Comment spam is a term used by spam blacklist servers to refer to a broad category of spambot or spammer postings which abuse web-based forms to post unsolicited advertisements as comments on forums, blogs, and online guestbooks. In the case of blogs, spam is also called blog comment spam, ... Views: 533
For those who have a little or no idea of what a vlog or vlogging or vlogger is here’s a quick introduction.
The term ‘vlog’ is a short form of a video blog. As the name suggests, a blog that contains video content is called a vlog. The person who creates it is called a vlogger and the ... Views: 442
Do you feel that web design should be an isolated part of your marketing efforts?
If yes, you are probably following a myth!
Not just you, many companies blindly follow this myth!
What you need to know today is that it could be setting your business back in more ways than one. Web ... Views: 434
Video marketing is the hottest trend these days and it’s here to stay. Videos have emerged as the most powerful promotional tool for the businesses around the globe to promote their products and services in an exciting and engaging manner. Be it a cosmetic company or an apparel store, all are ... Views: 416
DIY (Do It Yourself) is the latest fad!
And the provider of all the information required- World Wide Web!
Whether you wish to bake a cake or make handmade invitations for your cocktail party or transform your old pair of jeans into dungarees, the internet is full of all sorts of DIY videos ... Views: 396
Local SEO refers to a highly targeted online marketing approach. It helps businesses promote their products and services to local customers at the same point in time when they’re looking for a local business. You can leverage local SEO to make your business stand out in the SERPs. Here are the ... Views: 369
It goes without saying that Google ranks optimized websites better than the websites which don’t work equally well on all devices but optimization of your website is not the only thing which you need to do if you want to get the desired result from your website in terms of profit. There is no ... Views: 353
Just because it’s a digital era and you’ve put up a website and a blog so that the people can find you, doesn’t mean that you’ll seriously be found out by your target audience. You first need to reach out to the intended audience if you want them to reach out to you! And when it’s about ... Views: 352
Have you been finding it difficult to keep the visitors glued to your website?
Do the visitors leave your website as soon as they land on it?
If yes, your website is facing a high bounce rate in that case!
Bounce rate refers to the measure of the effectiveness of a website in ... Views: 337
All websites, these days, are prone to attacks, therefore, webmasters are doing everything they possibly can to protect their websites. Getting a Secure Sockets Layer certificate is considered to be the best and the most which can be done to ensure the security of the website. Based on the ... Views: 332
What’s a responsive website design?
In the simplest words, it’s a web design that makes it easy for your website to be viewed on any screen size. The design offers a number of benefits with SEO being on the top of the list.
Here’s all it can do for your website’s SEO:
The social ... Views: 329
There are lots of web design agencies listed on the internet today. It’s very easy to know the top listing ones. However, it’s not that easy to hire one. Hiring a web design agency that can provide you exactly what you ask for, requires a lot of research.
Today, we are going to ease out the ... Views: 327
You may be creating the best kind of ads as per your perception but are people liking it? Are your ads enticing enough for your target audience to click on them?
There are a number of questions like the ones above and they have a single answer- CTR!
A high click-through rate (CTR) is a ... Views: 325
If you are serious about your business and want to build relationships then you should acknowledge the power of email marketing.
No, seriously!
The consumers may be addicted to social media but it does not turn out to be an awesome relationship marketing channel. Though it is great for ... Views: 325
Quality Score refers to an estimate of the quality of your ads, keywords, and landing pages. In other words, it is an aggregated estimate of your overall performance in ad auctions. Higher quality ads mean lower prices and better ad positions which means, the more relevant your ads and landing ... Views: 319
Publishing numerous, data-driven posts on your blog is not enough. You need to check them. This is so because whenever a person visits your blog, he/she may go through any of your articles. Now, suppose, some of your blog posts contain outdated, stale information, it may cause the visitor to ... Views: 310
For any business that’s striving hard to make an online presence, it’s crucial to drive traffic to its website. Thereafter, it has to make sure that the website visitors or the potential customers not only visit the website but also stay glued to it.
This is important for a good rank in the ... Views: 303
Which business, in this whole wide world, wish for an insane website conversion rate?
However, every business needs to get paying customers for that!
The very first step towards a website conversion is getting the web visitors to your site. A good amount of traffic on your website is good ... Views: 303
Firstly, what exactly is a website privacy policy?
A privacy policy refers to a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. It fulfills a legal requirement to protect a customer or client’s ... Views: 303
Two of the most widely used methods to drive traffic, these days, are SEO and SEM. The only similarity between these two tools is the fact that both revolve around keywords.
First of all, let us understand the meaning of SEO and SEM.
Search Engine Optimization:
It involves all the ... Views: 303
Every passionate web designer wishes to grow in terms of creativity, versatility and productivity, that too without eliminating the quality.
So, how can this dilemma be solved?
The answer is simple- By employing the following productivity hacks (wink)!
Tempt your own-self using ... Views: 302
In today’s digital era, you can find everything online!
That’s because not even a single business or service wish to miss out on their potential customers. Whether it be an apparel store or a cosmetic company or an all-purpose store, everyone’s turning digital! Healthcare sector is no ... Views: 296
Just like it’s important to create a responsive website for today’s users and put up quality content for the web crawlers, it’s equally important to choose your web hosting service wisely. That’s one of the most important ways to ensure the safety and accessibility of your website!
But how do ... Views: 295
About to put up an Instagram ad-campaign?
Want to make your target audience fall in love with your products and services?
Wish to make the most out of your advertising efforts?
Here’s all that’ll help you rock your advertising campaign on the social platform.
Use high-quality ... Views: 292
There are a lot of organizations that are sending email marketing campaigns for more than years but still, no one has ever taken the pains to think back and ask why they are sending certain types of emails or have just revisited or evaluated their overall strategy.
