There are literally millions of bloggers on the Web covering just about any topic you can think of. So how can your attract visitors to come to your blog and read your posts?
Your blog content and the use of keywords plays a big role in attracting people to your blog. If your content is ... Views: 885
Creating your company's brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise.
There are many parts to creating your brand. Branding is a ... Views: 954
There are a number of ways to promote your blog and your blog niche by interacting with other people's blogs. The best way to start that interaction is by finding several bloggers that share your niche and write about the same or similar topics.
Leaving comments on their posts is a great way ... Views: 907
Why is Business Branding important? And can it help to increase and drive sales growth? Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with ... Views: 963
One of the things I enjoy about social media is that it allows you and your audience to be a little more personal. However, unless your presence is intended to be just personal, you still don't want to be posting only things about what you're eating (unless your niche is food related), what's ... Views: 3984
Some people jump on every new social media platform before it's even out of beta. The social sharing buttons on their blog seem to go on forever, and they've got profiles on every site from Bebo to Yelp.
Here's the problem this can create. You can't jump in head first and use social media ... Views: 1168
Bloggers - at least the successful ones - know the importance of consistent posting. It's the only thing that keeps the traffic coming in. If there is nothing new to see, or read, why visit? Well the same goes for your social media communication. Staying active is the only way to grow your ... Views: 994
Social media is red hot - all you have to do is take a look at all of the Facebook, Twitter, YouTube and Google+ links plastered all over the Internet to figure that out. All those social media channels give you opportunities to connect with and build relationships with other like minded people. ... Views: 1044
I belonged to a local networking group that touts allowing only "one person per profession". Over the four years I was a part of the group, there had been several times when someone's competitor had visited and the group worked with the competitor to find ways for them to be a part of the ... Views: 1773
Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners' desire to take on all aspects ... Views: 1031
I'm sure we'd all agree that the world is definitely changing. On the national news last night they introduced me to the first graduating class of the recession. How encouraging? I also attended a Chamber event where the guest speaker spoke all about change and why it's good for us to continue ... Views: 975
The short answer to that question is, 'no' - it is what it is. A first impression is what you project to someone whenever they are first connected to you.
Especially if you're in a B2B-type business, it's important to remember that your body language, the words you speak, and the way you ... Views: 1075
One of the things I enjoy most about having my own business is the freedom to choose who I'll do business with. Not that I've always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to do business with. Add to that a very specific 'ideal client' ... Views: 992
Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other ... Views: 1023
We all have the same amount of time to expend each and every day, 24-hours. So why does it seem like some people have mastered their time better than others?
I don't think it's about the time at all, I think it's about how we manage ourselves. My friend, and savvy professional speaker on the ... Views: 1082
Have you ever wondered how your competitors generate six and seven figures incomes? Do you think they have a secret way of doing things? Do you make excuses for not being able to achieve six or seven figure goals in your business? As a professional in your field or niche, you face many ... Views: 923
Value is a funny thing. We look for it everywhere we go - if it's not a good value, or doesn't provide us with benefits, we keep moving. I wonder why it is we don't feel WE have a value?
Several months ago I spoke to a prospect with a small home-based business. They use a $15/hour person (4-6 ... Views: 943
Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.
Here are my Top Ten Marketing Mistakes
1. Your message is too general. While some of you may think that EVERYONE ... Views: 838
Many of my new clients tell me they either don't do any marketing, or do 'some', but nothing consistently. This is especially surprising to me for businesses that have been around for more than five years. But then I still run into prospects who don't have a website and wonder why they aren't ... Views: 891
A woman had a dream to swim the English Channel. After two years of stringent training she was ready to reach for her dream.
The day was unseasonably warm, a good sign she thought, as she prepared for her take off from France, heading for England. Not worrying about beating any records, her ... Views: 1184
Have you ever felt like you were doing all the right things, but not getting anywhere? If you truly are putting in the effort to set your goals as we've been discussing thus far, it may be a matter of choosing goals that just aren't right for you. This may lead us to consider changing your ... Views: 2848
As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into ... Views: 1051
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives.
Their upstream journey is a challenging ... Views: 864
Technology - everything from our computer to our cell phone - seems to have invaded every area of our modern lives. But we often do not take full advantage of the features and benefits that can really make our lives easier. Use these technology tips to help you achieve your goals:
Set ... Views: 1225
Got your goals set and your motivation and systems in place? Great! Now let's look at five ways to stay focused on keeping focused, especially on long-term goals.
Focus is a problem even for the most experienced goal-setter. In fact, getting distracted is one of the biggest problems in goal ... Views: 1299
I put the word "fail" in quotes in the title because I strongly believe that you never REALLY fail if you've learned something from having tried. There's a difference between a good goal and a good outcome - sometimes, despite your best efforts, you can't make it work.
