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Articles from Surabhi Joshi | Selfgrowth.com
- A/B Split Testing: Here's How It's Done The Right Way - by Submitted on Dec 07, 2018 from Surabhi JoshiA/B testing or split testing refers to a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. A/B testing is known as multivariant testing when it is used in the context of testing more than two variants. In the case of web ...
Views: 337 - All That May Be Responsible For A Low Quality Keyword Score - by Submitted on Dec 13, 2018 from Surabhi JoshiQuality Score refers to an estimate of the quality of your ads, keywords, and landing pages. In other words, it is an aggregated estimate of your overall performance in ad auctions. Higher quality ads mean lower prices and better ad positions which means, the more relevant your ads and landing ...
Views: 381 - All You Need To Know About Customer- Centric Web Design - by Submitted on Oct 24, 2018 from Surabhi JoshiA website may have an encompassing design that is capable of enticing the visitors but it’s futile if your customers find it overly complicated and end up leaving confused or frustrated. Such a design that lacks optimized navigation and functionality can lead to increased bounce rates and ...
Views: 297 - Are You Making The Most Out Of Your Video Content? - by Submitted on Jan 29, 2019 from Surabhi JoshiVideo content has been the favorite of marketers since 2016 and it still continues to rock the world of marketing.The reason? Videos help to convey more in less time. Also, with humans being visual learners, video content simplifies the explanation process. Whether you use video content to ...
Views: 326 - Are You Making These Content Marketing Blunders? - by Submitted on Oct 22, 2018 from Surabhi JoshiContent marketing is all about creating and sharing knowledgeable content so as to attract and convert prospects into customers. It further aims at converting these new customers into buyers. If used appropriately, content marketing can work wonders for your business. However, there are some ...
Views: 252 - Best Local SEO Strategies To Grow Your Business - by Submitted on Dec 14, 2018 from Surabhi JoshiLocal SEO refers to a highly targeted online marketing approach. It helps businesses promote their products and services to local customers at the same point in time when they’re looking for a local business. You can leverage local SEO to make your business stand out in the SERPs. Here are the ...
Views: 448 - Best Strategies To Boost Your Website Speed Like Never Before! - by Submitted on Nov 26, 2018 from Surabhi JoshiIn this era of online competition, website performance optimization is something that should be the top priority. If your website does not perform well, you could easily lose your visitors to your competitors. If your website speed is not at all good, the visitors are bound to bounce ...
Views: 265 - Biggest Healthcare Website Mistakes Of All Time! - by Submitted on Oct 25, 2018 from Surabhi JoshiIn today’s digital era, you can find everything online! That’s because not even a single business or service wish to miss out on their potential customers. Whether it be an apparel store or a cosmetic company or an all-purpose store, everyone’s turning digital! Healthcare sector is no ...
Views: 357 - Blog Archives: Ever Wondered Why They Are So Important? - by Submitted on Dec 05, 2018 from Surabhi JoshiAn archive refers to an accumulation of historical records or the physical place they are located. Archives contain primary source documents that have accumulated over the course of an individual or organization’s lifetime and are kept to show the function of that person or organization. In the ...
Views: 349 - Blog Comment Spam: Know How It Can Be Harmful For Your Blog - by Submitted on Dec 04, 2018 from Surabhi JoshiComment spam is a term used by spam blacklist servers to refer to a broad category of spambot or spammer postings which abuse web-based forms to post unsolicited advertisements as comments on forums, blogs, and online guestbooks. In the case of blogs, spam is also called blog comment spam, ...
Views: 590 - Blog Monetization: How You Are Actually Supposed To Do It - by Submitted on Oct 03, 2018 from Surabhi JoshiBlog monetization is the coolest way to make money through your love for writing today! Most of the bloggers decide upon monetizing their blog once they start getting a considerable amount of traffic on their blog. There are a number of ways of making money through your blog. However, not all ...
Views: 290 - Blog Syndication: Here's All That You Need To Know - by Submitted on Nov 24, 2018 from Surabhi JoshiSyndication, in the case of a blog, means that the content is made available from one blog to other sites or blogs. Blog syndication, just like website syndication, involves a blog providing content to an arbitrary number of subscribing websites/ blogs that redistribute it. For the subscribing ...
