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Target market is a phrase that is thrown around frequently. In simple terms, it is a segment of the market that is the strategic focus of your business. Being able to effectively identify who is part of your target market is important if you are developing a marketing strategy and campaign and ... Views: 1522
If you've spent any amount of time on Facebook, you've probably seen your friends' pages littered with achievements that they've earned in various Facebook games. You've likely been invited by friends to play such games. Perhaps you have even played one of these games yourself.
The most ... Views: 1522
I began working with a new client last week in my Automated Authority Marketing Program, and of course, I needed access to his various online services being managed by his virtual team. It's been over a week, and I'm still gathering all the info that I need to be able to access his accounts, ... Views: 1520
A few years ago, I bought my first restaurant. It was a turnkey operation; a charming small and upscale Italian restaurant with loyal clientele in a great location.
The previous owner was an experienced guy who spent all his life in the restaurant business. I still remember what he told us ... Views: 1518
There are so many articles, books, videos and ezines telling you how to be successful. That’s cool – but where and how do you learn where your current habits are holding you back?
Well, the wait is over. I’m going to share with you some of the unsuccessful habits I have had and which many of ... Views: 1517
It's safe to say most of the long forgotten pioneers of commercial advertising would roll right over in their grave had they known simple radio spots would eventually give birth to new age techniques such as 'Human Billboarding' by way of Tattoo. Fundamental Advertising can be quickly defined ... Views: 1517
As a business owner running the many different facets of your business, it’s not uncommon for you to feel as though you’re operating everything “out of your own head.” So when the answers you are seeking won’t appear you’ll often reach out to others around you for a fresh perspective.
You ... Views: 1516
“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING. If ... Views: 1515
It is a well-known fact that word-of-mouth advertising is one of the best ways to market any business, no matter if the business is large or small. It is thought that this is the easiest way to go about marketing, because you can sit back and let others do the work for you. Well, it is not ... Views: 1514
At present, everyone wants to get the richest position in the market through their businesses. However, you should remember that without clients a business can’t draw higher position and profits from the market. These days, numbers of ways have evolved for businesses to get leading position in ... Views: 1514
Over the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning ... Views: 1514
Increase Your Search Engine Rankings Organically ~
The landscape of internet marketing is changing. It takes more than a brochure website (a site that merely tells what you do) to capture new customers.
People expect more and they deserve more.
It’s up to you to clearly educate ... Views: 1513
Effective Dmoz listing is a website promotion technique used to enhance a website’s SEO page ranking and thus increase traffic. Dmoz is an online directory of various websites under various categories and niches. Listing your website on Dmoz is very important because of the huge positive impact ... Views: 1513
It is more important than ever before that our businesses embrace technology if we want to grow during this down economic time. Many business owners and corporations look for that one key idea or system that's going to take their business to the next level. However, it's been my experience ... Views: 1512
What marketing avenues are you using to make customers aware of your products and services? Are you increasing the creative component of your marketing strategy? Do you think social media magazines will fit into your marketing program?
When examining the ingredients of inbound marketing, we ... Views: 1512
Do Old School Marketing Strategies Still Work for Your Business?
Online marketing may be taking the world by storm, but marketers looking for a change should look to old school marketing. Many are looking past old school marketing strategy objectives because of the increasing need to be ... Views: 1511
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't ... Views: 1511
It takes a bit of time and typically some research as well to write a blog post, but your time is wasted if nobody reads it! The fact is that when writing for people on the internet a good blogger must concern themselves not only with content quality but attracting readers as well! These are ... Views: 1510
Your clients are getting great results, right? They're overcoming their pain and obstacles by leaps and bounds and they're over the moon with the outcomes.
But for some reason they're not sending family, friends or neighbors your way in the form of referrals. So what's the deal?
First of ... Views: 1510
Every year about mid February I notice indicators of drama starting to emerge. The extra pounds from over indulging during the holidays have your pants fitting a bit too tight. You only worked out two days since your New Year’s resolution to get fit once and for all, but the big snow kept you ... Views: 1510
The hit television drama “Mad Men” recently began its third season to rave critical reviews and spectacular viewer ratings. The program, which is focused on the professional and personal lives of the associates of a New York City advertising agency in the early 1960’s is a magnetic period piece, ... Views: 1510
While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks ... Views: 1509
What Does Love Have to Do With It?
BEE-ing Attraction:
What Love Has to Do With Business and Marketing
When my coaches, Jan Stringer and Alan Hickman of Perfect Customers, invited me to write a review of their book, BEE-ing Attraction: What Love Has to Do with Business and Marketing, I ... Views: 1508
"I never dreamed about success, I worked for it."
- Estee Lauder
This quote by American businesswoman Estee Lauder is exactly what each individual needs to know in order to succeed. Estee Lauder was the only woman in 1998 to make it ... Views: 1508
It’s safe to assume that your branding takes place on different levels, at different times, across a variety of platforms. Because of this, it’s not just you doing the branding and outreach – you’ve got a lot of marketing materials to help brand who you are.