In my experience, there ... Views: 1091
Even when you've set a "good" goal - one that adheres to your higher objective and is specific and measurable - you can run into some issues along the way... namely, staying motivated. Without motivation, even the most ambitious person will get sidetracked. Here are the strategies that I feel ... Views: 1347
There are many ways to create video marketing content that will make you stand out without access to a production studio or require spending thousands of dollars. Take a look at some of my five easy, affordable steps you can take to show your viewers you're worth their time and money:
1. ... Views: 1411
One of my first clients calls me periodically to ask questions, and get my advice for free, sometimes keeping me on the phone for hours. She recently purchased a new laptop computer, and was having problems with Outlook and getting her contact list restored to the new system from her backup ... Views: 1058
Giving up sounds so negative. But can you make room for the possibility that you can release your goals without being a failure? Yes, you can! Sometimes the goals themselves are unreachable, for reasons outside your control. Don't continue to try and achieve a goal that will only serve to create ... Views: 958
Getting referrals takes time and work. Just because you do a good job for your clients doesn't mean they're going to naturally send you referrals. Attending networking events and making connections with people who could potentially provide you with referrals isn't automatic, either.
Just like ... Views: 1037
If you use email marketing as a part of your overall Internet marketing strategy, your opt-in page can be your most important asset. In fact, if properly created and marketed, your opt-in page can be your sole means to successfully generate viable leads. Here are five fast and easy ways you ... Views: 927
At a recent speaking engagement on business ethics, one of the 100 or so participants voiced a differing opinion to my discussion revolving around whether or not you would tell a client, or prospect, that you had heard something negative about a competitor of yours who was being asked to bid on ... Views: 1058
Many of you broke into a sweat after reading the title, didn't you? Many small business owners don't have a marketing plan because they believe it's too hard, too time consuming, or they just don't know where to start.
Creating a good marketing plan doesn't have to be overwhelming, or costly, ... Views: 962
The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too ... Views: 965
Looking through magazines for gift ideas recently, I stumbled upon something I hadn't seen in years, a glass piggybank. I recall receiving one when I opened my first savings account as a child. It forced me to continue to save because I didn't want to 'break' it until it was completely full, or ... Views: 942
Email marketing is becoming a vastly popular and beneficial direct marketing tool, especially for small and home-based businesses. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base by ... Views: 1021
We use several strategies and search engine optimization (SEO) tactics to help clients increase their online presence and rankings through our marketing and social media support, however, there are several things you can do regularly to help increase your rankings at the major search engines ... Views: 913
Running an online business gives entrepreneurs an incredible chance to expand and scale their operations. While offline business requires a physical presence -- offices, retail outlets, and kiosks in every location -- an online business can operate virtually and via digital real estate. ... Views: 966
Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with ... Views: 1004
In the past creating a website provided you with an online presence. While it’s still an important part of promoting and marketing your business, it’s no longer enough. When social media came into play it became one of the most effective ways to reach your clientele and was quickly included in ... Views: 1153
Email marketing is one of the most low cost and effective options available for organizations looking to grow their business. Building a viable subscriber’s list is important to getting the biggest ROI (return on investment) for any email marketing program. There is a lot of truth to the ... Views: 1023
Video is a powerful marketing tool for any business. YouTube is ranked as the second most popular online search engine, making it a smart choice for business to have a presence there. These techniques will assist you in establishing a successful campaign, increase work-of-mouth and enhance ... Views: 878
I recently received a ‘chain’ E-mail from an associate, an elected official in a nearby community, offering me a $20 Applebee’s gift certificate if I forwarded this official, signed by the owner of Applebee’s E-mail, to nine of my friends and family. It said that Applebee’s was looking to ... Views: 826
While I realize I am NOT a Web Development DIY (Do-it-Yourselfer), there are several things I do regularly to help increase my rankings at the major search engines. SEO, or search engine optimization is a key component to attracting your ideal client to your website, blog, or social media ... Views: 868
I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean.
Once there, they quickly learn ... Views: 753
Did that title give you pause? Many people struggle to answer this question. Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.
Whether you’re at ... Views: 1098
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives.
Their upstream journey is a challenging ... Views: 971
Several months ago I was contacted by a woman looking for a transcriptionist. Even though I no longer provide this service, I got some basic information and told her I’d check around to see if I could find someone to help.
I called back the next day and inadvertently got to speak to her ... Views: 1066
As a young teenager, our family spent carefree summers at a secluded lake house about 2-hours from St. Louis. I recall getting up early and sneaking off to a secret spot in the woods where someone had built a cool tree house. The view was spectacular and on many occasions it afforded me quiet ... Views: 1013