Views: 303 - Can't Find Blogging Motivation? Come, Let's Help You! - by Submitted on Jan 04, 2019 from Surabhi JoshiSo, you started up blogging passionately but slowly and steadily it became monotonous. Your blogs started lacking quality and shooed away the traffic on your blog. Well, that’s sad! Want to know how you can be motivated yet again to start up again and rock it? Read on. Take a ...
Views: 318 - Clever Hacks To Keep The Visitors Glued To Your Website! - by Submitted on Nov 13, 2018 from Surabhi JoshiFor any business that’s striving hard to make an online presence, it’s crucial to drive traffic to its website. Thereafter, it has to make sure that the website visitors or the potential customers not only visit the website but also stay glued to it. This is important for a good rank in the ...
Views: 336 - Clever Hacks To Make Your Email Marketing Campaign A Hit! - by Submitted on Nov 01, 2018 from Surabhi JoshiBusinesses today, no matter what scale or size, see email marketing as a vital marketing tool. If practiced correctly it can help increase conversion rates. It can further benefit a customer unbelievably. Here are a few tips to make the most out of your email marketing campaigns: Optimize ...
Views: 289 - Considered Video Marketing For Your Business? You Should! - by Submitted on Nov 06, 2018 from Surabhi JoshiDo you know that YouTube is the second largest search engine now? Wondering what made me ask that question? Well, that’s the most important fact to state the importance of video content in your content marketing strategy! That is the reason why you should strive hard to make videos an ...
Views: 290 - Custom Website Development: Here's Why You Need To Try It - by Submitted on Feb 04, 2019 from Surabhi JoshiNo matter what scale your business is, a website as a part of your brand is inevitable. From providing that first point of contact to tantalizing the website visitors to effectively converting them into customers, it’s a website that helps with all of this. When it comes to website design and ...
Views: 347 - Does Your Website Have A High CTR? Here's Why It Should! - by Submitted on Dec 11, 2018 from Surabhi JoshiYou may be creating the best kind of ads as per your perception but are people liking it? Are your ads enticing enough for your target audience to click on them? There are a number of questions like the ones above and they have a single answer- CTR! A high click-through rate (CTR) is a ...
Views: 400 - E-Commerce: Why You Should Consider Taking Your Business Online - by Submitted on Nov 02, 2018 from Surabhi JoshiShortage of time or a busy life or just a slothful mood, there are countless reasons for people avoiding purchasing offline these days. With just about everything being available online and a few clicks away, customers today, prefer online shopping. The result? The insane popularity of ...
Views: 239 - Edit Your Old Blog Posts To Benefit Your Blog Like Never Before! - by Submitted on Dec 06, 2018 from Surabhi JoshiPublishing numerous, data-driven posts on your blog is not enough. You need to check them. This is so because whenever a person visits your blog, he/she may go through any of your articles. Now, suppose, some of your blog posts contain outdated, stale information, it may cause the visitor to ...
Views: 354 - Email Marketing: How It Helps Build Strong Relationships - by Submitted on Dec 22, 2018 from Surabhi JoshiIf you are serious about your business and want to build relationships then you should acknowledge the power of email marketing. No, seriously! The consumers may be addicted to social media but it does not turn out to be an awesome relationship marketing channel. Though it is great for ...
Views: 384 - Essential Elements Of A Good Website Homepage Design - by Submitted on Oct 08, 2018 from Surabhi JoshiThe homepage is a virtual front door for any company’s website. If a new visitor doesn’t like what they see, they will simply hit the “back” button. What makes a website’s homepage design exceptionally good? Well, it takes more than looks alone! Yes! It also has to work exceptionally well. A ...
Views: 302 - Essential Elements Of A Successful Promotional Campaign - by Submitted on Dec 01, 2018 from Surabhi JoshiThe term “promotional campaign” refers to a series of advertisements using various marketing tools that share the similar messages and thoughts to promote a business or an event. Various media resources such as newspapers, billboards, TV commercials and digital space are used for this ...
Views: 348 - Essential Elements Of A Successful Website Builder - by Submitted on Oct 23, 2018 from Surabhi JoshiWebsite builders are basically meant for simplifying the website building process. Using these tools, you can build your dream website without worrying about the coding part. Though you have a pool of website builders to choose from, you need to ensure that the one you choose has the following ...
Views: 254 - Essential Elements Of An Effective Follow-Up Email - by Submitted on Oct 27, 2018 from Surabhi JoshiA majority of the businesses today strive to go above and beyond to nurture their customers. Do you know why? The answer is simple- It’s easier to retain the existing customers rather than acquiring new ones. So, it’s advisable to take care of your customers even after the sale has been ...