While creating targeted ... Views: 291
Latent Semantic Indexing (LSI) refers to a mathematical method used to determine the relationship between terms and concepts in the content. In this process, the contents of a web page are crawled by a search engine and the most common words and phrases are collected, combined and considered as ... Views: 289
Undeniably, the trend has almost shifted towards mobility. Be it due to Google’s preference for mobile-friendly designs or the desire to avail every possible opportunity coming in through mobile customers, mobile app development is all that developers are thinking of today.
As a matter of ... Views: 289
No matter what scale your business is, a website as a part of your brand is inevitable. From providing that first point of contact to tantalizing the website visitors to effectively converting them into customers, it’s a website that helps with all of this.
When it comes to website design and ... Views: 288
What if someone asks you- Are likes on Facebook important for your business?
Your answer would be a ‘Yes’!
Of course, these likes will help your business provided they are genuine. Today, there are a million methods and tools which are available in the market through which you can easily ... Views: 288
So, the much awaited holiday season is here!
It’s time that the marketing teams of the businesses around the globe roll up their sleeves and plan the biggest email marketing campaigns of the year!
Here are the best tips that can help create killer email marketing campaigns for this holiday ... Views: 287
Inbound marketing is a wider aspect of which SEM is just a single. smaller aspect, with success varying on a case-by-case basis.You need to know, inbound marketing, search engine optimization (SEO) and SEM all share one common goal: getting customers and conversions at target acquisition ... Views: 285
There was a time when conventional methods of marketing easily led to sales but now these methods are finding it tough just to survive in the market; let alone resulting in sales.
Most of the people, these days, have grown a tendency to skip advertisements in print as well as electronic ... Views: 284
An archive refers to an accumulation of historical records or the physical place they are located. Archives contain primary source documents that have accumulated over the course of an individual or organization’s lifetime and are kept to show the function of that person or organization. In the ... Views: 283
E-commerce website owners around the globe are passionate about making their business successful. They look out for ways to gain wider brand exposure, boost their lead generation and increase conversion rate optimization and more. However, not all of them realize the importance of a blog for ... Views: 283
The term “promotional campaign” refers to a series of advertisements using various marketing tools that share the similar messages and thoughts to promote a business or an event. Various media resources such as newspapers, billboards, TV commercials and digital space are used for this ... Views: 277
Myths prevail everywhere!
Not even the technology is spared!
Being a web designer, you may have often come across certain suggestions or the so-called ‘tried and tested’ practices that guarantee a successful website and business as well! How often have you followed these suggestions? How ... Views: 276
A blog full of stagnant content stinks!
It harms your reputation!
It has the potential to damage your blog’s as well as business’s credibility!
You may gradually loose your followers and that’s probably the last thing you, as a blogger would want to happen, isn’t it? Well, there’a a lot ... Views: 273
Every business on this planet wishes to generate leads and wants the list to build up over time. What most of them fail to understand is that not every lead is a beneficial one. This results in the businesses using wrong strategies to grow their email marketing list and wasting their time and ... Views: 272
With Google having made it crystal clear that how important mobile optimization is, almost all the businesses have turned to mobile-friendly websites. No matter big or small, every business wishes to be ranked higher in SERPs. And today, one of the many conditions to be eligible for that is the ... Views: 271
No matter what scale or size your business is. No matter whether you sell electronics or apparels or jewelry. When you plan to make an online presence, content is the first thing that should be paid attention to.
There’s a reason behind the statement- Content is king!
Things are ... Views: 270
So far you must have heard- Content is the king!
But do you know what’s the newest quote in content marketing?
No idea?
Well here it is- Interactive content is the king!
For those who have little or no idea as to what interactive content really is, it is the newest and hottest form ... Views: 267
Have you too jumped on the bandwagon of making a solid brand presence?
Are you too involved in the race to garner the attention of your audience on social media?
Are you making the best possible social media marketing efforts?
Are you able to make the most out of your SMM campaign? If ... Views: 267
Why do you even need a website redesign in the first place?
Well, reasons are numerous. It may be due to a significant drop in your website traffic or an outdated design or a lowered ranking or simply a random suggestion of updating the website just for the sake of doing it!
Whatever the ... Views: 266
A podcast refers to an episodic series of digital audio or video files which a user can download and listen to. The user can even subscribe it so as to keep updated with the latest episodes.
Earlier known as audio blogging, podcasting offers numerous benefits to the businesses using this ... Views: 262
Blog monetization is the coolest way to make money through your love for writing today! Most of the bloggers decide upon monetizing their blog once they start getting a considerable amount of traffic on their blog.
There are a number of ways of making money through your blog. However, not all ... Views: 261
The homepage is a virtual front door for any company’s website. If a new visitor doesn’t like what they see, they will simply hit the “back” button.
What makes a website’s homepage design exceptionally good? Well, it takes more than looks alone! Yes! It also has to work exceptionally well. A ... Views: 261
Is your website suffering from a high bounce rate? Is your website, even after having a great design, unable to convert visitors into customers?
If your answers to these questions are ‘yes’, then your problem lies in your website content. Your products should deliver whatever your content ... Views: 261
A/B testing or split testing refers to a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. A/B testing is known as multivariant testing when it is used in the context of testing more than two variants.
In the case of web ... Views: 260
For those who are not familiar with this platform- Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. As a matter of fact, you need to respond to your target audience’s queries to establish yourself as an expert in your niche. ... Views: 259
Driving visitors to your website is one thing. Keeping them glued to your website and thereafter driving them towards your goal conversion is a completely different thing. However, it’s not that easy to convince the visitors to do exactly what you want them to do!
Everything from the website ... Views: 257