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Articles from Fabienne Fredrickson | Selfgrowth.com
- How to align your value with your pricing - by Submitted on Aug 26, 2014 from Fabienne FredricksonHave you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Yet, you can stay with your pricing ...
Views: 977(2 votes) - Make Your Message Irresistible and Clients Will Flock to You - by Submitted on Jul 03, 2009 from Fabienne Fredrickson“I don’t know the key to success, but the key to failure is trying to please everybody.” — Bill Cosby To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. If what you say about your business and what ...
Views: 1087(4 votes) - NOT Marketing Makes You Stingy - by Submitted on Apr 08, 2011 from Fabienne FredricksonThe real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as ...
Views: 1064(1 vote) - Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want) - by Submitted on Jan 11, 2010 from Fabienne FredricksonIn practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they’ve been doing and don’t have a strategy for creating the practice they’d be truly and deeply happy with. This is a big mistake in my opinion. I ...
Views: 1042(1 vote) - Prosperity Comes From Overcoming Fear (So Do Clients) - by Submitted on Dec 28, 2009 from Fabienne FredricksonQUOTE: “Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact…” – Anonymous Even though I’m totally unplugged from what’s going on in the world, by choice, stuff is still trickling in. You see, I’ve ...
Views: 1130(1 vote) - Stop Doing Everything Yourself and Learn to Outsource - by Submitted on Oct 03, 2011 from Fabienne FredricksonToday’s tip is about when you’ve reached a certain level in your business, and it seems like you’re doing everything yourself. You’re working with the clients. You’re doing the marketing. You’re buying the supplies. You’re changing the light bulbs. You’re sending out invoices and paying things, ...
Views: 1148(1 vote) - Stop Planning, Forget The “How”, Just Go For It! - by Submitted on Aug 31, 2009 from Fabienne FredricksonThe last couple of weeks, we’ve been talking about aiming for MUCH bigger in our business, in our life, and in our purpose. We’ve stretched, looked into the fears of dreaming TOO big (is there such a thing?!) and looked at all the other emotions that come up once we’ve actually MADE the decision ...
Views: 1347(2 votes) - The Difference between Salad and Garbage (and How it Affects Your Number of Clients) - by Submitted on Nov 14, 2009 from Fabienne Fredrickson“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is EVERYTHING. If ...
Views: 1502(2 votes) - The ONE Self-Sabotaging Thing You Do Every Day That Keeps You From Making 7-Figures In Your Business - by Submitted on Dec 09, 2009 from Fabienne FredricksonQUOTE: “Most people confuse wishing and wanting with pursuing. You must place your trust in ACTION.” – Price Pritchett I’ve been hearing this one question a lot recently: “Fabienne, what did you actually DO to multiply your 1ncome so quickly? How did you get to a million and can I do it too?” ...
Views: 1067(1 vote) - To Attract More Clients, Plug Into Your Purpose - by Submitted on Aug 14, 2009 from Fabienne FredricksonIf you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably. After a while, I believe everyone gets ...
Views: 986(1 vote) - Your Mental Attitude Dictates Your Number of Clients AND Income - by Submitted on Jul 07, 2009 from Fabienne Fredrickson“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” -Thomas Jefferson You may be working your tail off to market your business and yet you’re still wondering why it hasn’t “happened” yet. I’ve ...
Views: 1255(5 votes) - The Scavenger Hunt of Client Attraction (The Formula For Attracting Miracles In Your Business) - by Submitted on Aug 15, 2009 from Fabienne FredricksonQUOTE: “My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in the best place for the next moment.” – Oprah Winfrey An amazing thing transpired this week during my Mastermind meeting with my clients. While the rest of the country seems ...
Views: 1472(2 votes) - Track Where Your Best Clients Come From - by Submitted on Jul 09, 2009 from Fabienne FredricksonSometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE (they get great results from working with you, they pay you on time and never negotiated, you like them, they send referrals, etc.). Now, look at ...
Views: 1213(2 votes) - Follow up by “just checking in” - by Submitted on Oct 03, 2011 from Fabienne FredricksonHow to follow up on prospects is one of the most common questions I get and there are as many experts with an answer to this as there are ways to do it. I take a cue from a good friend of mine who happens to be my life insurance agent. One day, Rob was celebrating a big new account he’d just ...
Views: 1036(1 vote) - How to Deal with Criticism - by Submitted on Jul 31, 2012 from Fabienne FredricksonWhether you like it or not, one thing that happens once you start multiplying your business is that you become a target for criticism. I’m not talking about criticism from your family or friends, because you may get that too, but I’m referring to criticism in your industry. Every time that I ...
Views: 879(1 vote) - How to Multiply Your Business - by Submitted on Jan 21, 2013 from Fabienne FredricksonI’d like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says “Most people confuse wishing and wanting with pursuing. You must place your trust in action.” Well, I’ve been hearing one question a lot recently, “You talk about ...
