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Articles from Peggy Murrah | Selfgrowth.com
- What I learned during the pandemic. - by Submitted on Jul 08, 2020 from Peggy MurrahThe COVID-19 pandemic has challenged us in many ways. I’m still in disbelief that we’re here. When I reflect on the first incidences of COVID abroad, I naively believed that we’d be safe here. I didn’t appreciate the real risk that was knocking on our borders, and the extent that the virus would ...
Views: 555 - Who's in your Accountability Circle? - by Submitted on Jun 24, 2020 from Peggy MurrahI think its HUGELY important to surround yourself with successful people, especially as a solo-preneur. It’s so easy to get into a rut, working in either many directions and new business initiatives at a time, or working in your business too much that growth is negligible. So, surrounding ...
Views: 457 - What have you done for YOUR business today? - by Submitted on Jun 11, 2020 from Peggy MurrahI’m a big fan of helping others, especially clients. It’s why I went into business in the first place, to help entrepreneurs and small business owners grow their respective businesses. I’m proud of that. And you too started your business to help others, whether it’s assisting clients in ...
Views: 478 - What do you do when you don't know what to do? - by Submitted on Jun 05, 2020 from Peggy MurrahI’ve hit the point of “Shelter in Place” when I have completely lost track of days. I’m big on routine, so those small events guide me through the week, but no sooner does Monday start, and it’s Friday afternoon. I’m beginning to wonder how the days were longer in the old normal, but are rocket ...
Views: 556 - When was the last time you picked up the phone – and just called a prospect? - by Submitted on May 29, 2020 from Peggy MurrahEvery week we send out an automated email on behalf of a client as a reminder for the class of the day, and every time we get several out of office emails. I would estimate around 45 out of office emails, with about 1500 on our distribution list. What I’ve noticed over the past few weeks, is ...
Views: 489 - Spring clean your social media strategy. - by Submitted on May 14, 2020 from Peggy MurrahIt finally feels like spring, this year more than any other, I’m looking forward to warmer days, later sunsets, and the overall feeling that anything is possible. It’s the promise that spring brings, and I’m very thankful for it. We’re slowly coming out of “Shelter in Place,” personally I ...
Views: 525 - Keeping up your momentum, when everything is slowing down (still!) - by Submitted on May 08, 2020 from Peggy MurrahOften, when deciding on a topic for a blog, I do a little research, simply googling “small business challenges.” Many articles are 2020 predictions (entirely out the window now!), or COVID-19 survival tips, I couldn’t find inspiration in either topic! No matter what you read, the information ...
Views: 502 - Tips for making online events successful. - by Submitted on Apr 22, 2020 from Peggy MurrahMany of us have been challenged to reschedule our live, in-person events moving to an online format. Logistically this can feel like a bit of a nightmare, and perhaps you've even considered canceling the event and rescheduling for a future date. But we really don't know how far off into the ...
Views: 462 - How to feel connected, when we feel so far apart. - by Submitted on Apr 16, 2020 from Peggy MurrahIt has been a challenging few weeks, I want to believe that the end is in sight, but realistically we need to rough this out, for the sake of the greater good, for a little while longer. We’re all adjusting to new patterns and routines, and work environments. With every challenge, we have ...
Views: 491 - Navigating Challenging times. What is your responsibility to your followers? - by Submitted on Apr 08, 2020 from Peggy MurrahI find myself saying over and over how we’re in such unprecedented times. In my lifetime, I’ve never dealt with food shortages (except the elusive can of cranberry sauce right before Thanksgiving!). I’ve never dealt with this fear and uncertainty, we’re fearful of the health of our families and ...
Views: 617 - Tips for working remotely. - by Submitted on Mar 31, 2020 from Peggy MurrahWe’re in uncharted territory. With so many businesses closing their doors as a precaution, allowing their teams to work remotely, we’re challenged with the concept of business must go on, but in a new, unplanned way. We didn’t get a chance to plan for a remote team, and likely don’t have ...
