In this era of online competition, website performance optimization is something that should be the top priority. If your website does not perform well, you could easily lose your visitors to your competitors. If your website speed is not at all good, the visitors are bound to bounce ... Views: 225
Syndication, in the case of a blog, means that the content is made available from one blog to other sites or blogs. Blog syndication, just like website syndication, involves a blog providing content to an arbitrary number of subscribing websites/ blogs that redistribute it. For the subscribing ... Views: 239
No matter what scale or size your business is. No matter whether you sell electronics or apparels or jewelry. When you plan to make an online presence, content is the first thing that should be paid attention to.
There’s a reason behind the statement- Content is king!
Things are ... Views: 270
About to put up an Instagram ad-campaign?
Want to make your target audience fall in love with your products and services?
Wish to make the most out of your advertising efforts?
Here’s all that’ll help you rock your advertising campaign on the social platform.
Use high-quality ... Views: 292
Integrated marketing communication refers to a concept approach used by a majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns. It is an expansion of modern and traditional marketing strategies, to optimize the ... Views: 225
Mobile optimization, in the simplest words, is the process of ensuring that visitors who access your website from mobile devices have an experience optimized for the device. The optimization process basically has to do with the website design, structure, page speed, and more to ensure that you ... Views: 256
How do you measure the effectiveness of your marketing emails?
What indicates the success of your email marketing campaign?
Well! It’s the opening rate of your marketing emails that decides whether your marketing campaign is a hit or a miss! The emails that you send out to hundreds and ... Views: 214
Have you been finding it difficult to keep the visitors glued to your website?
Do the visitors leave your website as soon as they land on it?
If yes, your website is facing a high bounce rate in that case!
Bounce rate refers to the measure of the effectiveness of a website in ... Views: 337
So, the much awaited holiday season is here!
It’s time that the marketing teams of the businesses around the globe roll up their sleeves and plan the biggest email marketing campaigns of the year!
Here are the best tips that can help create killer email marketing campaigns for this holiday ... Views: 287
Driving visitors to your website is one thing. Keeping them glued to your website and thereafter driving them towards your goal conversion is a completely different thing. However, it’s not that easy to convince the visitors to do exactly what you want them to do!
Everything from the website ... Views: 257
For any business that’s striving hard to make an online presence, it’s crucial to drive traffic to its website. Thereafter, it has to make sure that the website visitors or the potential customers not only visit the website but also stay glued to it.
This is important for a good rank in the ... Views: 303
Do you think it’s that easy to be a content writer?
Well, content writing is no less than an art and the content writers are no less than artists. But have you ever wondered what it takes to be such an artist?
Never thought of it?
Read on to know about the most important traits of great ... Views: 205
Do you know that YouTube is the second largest search engine now?
Wondering what made me ask that question?
Well, that’s the most important fact to state the importance of video content in your content marketing strategy! That is the reason why you should strive hard to make videos an ... Views: 250
Which business, in this whole wide world, wish for an insane website conversion rate?
However, every business needs to get paying customers for that!
The very first step towards a website conversion is getting the web visitors to your site. A good amount of traffic on your website is good ... Views: 303
Wish your website visitors come back again and again and again?
Well, you need baits for that!
Yes! Just like you use for fishing!
As a matter of fact, return customers are extremely beneficial for any business as they have the power to be an online ambassador for your organization. ... Views: 227
Shortage of time or a busy life or just a slothful mood, there are countless reasons for people avoiding purchasing offline these days. With just about everything being available online and a few clicks away, customers today, prefer online shopping.
The result?
The insane popularity of ... Views: 211
Businesses today, no matter what scale or size, see email marketing as a vital marketing tool. If practiced correctly it can help increase conversion rates. It can further benefit a customer unbelievably. Here are a few tips to make the most out of your email marketing campaigns:
Optimize ... Views: 252
Credibility plays a major role in converting your website visitors into customers. The most powerful tool that a business can use to drive credibility in this highly competitive world is ‘WOM’.
However, it’s not that easy to gain loyal customers who would be a source of WOM marketing. Once a ... Views: 209
CTR is the most important aspect of PPC marketing. A higher CTR means a higher Quality Score, which lowers your pay per click and improves your ad rank. It is an important component of marketing channels including organic search, social media, and email marketing.
