Why do you even need a website redesign in the first place?
Well, reasons are numerous. It may be due to a significant drop in your website traffic or an outdated design or a lowered ranking or simply a random suggestion of updating the website just for the sake of doing it!
Whatever the ... Views: 335
Firstly, what exactly does cloud computing mean?
Cloud computing simply refers to the delivery of hosted services over the internet. The powerful technology enables users and enterprises with numerous computing capabilities to store and process data either in a privately-owned cloud, or on a ... Views: 329
Just like it’s important to create a responsive website for today’s users and put up quality content for the web crawlers, it’s equally important to choose your web hosting service wisely. That’s one of the most important ways to ensure the safety and accessibility of your website!
But how do ... Views: 359
No matter what scale your business is, a website as a part of your brand is inevitable. From providing that first point of contact to tantalizing the website visitors to effectively converting them into customers, it’s a website that helps with all of this.
When it comes to website design and ... Views: 347
E-commerce website owners around the globe are passionate about making their business successful. They look out for ways to gain wider brand exposure, boost their lead generation and increase conversion rate optimization and more. However, not all of them realize the importance of a blog for ... Views: 380
Just because it’s a digital era and you’ve put up a website and a blog so that the people can find you, doesn’t mean that you’ll seriously be found out by your target audience. You first need to reach out to the intended audience if you want them to reach out to you! And when it’s about ... Views: 388
For those who have a little or no idea of what a vlog or vlogging or vlogger is here’s a quick introduction.
The term ‘vlog’ is a short form of a video blog. As the name suggests, a blog that contains video content is called a vlog. The person who creates it is called a vlogger and the ... Views: 542
Video content has been the favorite of marketers since 2016 and it still continues to rock the world of marketing.The reason? Videos help to convey more in less time. Also, with humans being visual learners, video content simplifies the explanation process.
Whether you use video content to ... Views: 326
A lot is said and done about educating the target audience for every business. People are enlightened through blogs, newsletters etc. but there’s a limit to the content that can be shared using these methods. Blogs are not ideal for providing in-depth knowledge about your products, services and ... Views: 311
Every passionate web designer wishes to grow in terms of creativity, versatility and productivity, that too without eliminating the quality.
So, how can this dilemma be solved?
The answer is simple- By employing the following productivity hacks (wink)!
Tempt your own-self using ... Views: 360
When we talk about improving the usability of a website, our minds are directed to the design, navigation and other aspects of the website. Though these elements are important for the success of a website but there’s one more element that goes unnoticed. Any idea what that is?
Well, that’s a ... Views: 294
So far you must have heard- Content is the king!
But do you know what’s the newest quote in content marketing?
No idea?
Well here it is- Interactive content is the king!
For those who have little or no idea as to what interactive content really is, it is the newest and hottest form ... Views: 348
It is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other ... Views: 247
Every profession requires a certain skill set for an individual to fit into it. Digital marketing is no different. For an individual to shine out as a successful digital marketer, he/she needs to have or inculcate certain qualities. Here’s a list of all that’s needed to be an unrivaled digital ... Views: 270
Undeniably, the trend has almost shifted towards mobility. Be it due to Google’s preference for mobile-friendly designs or the desire to avail every possible opportunity coming in through mobile customers, mobile app development is all that developers are thinking of today.
As a matter of ... Views: 353
Video marketing is the hottest trend these days and it’s here to stay. Videos have emerged as the most powerful promotional tool for the businesses around the globe to promote their products and services in an exciting and engaging manner. Be it a cosmetic company or an apparel store, all are ... Views: 486
Local SEO refers to the process of increasing search visibility for businesses that serve their communities face-to-face. Some examples of such businesses are grocery stores, house cleaning companies, salons etc.
As a matter of fact, it’s very important for a business’s website to appear in ... Views: 306
For those who are not familiar with this platform- Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. As a matter of fact, you need to respond to your target audience’s queries to establish yourself as an expert in your niche. ... Views: 346
Website design templates are pre-designed website layouts used for designing websites and web pages. These templates contain images, dummy text, and banners. They are extremely beneficial for the web designers. They ease out and hasten up the entire process of designing a website.
A majority ... Views: 309
Being a web designer is not easy. There are times when you creativity may come to a screeching halt. Your motivation levels may crash down. You may get bored with what you may have become a part of your lifestyle. You may simply feel hopeless about everything you do!
What to do in such a ... Views: 295
Have you too jumped on the bandwagon of making a solid brand presence?
Are you too involved in the race to garner the attention of your audience on social media?
Are you making the best possible social media marketing efforts?
Are you able to make the most out of your SMM campaign? If ... Views: 326
A podcast refers to an episodic series of digital audio or video files which a user can download and listen to. The user can even subscribe it so as to keep updated with the latest episodes.
Earlier known as audio blogging, podcasting offers numerous benefits to the businesses using this ... Views: 337
So, you started up blogging passionately but slowly and steadily it became monotonous. Your blogs started lacking quality and shooed away the traffic on your blog. Well, that’s sad!
Want to know how you can be motivated yet again to start up again and rock it? Read on.
Take a ... Views: 318
There are lots of web design agencies listed on the internet today. It’s very easy to know the top listing ones. However, it’s not that easy to hire one. Hiring a web design agency that can provide you exactly what you ask for, requires a lot of research.
Today, we are going to ease out the ... Views: 409
What’s a responsive website design?
In the simplest words, it’s a web design that makes it easy for your website to be viewed on any screen size. The design offers a number of benefits with SEO being on the top of the list.
