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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Alexandria Brown | Selfgrowth.com
- 13 Steps to a "Slippery Slope" Online Sales Letter - by Submitted on Mar 31, 2009 from Alexandria BrownBut here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a "slippery slope" sales ...
Views: 751 - Your Fortune is in the Follow Up! - by Submitted on Mar 31, 2009 from Alexandria BrownWould you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn't be enough. Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated ...
Views: 538 - Does Your Parking Lot Look Busy? Your Prospects Are Watching - by Submitted on Mar 31, 2009 from Alexandria BrownTwice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there's a reason why I've never gone in and given it a chance... The ...
Views: 719 - 7 Marketing Lessons We Can Learn from TV Infomercials - by Submitted on Mar 31, 2009 from Alexandria BrownI hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. If you sniff around most people's homes, you'll find SOMETHING ordered from an infomercial, whether ...
Views: 678 - 6 Steps to Catch More Opt-ins Than Ever Before - by Submitted on Mar 31, 2009 from Alexandria BrownRemember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. But you can’t just put up a link ...
Views: 591 - The Day I Learned to Start Saying 'No' - by Submitted on Dec 15, 2008 from Alexandria BrownIt was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" ...
Views: 650 - 5 Ideas for Writing Effective Sales Letters - by Submitted on Dec 03, 2008 from Alexandria BrownSales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication -- IF you write it in a direct and conversational tone. To get your creative juices ...
Views: 974 - What You MUST Understand About Your Web Numbers - by Submitted on Oct 21, 2008 from Alexandria BrownSix years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ... ...my Web statistics. "Yuck!" "Why should I have to ...
Views: 626 - 15 Easy Ways to Grow Your Subscriber List with Your E-Zine - by Submitted on Oct 21, 2008 from Alexandria BrownWhile there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using? Print this out and check those you already do, and note those you should "get a move on." ___ 1. Tell your clients, associates, and friends. ...
Views: 740 - Up Your Cashflow By Next Week: 13 Ways To Have A Sale! - by Submitted on Sep 29, 2008 from Alexandria BrownNothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!" Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one ...
Views: 625 - You've Got... Complaints! How To Turn Disgruntled Customers Into Raving Fans - by Submitted on Sep 26, 2008 from Alexandria BrownDid you know that marketing isn't only about getting your clients or customers? It's also about KEEPING them, and keeping them happy. That's a big key to growing your business, because not only will those customers themselves keep coming back to you for more, but they'll send their friends and ...
Views: 921 - Sell More Online By Offering A Big Fat BONUS! - by Submitted on Sep 23, 2008 from Alexandria BrownI don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need! As you know, these programs always offer a huge bonus ...
Views: 638 - 4 Ways to Make Money from People Who Are LEAVING Your Site - by Submitted on Sep 10, 2008 from Alexandria BrownOh no... are people leaving your site without buying? Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you. But don't get upset. Get richer! Use what's called an exit pop. Now, I know pop-ups can be ...
Views: 716 - Why Are You Doing Everything Yourself? - by Submitted on Aug 19, 2008 from Alexandria BrownOne problem I often see with solo entrepreneurs is that their businesses aren't growing because they're simply not making enough time to do it! It's not that they don't understand the value of those efforts, or they don't WANT to make the time. It's that they're simply trying to do too much by ...
Views: 697 - Your 5-Step Internet Sales Cycle - by Submitted on Aug 18, 2008 from Alexandria BrownMany people seem to think that selling on the Internet is a complete mystery. Funny how we see the Net as its own entity instead of just another marketing channel. When I meet people and they say they're going to start an "Internet business", I get worried. It's as if that's all they need to ...
Views: 623 - 10 Keys to Copy That Sells - by Submitted on Aug 14, 2008 from Alexandria BrownWhether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction ...
Views: 882(1 vote) - Should You Market to Pleasure ... Or Pain - by Submitted on Aug 13, 2008 from Alexandria BrownOne day a few months ago, I emptied my mailbox after being away for several days. Because I give regularly to charities, I seem to be on the mailing lists of every organization in the world. So there were plenty of solicitations to sort through. Usually I toss most of the envelopes I ...
Views: 594 - 3 Things You Can Do to Stop Worrying About the Coming Recession - by Submitted on Aug 12, 2008 from Alexandria BrownI was catching up recently on the phone with an acquaintance of mine, and her talk turned to the coming recession. "Oh no," I thought. "She's really buying into this." She went on to complain about the price of gas, how everything's getting so expensive, how she's worried about her husband's ...
Views: 792 - How Starting Your Own "Country Club" Can Skyrocket Your Revenues! - by Submitted on Jul 10, 2008 from Alexandria BrownMy mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. However, the WAY in which they did this made a big difference in my ...
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