Here, we have cumulated a ... Views: 178
A majority of the businesses today strive to go above and beyond to nurture their customers. Do you know why? The answer is simple- It’s easier to retain the existing customers rather than acquiring new ones. So, it’s advisable to take care of your customers even after the sale has been ... Views: 220
CRO or conversion rate optimization refers to a structured and systematic approach to enhance the performance of your website. The process is all about leveraging the website traffic to benefit your business. It may include anything from changing the color of a CTA button to personalization. The ... Views: 227
In today’s digital era, you can find everything online!
That’s because not even a single business or service wish to miss out on their potential customers. Whether it be an apparel store or a cosmetic company or an all-purpose store, everyone’s turning digital! Healthcare sector is no ... Views: 296
A website may have an encompassing design that is capable of enticing the visitors but it’s futile if your customers find it overly complicated and end up leaving confused or frustrated. Such a design that lacks optimized navigation and functionality can lead to increased bounce rates and ... Views: 255
Website builders are basically meant for simplifying the website building process. Using these tools, you can build your dream website without worrying about the coding part. Though you have a pool of website builders to choose from, you need to ensure that the one you choose has the following ... Views: 190
Content marketing is all about creating and sharing knowledgeable content so as to attract and convert prospects into customers. It further aims at converting these new customers into buyers. If used appropriately, content marketing can work wonders for your business. However, there are some ... Views: 187
Bloggers around the globe strive hard to make their blogs impeccable. They are ready to go above and beyond to ensure that their blog designs are attractive and the functionality is top notch. However, not all of them succeed.
The reason?
They miss out on the most important tips. Here are ... Views: 196
Businesses around the globe need to stay abreast with the latest standards.
The reason?
That’s important for a business to gain valuable market share and eliminate the risk of costly litigation, loss of brand reputation and other such mishaps. Web accessibility is one such standard. Though ... Views: 252
Gone are the days when video content used to be just an option. Earlier, marketers used to steer clear of video content in their marketing campaigns considering it less significant and something that’s ‘nice to have’ only if budgets permitted. But that’s not at all the case now. Video marketing ... Views: 250
Social media has emerged as an unrivalled marketing tool for the businesses today. That’s why every brand strives to be social media savvy and the best way to do that is ‘Social media integration’.
What exactly is social media integration?
Well! It refers to the syncing of all social ... Views: 203
Chatbots for hotel websites- Truly a match made in heaven!
With a large section of the population going gaga over the messenger apps today, it has become a bit difficult for the businesses to reach out to their audience. That’s because privacy has become a major concern for the people ... Views: 218
Content curation is an inevitable aspect of content marketing. It’s the process of gathering information relevant to a particular topic or area of interest. Content is impactful if it’s original but marketers today are too busy to take care of that. This is where content curation steps in. It ... Views: 249
A landing page also referred to as a “lead capture page” is a single web page that appears in response to clicking on an online advertisement. It is basically a follow up on any promises that you make in your content. Since it is the next step toward a visitor becoming a customer, so, it needs ... Views: 236
You must have heard of people making handsome amounts of money from their blogs. Wondering how they do that? Well, there are a lot of ways of monetizing a blog whether or not you get good traffic on your blog or not. Let’s have a look at the best means of monetizing your blog.
Affiliate ... Views: 251
The homepage is a virtual front door for any company’s website. If a new visitor doesn’t like what they see, they will simply hit the “back” button.
What makes a website’s homepage design exceptionally good? Well, it takes more than looks alone! Yes! It also has to work exceptionally well. A ... Views: 261
Myths prevail everywhere!
Not even the technology is spared!
Being a web designer, you may have often come across certain suggestions or the so-called ‘tried and tested’ practices that guarantee a successful website and business as well! How often have you followed these suggestions? How ... Views: 276
A blog full of stagnant content stinks!
It harms your reputation!
It has the potential to damage your blog’s as well as business’s credibility!
You may gradually loose your followers and that’s probably the last thing you, as a blogger would want to happen, isn’t it? Well, there’a a lot ... Views: 273
Blog monetization is the coolest way to make money through your love for writing today! Most of the bloggers decide upon monetizing their blog once they start getting a considerable amount of traffic on their blog.
There are a number of ways of making money through your blog. However, not all ... Views: 261
The reason for your website redesign may vary from business rebranding to keeping up with the latest trends. Redesigning if done in an appropriate manner can reap the desired results or else it may cause a number of hazards. Of all the negative impacts that an inappropriate website redesign ... Views: 227