One of the things I enjoy most about having my own business is the freedom to choose who I'll do business with. Not that I've always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to do business with. Add to that a very specific 'ideal client' ... Views: 1032
Even when you've set a "good" goal - one that adheres to your higher objective and is specific and measurable - you can run into some issues along the way... namely, staying motivated. Without motivation, even the most ambitious person will get sidetracked. Here are the strategies that I feel ... Views: 1378
We all have the same amount of time to expend each and every day, 24-hours. So why does it seem like some people have mastered their time better than others?
I don't think it's about the time at all, I think it's about how we manage ourselves. My friend, and savvy professional speaker on the ... Views: 1114
Running an online business gives entrepreneurs an incredible chance to expand and scale their operations. While offline business requires a physical presence -- offices, retail outlets, and kiosks in every location -- an online business can operate virtually and via digital real estate. ... Views: 995
At a recent speaking engagement on business ethics, one of the 100 or so participants voiced a differing opinion to my discussion revolving around whether or not you would tell a client, or prospect, that you had heard something negative about a competitor of yours who was being asked to bid on ... Views: 1083
Value is a funny thing. We look for it everywhere we go – if it’s not a good value, or doesn’t provide us with benefits, we keep moving. I wonder why it is we don’t feel WE have a value?
Several months ago I spoke to a prospect with a small home-based business. They use a $15/hour person ... Views: 986
I'm sure we'd all agree that the world is definitely changing. On the national news last night they introduced me to the first graduating class of the recession. How encouraging? I also attended a Chamber event where the guest speaker spoke all about change and why it's good for us to continue ... Views: 1004
Technology - everything from our computer to our cell phone - seems to have invaded every area of our modern lives. But we often do not take full advantage of the features and benefits that can really make our lives easier. Use these technology tips to help you achieve your goals:
Set ... Views: 1254
Got your goals set and your motivation and systems in place? Great! Now let's look at five ways to stay focused on keeping focused, especially on long-term goals.
Focus is a problem even for the most experienced goal-setter. In fact, getting distracted is one of the biggest problems in goal ... Views: 1328
Several months ago I was contacted by a woman looking for a transcriptionist. Even though I no longer provide this service, I got some basic information and told her I’d check around to see if I could find someone to help.
I called back the next day and inadvertently got to speak to her ... Views: 1102
Social media is red hot - all you have to do is take a look at all of the Facebook, Twitter, YouTube and Google+ links plastered all over the Internet to figure that out. All those social media channels give you opportunities to connect with and build relationships with other like minded people. ... Views: 1072
Article marketing on the Internet harnesses the power of the Web and the hunger for written content. Article marketing allows writers to promote themselves, their websites, products or literally anything, by writing about them and making the content freely available for reproduction on other ... Views: 1052
Email marketing is becoming a vastly popular and beneficial direct marketing tool, especially for small and home-based businesses. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base by ... Views: 1046
As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for people wanting to get into ... Views: 1079
In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour.
Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings ... Views: 1057
The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too ... Views: 991
Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication. This week we complete the process with three more tips to polish ... Views: 1090
Ever have a client make a deduction from an invoice? I bet that got your attention.
You know the type, they always find fault with your work, can’t believe that you charge those kinds of hourly rates, and they wonder why you’re not able to drop everything and handle their projects immediately ... Views: 998
Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.
1. Give more than what you might gain.
We ... Views: 1068
Why is Business Branding important? And can it help to increase and drive sales growth? Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with ... Views: 986
One of my first clients calls me periodically to ask questions, and get my advice for free, sometimes keeping me on the phone for hours. She recently purchased a new laptop computer, and was having problems with Outlook and getting her contact list restored to the new system from her backup ... Views: 1086
The short answer to that question is, 'no' - it is what it is. A first impression is what you project to someone whenever they are first connected to you.
Especially if you're in a B2B-type business, it's important to remember that your body language, the words you speak, and the way you ... Views: 1096
There are a number of ways to promote your blog and your blog niche by interacting with other people's blogs. The best way to start that interaction is by finding several bloggers that share your niche and write about the same or similar topics.
Leaving comments on their posts is a great way ... Views: 936
When I first started my home-based business, everything I read about marketing indicated a need for me to think BIG, act like I was this huge conglomerate in a brick and mortar storefront, with scads of happy employees all a buzz to keep our clients happy. That was a bit over the top for me, ... Views: 1093
Creating your company's brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise.
There are many parts to creating your brand. Branding is a ... Views: 987
Many of you broke into a sweat after reading the title, didn't you? Many small business owners don't have a marketing plan because they believe it's too hard, too time consuming, or they just don't know where to start.
