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Articles from Fabienne Fredrickson | Selfgrowth.com
- Six simple steps for handling the “let me talk to my spouse” objection - by Submitted on Feb 05, 2013 from Fabienne FredricksonYou’ve done everything right so far. You know who your ideal target is. You attend networking events to meet new prospects. You schedule a series of Get Acquainted Calls. The calls go really well! Your prospects get what you offer and they want it. But, instead of saying “Yes” at the end of the ...
Views: 549 - Six simple steps to get into the success mindset - by Submitted on Aug 23, 2012 from Fabienne FredricksonWhen you are building your business and working on your mindset, your energy is on the rise. You are plugging away, implementing, and keeping your head in the game. You may even be seeking new friends and surrounding yourself with people who share similar beliefs to help pull you forward. But, ...
Views: 566 - Six steps to get started in the speaking business - by Submitted on Jul 10, 2012 from Fabienne FredricksonA lot of business owners enjoy speaking and want to build this aspect of their work. There is an entire industry devoted to professional speaking and very specific ways to work the system. Follow these six steps to build a speaking business for yourself. 1. The first thing to really look at ...
Views: 873 - Six strategies to quickly attract new clients - by Submitted on May 24, 2012 from Fabienne FredricksonIf you are a new coach just starting out, often you get a rush of clients right off the bat and then… nothing. A big lull in activity settles in and you might start wondering where your next round of clients will come from. This is what I have found to be true regarding why this happens. A ...
Views: 882 - Six ways to fill your workshop and attract more clients - by Submitted on Oct 24, 2013 from Fabienne FredricksonI’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house. 1. Call Prospects. Yes call them. Choose the most likely prospects who ...
Views: 483 - Skip the Marketing Jargon to Attract More Paying Clients - by Submitted on Jun 29, 2011 from Fabienne FredricksonMany people get tempted to use the fancy phrases that they use on a regular basis, in their marketing materials. Problem is they end up speaking “above” their prospects’ heads. I see this use of jargon all too often when visiting people’s websites and in networking groups. My impression is ...
Views: 865 - Social Media: Can too many Facebook posts be a turn-off to fans? - by Submitted on Nov 28, 2013 from Fabienne FredricksonHow do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out. The Life Span of a Social Media Post is short. For a long time, I recommended posting often and taking a more prolific approach ...
Views: 510 - Speaking is One of the Best Ways to Attract Ideal Clients - by Submitted on Dec 18, 2011 from Fabienne FredricksonI would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them. Here’s why: When you’ve already done ...
Views: 999 - Stand Out From Your Competition by Adding More Value with “Client Extras” - by Submitted on Jan 11, 2012 from Fabienne Fredrickson“If you wish to be wealthy, then act to create real value.” — Ralph Marston An aspect of setting yourself apart from competitors is the value that you add to your services, without wanting anything in return. Competition within one’s industry can sometimes be fierce. Once you’ve determined ...
Views: 908 - Stay in touch with your “low hanging fruit” prospects - by Submitted on Jun 04, 2014 from Fabienne FredricksonAs a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call ...
Views: 884 - Stop Being A Wimp With Your Clients! - by Submitted on Feb 03, 2011 from Fabienne FredricksonQUOTE: “Substantial value is created when the client achieves more than they expected. One of the best ways to ensure the client achieves more than they expect is to ask more of them than they expected you to.” – Thomas Leonard, founder of Coachville My translation: don’t be wimpy with your ...
Views: 927 - Stop Doing Everything Yourself - by Submitted on Sep 23, 2011 from Fabienne FredricksonToday’s article is about how to stop doing everything yourself in your business. No matter what level of business you’re in – you need the right resources and systems to grow your business to the next level. Ever been to a restaurant and notice the number of resources they have on hand to ...
Views: 997 - Stop Doing Everything Yourself - Part 2 - by Submitted on Sep 23, 2011 from Fabienne FredricksonToday’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, ...
Views: 938 - Stop Doing What You’re Not Good At - by Submitted on Feb 22, 2012 from Fabienne FredricksonOne of the reasons that I want to teach you about delegating more and outsourcing is that there will be a point in your business if you’re not currently at that place right now where you will be so busy with clients or things that you’re doing that there will be no more time for you to offer to ...
Views: 862 - STOP SELLING! Let Testimonials Do It For You - by Submitted on Feb 24, 2012 from Fabienne FredricksonTestimonials are my favorite low-cost and high-impact Client Attraction tools. Getting testimonials from clients is a crucial element of your marketing plan and become a powerful tool for acquiring new clients. Best of all, testimonials do the ‘selling’ for you, even when you’re not ...
