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Articles from Fabienne Fredrickson | Selfgrowth.com
- How to focus - by Submitted on Nov 08, 2011 from Fabienne FredricksonPeople always ask me, “How do I get results from the things that I’m working on?” How are you able to produce so much? Do you know the number one how do you get results? By doing the work. You have a lot of access to knowledge, perhaps my knowledge, stuff you get on the internet, at the library, ...
Views: 907 - How to Delegate - by Submitted on Oct 30, 2011 from Fabienne FredricksonToday’s Client Attraction business growth strategy has to do with what you do in your business, and once you get to a certain level in your business, you go from needing to do everything to needing to specialize in what you do. Your strategy tip today is about focusing on what you do best. ...
Views: 1000 - How I personally take action - by Submitted on Oct 30, 2011 from Fabienne FredricksonHere’s what happens when you don’t keep track and take action: A few years ago I had a year of retooling and re-gearing. I knew that I was on the cusp of making it REALLY big in my business, but I knew something had to change or be tweaked in order for it to happen. I had a deep ‘knowing’ ...
Views: 916 - Create great results by doing more of what you’re good at - by Submitted on Oct 30, 2011 from Fabienne FredricksonToday’s strategy tip for multiplying your results in your business, is about getting you to be a much more productive in your market so that you make a lot more money. I was just on the phone with a client of mine yesterday, a Sapphire client who lives abroad, and we were talking about bringing ...
Views: 905(1 vote) - The Check From The Universe - by Submitted on Oct 30, 2011 from Fabienne FredricksonHave you ever heard that story about how Jim Carrey wrote himself a check for $10,000,000.00 when he was a struggling actor? He carried it around in his wallet every single day. Each time he opened his wallet, he couldn’t help but look at it, and when he did, he would envision what it would feel ...
Views: 1221 - How to Create Programs - by Submitted on Oct 28, 2011 from Fabienne FredricksonHere’s a strategy to help you increase your business, get more clients, scale your business, make a lot more money working less is about your program’s products and services, your offerings. I talked to a lot of my private clients, and those of my students, and they’re always asking how do I get ...
Views: 877 - Create “continuity” packages instead of one session at a time - by Submitted on Oct 19, 2011 from Fabienne FredricksonOne of the major complaints new clients of mine had before working with me is that, although they are sometimes able to attract a sufficient number of clients, the clients are not sticking around long enough for the person to make money or really help them. What happens is, they spend most of ...
Views: 1047 - How I personally stay grateful - by Submitted on Oct 19, 2011 from Fabienne FredricksonYou can’t just sit on the sofa and think positively and then have things come your way. I mean, you’ve got to take SOME action to make things happen. But sometimes, focusing on what to DO next means that you have to keep track of what’s going on. I’ve noticed in the past couple of years ...
Views: 997 - Avoid Price Resistance by Focusing on ROI - by Submitted on Oct 17, 2011 from Fabienne FredricksonHere’s your weekly strategy tip for getting more clients, making more money, scaling your business and really just multiplying your presence and your income and sharing your – as I call it – sharing your brownies in a big way. I want to talk to you today about price resistance, especially ...
Views: 913(1 vote) - How to Implement More - by Submitted on Oct 16, 2011 from Fabienne FredricksonToday’s tip is about the discipline to implement more in your business. I hear from a lot of entrepreneurs, and I have been hearing this for eleven years, “Fabienne, I know what to do. I’ve got a lot of ideas, but I just don’t seem to have the discipline to put them all in place. What do I do? ...
Views: 919 - Focus on the “Motivators” - by Submitted on Oct 08, 2011 from Fabienne FredricksonThe mistake that most self-employed people in private practice looking for clients make is that they tell people about what they think they do, instead of the results the client wants to receive. The problem is, people don’t necessarily want a journey; they want a direct route to a solution. ...
Views: 1086 - Follow up by “just checking in” - by Submitted on Oct 03, 2011 from Fabienne FredricksonHow to follow up on prospects is one of the most common questions I get and there are as many experts with an answer to this as there are ways to do it. I take a cue from a good friend of mine who happens to be my life insurance agent. One day, Rob was celebrating a big new account he’d just ...
Views: 1036(1 vote) - Stop Doing Everything Yourself and Learn to Outsource - by Submitted on Oct 03, 2011 from Fabienne FredricksonToday’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, ...
Views: 1148(1 vote) - Clear the Decks and Get Rid of the “Leaks” in Your Day - by Submitted on Oct 02, 2011 from Fabienne FredricksonHow much time per day should you really allocate for marketing? I recommend that my clients spend up to 4 hours of marketing per day the first 6 months to a year in business or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because ...
