Staying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and ... Views: 965
You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world... consistently!
How can you do ... Views: 763
Most of us went into business for ourselves in part because we wanted to be our own boss.
We wanted to call all the shots, choose how much or how little we worked and to have control over our income.
This sounds GREAT in theory, but if you aren't careful you can easily create a monster of ... Views: 914
Keeping your business profitable requires a combination of strategic planning, focus and consistent effort.
This is especially true when it comes to marketing your products and services. I find that many small business owners struggle with "feast or famine" in their bank account. One of the ... Views: 956
It's clear that content marketing is the cheapest, most effective form of marketing that consistently creates results (aka dollars) for your business.
The next step for you as a busy entrepreneur is to find a way to consistently create the content you need to engage, educate and connect with ... Views: 882
Did you know that it takes approximately 7 interactions with a prospective client before they buy from you?
Because of this, it's important that you capture every name and email address that you can from visitors to your website and follow up with them quickly to start getting to know them ... Views: 722
Right now, at this very minute, there is an ideal prospect perusing the Internet, intently looking for the answer to a question that you could answer in 30 seconds flat. If you were able to connect with that individual and chat with them about their needs and their goals, it's quite likely that ... Views: 777
Email campaigns are a highly effective way to deliver interesting and valuable content to every prospective, current and past customer. They provide the perfect medium for the personal touch you need to create incredible relationships - the kind of relationships that build trust and earn you ... Views: 750
Content marketing.
Yep, that's it. Plain and simple.
What is Content Marketing?
Award winning content marketer Amanda Maksymiw defines it this way: "Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of ... Views: 1478
I'm often asked, "Sydni, how do you find so many great opportunities to grow your business?" So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:
We decided a few months ago that we wanted to ... Views: 603
Let's face it. Most folks go to a networking event hoping to close new business. Is that the case with you?
If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business.
Understand, networking is ... Views: 833
The success or failure of your business is not left up to chance. It is not a huge mystery as to whether you will accomplish your goals or not. This leads to an important question that you need to personally address: 'What type of person are you?'
At the time you are reading this article, you ... Views: 1169
Doesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success.
Even better than your personal feelings is the fact that receiving positive ... Views: 1020
You say that you want more clients. Is that really true? Examine your marketing efforts over the past six weeks. What have you done to actually enroll new clients? Perhaps you sent a few emails out. Maybe you made a few new connections on LinkedIn. What have you really done? I want to challenge ... Views: 1021
Studies consistently show that clients who have purchased from you once are likely to do so again, IF they are given the opportunity to do so. In fact, INC magazine says that "Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of ... Views: 764
Many businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more ... Views: 629
You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to ... Views: 1022
Every (and I do mean EVERY) business - including yours - has the potential to be immediately more profitable. Unfortunately, many times we are unable to see the opportunities in front of us because we buried in the minutia of our daily task list.
So how do you dig out the hidden treasure in ... Views: 811
Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year - It's time for some spring cleaning.
My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient:
1. ... Views: 699
I often see entrepreneurs looking at their proverbial glass as half empty instead of half full. They might say:
• If I only had the connections that person has...
• If I only had the experience that person has...
• If I only had the personality that person has...
The list could go on ... Views: 743
Networking. Love it or not, when done correctly, it's one of the easiest and fastest ways to attract ideal clients and increase your revenue.
Entrepreneurs who don't enjoy networking often feel that way because they have convinced themselves that they aren't good at it. Another common reason ... Views: 707
I have no doubt that you are an amazing administrative professional. The skills that you currently possess may be enough for you to get starting in your new career as a Virtual Assistant. Although you will need to acquire new skills (as normal), the base knowledge and skillset that you possess ... Views: 1099
Many people are fed up and are looking for another way to support themselves financially. Does this sound familiar to you? It is possible that you have reached your limit of dealing with office politics, feeling unappreciated by your superiors, or just tired of the monotonous grind that you have ... Views: 1170
Running a business has been compared to eating an elephant! That is a weighty thought when you consider that an elephant may not be able to fit into your home, let alone on your dinner plate. Similarly, thinking about starting a business (or keeping up with the one you have) may seem ... Views: 1105
Sometimes, the most difficult part about being in business for yourself is holding yourself accountable to accomplish your purpose. When you're the boss there's no one looking over your shoulder to see if things are getting done. Also, it can be challenging to think through your ideas and figure ... Views: 775
Feeling hesitant about what you're trying to accomplish affects all of us at one time or another. If you're ready to own your value and create more success in your business, it's time to move away from "I don't know if I can do this... " to "This is what I'm going to accomplish!"
