670
The best way to break down the mistakes that are done when buying seafood is to look at each type of seafood and the characteristics it should have when you purchase it. You should buy high quality seafood whether it is fresh or frozen and these tips on what to look for to keep you from making ... Views: 798
"Objection" is a term taken directly from sales and marketing training, and it is important you understand the significance of objections to your sales process.
Objections are those points, sometimes small issues, which make a bidder or a buyer think again about going for your offering.
In ... Views: 971
The rapid development of the World Wide Web in recent years has led to an explosive growth of information on the Internet. Our contemporary lifestyle would be unimaginable without access to such a super-abundant cornucopia of valuable information and web surfing has now become an everyday ... Views: 1170
Inventors should review hiring a top tier patent attorney, versus filing on their own or even worse doing nothing to protect their most important asset.
A patent is the property right given by the U.S Patent and Trademark Office to an inventor. It gives the inventor an exclusive right over the ... Views: 916
A few weeks ago I asked my readers what the most important issue was in their business. Hundreds responded with a variety of answers, but one of the most common was, "How do I get everything that needs doing done?"
Happily, I have an answer for this question, but like many things in life, it ... Views: 675
Okie dokie. The basics. What exactly is an email sign-off?
Your sign-off is the part of your email -- with your name, company, phone, etc. -- that comes right after your text message.
To be honest, I find most email sign-offs pretty boring. (And I find some of them pretty annoying!)
Most ... Views: 1041
I've been involved in publishing for over a decade now as an author, editor, and project manager; however, it wasn't until just a few years ago that I decided to move into self-publishing. Indeed, my first few projects involved consulting for others and, now, I am involved in my own, personal ... Views: 774
When I talk to new writers who are trying to interest an agent and/or publisher in their work, I can’t help thinking that their ambition is a little misguided.
True, agents remain the gatekeepers of the major publishing houses, most of whom no longer look at manuscripts submitted directly ... Views: 742
To someone who is just learning to cook, this topic may seem like one of the hardest meals you will ever have to prepare. Needless to say, if you’re having a turkey there’s usually company involved which means a number of hungry people are relying on you to prepare a great meal. This ... Views: 828
Gasoline prices skyrocketing? No need to worry – with a motor or electric scooter one gallon of gas will last for weeks.
As people start driving electric scooters, they find more and more reasons to like them. They’re practical, easy to park and get great gas mileage. With gasoline ... Views: 808
Skilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience.
Yet, writing simply is often difficult for most of us.
Why? The answer lies in our school education. We learnt that if ... Views: 667
Maybe you have already heard that in some ways immaterial values are important for business management. But you might not found how to bring them into your management processes or into your reporting packages. However, first of all we should be clear, what immaterial values are? Well, this ... Views: 838
Wouldn't it be nice to write a book, get paid handsomely for it and be considered a top expert all at once? It's possible--if you know the rules.
1. Study the publishing industry.
Today celebrity books rule. Books that catch a quick trend come in second. Take chick lit, for example. Nobody ... Views: 824
Building your resume, based on a resume outline will give it structure and flow... it provide an outline of all the things you should include in your resume.
A resume is one of the most important documents you will ever create
First you have to decide on a particular format for your resume. ... Views: 1410
Let's face it, setting up a website business is pretty easy when you compare it to, say, opening a shop or restaurant or other 'offline' business. It doesn't cost a lot of money and if you are prepared to learn, you will probably be able to do most of the work yourself. Even if you prefer to ... Views: 679
While growing up on the farm in North Carolina, I loved gardening. There was something magical about planting a dollar's worth of seeds, watching them germinate, and then feeding the family for an entire season with my efforts.
The only part I didn't enjoy was the weeding and cultivating. That ... Views: 672
Who created accounting principles? Who sets and revises accounting standards? What if you don’t follow all the rules, do you go to jail? Is there an accounting police force that investigates and arrests violators? It would seem that there must be some regulatory force to make sure that ... Views: 837
Aquarium fish fall ill just like any other pet. The illnesses are as a result of disease. The common diseases that affect aquarium fish are mostly stress induced.
The micro-organisms which cause these diseases may be present in the water as part of the normal micro fauna and grab the ... Views: 671
I've noticed a disturbing trend recently of articles suggesting that people write articles to send traffic to their websites, and enhance their credibility. In theory, the more articles you write, the more traffic you'll receive, the more credibility you'll have, the more sales you'll make. ... Views: 685
Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to ... Views: 773
An email writer has asked recently, why there is no money back guarantee on a certain advertised website. There are a lot of online offers with a money back guarantee. Thus many people expect a money back guarantee on offered solutions.
Money Back Guarantee As Bait?
You also might have read ... Views: 671
As the price of gas hovers around $3 per gallon in many states, people everywhere are starting to wonder about their future. It doesn't help that oil industry analysts are predicting gas prices will remain high for months and maybe for years.
Suddenly, commuting to your job is looking like a ... Views: 691
No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising ... Views: 694