One of the things I enjoy about social media is that it allows you and your audience to be a little more personal. However, unless your presence is intended to be just personal, you still don't want to be posting only things about what you're eating (unless your niche is food related), what's bugging you today, etc. I actually don't prescribe to using what you're eating as a viable post at all. While you want to be personal, you don't want to be too personal. You need to keep things as relevant and as on topic (to your product or service) as possible.

Someone who happens upon your Twitter, Facebook, LinkedIn, or any other social media profile should be able to figure out what you're about right away. Previously I indicated that you want to be posting on a consistent basis but whatever you do don't mistake frequent posting for relevant posting. Every once in awhile you should logout of your social media profiles and view them as if you're visiting the page for the first time. Pay attention to your posts and whether or not what you're sharing is relevant to your brand/products/services, etc.

Because social media allows you to be a little more personal you may find it hard to decide what is relevant to post and what's not. There is really no right or wrong answer here. It's up to you to decide what is relevant for your audience and what you could or should share. Obviously if your Twitter account, is branded for your life coaching business it's probably not going to be relevant to post a bunch of Tweets about pit bull puppies. Since we're talking about Twitter, keep in mind that anything you retweet can be just as important as what you're Tweeting yourself. Don't just retweet a link without actually following it yourself and making sure the post is really worth retweeting. A quick way to lose credibility is to retweet a bunch of spam or junk type posts.

It's worth mentioning here even if it's not directly related to relevant information - grammar. While it's okay to make a spelling error or grammar error here and there (hey, it happens - we're all human) you want to be as professional as possible. You don't want to use abbreviations like this in a Facebook post: 4 (for) u (you) gma (grandma) b (be) - this list goes on and on. Facebook gives you a lot of space (400+ characters) to post a message so there shouldn't be a need to use those kinds of abbreviations. It just doesn't look professional. Twitter is a different story. You only have 140 characters to work with when it comes to Twitter so sometimes you may have to get creative and use abbreviations. Just use your best judgment but keep in mind that spelling and grammar mistakes can make you look very bad in a prospect's mind.

Another thing that isn't directly related to posting relevant information but is definitely worth mentioning here - is to remind you not tot be offensive or inappropriate. Be cautious when it comes to posting religious, sexual or political comments. Think about who is going to see your comment - potential clients, your kids/family/friends - and use common sense. The same goes for the pictures you post. Remember, your reputation is at stake! We hear more and more about people getting fired, or never being hired, based on their social media posts and photos. You may believe having a separate personal account from your business profile is a great solution, but you will find that people will find both profiles leaving them with lots of questions about your character if the information you post isn't relevant or worse, offensive.

Author's Bio: 

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit:, or contact her at