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Women In Business Articles
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- 7 Sales Page Elements that Connect, Resonate & Convert - by Submitted on Feb 10, 2016 from ling wongDespite the numerous "sales page templates" want us to believe, there's no one-size-fits-all way to write a sales page. To get people to buy from you, your sales page needs to build trust. You want your readers to feel connected to you and resonate with your message. To do so, it's ...
Views: 1172 - Why Being Apologetic is Crimping Your Growth & Creativity - by Submitted on Feb 02, 2016 from ling wongBeing apologetic and making ourselves wrong doesn't help us step up to live our awesomeness. Drawing conclusions about our wrongness closes the door to unseen opportunities. Unfortunately, we’ve been conditioned into being apologetic… I hear it so often when people tell me what’s happening in ...
Views: 1081 - 3 Sure Ways to Get Rid of Tire Kickers - by Submitted on Jan 30, 2016 from Maria HebdaWhen people go shopping, whether it’s for a minor purchase or a large ticket item like a new car, price will always be a determining factor. If they feel the cost is worth it, they’ll pay it and if they don’t they won’t. It’s pretty simple when buying tangible items. But when making ...
Views: 1432 - Discover Your Own Expertise - by Submitted on Jan 28, 2016 from Lisa SasevichI always knew in my heart that I had an awesome gift - just as you do. Just as we all do. For years I secretly hoped that someone would recognize it and discover me. Maybe they would offer me a chance to speak on a big stage or, better yet, a TV show; something that would allow me to get my ...
Views: 1901 - The Key To Designing a Signature Program that Sells - by Submitted on Jan 19, 2016 from ling wongThere's ONE word to keep in mind, if you want to design a signature offer or program that your potential clients can't wait to purchase from you. If your offer is not ______________ to the people you are marketing to, they won’t care no matter how awesome your service is. If your offer is not ...
Views: 1322 - 3 Mistakes Coaches Make When Designing Their Signature Programs - by Submitted on Jan 08, 2016 from ling wongHaving a signature program doesn't mean you'll build a successful coaching business. But not having one means you don't have something to sell and when you don't have something to sell, you don't have a business. If you're ready to have a coaching business that is fulfilling and satisfying, ...
Views: 1231 - Nursing Style: Not All Scrubs Are Equal - by Submitted on Dec 09, 2015 from Anica OaksScrubs are an essential part of a nurse's life, and there is more to choosing the best scrubs than you may first imagine. The first thing to consider is any dress code restrictions set by your employer. Many hospitals do not allow nurses to wear all white scrubs. Some denote different areas with ...
Views: 1425 - Is "Technology" Keeping You Stuck in Your Business? Here's How To Get Unstuck: - by Submitted on Nov 25, 2015 from ling wongSometimes technology can do more harm than good… … because many people are putting the cart in front of the horse: • They worry about what bells and whistles to put on a yet-to-be-built website before they define their message and niche • They pull their hair out about the nuts and bolts of ...
Views: 1176 - What’s on Your Walls? - by Submitted on Nov 05, 2015 from Kathryn WilkingArt is so personal. I found this great print in a decorating warehouse here in BC, already framed and ready to go! I identified with this immediately so, I pulled out my credit card! What is it about choosing images and art that seems so difficult? When someone finally finds a great piece ...
Views: 1893 - FOMO - Killer of Effective Marketing Communication - by Submitted on Nov 03, 2015 from ling wongNo matter how awesome your stuff is, it does you no good if you can’t communicate to the relevant people about it. When you get down to the purpose of communication, it’s to GET YOUR POINT THROUGH. Which means, if you get too convoluted in your communication you’re going to lose your ...
Views: 1201 - 6 Keys To Carving Out “Leadership” Positioning in the Marketplace - by Submitted on Oct 12, 2015 from ling wongA “thought leadership” status is great for business and marketing. It positions you as an authority, and gives you an edge when it comes to scoring publicity opportunities, or charging a premium for your services. Good news is, being a “thought leader” is not just the playing field for the ...
Views: 1201 - 3 Top Tools to Use for Your Presentations - by Submitted on Sep 25, 2015 from Lisa SasevichToday I’m going to give you a taste of the secret sauce of our Speak-to-Sell Formula, and that is seeding. Like the best sauces, seeding is evenly spread throughout our formula, and, when it comes to speaking and/or selling, it’s one of the things that sets our formula apart from anything ...
