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Cleaning is a part of everyone's lives may it be that of an ordinary home owner or a business owner. Home owners have the privilege of doing the cleaning by themselves since they have the adequate time to do so. However, for business owners it is quite the opposite. They have too much in their ... Views: 2247
What comes to mind if you hear about "referral marketing letters"? You probably think I'm talking about getting testimonials from your past clients to use in your marketing, right?
That's a perfect Realtor marketing idea too. Although, I'm talking about getting a lasting stream of client ... Views: 2247
Small, localized businesses have a tough time marketing themselves. Traditional advertising is expensive and with the new changes by Google, the “shady” tactics that could be used in the past are no longer available.
Getting lots of website traffic with a limited budget is also now ... Views: 2246
There are a large number of cold calls that we receive on a daily basis. While a few of them might be for lead generation, most of the others are meant for the purpose of B2B appointment setting. This has transpired because of the escalation in competition in the industry. One needs to have ... Views: 2239
Telemarketing Tips, Closing Incoming Telesales for Call Centers
Interest and credibility are the keys to successfully leading incoming callers to buy your products or services. When someone calls into your business, be it your, receptionist, multi-person phone bank or home office with an ... Views: 2195
by: Geoff Ficke
The Rarest Most Exclusive Garment Wool in the World is Not for Sale
For centuries the famous weavers of Kashmir have gathered and produced shawls from the rarest fiber in the world, Shahtoosh. These fabulous, prized shawls are so exclusive that the name Shahtoosh, meaning ... Views: 2187
It’s a costly and hard-learned lesson in business: saying “no” to an interested prospect that does NOT fit your ideal client profile. It’s counter intuitive, but taking just any client who responds to your advertising may cost you money, aggravation, and time.
Remember, your ideal ... Views: 2184
It's a well-known sales technique to create urgency in order to get prospects to make a decision. For instance, a salesperson might say "Buy in the next 30 minutes, or the price will go up!"
The reason why creating urgency works so well in sales is because very often, people won't make ... Views: 2183
Marketing a startup has changed in recent years, and the changes are going to continue in the coming years. SEO and marketing are more connected to each other than ever, which means that you have to combine your marketing and SEO teams so you can get as much traffic to your website as possible. ... Views: 2180
Many technical professionals are often horrible at selling themselves. Many accountants, attorneys, consultants, and engineers don’t think of themselves as salespeople – and they don’t want to! Although their academic and educational foundation and their professional development includes ... Views: 2180
…Interaction.
However, before we do, let us review something recently written and published in Marketing Magazine, the author is Marc Ritson, Assistant Professor of Marketing at The London Business School.
"A pipe bursts in your house. When the local handyman arrives, he is carrying a large ... Views: 2176
Target marketing has been the buzz word of Internet Marketing for years. Narrowing down from mass marketing billboard strategies makes sense. When you know your target market encompasses baby boomers who are used to making six figures and who are going through a life transition, you’ve got a ... Views: 2161
Home decor is an ever changing industry. Not only do the styles that are in fashion change regularly, but the way people acquire basic things such as bedroom furnishing is remarkably different from where it was even a few years ago.
The biggest revolutionary charge that the home decor ... Views: 2159
The popular 'school of thought' when creating a blog is that the more focused the niche the greater chances of success you will have. On the other hand however blogging sites offer a environment that can actually flourish by offering a wider range of topics and interest to readers. The key is to ... Views: 2146
Posters are a great way to display information about a company and its products or services. They are a large canvas on which to display information and contact details and because of their size they can be seen from a distance or as drivers drive past in their cars. They can also be seen by a ... Views: 2142
While passion and hard work will allow any physician to see growth in their practice, marketing is the lifeblood that will facilitate exponential growth and success in the business. Even though some don't like to see it as such, health practices are businesses that need to be run efficiently. ... Views: 2137
If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without ... Views: 2137
Have you ever noticed how you are drawn to beautifully packaged and branded products? I wondered at this phenomenon recently, and questioned myself as to the real reason behind why companies are always re-branding and re-packaging their products. And upon reflection, there were several things ... Views: 2136
Outsourcing is recognized as one of the modern day business miracles. I believe that outsourcing is an art every single businessman must understand.
Today company owners; like you and I, take on so multiple responsibilities. Outsourcing provides an opportunity for us to get our activities ... Views: 2127
You’ve put in tons of studio time, developed a signature style, created a body of work and are serious about selling your art or crafts and building your business. Even if you’re an experience pro, are you doing everything you can to market yourself and create opportunities for sales every ... Views: 2123
If you want to improve the results of your solo ads advertising campaigns, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: DELETE. The purpose of this article is to help you discover such reasons ...
During the last hours ... Views: 2121
Outdoor Advertising
Billboards
Design
The principle aim of billboard advertisements is to be eye-catching, easily read, and memorable. The design of some billboards can even extend beyond the physical dimensions of the original structure, with parts of the display hanging off the edges ... Views: 2106
I wrote this en route home from Atlanta, after another inspiring three-day retreat with my business coach Christine Kane, and hundreds of women (and a few men) entrepreneurs. With a blend of holistic wellness meets new ways of marketing, we were takin’ care of business with soul and strategy. By ... Views: 2105
Building your company a good reputation and a powerful brand is one of the most important investments you can make. Here’s 5 reasons why:
Develops Loyal Customers: When you build a brand that customers know and love, they become not only customers for life, but are likely to spread a good ... Views: 2104
Born 1959 Chateauroux, France - Andrew Lakey is a painter, focusing on original works which includes Angels, Portraits, Hearts, Butterflies, Language, and flora and fauna color studies titled "Brilliant Nature" or, as this cycle is collectively called, "Unencountered."
