I recently received an E-mail from an associate, an elected official in a nearby community, offering me a $20 Applebee’s gift certificate if I forwarded this official, signed by the owner of Applebee’s E-mail, to nine of my friends and family. It said that Applebee’s was looking to increase ... Views: 874
Ever have a client make a deduction from an invoice? I bet that got your attention.
You know the type, they always find fault with your work, can’t believe that you charge those kinds of hourly rates, and they wonder why you’re not able to drop everything and handle their projects immediately ... Views: 998
I recall several years ago hearing a newscasters words, “Another blow for the music industry today. Washington has decided that Internet Service Providers cannot be held responsible for their consumer’s actions and will not be expected to provide the names of their members who download music ... Views: 1279
Last week we looked at the length and tone of your video to keep your audience engaged and willing to help your video go viral. We close out our four tips by understanding the advantages of the lead-in and content.
Craft the Lead-In
Like a lead-in to any written article or oral ... Views: 862
These powerful viral video techniques that will help you kick-start your campaign, ramp up word-of-mouth and put your video center in the spotlight.
By incorporating key viral qualities into your video, your target audience will be more likely to spread it online via email, social media and ... Views: 878
Email marketing has become an acceptable option for marketing a business. It allows you to stay connected to current and prospective clients and provides ways to grow your business and build a loyal following. As a viable and low-cost part of your marketing plan, it plays a big role as a method ... Views: 841
We purchased new appliances for our kitchen three years ago, and extended warranties. The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer. Eight months later, when the problem returned, we started working with the ... Views: 880
Value is a funny thing. We look for it everywhere we go – if it’s not a good value, or doesn’t provide us with benefits, we keep moving. I wonder why it is we don’t feel WE have a value?
Several months ago I spoke to a prospect with a small home-based business. They use a $15/hour person ... Views: 986
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean?
Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client to close ... Views: 779
The task of building a list of subscribers for email marketing isn't too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won't sign up just because you asked, you need to optimize your site to build your subscriber list without ... Views: 995
In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your ... Views: 962
When I first started my home-based business, everything I read about marketing indicated a need for me to think BIG, act like I was this huge conglomerate in a brick and mortar storefront, with scads of happy employees all a buzz to keep our clients happy. That was a bit over the top for me, ... Views: 1093
In my last article, Now Tweeting for Business: Twitter Benefits (Part One), we looked at how utilizing Twitter in small businesses can save marketing dollars, expand your customer base, and manage and increase your ability to build relationships. In this final segment, we look at additional ... Views: 972
According to research released recently by O2, the mobile phone provider (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009), almost one in five small businesses now tweet regularly. Although the larger, multinational firms were the first to jump on the ... Views: 961
In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour.
Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings ... Views: 1057
Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication. This week we complete the process with three more tips to polish ... Views: 1090
Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important.
1. Give more than what you might gain.
We ... Views: 1068