Views: 1316 - 9 Reasons Why B2B Businesses Love LinkedIn - by Submitted on Sep 22, 2015 from Susan FriesenWith over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company. What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook Why Your Business Social Media Efforts Should Focus on ...
Views: 1212 - Where To Guest Post? 3 Criteria to Pitch the Right Blogs - by Submitted on Sep 21, 2015 from ling wongAs an introvert with a flashier personality in words than in person, I found writing to be much more in line with my strength and personality than going to networking whatever 8 days a week, or “scoping” 3x a day. Since most of us don’t have a big content marketing budget, we have to maximize ...
Views: 1210 - Mindset Secret to Content that Connects & Converts - by Submitted on Sep 15, 2015 from ling wongWriting is a final expression of our WHY, of what we stand for, of what we want to be known for. So we can turn the Truth inside of us into communication others can relate and resonate. Content that converts is supported by the energy and inevitability of authentically voicing our beliefs ...
Views: 1275 - 4 Steps to Writing Content that Makes "Selling" a Breeze (even if you offer woo-woo stuff) - by Submitted on Sep 11, 2015 from ling wongIf your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list out the benefits” that are concrete, solve an urgent problem, or ...
Views: 1165 - 3 Steps to Get Over "Blogger's Block" - How to Generate Blog Topics that Convert - by Submitted on Sep 01, 2015 from ling wongBlogging for business growth is not just a writing exercise in which you cough up 500 words and call it a day. When you have clear understanding of what matters to you, your niche and your business, you can use this 3-step process to generate article ideas, so you won’t be staring at a ...
Views: 1199 - 5 Steps To Win The Battle Of Impostor Syndrome - by Submitted on Sep 01, 2015 from Susan RegierHave you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”? If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the more you realize how much you don’t know. This has become such ...
Views: 1443 - How to Write Blog Posts that Convert - by Submitted on Aug 24, 2015 from ling wongWhen I first started blogging, I did a lot of research and invested in quite a few trainings. Most touched upon how to come up with topics to write about. Many covered how to re-appropriate content so it looks like you are “everywhere.” A few shared deeper tactics on promotion and syndication. ...
Views: 1109 - 3 Marketing Mistakes Coaches Make - by Submitted on Aug 04, 2015 from ling wongThe coaches, consultants and service professionals I work with are a special breed. They are multi-passionate, multi-talented, and have a creative streak in them that makes stuffing themselves into the “usual” marketing box not only frustrating but also the cause of patchy results. They ...
Views: 1141 - How To Design a Marketing Plan that Works for YOU - by Submitted on Jul 24, 2015 from ling wongA coaching client was nearing the end of her intensive program. We were at the stage to design a marketing plan for the next 6 months so she can cut the busywork and do what truly matters. She is an experienced coach using a particular method. However, she has been “selling” the method in a ...
Views: 1121 - Is *This* Why Your Copy Lacks Persuasive Power? - by Submitted on Jul 15, 2015 from ling wongA few days after we moved into the new house, when the chores that kept us on our toes eased up, I had a moment to freak out. I didn’t know what to do with myself in this new place… I didn’t have a routine, and barely knew what is where. Work grinded to a halt – I could hardly ...
Views: 1100 - 7 Blogging Tips To Get You More Raving Fans - by Submitted on Jul 12, 2015 from Susan FriesenIn a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort ...
Views: 1267 - Musings-by-the-Sea - by Submitted on Jul 03, 2015 from ling wongAs part of our relocation from Santa Monica to SF Bay Area, we took the boys on a road trip up the Pacific Coast. During our stay at Carmel-by-the-Sea, I sent the boys to the Monterey Aquarium and went on an 8-mile walking meditation/exploration along the shoreline… Are You ...
Views: 1107 - Are You a Reluctant Wanderlust in Business? - by Submitted on Jun 26, 2015 from ling wongAre you a multi-talented, multi-passionate person who finds it hard to “commit” to doing “just one thing”? Sometimes I feel like a loser when I couldn’t just “stick with it” when something ceases to give me a deep sense of excitement and purpose. Some may call it ADD. Do you identify with ...
Views: 1111 - Why Time Management Tools and Productivity Hacks May Not Make You More Effective - by Submitted on Jun 17, 2015 from ling wongI have bones with the gurus talking about “success habits” and such. It’s a personal thing, and here is why. I am never a morning person, and I have two kids 2.5 and 5.5. Whenever the gurus say – for the first 90 minutes in the morning, keep everyone out so you can meditate, exercise, make ...