Creating a good marketing plan doesn't have to be overwhelming, or costly, ... Views: 991
There are many ways to create video marketing content that will make you stand out without access to a production studio or require spending thousands of dollars. Take a look at some of my five easy, affordable steps you can take to show your viewers you're worth their time and money:
1. ... Views: 1444
In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your ... Views: 962
If you use email marketing as a part of your overall Internet marketing strategy, your opt-in page can be your most important asset. In fact, if properly created and marketed, your opt-in page can be your sole means to successfully generate viable leads. Here are five fast and easy ways you ... Views: 945
Giving up sounds so negative. But can you make room for the possibility that you can release your goals without being a failure? Yes, you can! Sometimes the goals themselves are unreachable, for reasons outside your control. Don't continue to try and achieve a goal that will only serve to create ... Views: 985
In the past creating a website provided you with an online presence. While it’s still an important part of promoting and marketing your business, it’s no longer enough. When social media came into play it became one of the most effective ways to reach your clientele and was quickly included in ... Views: 1177
Have you ever wondered how your competitors generate six and seven figures incomes? Do you think they have a secret way of doing things? Do you make excuses for not being able to achieve six or seven figure goals in your business? As a professional in your field or niche, you face many ... Views: 949
Video is a powerful marketing tool for any business. YouTube is ranked as the second most popular online search engine, making it a smart choice for business to have a presence there. These techniques will assist you in establishing a successful campaign, increase work-of-mouth and enhance ... Views: 910
Last week we looked at the length and tone of your video to keep your audience engaged and willing to help your video go viral. We close out our four tips by understanding the advantages of the lead-in and content.
Craft the Lead-In
Like a lead-in to any written article or oral ... Views: 862
These powerful viral video techniques that will help you kick-start your campaign, ramp up word-of-mouth and put your video center in the spotlight.
By incorporating key viral qualities into your video, your target audience will be more likely to spread it online via email, social media and ... Views: 878
Email marketing is one of the most low cost and effective options available for organizations looking to grow their business. Building a viable subscriber’s list is important to getting the biggest ROI (return on investment) for any email marketing program. There is a lot of truth to the ... Views: 1045
The task of building a list of subscribers for email marketing isn't too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won't sign up just because you asked, you need to optimize your site to build your subscriber list without ... Views: 995
Getting referrals takes time and work. Just because you do a good job for your clients doesn't mean they're going to naturally send you referrals. Attending networking events and making connections with people who could potentially provide you with referrals isn't automatic, either.
Just like ... Views: 1066
Have you ever felt like you were doing all the right things, but not getting anywhere? If you truly are putting in the effort to set your goals as we've been discussing thus far, it may be a matter of choosing goals that just aren't right for you. This may lead us to consider changing your ... Views: 2880
I recall several years ago hearing a newscasters words, “Another blow for the music industry today. Washington has decided that Internet Service Providers cannot be held responsible for their consumer’s actions and will not be expected to provide the names of their members who download music ... Views: 1279
As a young teenager, our family spent carefree summers at a secluded lake house about 2-hours from St. Louis. I recall getting up early and sneaking off to a secret spot in the woods where someone had built a cool tree house. The view was spectacular and on many occasions it afforded me quiet ... Views: 1044
Some people jump on every new social media platform before it's even out of beta. The social sharing buttons on their blog seem to go on forever, and they've got profiles on every site from Bebo to Yelp.
Here's the problem this can create. You can't jump in head first and use social media ... Views: 1193
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives.
Their upstream journey is a challenging ... Views: 998
Bloggers - at least the successful ones - know the importance of consistent posting. It's the only thing that keeps the traffic coming in. If there is nothing new to see, or read, why visit? Well the same goes for your social media communication. Staying active is the only way to grow your ... Views: 1024
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean?
Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client to close ... Views: 779
A woman had a dream to swim the English Channel. After two years of stringent training she was ready to reach for her dream.
The day was unseasonably warm, a good sign she thought, as she prepared for her take off from France, heading for England. Not worrying about beating any records, her ... Views: 1212
Looking through magazines for gift ideas recently, I stumbled upon something I hadn't seen in years, a glass piggybank. I recall receiving one when I opened my first savings account as a child. It forced me to continue to save because I didn't want to 'break' it until it was completely full, or ... Views: 971
We purchased new appliances for our kitchen three years ago, and extended warranties. The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer. Eight months later, when the problem returned, we started working with the ... Views: 880
According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the ... Views: 961
In my last article, Now Tweeting for Business: Twitter Benefits (Part One), we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ... Views: 972