Views: 1019(1 vote) - Get Specific About What You DO For Clients: The Results! - by Submitted on Sep 23, 2011 from Fabienne FredricksonWhen talking about what they do for clients, most people end up talking about the PROCESS of what they do, not what they really DO for clients, both in speaking to them and in written communication to them, i.e. their marketing materials. There’s a huge distinction there, and that distinction is ...
Views: 912 - Get Clear On Your Niche And Expertise - by Submitted on Sep 23, 2011 from Fabienne Fredrickson“I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get ...
Views: 1058 - Stop Doing Everything Yourself - Part 2 - by Submitted on Sep 23, 2011 from Fabienne FredricksonToday’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, ...
Views: 938 - Stop Doing Everything Yourself - by Submitted on Sep 23, 2011 from Fabienne FredricksonToday’s article is about how to stop doing everything yourself in your business. No matter what level of business you’re in – you need the right resources and systems to grow your business to the next level. Ever been to a restaurant and notice the number of resources they have on hand to ...
Views: 996 - If You Don’t Currently Work With Your Ideal Client, Become A Detective And Do Some Fact Finding - by Submitted on Sep 17, 2011 from Fabienne FredricksonWhen it comes to your business, I really want you to stop serving anyone and everyone that comes your way Yes, that’s right. Does this sound counterintuitive and counterproductive when it comes to Client Attraction? It isn’t. It’s actually at the core of it, believe it or not, and one of the ...
Views: 870 - Focus Your Networking on the Cash Cows - by Submitted on Sep 06, 2011 from Fabienne FredricksonLet’s agree that there are different types of referrals from networking. The referrals that have a little business for us and those who have a LOT of business for us—also known as the Cash Cows. Client example: A real estate broker client of mine has redirected her entire networking efforts ...
Views: 942 - Are You Blaming Others Because You Don’t Have Enough Clients? - by Submitted on Aug 23, 2011 from Fabienne Fredrickson"The more you say to yourself, ‘I am responsible,’ the stronger, better and finer a person you become. And every part of your life will improve at the same time." -Brian Tracy One of the themes running through my life currently, and in the lives of my clients, is that of Personal ...
Views: 1207(1 vote) - Get More Clients From Referrals With Centers Of Influence - by Submitted on Aug 03, 2011 from Fabienne FredricksonOne of the quickest ways to get more clients by getting referrals from your network and to get out there in a BIG way is to start telling your Centers of Influence (COIs) what you're up to in a face-to-face meeting. This can be in addition to sending them the introduction letter and this can be ...
Views: 860 - Get more clients with a great elevator speech - by Submitted on Aug 02, 2011 from Fabienne FredricksonGetting clients through networking is important for you to succeed in your own business, no matter what level you’ve reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on “what to say” and “how to say it.” And that means you ...
Views: 1057 - Make Your Practice Truly Noticeable (and Clients Will Come) - by Submitted on Aug 01, 2011 from Fabienne FredricksonThe topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about ...
Views: 852 - Using Social Media to get more clients - by Submitted on Jul 22, 2011 from Fabienne FredricksonSocial media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same ...
Views: 990 - Get more clients online with a Client Attractive website - by Submitted on Jul 21, 2011 from Fabienne FredricksonGetting clients online is becoming crucial for success as a small business owner - and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while ...
Views: 938 - Skip the Marketing Jargon to Attract More Paying Clients - by Submitted on Jun 29, 2011 from Fabienne FredricksonMany people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads. I see this use of jargon all too often when visiting people’s websites and in networking groups. My impression is ...
Views: 864 - You MUST Use Conviction and Authority to Attract More Clients - by Submitted on Jun 28, 2011 from Fabienne FredricksonDid you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if ...
Views: 883 - Make a Decision and “The Way” Will Show Up - by Submitted on Jun 22, 2011 from Fabienne FredricksonI’ve discovered something really interesting in terms of human behavior over the last few years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… ...
Views: 915 - 3 Ways Your Compelling Story Gets You Clients - by Submitted on Jun 05, 2011 from Fabienne FredricksonMany of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. As ...
Views: 991(1 vote) - In Client Attraction, Focus on Service, Not Accumulation - by Submitted on Jun 01, 2011 from Fabienne FredricksonI’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more ...
Views: 887 - Know Exactly What Makes Your Clients Tick - by Submitted on May 13, 2011 from Fabienne FredricksonIf you want to start attracting your ideal clients in droves, it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems.Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client ...
Views: 1095 - Walk Your Talk (and You’ll Naturally Attract Clients) - by Submitted on May 01, 2011 from Fabienne FredricksonNot many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the ...