Here’s all it can do for your website’s SEO:
The social ... Views: 402
Two of the most widely used methods to drive traffic, these days, are SEO and SEM. The only similarity between these two tools is the fact that both revolve around keywords.
First of all, let us understand the meaning of SEO and SEM.
Search Engine Optimization:
It involves all the ... Views: 377
There are a lot of organizations that are sending email marketing campaigns for more than years but still, no one has ever taken the pains to think back and ask why they are sending certain types of emails or have just revisited or evaluated their overall strategy.
While creating targeted ... Views: 346
Is your website suffering from a high bounce rate? Is your website, even after having a great design, unable to convert visitors into customers?
If your answers to these questions are ‘yes’, then your problem lies in your website content. Your products should deliver whatever your content ... Views: 311
It goes without saying that Google ranks optimized websites better than the websites which don’t work equally well on all devices but optimization of your website is not the only thing which you need to do if you want to get the desired result from your website in terms of profit. There is no ... Views: 395
What if someone asks you- Are likes on Facebook important for your business?
Your answer would be a ‘Yes’!
Of course, these likes will help your business provided they are genuine. Today, there are a million methods and tools which are available in the market through which you can easily ... Views: 339
If you are serious about your business and want to build relationships then you should acknowledge the power of email marketing.
No, seriously!
The consumers may be addicted to social media but it does not turn out to be an awesome relationship marketing channel. Though it is great for ... Views: 384
Do you feel that web design should be an isolated part of your marketing efforts?
If yes, you are probably following a myth!
Not just you, many companies blindly follow this myth!
What you need to know today is that it could be setting your business back in more ways than one. Web ... Views: 504
There was a time when conventional methods of marketing easily led to sales but now these methods are finding it tough just to survive in the market; let alone resulting in sales.
Most of the people, these days, have grown a tendency to skip advertisements in print as well as electronic ... Views: 364
Do you think that a well-designed website is all that it takes to convert the visitors into customers?
Well, if that’s the case, you are mistaken!
It’s true that a well-designed website will attract a significant amount of traffic but at the end of the day, it is the content which will ... Views: 276
All websites, these days, are prone to attacks, therefore, webmasters are doing everything they possibly can to protect their websites. Getting a Secure Sockets Layer certificate is considered to be the best and the most which can be done to ensure the security of the website. Based on the ... Views: 394
Local SEO refers to a highly targeted online marketing approach. It helps businesses promote their products and services to local customers at the same point in time when they’re looking for a local business. You can leverage local SEO to make your business stand out in the SERPs. Here are the ... Views: 448
Quality Score refers to an estimate of the quality of your ads, keywords, and landing pages. In other words, it is an aggregated estimate of your overall performance in ad auctions. Higher quality ads mean lower prices and better ad positions which means, the more relevant your ads and landing ... Views: 381
Firstly, what exactly does Guerrilla marketing mean?
Well, it is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way, that too on a tight budget. This involves high energy and imagination focusing on grasping the attention ... Views: 287
You may be creating the best kind of ads as per your perception but are people liking it? Are your ads enticing enough for your target audience to click on them?
There are a number of questions like the ones above and they have a single answer- CTR!
A high click-through rate (CTR) is a ... Views: 400
Firstly, what exactly is a website privacy policy?
A privacy policy refers to a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. It fulfills a legal requirement to protect a customer or client’s ... Views: 361
A/B testing or split testing refers to a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. A/B testing is known as multivariant testing when it is used in the context of testing more than two variants.
In the case of web ... Views: 337
Publishing numerous, data-driven posts on your blog is not enough. You need to check them. This is so because whenever a person visits your blog, he/she may go through any of your articles. Now, suppose, some of your blog posts contain outdated, stale information, it may cause the visitor to ... Views: 354
An archive refers to an accumulation of historical records or the physical place they are located. Archives contain primary source documents that have accumulated over the course of an individual or organization’s lifetime and are kept to show the function of that person or organization. In the ... Views: 349
Comment spam is a term used by spam blacklist servers to refer to a broad category of spambot or spammer postings which abuse web-based forms to post unsolicited advertisements as comments on forums, blogs, and online guestbooks. In the case of blogs, spam is also called blog comment spam, ... Views: 590
DIY (Do It Yourself) is the latest fad!
And the provider of all the information required- World Wide Web!
Whether you wish to bake a cake or make handmade invitations for your cocktail party or transform your old pair of jeans into dungarees, the internet is full of all sorts of DIY videos ... Views: 451
The term “promotional campaign” refers to a series of advertisements using various marketing tools that share the similar messages and thoughts to promote a business or an event. Various media resources such as newspapers, billboards, TV commercials and digital space are used for this ... Views: 348
Inbound marketing is a wider aspect of which SEM is just a single. smaller aspect, with success varying on a case-by-case basis.You need to know, inbound marketing, search engine optimization (SEO) and SEM all share one common goal: getting customers and conversions at target acquisition ... Views: 371
Every business on this planet wishes to generate leads and wants the list to build up over time. What most of them fail to understand is that not every lead is a beneficial one. This results in the businesses using wrong strategies to grow their email marketing list and wasting their time and ... Views: 323
With Google having made it crystal clear that how important mobile optimization is, almost all the businesses have turned to mobile-friendly websites. No matter big or small, every business wishes to be ranked higher in SERPs. And today, one of the many conditions to be eligible for that is the ... Views: 359
Latent Semantic Indexing (LSI) refers to a mathematical method used to determine the relationship between terms and concepts in the content. In this process, the contents of a web page are crawled by a search engine and the most common words and phrases are collected, combined and considered as ... Views: 354