I love summer – long days, beautiful sunsets, barbecues with friends and family. Lazy nights lead to sleeping in, not just on weekends but weekdays too. Client work is getting done, but have you been keeping up with social media? Have you been using your summer slowdown to your advantage?

It hit me the other day when I was out picking up a few groceries, and I saw back to school sales have begun, and once school is back in session, business ramps back up – which is fantastic, but, catches you off-guard.

Here’s what your competition is doing:

They’re planning their 4th quarter business launches
They’re working on new products/services
They’re writing and scheduling blogs, so they are AHEAD of schedule
They’re creating social media posts, graphics, and memes AND scheduling them, so they AHEAD of schedule
They’re creating lead magnets to launch in the fall
They’re updating their social media sites with fresh content
Which items have you checked off? It’s ok; you don’t have to tell me. I know it’s hard to keep up with business activities that are not directly related to income. BUT are equally important, because if you’re not doing it, I guarantee your competition is.

So beat that Summer Slowdown and get AHEAD of the competition!

By Peggy Murrah, Founder of PMA Web Services

Author's Bio: 

Peggy Murrah is a unique combination of web and marketing savvy, along with dependability and resourcefulness. These qualities have been instrumental in her building a successful business which serves clientele across five continents. PMA Web Services provides marketing direction and strategies for entrepreneurs through mentoring, social media marketing, list building and management, and development/maintenance of their online presence.