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Articles from Sydni Craig-Hart | Selfgrowth.com
- 3 Mistakes Spa Owners Make With Referrals - by Submitted on Nov 30, 2012 from Sydni Craig-HartReferrals are the best source for new business for your salon or spa. People trust recommendations they get from friends or family over advertising hands down. Even better, referrals feed on themselves: your happy clients refer their friends building your base of happy clients who refer their ...
Views: 692(1 vote) - A Simple Analysis That Defeats Marketing Paralysis - Part 1 of 3 - by Submitted on Apr 15, 2012 from Sydni Craig-HartThe term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome. Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it ...
Views: 950(1 vote) - A Simple Analysis That Defeats Marketing Paralysis - Part 2 of 3 - by Submitted on Apr 30, 2012 from Sydni Craig-HartYou may be familiar with the phrase, "throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you ...
Views: 984(1 vote) - A Simple Analysis That Defeats Marketing Paralysis - Part 3 of 3 - by Submitted on Apr 30, 2012 from Sydni Craig-HartYou've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently. I understand that it can be overwhelming ...
Views: 952(1 vote) - How to Create an Effective Marketing Strategy That Makes You Money - by Submitted on Feb 22, 2013 from Sydni Craig-HartI am often asked, "Sydni, how do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions." Let's ...
Views: 755(1 vote) - How to Earn While You Learn - by Submitted on Sep 14, 2013 from Sydni Craig-HartLive events can be a great way to boost your business... if you work them correctly! I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn't know what to expect. I was also REALLY intimidated by the price tag... $1,500 ...
Views: 1228(1 vote) - 3 Powerful Marketing Tools to Create Customers for Life - by Submitted on Jun 21, 2014 from Sydni Craig-HartAs a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You're simply trying to sell your product or service to the people who ...
Views: 972(1 vote) - 5 Powerful Strategies for Creating a Powerful Mindset - by Submitted on Mar 28, 2013 from Sydni Craig-HartBuilding a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive "yes, I can do it" mindset. Easier said than done, right? Here are 5 keys to help you ...
Views: 973(1 vote) - 7 Simple Ways to Beat Procrastination - by Submitted on Jan 04, 2013 from Sydni Craig-HartYou know the feeling. You're sitting at your computer watching the cursor blink. You haven't gotten a single thing done. You've worried about an important client project, all of the phone calls you need to return and made are making mental notes about the errands you need to run. You just can't ...
Views: 1234(2 votes) - How to Set Goals You Will Actually Achieve - by Submitted on Jan 04, 2013 from Sydni Craig-HartEntrepreneurs are great at coming up with ideas! But we're not always very good at following through and turning our ideas into reality. Too many business owners fall in love with an idea or project, but then quickly become overwhelmed when it's time to execute. Thus they give up and never reap ...
Views: 902(1 vote) - Five Steps to Eliminating Time Wasters and Increase Your Profits - by Submitted on Apr 17, 2011 from Sydni Craig-HartTime. It's the most precious asset we have as entrepreneurs and the one thing we can't get enough of. Many service professionals struggle with using their time effectively and find it hard to consistently market the way they should. While we can't literally add hours to our day, we can use the ...
Views: 576(2 votes) - How to Change Your Bad Marketing Habits for Good - by Submitted on Feb 23, 2012 from Sydni Craig-HartIt's time to be honest! Are you really spending the time you need to each day on growing your business? Or are you getting distracted with time wasters like surfing the Internet, hanging out on Facebook or other busy work that isn't leading to profits? If your time management and productivity ...
Views: 834(2 votes) - Delegating To Team Members So They Pay For Themselves - by Submitted on Aug 17, 2013 from Sydni Craig-HartMost of us went into business for ourselves in part because we wanted to be our own boss. We wanted to call all the shots, choose how much or how little we worked and to have control over our income. This sounds GREAT in theory, but if you aren't careful you can easily create a monster of ...
Views: 928(1 vote) - How to Avoid Missing Out On the Exact Opportunities You're Looking For - by Submitted on May 04, 2013 from Sydni Craig-HartI often see entrepreneurs looking at their proverbial glass as half empty instead of half full. They might say: • If I only had the connections that person has... • If I only had the experience that person has... • If I only had the personality that person has... The list could go on ...
Views: 754(1 vote) - Read Your Way to Success - by Submitted on Feb 26, 2013 from Sydni Craig-HartThink for a few minutes about the last book that you have read. How long has it been since you started or completed a book? Reading deeply and widely can help you tremendously in your Virtual Assistance business. Let's take a look at several of the benefits that you can gain from picking up a ...
