It’s more than a collection of words on pages. It’s your book. Your baby. But will other people find out about its greatness? Well, that depends. What do your pages look like?
This is where page layout comes in to play. You can have the most riveting, meaningful, Nobel prize-worthy ... Views: 742
They’re the workhorses of any marketing program. They hit the streets for you, and they’ve got muscle. Everything you want someone to know about your expertise and services – all in one place. So if you don’t have one… you’ve got to get one!
Picture this. You take the time to get involved ... Views: 738
In Part 1 of my “First Impression Last” story, I told you about my quest to find a contractor to landscape my backyard… and the trouble I had figuring out who’s who with the generic batch of business cards I brought home from the local home show! I finally did get in touch with the right person ... Views: 702
Let me tell you about the last home show I went to. It was your typical home show with lots of booths, pretty displays, loads of freebies. But I wasn’t interested in all that. I was on a mission. I needed a landscaping contractor to take my dismal, ordinary backyard and turn it into Fantasy ... Views: 763
What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the ... Views: 725
What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don’t get lost in the shuffle, I’m going to show you the ... Views: 753
What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don’t get lost in the shuffle, I’m going to show you the ... Views: 772
Think of any large company, and I’ll bet you can picture its logo. It seems like they must have been born with it, but they weren’t. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand.
A good ... Views: 806