Views: 1160 - Feeling Overwhelmed? Do this: - by Submitted on Jun 07, 2015 from ling wongIn this age of information overload and instant gratification, it’s not uncommon that we feel overwhelmed. We wake up to 52 emails in our inbox, each demanding our attention or action. What to do? First step is kind of counterintuitive. Instead of trying hard to multi-task and check ...
Views: 1214 - My Unsubscribe Rate Dropped By 50% - Here Is Why... - by Submitted on Jun 02, 2015 from ling wongLong story short - my kid gave me the Frozen Treatment. Here is the long story: This personal experience has a few poignant lessons that I hope, will open up space for you. If you have been struggling with doing a lot of busywork but getting patchy results; if you feel like you are losing ...
Views: 1148 - The Intuitive-Brainiac Secret to Making Better & Faster Decisions - by Submitted on May 29, 2015 from ling wongIndecisions are open loops, which means they are energy-suckers. They distract us from other things that may be more important. We can all be more effective if we make better decisions, faster. Some get caught in indecision when they feel they don’t have enough information. Or they overload ...
Views: 1137 - Overwhelmed? Feeling Everything is "Out Of Control"? - by Submitted on May 21, 2015 from ling wongHave you ever felt like everything is spinning out of control and you are so overwhelmed that you have NO idea what to do? Here are a few tips on how to put yourself back onto the driver’s seat. The first thing is to assume personal responsibility that we can take back control. When we ...
Views: 1248 - How To Overcome Fears in Selling - by Submitted on May 14, 2015 from ling wongMany people are reluctant to go into selling their products, programs or services because of fears. If we can look under the hood of what’s under those fears, the awareness will help us get pass them so we can do what we need to do. What kind of selling works? Genuine selling. The kind that ...
Views: 1543 - How To Use Video To Boost Facebook Reach - by Submitted on May 11, 2015 from ling wongIt’s not news that many have been complaining about how the new Facebook algorithm is screwing them up… bringing their reach down to single digit. Here is the thing – you can complain, or you can research, experiment and figure out what you can do about it. Don’t fall into the victim ...
Views: 1274 - Are Your Encouraging Codependency In Your Business and Client Relationships? - by Submitted on May 07, 2015 from ling wongA lot of times we are caught in codependent relationship we are not even aware of, and if it is a business or client relationship, it may be costing you dearly. A lot of us grew up conditioned to be “responsible” – so we try to be, often out of wanting to be approved or accepted, or not be ...
Views: 2039 - Have You Ever Felt Like Throwing Your Hands In the Air and Walk Away? - by Submitted on May 05, 2015 from ling wongHave you ever felt like you want to throw your hands up in the air and walk away? … or, stared at a long-ass to-do list but have NO idea what to DO? … or, just wanted to shut it all down and take a perma-vacation… from everything? Last week, I froze. My worst business nightmare came ...
Views: 1168 - Stop Charging "What You Are Worth" - by Submitted on Apr 29, 2015 from ling wongIf you are a coach, consultant or service provider, you probably have heard time and again to “charge what you are worth.” We have also been told to raise our fees and sell premium packages so we can earn more and work less. All sound good on paper, until the rubber meets the road and you ...
Views: 1579 - Stand Out, Be Awesome - How to Break the "Rules" Without Being Stupid - by Submitted on Apr 22, 2015 from ling wongEven though I have a thing about bashing the assembly-line style some people were led to implement what they learn from business trainings, I do acknowledge the value of programs, blueprints and systems. But I have also experienced – first hand and through my clients’ journeys – how ...
Views: 1502 - Opportunity Knocks: Can You Hear It? - by Submitted on Apr 17, 2015 from Royce GomezHave you ever heard opportunity knock? Are you aware it knocks in large and small ways every day? I was banging on the door of an organization for about 6 months. Nothing happened. I couldn't even get an email returned. Although I was frustrated, I kept knocking (literally emailing and ...
Views: 1406 - Opportunity Knocks: Can You Hear It? - by Submitted on Apr 17, 2015 from Royce GomezHave you ever heard opportunity knock? Are you aware it knocks in large and small ways every day? I was banging on the door of an organization for about 6 months. Nothing happened. I couldn't even get an email returned. Although I was frustrated, I kept knocking (literally emailing and ...