Views: 641(1 vote) - One Secret To Dramatically Increase Referrals (and Get More Clients) - by Submitted on Aug 15, 2009 from Fabienne FredricksonTo dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a ...
Views: 1026(1 vote) - UNDERvaluing What You Offer? You May Be Losing Clients and Mo-ney - by Submitted on Aug 25, 2009 from Fabienne FredricksonYears ago, there was a question in my intake packet for new clients titled, “What is holding you back or slowing your progress?”, as it relates to attracting all the clients they need and having a full practice. Having worked with hundreds and hundreds of clients over the years, I’ve seen it ...
Views: 1071(1 vote) - 4 steps to find the best virtual assistant for your business - by Submitted on Jul 30, 2013 from Fabienne FredricksonHiring a virtual assistant (VA) to help you handle tasks that you can delegate is one the best ways to be able to grow your business. Taking this step frees up your time to focus on what you do best and attract more clients. But how do you choose the right VA? 1. Write down all the things ...
Views: 547 - 7 Ways to find clients to fill your introductory teleseminars - by Submitted on Dec 18, 2013 from Fabienne FredricksonWhen you are launching a new program, you may consider kicking it off with a free, introductory call to get people interested and registered. But how do you get people to register for that free call? Here are seven ways to find clients for a successful kick off. 1. Network Like Crazy. Go to ...
Views: 638 - A two-step magic formula for excellent follow up with prospects - by Submitted on Jan 11, 2013 from Fabienne FredricksonFollowing up with people who express an interest in your services can make a tremendous difference in your bottom line. I call these prospects “low-hanging fruit”. That’s because they have already shown some interest in what you do which makes them more valuable to your business than others who ...
Views: 585 - Aim To OVER-FILL Your Pipeline of Prospects - by Submitted on Jun 18, 2009 from Fabienne FredricksonToo many people ride the ‘feast or famine’ roller coaster of having clients, especially SUCCESSFUL entrepreneurs. Some months they have almost too many clients and are WAY too busy, and other months, they’re feeling the pinch. The well is dry and they’re digging their well when they’re thirsty. ...
Views: 879 - Are you committed or interested in growing your business? - by Submitted on May 24, 2012 from Fabienne FredricksonLet me ask you right from the start – which one do you think you are? Committed or interested in growing your business? It actually does make a very big difference. Because getting to the bottom of that question reveals how badly you want success. So, are you committed or interested? If ...
Views: 591 - Attract clients and stay in touch with a high content, high value ezine - by Submitted on May 26, 2014 from Fabienne FredricksonYour ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ...
Views: 990 - Attract New Clients by Offering Solutions They Need - by Submitted on Jan 30, 2012 from Fabienne FredricksonIf you want to pull clients in with your marketing, first you’ll need to get their attention by providing real solutions. And, I mean not the fluff you see out there – but real solutions your clients can use and get results from. Second, and this is just as big as the first, your materials ...
Views: 923 - Be Known for One Thing - by Submitted on Dec 23, 2011 from Fabienne FredricksonWhat is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality. When I was first starting out in business when I had my nutrition business, I saw people who would say, “Oh, I’m a holistic ...
Views: 1049 - Best strategies on creating the best client payment plans - by Submitted on Mar 19, 2013 from Fabienne FredricksonOffering payment plans to your clients is a smart way to make your premium packages more affordable. This is particularly true when your packages range from six to 12 months. Length of Payment Plans. The first thing to be aware of is to make sure your payment plans are not as long as the ...
Views: 649 - Build your list with a podcast interview series - by Submitted on Jan 27, 2013 from Fabienne FredricksonLike most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start delivering strong results. One powerful way to grow your list to that point is by creating a podcast ...
Views: 550 - Building your business – get out from behind your computer - by Submitted on May 22, 2013 from Fabienne FredricksonIf you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you: Get out from behind your computer and meet people! Many new business owners struggle with many marketing concerns such as naming their business, constructing a ...
Views: 543 - Change your mindset from fearful to successful - by Submitted on Apr 30, 2013 from Fabienne FredricksonWhen you are just starting out, there can be a lot of fear about where money is going to come from and how you’ll find clients. I understand this because back in the beginning, I lived through it too. So I went back and documented everything I did that worked and created the Quick Start ...
Views: 591 - Client Attraction Should Be Your First Priority (Unless You Want To Go Broke) - by Submitted on Jun 18, 2009 from Fabienne FredricksonLet’s face it, most solopreneurs put marketing on the back burner, something they get to only once they’ve put out all the fires that need to be put out, once they answer each and every e-mail in their inbox, once they’ve sent every client what they promised to send. Yes, it’s really important ...
Views: 1030 - Create a workshop so attendees want even more - by Submitted on Aug 30, 2012 from Fabienne FredricksonIf you are planning a new workshop, one of the first things I advise my clients to do is think about what you want to have happen when it’s over. In other words, whenever you do an event, always have an “upsell” to offer people. I don’t love the word “upsell’ so let me just say what I am really ...