Over two decades, he ... Views: 2096
That's a dry sounding subject, something that would have you nodding off in Economics 101, but we're living here in the real world. Where bad economic trends hurt with real pain, that's felt by real people.
There are dozens of benefits to having adequate life insurance coverage, two ... Views: 2096
One of the most difficult things to master as a business owner is staying focused on revenue generating priorities. If you're an independent professional, you spin multiple plates and find yourself time-challenged on a regular basis. ;-)
In addition, I have found that many small business ... Views: 2091
The holidays are upon us. For most business owners that means an increase in sales - or at least it used to. In today's frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So ... Views: 2088
In working with my clients around the world, I've found 3 effective ways to easily and quickly get them on Page 1 of Google organic search results for their keywords. They'll work for you and your business too!
Follow these three simple steps to effectively grow your business' online brand ... Views: 2082
When I first started online marketing I was very quick to jump onboard with free safelists, I don't think I really need to tell you why? Its got the word free in the title, that's my reason. With so many people turning to marketing it becomes a very competitive place and sometimes money spent is ... Views: 2080
Google keeps on changing its algorithms and this has caused a big to a lot of website owners and bloggers. Google updated two algorithms namely Panda and Penguin.
These updates highly focused on rigorous off-page strategies and in eliminating the value of mediocre content which did a lot of ... Views: 2080
Ten years of competitive hell!
That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Information Age is certainly one of the most turbulent ... Views: 2079
If you're looking to expand an existing business, or build a new one, it is definitely worth a few minutes of your valuable time to take a look at a few modern marketing ideas. The importance of marketing, regardless of the industry you're involved in, can never be emphasized or stressed enough. ... Views: 2076
Have you ever read a book that really made you think about things in a totally different way? I just finished reading such a book and decided to digest its contents in a series of seven articles.
I am not the only one who gives high marks to Influence: The Psychology of Persuasion by Robert ... Views: 2076
by: Geoff Ficke
Brand Extension Can Be a Key to Growing and Evolving a Consumer Product Line or Service
Switzerland is the couture watch capital of the world. A visit to Geneva and its surrounding cantons exposes the traveler to the hundreds of exotic watch brands made in this famous ... Views: 2075
Every church wants to grow and reach the community. But all outreach programs and ministries cost money. The key is to develop outreach ministries that are self-supporting and self-sustaining. Our church started one that has been incredibly effective, costs us nothing except time, and even makes ... Views: 2074
What is a copywriter?
It’s the person who wrote this article. It’s the person who wrote that radio commercial that you hate. It’s the person who wrote that radio commercial that you love. It’s the people who write those little Google ads that you see all over the web (maybe even right next to ... Views: 2074
Webmasters have always looked for the advantage and effective service or process to develop their website ranking. By the help of back links, you can boost the ranking of your website in a much faster way with comparison to any other process.
However, the success of your website always ... Views: 2069
“Put yourself in the audience’s shoes.” How many times have you heard that? Supposedly, if you put yourself in the audience’s shoes, you can communicate better with them. It seems like good advice, doesn’t it? It’s especially popular among marketers - copywriters in particular. But this ... Views: 2069
Telemarketing for SEO companies—why not? In reality, there are many dissimilar aspects in marketing may not be simply generalized and a lone company can’t manage them all effectively, and that’s also the same especially in Australian firms. Indeed, SEOs got a huge skill to enable the web pages ... Views: 2067
Developing brand recognition online is one of the greatest marketing advantages you can attain to grow your business. With so many other online marketers promoting their goods and services it is very easy to be lost in the shuffle. The choice is either to be more dominant than your competitors ... Views: 2064
During all our research one constant shone through, that is that marketing is conversations.
Current conventional mass media are weak conductors of knowledge and comprehension. This is because of a number of factors, however the main reason is; they are non-interactive communications ... Views: 2064
Sign Installation is the final step in purchasing a brand new sign, banner or vinyl for your church, school or business. There are several companies that are able to offer you sign installation services. However, it is best to use a company that is local to your region, who can offer your ... Views: 2061
Is your marketing strategy currently producing dismal results? Are you stuck trying to figure out what you need to do to reach your audience and get them to respond? Sometimes you must take a step back and really assess why a marketing strategy isn’t working. Here are some of the most common ... Views: 2060
Who are you if you have a book available for purchase? An expert? Someone successful? A smart marketer? All of the above. Reinventing yourself often requires a new life set of references. The doubts are out there. "Sure", the clients says (or worst, just thinks), you were successful as a project ... Views: 2059
What goal have you set for yourself? How big is your vision? Do you daydream, seeing yourself having successfully reached your goal?
I have good news for you. If you can dream about being at the top, then it is possible. Really. No, I am not talking about hocus pocus or voodoo magic. What I ... Views: 2058
You don’t have to spend a fortune to host a giveaway event to promote your company or blog. There are many cheap ideas for giveaways that come well within the budget and at the same time can still draw traffic to your site. When deciding on the giveaways item, think of something that can fulfill ... Views: 2055
A lot has changed in the social media space over the last few years. Social media channels have rapidly evolved and changed the ways that businesses and marketers generate leads and target new customers. Companies are now looking at Facebook, Twitter and YouTube as the de facto standard to start ... Views: 2054
When it comes to urban clothing lines, there is only one clothing line that is highly respected by the loyal of the hip hop music, the akademiks urban clothes. The akademiks urban clothing lines were founded by the brothers Donwan Harrell and Emmet Harrell.
Now you might be thinking on whom ... Views: 2047
How about that for a shameless, attention getting title? The truth is, regardless of how many visitors your search engine optimization and marketing company’s efforts drive to your site, it won’t matter unless you can grab their attention within three to seven seconds. Miss that brief ... Views: 2041