Shifting ... Views: 764
So often, it isn't a lack of knowledge that prevents service professionals from achieving their business and marketing goals.
Instead, a lack of focus and motivation are more often the culprits. You may be a person who knows exactly what you need to be doing. You possess the knowledge, but ... Views: 821
If you would like a tool that gives you instant access to data that you have collected, you have no need to look any further than Evernote. Why can this be an effective tool for your Virtual Assistance business?
Keep Track of Everything
Evernote has so many cool features that you just ... Views: 1192
Are you a Virtual Assistant who is looking for an easy way to collaborate with you clients and stay organized? If you are having difficulty staying organized in working with your clients, you may have too many locations where you store stuff.
For example, if you have 5 different clients that ... Views: 984
Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive "yes, I can do it" mindset.
Easier said than done, right? Here are 5 keys to help you ... Views: 957
Ask any entrepreneur what their main goal is and you can be sure that increasing income is at the top of the list. Let's face it. There will always be bills to pay, saving accounts to pad, vacations to plan - you name it - and just about all of it requires money.
So what's a busy entrepreneur ... Views: 688
After being in business for 7 years, we have learned what it takes to grow a successful business. We had no idea when we started our first Virtual Assistance business that friends, family and associates would constantly ask the same question: "How did you do it?"
Every single day of the week, ... Views: 1207
Marketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it's easy to think you have to do 92 different things to get results. Such ... Views: 905
Online marketing is by far one of the greatest resources available for spreading your message and growing your business.
Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant ... Views: 698
If you are currently employed with a company working as an Administrative Professional and are wondering how you are going to transition into your own home-based Virtual Assistant practice, the thought may have crossed your mind to start your business part-time. This likely led to a number of ... Views: 1035
Being successful as an entrepreneur requires one to take initiative and maintain a spirit of innovation. You can't sit back and wait for clients and a steady income to be handed to you. Instead, you have to get out there and create the opportunities you're looking for.
If you are looking to ... Views: 819
How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?
Perhaps more times than you'd care to admit.
The bad news: You likely missed out on a number of key opportunities to ... Views: 846
Think for a few minutes about the last book that you have read. How long has it been since you started or completed a book? Reading deeply and widely can help you tremendously in your Virtual Assistance business. Let's take a look at several of the benefits that you can gain from picking up a ... Views: 996
A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs ... Views: 1050
I am often asked, "Sydni, how do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions."
Let's ... Views: 742
With the myriad of options available to market your small business, it's quite easy to become overwhelmed in trying to figure out where you should focus your attention. Let me help you simplify the process.
First, consider, who is an ideal client for YOUR business. This is critical, because ... Views: 806
Do you have enough clients? There are several ways for you to fill your business with ideal clients. However, if you do not have enough clients as you read this article, you haven't found or implemented the steps to have a full practice.
One way that you can showcase your expertise to an ... Views: 783
Can you relate to this: "How do I train myself to be able to focus like a laser and do things in a step-by-step process that makes sense?"
This is an excellent question because left UN-checked; this habit will create a never-ending cycle of wasted time, wasted effort and unfinished projects ... Views: 894
The world of technology is bold, beautiful and downright fancy. We have entered an age of doing almost everything at the push of a button or at the click of a mouse (or track pad you Mac lovers). One of the dangers of technology is that it may be adversely affecting our ability to focus, share ... Views: 900
Unfortunately being a fabulous interior designer, virtual assistant, financial planner or whatever profession you happen to be doesn't make you an automatic marketing expert. (Wouldn't it be great if it did?)
So as you strive to be of service to those who need you and generate an income to ... Views: 852
I learned from one of my first mentors, Michael Port, that being successful in business is really about starting and finishing projects. He also taught me that most business problems are really personal problems in disguise.
That means that if you struggle with procrastination and finishing ... Views: 782
Let's be honest! If you look back at the previous 12 months of your life, do you find things that are noteworthy or humdrum?
Noteworthy - (adjective) Significant or unusual.
Examples of things that are noteworthy:
• Accomplishing meaningful goals.
• Building or repairing important ... Views: 1234
Entrepreneurs are great at coming up with ideas! But we're not always very good at following through and turning our ideas into reality. Too many business owners fall in love with an idea or project, but then quickly become overwhelmed when it's time to execute. Thus they give up and never reap ... Views: 886
You know the feeling. You're sitting at your computer watching the cursor blink. You haven't gotten a single thing done. You've worried about an important client project, all of the phone calls you need to return and made are making mental notes about the errands you need to run. You just can't ... Views: 1219
Skype is open. Instant message programs are pinging. Your unread email count is rising. Your browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text. Sound familiar? You probably think you're being efficient, but ... Views: 898