Views: 529 - Create VIP packages that are irresistible to prospects - by Submitted on Feb 29, 2012 from Fabienne FredricksonThere are many ways to set up your packages, but I recommend building levels that entice clients to go for the high end. This not only serves you, but it truly serves your clients as well. First of all, when clients stay with you for extended periods, they get that much more value, content ...
Views: 942 - Create “continuity” packages instead of one session at a time - by Submitted on Oct 19, 2011 from Fabienne FredricksonOne of the major complaints new clients of mine had before working with me is that, although they are sometimes able to attract a sufficient number of clients, the clients are not sticking around long enough for the person to make money or really help them. What happens is, they spend most of ...
Views: 1047 - Creating your proprietary system – attract clients with steps unique to your own experience - by Submitted on Nov 12, 2013 from Fabienne FredricksonAre you looking to attract clients by creating your proprietary system? This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too. If you are like me, ...
Views: 521 - Define your ideal target audience to get more clients - by Submitted on Jan 31, 2012 from Fabienne FredricksonAre you tired of talking to prospects who give you a “glazed-over” look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more ...
Views: 1102 - Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do) - by Submitted on Jan 15, 2010 from Fabienne FredricksonIt’s a phenomenon that happens to most people in business for themselves after a few years. When solo-entrepreneurs first get started in marketing their business, they have gusto, they have energy, and many take a no-excuses approach to getting clients. They’re WILLING to do what it takes, and ...
Views: 1038 - Do you need both a newsletter and a blog? - by Submitted on Dec 24, 2013 from Fabienne FredricksonTo attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and ...
Views: 612 - Do you struggle with commitment? - by Submitted on Oct 18, 2013 from Fabienne FredricksonDo you waffle on the commitments you make? Maybe you make promises to yourself to clean your house or exercise regularly. You get started, but then in time, it fizzles out. This lack of commitment often stems from a self esteem issue. I saw a speaker this year who talked about this exact ...
Views: 549 - Does your proprietary system include enough steps? - by Submitted on May 30, 2013 from Fabienne FredricksonOccasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this ...
Views: 486 - Don't Give Up Too Easily (Clients Are Just Around the Corner) - by Submitted on May 08, 2009 from Fabienne FredricksonHave you ever given your all to something, experienced some delays, encountered disappointments, and then given up? What about when it comes to marketing your business? Do you sometimes get frustrated because the results you want aren’t coming to you as quickly as you’d like, despite the fact ...
Views: 972 - Don’t be a commodity when setting your rates - by Submitted on Sep 27, 2012 from Fabienne FredricksonAre you having trouble setting your fees? For some of my clients it’s not easy to set a proper fee. You might hear yourself wondering things like, “Who do I think I am charging that much?” Let me share something that has really worked for me. This strategy changed my life when I started ...
Views: 584 - Don’t let fear of failure stop you – you’ve got to be in it to win it - by Submitted on Sep 19, 2013 from Fabienne FredricksonSometimes my clients tell me fear of failure is holding them back from getting started. They feel stuck or frozen around their business and battling this causes them to miss deadlines, and avoid decisions and standing up for what they want. I want to share a fantastic book with you that ...
Views: 590 - Easily raise your rates by adding more value - by Submitted on May 12, 2013 from Fabienne FredricksonAre you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise ...
Views: 506 - Educate Your Environment With A Letter Of Introduction - by Submitted on Dec 04, 2011 from Fabienne FredricksonIt’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. (If you’re just starting out, it’s a letter of introduction; if you’ve been in ...
Views: 1095 - Eight secrets to closing the sale during a free teleclass - by Submitted on Nov 25, 2012 from Fabienne FredricksonHave you started doing free teleclasses yet? This can be such a powerful method to accomplish two important goals. First, free teleclasses will help build and grow your list. The bigger your list, the more people to which you can market your programs and products. As I’ve said many times, I have ...
Views: 567 - Eliminate “Feast or Famine” by Being Systematic About Your Client Attraction - by Submitted on Dec 28, 2011 from Fabienne FredricksonThe only way to make sure that you always have a full practice is to always market. And the best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure ...
Views: 898 - Exploring JV partnerships – how to start the conversation - by Submitted on Aug 18, 2012 from Fabienne FredricksonForging Joint Venture partnerships is a powerful way to gain exposure to new prospects and build your list. But what do you say to start the conversation with a potential partner and how do you figure out what to do together? I’d like to share the method I have used in my own ...
Views: 558 - Fish Where the Fish Are - by Submitted on Dec 04, 2011 from Fabienne FredricksonTo get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the ...
Views: 987 - Five best practices for group programs that rock - by Submitted on May 13, 2014 from Fabienne FredricksonAre you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met ...
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