Video marketing is the hottest trend these days and it’s here to stay. Videos have emerged as the most powerful promotional tool for the businesses around the globe to promote their products and services in an exciting and engaging manner. Be it a cosmetic company or an apparel store, all are making the most out of video content.

As a matter of fact, studies say that video content makes it 50 times easier to reach Google’s first page. However, there are certain things that need to be kept in mind so as to extract the expected results from your video marketing efforts. Let’s have a look at them:

Keep the videos short:
The length of your video is one of the major factors that affect your video marketing efforts. Today, there’s an abundance of information and shortage of attention. In other words, the website visitors today, have very short attention spans, so, you should try to keep your video limited up to an ideal length of about a minute. Videos longer than that may simply cause the website visitors to bounce off.

Employ a story telling approach:
The story telling type content has been proven to be the most effective in terms of visitor engagement. Same applies to videos as well. So, make sure that you convey your message and appeal to the needs of your target audience in a story telling format. Put up quality and informative video content that builds a connection amongst the viewers and effectively conveys your message.

Optimize it for SEO:
Missing out on the optimization part is yet another mistake that can render your video marketing efforts futile. As a marketer, you need to conduct a thorough keyword research and find out the most used search terms related to your niche. Once you’ve identified the most important keywords, ensure that you use them in your video titles as well as content. Also, consider enabling embedding on your video so as to receive valuable inbound links.

Include your URL in the video:
You can do this by adding a text box to your video while editing it. Simply add your website address in the text box so as to effectively direct the traffic to your website. You can also consider adding CTAs at the end of your video content. You can ask your viewers to sign up for your newsletter or leave a comment about your video or anything else you want them to do.

Know the right time to post:
As a matter of fact, timing is crucial for the success of your video marketing efforts. Even if your video is about a minute long, has a story telling format, is optimized for SEO and is capable of connecting with the website visitors, if it’s not posted at the right time, it may just get lost easily. Your target audience may never even be able to see it. So, you need to know the right time to post your video content.

Keep these tips and tricks in mind and see how your video marketing efforts help you garner unexpected results!

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