Views: 554 - Looking for challenges, to find opportunities. - by Submitted on Mar 04, 2020 from Peggy MurrahSometimes I sit and stare at the screen, trying to think about a blog topic, and today is no different. I wanted to talk about turning challenges into opportunities, and I did some digging and found fantastic articles about mindset and the power of positive thinking. But it still wasn't ...
Views: 466 - Calling all Creative Entrepreneurs! Some tips to stay focused and keep your projects moving! - by Submitted on Feb 26, 2020 from Peggy MurrahCreative entrepreneurs are an engaging bunch. When you look into their eyes, and they start talking “business,”; they light up with passion and wonder; they are more than entrepreneurs in business; they are explorers. All entrepreneurs strive to create what others just dream about, they’re not ...
Views: 453 - Building rapport with your clients – BEFORE they’re your clients. - by Submitted on Feb 19, 2020 from Peggy MurrahIf I think back to the days before digital marketing and websites, let’s even go back to before the internet was a place to do business, the standard in sales in marketing was that: Customers buy from companies they know and trust It takes an average of 7 touches for your prospect to ...
Views: 555 - Documenting Business Systems – Do you have a procedure manual in place? - by Submitted on Feb 13, 2020 from Peggy MurrahDocumenting your business systems seems like a daunting task. YOU know what you need to do to get something done, and so far its been working really well. Systems can seem rigid, lacking the flexibility that your clients have come to expect and enjoy. But systems don't need to be strict and ...
Views: 541 - What are lead magnets, and why are they important? - by Submitted on Feb 05, 2020 from Peggy MurrahThere's been a lot of discussions lately on the direction of digital marketing. We've watched over the past few years how many companies have focused on social media for marketing their products and services, many with great success, others have found that their messages are getting lost in the ...
Views: 560 - Setting Goals- Where should your focus be? - by Submitted on Jan 22, 2020 from Peggy MurrahA new year is all about setting either personal or professional goals. By now, we know that we should set reasonable goals and attach achievable action to them. I set my goals for 2020 back in November (I always like to be ahead of the curve!). So if we know that goals should be reasonable, ...
Views: 571 - Working with a Ghostwriter- What does it mean, and how does it work? - by Submitted on Jan 10, 2020 from Peggy MurrahOne of the greatest challenges for busy entrepreneurs is creating consistent content for their blog, social media, and newsletters, especially if you're not a writer. Your schedule is busy enough and trying to find the time (and ideas) for fresh content, well there's not enough hours. This is ...
Views: 534 - What's on your business wish list for The New Year? - by Submitted on Jan 03, 2020 from Peggy MurrahWe thought we'd have a little fun this week and brainstorm the top "wishes" our clients ask for, and what better time for a wish list, then The New Year. So here are our top eight business wishes: 1. Get more clients - always the top of everyone's wish list, after all, we're in business to ...
Views: 487 - Happy Holidays from PMA! - by Submitted on Dec 20, 2019 from Peggy MurrahAs 2019 winds down to a close, and we all begin to become wrapped up in the spirit and wonderment of the holidays, we like to turn our thoughts, with gratitude, to those we’ve had the opportunity to partner with this year. This year has been one to celebrate. I continue to be thankful for the ...
Views: 547 - Top Tips to be More Productive - by Submitted on Nov 21, 2019 from Peggy MurrahI love working in a team environment, managing multiple clients, keeping it all together and organized. It’s the thrill of taking your inbox from overwhelming to in-control (or at least as the appearance of being in control). I love a good challenge. But keeping the team productive is even a ...
Views: 627 - We're dusting off our magic wands- What business dreams do you want to come true? - by Submitted on Nov 14, 2019 from Peggy MurrahThe holiday season is truly magical. There’s something about visiting with family and friends, the hopes of the new year, and the wonderment of the season, that makes us dream and believe in magic. In keeping with the theme, what do you wish for your business in the coming year? Here are the top ...