Views: 1017(1 vote) - Overcoming The Challenges Every Solopreneur Faces - by Submitted on Sep 18, 2011 from Sydni Craig-HartBeing a solopreneur can trigger many fears that you may not have even known about before! You know that you have talent and a lot to offer your clients. Nevertheless, it's not an easy job to keep your confidence up while you're dealing with the realities of marketing your services, being your ...
Views: 823(2 votes) - 3 Steps For Replicating Your Own Success - by Submitted on Dec 13, 2013 from Sydni Craig-HartEntrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit. Another thing we have in common is a bad habit of focusing on what went wrong. We ...
Views: 1048(1 vote) - 5 Easy Ways to Simplify Your Business - by Submitted on Aug 09, 2013 from Sydni Craig-HartKeeping your business profitable requires a combination of strategic planning, focus and consistent effort. This is especially true when it comes to marketing your products and services. I find that many small business owners struggle with "feast or famine" in their bank account. One of the ...
Views: 967(1 vote) - How I Engaged A Huge Group Of Ideal Clients - by Submitted on Jun 29, 2013 from Sydni Craig-HartI'm often asked, "Sydni, how do you find so many great opportunities to grow your business?" So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business: We decided a few months ago that we wanted to ...
Views: 610(1 vote) - How to Make Exponential Progress in Business - by Submitted on Apr 19, 2013 from Sydni Craig-HartSometimes, the most difficult part about being in business for yourself is holding yourself accountable to accomplish your purpose. When you're the boss there's no one looking over your shoulder to see if things are getting done. Also, it can be challenging to think through your ideas and figure ...
Views: 790(1 vote) - Turn Your Limited Time Into MORE Income - by Submitted on Mar 22, 2013 from Sydni Craig-HartAsk any entrepreneur what their main goal is and you can be sure that increasing income is at the top of the list. Let's face it. There will always be bills to pay, saving accounts to pad, vacations to plan - you name it - and just about all of it requires money. So what's a busy entrepreneur ...
Views: 704(1 vote) - 10 Simple Ways to Quickly Create Content That Makes You Money - by Submitted on Aug 04, 2013 from Sydni Craig-HartIt's clear that content marketing is the cheapest, most effective form of marketing that consistently creates results (aka dollars) for your business. The next step for you as a busy entrepreneur is to find a way to consistently create the content you need to engage, educate and connect with ...
Views: 893 - 19 Winning Ways to Market Your Next Webinar - by Submitted on Nov 14, 2014 from Sydni Craig-HartOne of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!). But there's a reason webinars are one of the most effective content marketing strategies out there - because they work. The key to ...
Views: 1066 - 3 Activities That Get You More Ideal Clients - by Submitted on Mar 20, 2013 from Sydni Craig-HartMarketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it's easy to think you have to do 92 different things to get results. Such ...
Views: 920 - 3 Easy Steps to More Profits in Your Business - by Submitted on Mar 19, 2011 from Sydni Craig-HartMost service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to ...
Views: 541 - 3 Easy Ways to Absolutely Crush Your Daily Task List - by Submitted on Aug 30, 2013 from Sydni Craig-HartStaying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and ...
Views: 978 - 3 Easy Ways to Connect With Your Ideal Clients - by Submitted on Jul 22, 2011 from Sydni Craig-HartWhat we think our clients want and what they actually want can be vastly different. The only way to create offerings that are easy for them to say yes to and solve their problems is to find out for sure. And the easiest way to do that is to ask them! When you ask your audience what they need, it ...
Views: 523 - 3 Easy Ways To Create Cash With Your Email Newsletter - by Submitted on May 23, 2014 from Sydni Craig-HartHow many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you ...
Views: 946 - 3 Easy Ways to Simplify Your Marketing Efforts - by Submitted on Dec 16, 2013 from Sydni Craig-HartMany entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm. Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your ...
Views: 986 - 3 Email Marketing Debates Even Top Marketers Can't Agree On - by Submitted on Sep 18, 2014 from Sydni Craig-HartGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, ...
Views: 896 - 3 Keys to Getting Your Prospects to Hire You - by Submitted on Aug 08, 2011 from Sydni Craig-HartYou've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them. So, the point of your marketing messages is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems. But if ...
Views: 935 - 3 Keys to Providing the Right Solutions For Your Clients' Needs - by Submitted on May 20, 2011 from Sydni Craig-HartSuccessful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the ...
Views: 635 - 3 Marketing Projects You Can Complete THIS WEEK to Increase Your Income - by Submitted on Jan 25, 2013 from Sydni Craig-HartUnfortunately being a fabulous interior designer, virtual assistant, financial planner or whatever profession you happen to be doesn't make you an automatic marketing expert. (Wouldn't it be great if it did?) So as you strive to be of service to those who need you and generate an income to ...