Views: 280 - Ever Considered Guerrilla Marketing For Your Business? - by Submitted on Dec 12, 2018 from Surabhi JoshiFirstly, what exactly does Guerrilla marketing mean? Well, it is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way, that too on a tight budget. This involves high energy and imagination focusing on grasping the attention ...
Views: 287 - Ever Thought Why Your Website Content Needs To Be Authentic? - by Submitted on Dec 27, 2018 from Surabhi JoshiIs your website suffering from a high bounce rate? Is your website, even after having a great design, unable to convert visitors into customers? If your answers to these questions are ‘yes’, then your problem lies in your website content. Your products should deliver whatever your content ...
Views: 311 - Experiencing A Lowered Website Traffic After Redesigning? Read On! - by Submitted on Oct 02, 2018 from Surabhi JoshiThe reason for your website redesign may vary from business rebranding to keeping up with the latest trends. Redesigning if done in an appropriate manner can reap the desired results or else it may cause a number of hazards. Of all the negative impacts that an inappropriate website redesign ...
Views: 266 - Here's All That You Need To Create An Awesome Ebook - by Submitted on Jan 28, 2019 from Surabhi JoshiA lot is said and done about educating the target audience for every business. People are enlightened through blogs, newsletters etc. but there’s a limit to the content that can be shared using these methods. Blogs are not ideal for providing in-depth knowledge about your products, services and ...
Views: 311 - Here's How Chatbots Benefit Your Hotel Website In The Long Run! - by Submitted on Oct 15, 2018 from Surabhi JoshiChatbots for hotel websites- Truly a match made in heaven! With a large section of the population going gaga over the messenger apps today, it has become a bit difficult for the businesses to reach out to their audience. That’s because privacy has become a major concern for the people ...
Views: 259 - Here's How You Can Create Killer Mobile Content - by Submitted on Nov 28, 2018 from Surabhi JoshiWith Google having made it crystal clear that how important mobile optimization is, almost all the businesses have turned to mobile-friendly websites. No matter big or small, every business wishes to be ranked higher in SERPs. And today, one of the many conditions to be eligible for that is the ...
Views: 359 - Here's How You Can Keep Your Website Visitors Coming Back! - by Submitted on Nov 03, 2018 from Surabhi JoshiWish your website visitors come back again and again and again? Well, you need baits for that! Yes! Just like you use for fishing! As a matter of fact, return customers are extremely beneficial for any business as they have the power to be an online ambassador for your organization. ...
Views: 265 - Here's How Your Website Can Benefit From Customer Testimonials - by Submitted on Oct 31, 2018 from Surabhi JoshiCredibility plays a major role in converting your website visitors into customers. The most powerful tool that a business can use to drive credibility in this highly competitive world is ‘WOM’. However, it’s not that easy to gain loyal customers who would be a source of WOM marketing. Once a ...
Views: 244 - Here's Why You Should Stay Away From Fake Likes On Facebook - by Submitted on Dec 24, 2018 from Surabhi JoshiWhat if someone asks you- Are likes on Facebook important for your business? Your answer would be a ‘Yes’! Of course, these likes will help your business provided they are genuine. Today, there are a million methods and tools which are available in the market through which you can easily ...
Views: 339 - Here's Why Your Website Visitors Are Running Away! - by Submitted on Nov 17, 2018 from Surabhi JoshiHave you been finding it difficult to keep the visitors glued to your website? Do the visitors leave your website as soon as they land on it? If yes, your website is facing a high bounce rate in that case! Bounce rate refers to the measure of the effectiveness of a website in ...
Views: 390 - How Effective Is Content Marketing? - by Submitted on Dec 20, 2018 from Surabhi JoshiThere was a time when conventional methods of marketing easily led to sales but now these methods are finding it tough just to survive in the market; let alone resulting in sales. Most of the people, these days, have grown a tendency to skip advertisements in print as well as electronic ...
Views: 364 - How Is SEM Related To Inbound Marketing? - by Submitted on Nov 30, 2018 from Surabhi JoshiInbound marketing is a wider aspect of which SEM is just a single. smaller aspect, with success varying on a case-by-case basis.You need to know, inbound marketing, search engine optimization (SEO) and SEM all share one common goal: getting customers and conversions at target acquisition ...