Views: 1068 - Tell Clients What To Expect, Upfront - by Submitted on May 01, 2011 from Fabienne FredricksonMy clients and I seem to talk a lot about implementing referral systems in business. Once a client and I have set up a few of the 10 steps of the Client Attraction System, there always comes a time when referrals (or shall we say, the lack of them) becomes the hot topic to focus on in our ...
Views: 882 - NOT Marketing Makes You Stingy - by Submitted on Apr 08, 2011 from Fabienne FredricksonThe real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as ...
Views: 1064(1 vote) - Abandon The Sinking Ship Client: Work With ALREADY Successful Clients (They Need You Too) - by Submitted on Apr 03, 2011 from Fabienne FredricksonIn recent years, I’ve been working with a new kind of client. Yeah, yeah, you can say, “Fabienne, you’ve talked to me about ideal clients before. I know that I need to figure out who my IDEAL client is.” But wait! This is different. Today, I want to share with you the exact KIND of client I work ...
Views: 1236(1 vote) - You Gotta Be RUTHLESS About Your Time (How to Get It ALL Done) - by Submitted on Mar 26, 2011 from Fabienne FredricksonClients are always so curious about how I manage to get it all done. And it’s no wonder because now that I see it all down on paper, it does seem like a lot. But, before you think I’ve got it all figured out, let me be very transparent with you. I have a crazy number of emails in my inbox, many ...
Views: 1032 - Get More Clients by Letting Prospects Become Voyeurs - by Submitted on Mar 19, 2011 from Fabienne FredricksonWhether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And let’s not forget People Magazine—yes, I read it religiously every week. Why are we obsessed ...
Views: 964 - Determine the Viability of Your Target Audience BEFORE You Begin Marketing - by Submitted on Mar 12, 2011 from Fabienne FredricksonOk, so you’ve identified your ideal client profile. The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people? You can have all the focus, drive, and good intentions to market to a group of people, but ...
Views: 1075(1 vote) - Let Prospects into Your ‘Life’ and They’ll Bang Down Your Door To Become Clients - by Submitted on Mar 01, 2011 from Fabienne FredricksonEarlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt. But then I sat back and started thinking about who my ideal clients are. My ideal ...
Views: 981 - Why Clients Sometimes Back Out and What to Do About It - by Submitted on Feb 25, 2011 from Fabienne FredricksonSometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work.There’s nothing more frustrating. Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to ...
Views: 1090 - 6 Ways To Creating a Talk Title That PULLS Clients In Like Crazy! - by Submitted on Feb 19, 2011 from Fabienne FredricksonI’ve often said that the 3 best ways to attract clients quickly and consistently are: 1. consistent networking, 2. a stay-in-touch vehicle such as an ezine, and 3. a Client Attractive signature talk. What’s a signature talk? It’s the one talk you give that you start to be known for, ...
Views: 1054(1 vote) - Stop Being A Wimp With Your Clients! - by Submitted on Feb 03, 2011 from Fabienne FredricksonQUOTE: “Substantial value is created when the client achieves more than they expected. One of the best ways to ensure the client achieves more than they expect is to ask more of them than they expected you to.” – Thomas Leonard, founder of Coachville My translation: don’t be wimpy with your ...
Views: 927 - You MUST Say Yes To The Business (And In-come) Within Your Reach - by Submitted on Jan 04, 2011 from Fabienne FredricksonQUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, ...
Views: 983 - Clients Want Easy Shortcuts - by Submitted on Sep 30, 2010 from Fabienne FredricksonI’m convinced that everyone’s really just looking for a shortcut. Over the last 11 years of working with clients privately and in groups, the more I offer my products and services, the clearer I am that we all just want an easier way out. Well, not because we’re lazy; it’s more that we’re ...
Views: 1313(1 vote) - It Ain’t Over Til It’s Over (Especially When You’re Closing The Sale) - by Submitted on Aug 11, 2010 from Fabienne FredricksonThe quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 ...
Views: 1682 - What All Millionaire-Entrepreneurs Have In Common (It’s Way Simpler Than You Think) - by Submitted on Jul 13, 2010 from Fabienne FredricksonQuote: “The biggest difference between an average income and financial-freedom is… IMPLEMENTATION.“- Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed ...
Views: 1150(1 vote) - To Turn More Prospects Into Paying Clients, You Must Motivate Them! - by Submitted on Jul 08, 2010 from Fabienne FredricksonWhen talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and ...
Views: 1130 - How Bold Can You Go With Your Elevator Speech? - by Submitted on Apr 18, 2010 from Fabienne Fredrickson“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do? I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation ...
Views: 1089 - Overcoming Your Perfection Paralysis in Marketing - by Submitted on Apr 16, 2010 from Fabienne FredricksonHave you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re ...
Views: 1347(1 vote)