Views: 470 - Ahh, websites… the project that never ends. Where do you start? How do you keep moving? - by Submitted on Nov 07, 2019 from Peggy MurrahWebsites are tough. As a business owner, you know you need one, you may have one already, but the whole process leaves a bad taste in your mouth. Either you've worked with someone in the past to build your site, and it never came together the way you hoped; or, the project started and stalled to ...
Views: 585 - Get the facts- The California Privacy Law (CCPA) and your business - by Submitted on Oct 29, 2019 from Peggy MurrahAt PMA, we strive to stay ahead of the curve when it comes to business trends and technological advances that benefit our clients (and clients-to-be!). Many of our clients that do business globally were concerned with the GDPR, specifically who needs to comply, and what compliance means for the ...
Views: 549 - Your business- just better - by Submitted on Oct 22, 2019 from Peggy MurrahI’m just as guilty as everyone else, working in my business, not on my business. I can go further and say that I spend a lot of time working on my client’s business, and not in my business. I love what I do; it’s an occupational hazard. From time to time, however, I like to sit down and think ...
Views: 669 - How do you manage client feedback? The good, the bad and the ugly… - by Submitted on Oct 08, 2019 from Peggy MurrahJust last week, we received glowing feedback from a client. It was PHENOMENAL, and truthfully, the kind words go both ways, she was a dream to work with. We all congratulated each other on our success and continued with our day. Positive feedback, especially unsolicited, motivates you to keep ...
Views: 647(1 vote) - What is Fall? Pumpkin Spice Lattes? No, It’s conference season again. Getting the most out of your speaking gigs - by Submitted on Oct 01, 2019 from Peggy MurrahOh, fall, how I do love you! I’m a huge fan of everything pumpkin. But fall isn’t just about cooler nights and pumpkin spice, and it’s the beginning of conference season. No matter what field you’re in, the opportunity to speak at a conference is a huge advantage. Being chosen to speak ...
Views: 896 - Networking, sometimes feels like a "four-letter" word - by Submitted on Sep 24, 2019 from Peggy MurrahI really don’t enjoy networking. I say I do. I try to, but I don’t. I went to a conference recently with assigned networking time, and you could see groups forming in the room: The super-networkers – they’re animated, draw a crowd, work the room shaking hands. They seem to know everyone ...
Views: 539 - Social Media, Responsiveness and your Customer's Experience - by Submitted on Sep 18, 2019 from Peggy MurrahI find there’s a debate when it comes to social media and its impact on social interaction. We’ve all seen groups at restaurants, more focused on their phones and taking photos of their food, then interacting with the people beside them. I’ve seen restaurants with harsh “no cell phone” policies ...
Views: 474 - My morning routine, your morning routine- wait! What's your prospect's morning routine? - by Submitted on Sep 10, 2019 from Peggy MurrahI love mornings! Getting up a little earlier than everyone else in the house and finding my way to the kitchen for my first (of many) cups of coffee. With the beautiful weather, I step into the silence outside and pull out my phone. It’s crazy how its all changed; I don’t go to the doorstep ...
Views: 500 - Rethinking your digital marketing Strategy- What could you be doing better? - by Submitted on Sep 03, 2019 from Peggy MurrahLast week we started talking about just one aspect of being strategic with your digital marketing, focusing on the timing of your messaging. Before we go further, I want to take a moment to clarify why I’m using the term “digital marketing” versus “social media,” just because I was asked this ...
Views: 520 - Networking Basics- How to steer clear of difficult conversations - by Submitted on Aug 27, 2019 from Peggy MurrahI don’t know how many people are excited about networking. It’s one of those activities you know you have to do, but spending an afternoon making small talk with other people as anxious as you, isn’t high on anyone’s to-do list. And yes, I know there’s a subset of people who love networking, ...