Views: 820 - Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More) - by Submitted on Jun 14, 2009 from Fabienne Fredrickson“Quote: Invest three percent of your income in yourself (self-development) in order to guarantee your future.”- Brian Tracy Sometimes, the signs that it’s time to invest in taking your business to go to the next BIG level show up without notice. Take this past summer, for example. The second ...
Views: 722 - Take time off to focus on your business - by Submitted on Dec 19, 2011 from Fabienne FredricksonSpeaking of going away… I know, you’re probably thinking, “What do you mean, schedule time off? I thought we were just getting started here?” But the thing is, it’s important to also schedule time off so that you can really focus on work while you’re at work. (How many burned-out entrepreneurs ...
Views: 827 - Taking the next step: what to do with clients who finish your program - by Submitted on Aug 14, 2014 from Fabienne FredricksonIf you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Of course, you could create a whole new program or ...
Views: 841 - Tell Clients What To Expect, Upfront - by Submitted on May 01, 2011 from Fabienne FredricksonMy clients and I seem to talk a lot about implementing referral systems in business. Once a client and I have set up a few of the 10 steps of the Client Attraction System, there always comes a time when referrals (or shall we say, the lack of them) becomes the hot topic to focus on in our ...
Views: 882 - Test the viability of your ideal clients when choosing a niche market - by Submitted on Apr 09, 2013 from Fabienne FredricksonAre you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, here are a couple of ways to approach making ...
Views: 650 - The best mindset for the sales conversation to attract clients - by Submitted on Nov 19, 2013 from Fabienne FredricksonWhen you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end ...
Views: 534 - The best way to get client referrals - by Submitted on Jun 26, 2014 from Fabienne FredricksonSometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t ...
Views: 950 - The best way to handle emails asking, “What do you charge?” - by Submitted on Aug 13, 2014 from Fabienne FredricksonMost business owners have experienced this common situation. You get an email inquiry asking about your fees as the first or only question. If you have responded with your pricing, you probably never heard from the person again, right? This is not the best way to reel in a potential ...
Views: 837 - The best way to shift your general practice to your niche - by Submitted on Jun 25, 2012 from Fabienne FredricksonIf you’ve been in business for a while, you may have an assortment of clients and types of work that you do. You have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche? I recommend that you build up to it. The ...
Views: 939 - The Check From The Universe - by Submitted on Oct 30, 2011 from Fabienne FredricksonHave you ever heard that story about how Jim Carrey wrote himself a check for $10,000,000.00 when he was a struggling actor? He carried it around in his wallet every single day. Each time he opened his wallet, he couldn’t help but look at it, and when he did, he would envision what it would feel ...
Views: 1221 - The difference between being responsible TO and responsible FOR your clients - by Submitted on Jul 31, 2012 from Fabienne FredricksonWhen you are a coach, you want to see your clients succeed. Their success is your reason for sharing your knowledge, wisdom and support. However, I have seen people get very upset about whether or not their clients were getting good results. And to be honest, in the beginning I was like this ...
Views: 920 - The fastest way to get quality speaking gigs - by Submitted on Mar 26, 2012 from Fabienne FredricksonSpeaking to groups and organizations is an effective way to generate leads for your business. The audience gets a firsthand experience with you and your topic. When you deliver a well-crafted speech, you can inspire, educate and create a strong desire for potential clients to work with you. ...
Views: 887 - The key to creating a winning homepage video - by Submitted on Feb 20, 2014 from Fabienne FredricksonHaving a video on your homepage brings your connection with visitors to another level so you can attract clients more easily. When prospects come to your site and click on the video, they get to see who you are, which is huge. As you know people do business with people they know, like and ...
Views: 539 - The most important element of any presentation you give - by Submitted on Jul 31, 2012 from Fabienne FredricksonWhenever you are making a presentation to a group, your top priority is to determine what you want the attendees to do. I call this the “Most Wanted Response” or the “Most Wanted Action”. Either way, you’ve got to know what you want people to do before you start planning what you’ll say. Why ...
Views: 852 - The secret to getting past your blocks about self promotion - by Submitted on Mar 14, 2013 from Fabienne FredricksonAre you having trouble promoting yourself? Maybe you find it hard to write emails about upcoming programs or announce events. You might wonder what is holding you back or blocking you from getting out there and letting people know what you offer. Many of my clients have encountered resistance ...
Views: 534 - The simplest way to get over the fear of discussing your fee - by Submitted on Jan 17, 2013 from Fabienne FredricksonMany clients come to me to for help with their fears about discussing money. They may feel comfortable talking about what they do with prospects or how they would be served by working together. But when it comes time to actually say their fees, it becomes this big stumbling block. Sometimes ...