Views: 862 - 3 Reasons to Ask Yourself "WHY?" - by Submitted on Jan 12, 2013 from Sydni Craig-HartLet's be honest! If you look back at the previous 12 months of your life, do you find things that are noteworthy or humdrum? Noteworthy - (adjective) Significant or unusual. Examples of things that are noteworthy: • Accomplishing meaningful goals. • Building or repairing important ...
Views: 1250 - 3 Simple Keys to More Profits, Less Stress and More Visibility - by Submitted on Sep 09, 2011 from Sydni Craig-HartBuilding your business and growing it to support the lifestyle you want is the whole point of becoming an entrepreneur. The first step in doing so is to define what success means for you. Perhaps it means that you work a certain schedule. Have the ability to travel extensively. Or maybe it ...
Views: 834 - 3 Simple Marketing Tools for Absolutely Any Budget - by Submitted on Sep 30, 2014 from Sydni Craig-HartMany entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are ...
Views: 965 - 3 Simple Steps to Giving Clients Exactly What They Need - by Submitted on Oct 31, 2012 from Sydni Craig-HartTop-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that ...
Views: 596 - 3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects - by Submitted on Feb 16, 2014 from Sydni Craig-HartFinding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as ...
Views: 994 - 3 Tips For Writing Like A Pro - Even If You Don't Know What You're Doing! - by Submitted on May 12, 2012 from Sydni Craig-HartDeveloping high quality content is a critical component to being successful with your marketing efforts. At the very least you need to decide what to say on your business card and on your website. If you decide to blog you've got to figure out what to write there, and participating in social ...
Views: 878 - 3 Ways to Encourage Referrals to Your Spa or Salon - by Submitted on Nov 21, 2012 from Sydni Craig-HartA solid referral campaign is the most powerful - and least expensive - marketing tool you have at your disposal. An analysis of 500 salons showed that less than 3% have a defined referral program yet 80% of salon owners say they get most of their clients by referral. Join the minority! Use ...
Views: 913 - 3 Ways to Go Deeper Than a "Like" - by Submitted on Jan 26, 2013 from Sydni Craig-HartThe world of technology is bold, beautiful and downright fancy. We have entered an age of doing almost everything at the push of a button or at the click of a mouse (or track pad you Mac lovers). One of the dangers of technology is that it may be adversely affecting our ability to focus, share ...
Views: 915 - 3 Ways to Monetize Your List With Affiliate Offers - by Submitted on Aug 08, 2014 from Sydni Craig-HartYour customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, ...
Views: 933 - 3 Ways to Use Evernote For Your Business - by Submitted on Apr 06, 2013 from Sydni Craig-HartIf you would like a tool that gives you instant access to data that you have collected, you have no need to look any further than Evernote. Why can this be an effective tool for your Virtual Assistance business? Keep Track of Everything Evernote has so many cool features that you just ...
Views: 1207 - 4 Keys to a Successful End of Year Review - by Submitted on Nov 13, 2011 from Sydni Craig-HartEntrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit. Another thing we have in common is a bad habit of focusing on what went wrong. We ...
Views: 1081 - 4 Steps to Create Your Future - by Submitted on Jun 09, 2013 from Sydni Craig-HartThe success or failure of your business is not left up to chance. It is not a huge mystery as to whether you will accomplish your goals or not. This leads to an important question that you need to personally address: 'What type of person are you?' At the time you are reading this article, you ...
Views: 1185 - 4 Steps to Powerful Subject Lines That Get Results - by Submitted on Oct 16, 2011 from Sydni Craig-HartYour subject line can make or break your email marketing efforts. With the right subject line, you'll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the ...
Views: 1040 - 4 Ways to Keep Your Clients and Prospects Interested In Your Offers - by Submitted on Dec 22, 2013 from Sydni Craig-HartAs you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement. Engagement simply means your audience's reaction to your marketing. It's when they follow through ...
Views: 1024 - 5 Content Marketing Strategies That Get You Clients - by Submitted on Dec 02, 2013 from Sydni Craig-HartThere are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships ...
Views: 1027 - 5 Contest Ideas to Grow Your Email List Fast - by Submitted on Jul 31, 2014 from Sydni Craig-HartHolding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways ("Win an all-expenses paid trip to Maui!") to contests that don't involve money at all ...
Views: 1055 - 5 Easy Content Options That Generate Sales For Your Business - by Submitted on Jul 19, 2013 from Sydni Craig-HartRight now, at this very minute, there is an ideal prospect perusing the Internet, intently looking for the answer to a question that you could answer in 30 seconds flat. If you were able to connect with that individual and chat with them about their needs and their goals, it's quite likely that ...
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