Views: 1692 - How To Make Selling (and life!) Easier - by Submitted on Apr 16, 2015 from ling wongHow you BE in your business can make a big difference to how fulfilled you are in your business, and how many clients you get. I urge you to ask these questions – because they get you to consider human behavior andalignment – stuff you have to work with because trying to change them is an ...
Views: 1176 - Key to Being Efficient in Business - by Submitted on Apr 11, 2015 from ling wongProductivity hacks? Nope. Time management apps? Nope. Hiring and delegation? Nope. The core of being efficient and effective in your business starts with YOU. Your strength, your superpowers. Being efficient and effective is not about having a cookie-cutter blueprint or a me-too tactic. ...
Views: 1260 - Is “Niche” a Conspiracy Perpetuated By Us Business Coaches??! - by Submitted on Apr 22, 2015 from ling wongShort answer is, Yes, and No. No – because “niche” is somewhat an intellectual construct that helps us wrap our head around the marketing thing, and it is very useful. It gives us a starting point, a home base and a framework to do our research, communicate* our message and create our ...
Views: 1159 - What To Do When Life Throws a Curve Ball - by Submitted on Mar 10, 2015 from Aprille JanesI just returned from a lovely vacation that included palm trees and sunshine. Just what this cold Canadian needed in February. Before I left I put everything in place so I could take a real break. That break included a light touch with email and social media and letting others manage things in ...
Views: 957 - How You Sound Is Who You Are - True or False? - by Submitted on Mar 05, 2015 from Nancy DanielsThe answer is maybe. As an example, let's say that you are soft-spoken. If you are asked to repeat yourself a lot, others may think you lack confidence. This is just one description which comes to mind when I hear someone who doesn't speak at a normal volume level in conversation. However, I ...
Views: 2098 - Should I quit my business now that I found a job? - by Submitted on Feb 15, 2015 from Anita BigginsA job is a short term goal and a business is a long term goal. Short term goals may satisfy immediate needs. Long term goals full fill our life long dreams. My short term goal is delivering newspapers on Sundays. I like it because I can do it while my husband is at home with our children. My ...
Views: 1035 - It's about pushing the limits - by Submitted on Feb 01, 2015 from Kathleen GageLife is about pushing limits. At least for some of us. In my world, if you’re not pushing limits you’re not seeing what you’re really made of. If you’re not seeing what you’re made of how will you know what you’re capable of? When I push the limits I tend to feel incredibly alive. Something ...
Views: 1688 - 3 reasons to not give a crap about what others think of you (so it doesn’t hold you back any longer) - by Submitted on Jan 28, 2015 from Brigitte van TuijlA couple of months ago someone asked me what the biggest fear was that I had to overcome in my business. I didn’t have to think twice about it. My absolute number 1 fear was the fear to be visible. It took me sooooo long to get over it. And I did it step by step. It was definitely NOT ...
Views: 994 - Do You Sound Like a Valley Girl When You Speak? - by Submitted on Dec 19, 2014 from Nancy DanielsEnding your sentences on the upswing is what I call the Valley Girl sound. Basically, it means that your statements sound like questions. It may be cute for 16-year-olds, but it definitely does not lend credibility to a professional image. If you are ending your sentences on a pitch higher ...
Views: 4949 - How to Train Your Voice to Be More Charismatic - by Submitted on Dec 02, 2014 from Nancy DanielsThere is an interesting article in the Wall Street Journal, by the same title, about the charismatic influence your voice can have in your professional life. Having analyzed the voices of leaders in countries such as Brazil, France, and Italy, scientists have found that those who exhibited ...
Views: 5807 - Hate How You Sound on a Recording? - by Submitted on Nov 25, 2014 from Nancy DanielsDoes this sound familiar? You hear a recording of your voice and you cringe? Perhaps you are embarrassed. Well, you are not alone. Most people do not recognize what they hear on the recording because it does not sound like the voice they hear in their head. Unfortunately, the voice on the ...
Views: 1936 - Meetings: Five Tips to Getting More Done With Less Struggle - by Submitted on Nov 19, 2014 from Susan FreemanIs your meeting communication mysterious? We spend a lot of our time in meetings; so much so that in companies a common complaint is there isn’t enough time to move our projects ahead during the work day. We compensate by working longer days, often bringing home work in the evening or on the ...
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