Views: 559 - The tipping point is key in networking - by Submitted on Jan 11, 2012 from Fabienne FredricksonNow, before you point the finger at me for bashing ALL things about what you already know about networking, let me say there is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you ...
Views: 799 - Think big! You know your next step, so you don’t procrastinate - by Submitted on Jan 16, 2014 from Fabienne FredricksonRecently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get ...
Views: 543 - Think BIGGER About What’s Possible for You and Get Out of Your OWN Way! - by Submitted on Jun 03, 2009 from Fabienne FredricksonI once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that ...
Views: 1101 - Think BIGGER About What’s Possible For You and Get Out of Your OWN Way! - by Submitted on Feb 22, 2012 from Fabienne FredricksonI once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that ...
Views: 864 - Think Like an Instant Billionaire - by Submitted on Aug 05, 2009 from Fabienne FredricksonIn sifting through emails from a R&D survey I launched a couple of years ago, I read the responses, and honestly, I wanted to cry. Don’t get me wrong. It’s not that I haven’t been aware that most solopreneurs have very low expectations of what could be made in self-employment (I’ve been at this ...
Views: 1119 - Thinking about establishing a joint venture? The best way to approach potential partners - by Submitted on Oct 21, 2013 from Fabienne FredricksonOne of the best ways to increase your reach to potential clients quickly is by creating a joint venture. Forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice. The first step is to determine who would ...
Views: 598 - Three big reasons why you don’t need a clever business name to attract clients - by Submitted on Jul 04, 2013 from Fabienne FredricksonAre you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I ...
Views: 515 - Three crucial reasons why you should never lower your rates - by Submitted on Jun 19, 2014 from Fabienne FredricksonWhen you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long ...
Views: 876 - Three keys to choosing the right business niche - by Submitted on Aug 21, 2012 from Fabienne FredricksonThere are several reasons why I’m a big fan of choosing a niche. The biggest one is it makes your marketing so much easier. But many of my clients wonder how to choose a niche. Sometimes, people make the mistake of just going for clients who have plenty of money, and while it makes sense to ...
Views: 529 - Three low cost tips to turn your website into a client generating machine - by Submitted on May 24, 2012 from Fabienne FredricksonYour website is more than an electronic brochure with your compelling story and information about your products and services. If it’s well designed and set up, your website should be a client generating machine! Here are three simple strategies you can implement to help you generate a lot more ...
Views: 970 - Three powerful ways to follow up and warm up prospects - by Submitted on May 31, 2012 from Fabienne FredricksonThere are so many ways to follow up with potential clients. Some are less direct than others, but still help you build a relationship and stay in touch with prospects. I’m going to share three of the easiest ways to warm up prospects and stay in touch. 1. Your Irresistible Free Offer and ...
Views: 1064 - Three reasons not to sweat over your ability to give networking referrals - by Submitted on Aug 07, 2014 from Fabienne FredricksonIf you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals. However, many students have ...
Views: 906 - Three reasons why a Get Acquainted Call beats a free consultation - by Submitted on Sep 04, 2014 from Fabienne FredricksonWhen you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really ...
Views: 997 - Three rules to handle client cancellations - by Submitted on Aug 23, 2013 from Fabienne FredricksonI get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the ...
Views: 542 - Three simple and easy networking strategies to get clients - by Submitted on Aug 16, 2012 from Fabienne FredricksonIf you have started a new business and spent time and money on developing your branding and online presence, that’s great. Establishing your brand can ensure all your communication will be clear and reinforce your image. But you still need clients right? Ultimately, the need for clients should ...
Views: 771 - Three simple steps to create your first program - by Submitted on Nov 13, 2012 from Fabienne FredricksonIf you are just starting out, it might feel daunting to come up with your first program. You could have questions like: - What should I talk about? - What must be covered? - How do I handle difference in people? - What steps come first? These questions swimming in your head can make ...
Views: 539 - Three simple steps to creating compelling programs - by Submitted on Dec 04, 2012 from Fabienne FredricksonWhen you start creating your packages, you want to be sure you have different levels to serve clients who are in different situations. Rather than simply creating a program and pricing as you like, I have found a method that speaks directly to your prospects and helps them to self-select the ...
Views: 571 - Three simple ways to explain your value to potential clients - by Submitted on Dec 03, 2013 from Fabienne FredricksonLet’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom ...
Views: 590 - Three strategies to determine how to compensate joint venture partners - by Submitted on Aug 13, 2013 from Fabienne FredricksonWhen you are looking to build your business working with joint venture partners, compensation depends on what type of program you are promoting. There is a difference in what you should pay for private coaching as an example vs. passive income products like a home study kit. 1. Private ...
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