Take a good look at your ... Views: 1507
With a rollup banner, you are able to walk into any corporate boardroom with a lot of confidence and get the attention of your audience. This enables you to make a powerful statement and set the backdrop for a win-win dialogue. A good rollup banner will effectively convey your business vision ... Views: 1507
The first thing people are concerned about when they are doing a TV interview is: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit to look their best. After we discuss all the cosmetic stuff we get down to media ... Views: 1506
Two Weeks to Startup: Day 1. Finding the Right Fit
Begin a soul-searching process to determine which business is right for you. You'll definitely have an advantage with a business that's a spin-off of your background or experience. You can also enjoy success in an area where you have strong ... Views: 1505
"Many people who order their lives rightly in all other ways are kept in poverty by their lack of gratitude. ...the reason simply is that the mental attitude of gratitude draws the mind into closer touch with the source from which the blessings come." ~Wallace D. Wattles
There can be many ... Views: 1504
by: Geoff Ficke
How Modern Gastronomy Has Been Influenced by The Commercialization of Ancient Condiments
Several years ago I had the good fortune to re-visit the ruins at Pompeii near Naples, Italy with my family. I had been to the ancient site some 30 years before, but the excavation of ... Views: 1503
Within the past year, a new advertising product was made available by Google within their Google Places service – a new advertising platform called Google Boost. This product was tested in just 3 local markets before its official release and now allows businesses to post local ads on the Google ... Views: 1502
On-Page SEO is a process that involves technical upgradations of your website. These technical upgradations are necessary to be performed on each page of the website. These optimizations will help the website to boost their rankings and attract more relevant traffic.
When a business is ... Views: 1502
We all want the perfect, amazing and profitable website right? Sure we do. The reason being of course, is because we want to increase our clients, relationships and income.
A speakers website has to speak to their audience and it must have all the necessary elements to make it successful and ... Views: 1502
What is the goal of your business?
When I ask this question to audiences large and small, most reply, “To make money.” E-Myth fans suggest that it’s “To sell your business.” Many will quote their mission statements. The answer is analogous to an acorn; the entire tree is contained within. ... Views: 1501
Developing a strong business brand is one of the best ways to gain a competitive edge over other online marketers. When working on the internet a key first step is to establish a unique identity that will help you stand out. When you establish a unique online brand people are able to separate ... Views: 1500
Harry Houdini died in 1926. Yet he is still remembered as the greatest escape artist of all time. Even David Copperfield doesn't come close in terms of brand and name recognition. That is the power of personal branding. Build a solid personal brand and it catapults you to success. Build a really ... Views: 1500
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his ... Views: 1500
We’ve been hearing many “Big Name” online marketers talking lately about ALL the different things you can do to build your business, ALL the different strategies you use, ALL the different tactics you can implement.
How “you can’t create a successful business without video or Facebook or a ... Views: 1499
The evolution of media hasn't changed anything. The last decade has given way to a new landscape of communication. With it, great digital minds have showed us the path to success. Increasingly narrow is that path.
Relationships, permission marketing, simplicity, two way conversation, ... Views: 1498
As a VP of sales, you’re constantly on the lookout for that winning edge to help you and your organization consistently achieve and even surpass your revenue targets.
Success in sales is everything. Among executives, it is the most important thing that we are all measured on.
Therefore, ... Views: 1497
Even in slow economies you must continue marketing. They don’t have to cost a lot. They must be consistent throughout the year. Even when you are busy, you still need to keep a baseline of activities to ensure that you will have work for the slower times of the year. Don’t get trapped into a ... Views: 1496
The ability to succeed as an entrepreneur is one of the most rewarding experiences any person can enjoy. Seeing your product on a store shelf is an amazing rush. Knowing that your service is benefiting the public is incredibly rewarding. Beyond the obvious monetary rewards, the knowledge that ... Views: 1495
I’m sure you’ve heard the question many times and perhaps you are still pondering the answer! I am often asked by women “how do I figure out my purpose?” Is there a process? Is there a formula? Am I supposed to just know what ’it’ is? And how can I make money at it?
“Every individual has a ... Views: 1495
We're sure you've heard that our ancestors were "hunters and gatherers". That goes back to the time of the caveman. The theory goes that "the men would go out into the wild to hunt down the beast and the woman would gather what they could, but staying close to the safety of the cave."
Even ... Views: 1494
First things first!
If you’re playing baseball (or any ball game that involves three bases and a home plate), what is the first thing on your mind as you come to the plate? Yeah, yeah… hitting the next pitch over the fence and winning the game with one swing of your bat. Of ... Views: 1494
Project Loon is a current undertaking by Google that offers many possible scenarios but its intended purpose is to carry internet signals to the most remote regions on earth! The concept is to deliver signals to those who can't find internet service otherwise by deflecting signals off high ... Views: 1493
When marketing on the internet building brands becomes very important due to these immense amount of traffic and competition. All too often online marketers get so involved in promoting their products and/or services they lose sight of the importance of business branding. Creating a unique ... Views: 1493
Brand Management
Types of Brand: Part 1
There are, in fact, many different types of brands each with its own recognisable features. The following characterises the essential features:
A Premium Brand - Compared with other products in the same category, the price is pitched at a premium. ... Views: 1493
In order to build that residual income stream you desire, it may be necessary to take a look at some proven network marketing success tips. When first starting out in a marketing venture, things can often become confusing and disheartening.
Without the proper skills and knowledge, finding ... Views: 1492