Views: 371 - How Social Media Integration Benefits Your Website Content - by Submitted on Oct 16, 2018 from Surabhi JoshiSocial media has emerged as an unrivalled marketing tool for the businesses today. That’s why every brand strives to be social media savvy and the best way to do that is ‘Social media integration’. What exactly is social media integration? Well! It refers to the syncing of all social ...
Views: 239 - How Well Do You Know Integrated Marketing Communication? - by Submitted on Nov 21, 2018 from Surabhi JoshiIntegrated marketing communication refers to a concept approach used by a majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns. It is an expansion of modern and traditional marketing strategies, to optimize the ...
Views: 262 - Influencer Marketing: Know All That It Can Do For Your Business - by Submitted on Jan 22, 2019 from Surabhi JoshiIt is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other ...
Views: 247 - Is your blog losing followers? Read on! - by Submitted on Oct 04, 2018 from Surabhi JoshiA blog full of stagnant content stinks! It harms your reputation! It has the potential to damage your blog’s as well as business’s credibility! You may gradually loose your followers and that’s probably the last thing you, as a blogger would want to happen, isn’t it? Well, there’a a lot ...
Views: 334 - Is Your Website Content Capable Of Minimizing Bounce Rate? - by Submitted on Dec 19, 2018 from Surabhi JoshiDo you think that a well-designed website is all that it takes to convert the visitors into customers? Well, if that’s the case, you are mistaken! It’s true that a well-designed website will attract a significant amount of traffic but at the end of the day, it is the content which will ...
Views: 276 - It's High Time That You Move To Cloud Computing! - by Submitted on Feb 06, 2019 from Surabhi JoshiFirstly, what exactly does cloud computing mean? Cloud computing simply refers to the delivery of hosted services over the internet. The powerful technology enables users and enterprises with numerous computing capabilities to store and process data either in a privately-owned cloud, or on a ...
Views: 329 - Killer Email Marketing Tips To Rock The Holiday Season - by Submitted on Nov 16, 2018 from Surabhi JoshiSo, the much awaited holiday season is here! It’s time that the marketing teams of the businesses around the globe roll up their sleeves and plan the biggest email marketing campaigns of the year! Here are the best tips that can help create killer email marketing campaigns for this holiday ...
Views: 338 - Killer Hacks To Boost Your Productivity As A Web Designer - by Submitted on Jan 25, 2019 from Surabhi JoshiEvery passionate web designer wishes to grow in terms of creativity, versatility and productivity, that too without eliminating the quality. So, how can this dilemma be solved? The answer is simple- By employing the following productivity hacks (wink)! Tempt your own-self using ...
Views: 360 - Know How You Can Make Your Marketing Emails Enticing! - by Submitted on Nov 19, 2018 from Surabhi JoshiHow do you measure the effectiveness of your marketing emails? What indicates the success of your email marketing campaign? Well! It’s the opening rate of your marketing emails that decides whether your marketing campaign is a hit or a miss! The emails that you send out to hundreds and ...
Views: 271 - Know Which SSL Certificate Is Perfect For Your Website - by Submitted on Dec 18, 2018 from Surabhi JoshiAll websites, these days, are prone to attacks, therefore, webmasters are doing everything they possibly can to protect their websites. Getting a Secure Sockets Layer certificate is considered to be the best and the most which can be done to ensure the security of the website. Based on the ...
Views: 394 - Know Why Interactive Content Is Here To Stay! - by Submitted on Jan 23, 2019 from Surabhi JoshiSo far you must have heard- Content is the king! But do you know what’s the newest quote in content marketing? No idea? Well here it is- Interactive content is the king! For those who have little or no idea as to what interactive content really is, it is the newest and hottest form ...
Views: 348 - Local SEO: Clever Tips To Dominate The Local Search - by Submitted on Jan 11, 2019 from Surabhi JoshiLocal SEO refers to the process of increasing search visibility for businesses that serve their communities face-to-face. Some examples of such businesses are grocery stores, house cleaning companies, salons etc. As a matter of fact, it’s very important for a business’s website to appear in ...
Views: 306 - LSI Keywords: How To Identify And Use Them For Your Website - by Submitted on Nov 27, 2018 from Surabhi JoshiLatent Semantic Indexing (LSI) refers to a mathematical method used to determine the relationship between terms and concepts in the content. In this process, the contents of a web page are crawled by a search engine and the most common words and phrases are collected, combined and considered as ...
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