Views: 548 - What could you be doing better? Let's ask your competition! - by Submitted on Aug 21, 2019 from Peggy MurrahWe’re going to break out of our typical blog format today and make this more of an exercise. A lot of us are in back to school mode, so let’s take your business to school. I want you to take a moment and think about your competition. Who are they? Let’s pull their websites up and take a look; ...
Views: 511 - Does your business need a boost? - by Submitted on Aug 13, 2019 from Peggy MurrahSome tips for outsourcing the little things that take so much time. Here I am, Sunday morning, sitting outside enjoying this beautiful day, ready to write the blog for this week, and of course, I have a case of writer’s block. We all face it from time to time, and right now, this appears to ...
Views: 551 - The best part about summer? Socializing. What’s the trick to tapping into referrals? We’ve got 5. - by Submitted on Aug 06, 2019 from Peggy MurrahWho doesn’t love summer? Long lazy days, walks after dinner, chatting with neighbors, picnics with friends, and maybe a holiday (or two!). Your daily pace changes, and we get out and re-connect with those we love spending time with – friends and family. It’s Saturday morning, and I’m waiting for ...
Views: 590 - Beat Summer Slowdown before your competition beats you to it! - by Submitted on Jul 29, 2019 from Peggy MurrahI love summer – long days, beautiful sunsets, barbecues with friends and family. Lazy nights lead to sleeping in, not just on weekends but weekdays too. Client work is getting done, but have you been keeping up with social media? Have you been using your summer slowdown to your advantage? It ...
Views: 501 - Why is speaking to the objections of your prospect so important? - by Submitted on Jul 22, 2019 from Peggy MurrahWe spend so much time talking about our product and service offerings, and even going further and talk about who our prospect is (what we sometimes refer to as an avatar). By understanding who we’re talking to, we know how to speak to them. But the biggest question isn’t their demographics, but ...
Views: 528 - List Building- what's in it for me - by Submitted on Jul 15, 2019 from Peggy MurrahAt the beginning of your entrepreneurial journey, you are most likely focused heavily on list building. Depending on how long ago that was, we may be talking about newsletter lists, then social media following, and now newsletters are once again moving to the forefront of digital marketing ...
Views: 585 - What does your online reputation say about you? - by Submitted on Jul 08, 2019 from Peggy MurrahA good friend of mine recently took over the management of a business. He knew there were challenges going into it, the business was slow, morale was low, and there were a ton of missed opportunities; new and returning business was passing them by. Improving the business is a multi-pronged ...
Views: 592 - Summer Slow down? Not me! Our top five ways to use Summer slow down to jump ahead - by Submitted on Jul 02, 2019 from Peggy MurrahNo matter where you are in the country (many are finally getting a long awaited taste of warmer weather), we all look forward to summer. The days are longer; everyone is outside enjoying evening walks, a little socializing, and vacations. I remember looking forward to the long days, kids off of ...
Views: 523 - How to stay passionate about your business, when you are so busy running your business! - by Submitted on Jun 24, 2019 from Peggy MurrahAs small business owners, we’re fortunate to be doing what we love. I’m one of the few people in my circle of friends that is excited about Monday mornings because I get to do what I feel I’m meant to do, and for that, I’m endlessly grateful. Sometimes it’s tough to stay passionate when ...
Views: 599 - Get your business in the game! - by Submitted on Jun 18, 2019 from Peggy MurrahHow many times do you go to networking events, read articles or attend online workshops and think — wow. Wow that they are out there living their dream, achieving goals, and knocking it out of the park with a business concept that you wish you had thought of yourself. I’m always reading, ...
Views: 586 - Are you running your business or is it running you? - by Submitted on Jun 11, 2019 from Peggy MurrahAre you running your business or is it running you? I’m not sure if there is any “one” answer to this question. There are days when I feel like I’m in control and rockin’ the business world, other days I wonder how I kept up and if it’s Friday yet. I love what I do, and I’m lucky to have a ...
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