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https://www.octopusintelligence.com/why-competitive-intelligence-is-powerful-and-needed-for-your-competitive-advantage/
Why Competitive Intelligence is powerful and needed for your competitive advantage
Competitive Intelligence is a vital tool for any business. We ask why Competitive ... Views: 563
Corporate people regularly use calendars to manage their day. But managing the calendar can become a tedious task in case you have rescheduled the meeting, tasks created with wrong data, updated the task status at multiple places, and many more. Employees have to spend a lot of time just ... Views: 537
When a cop thinks a driver is under the influence of drugs or alcohol, they can stop them and charge them with DUI. Drugs or alcohol are often to blame for an individual's erratic or risky driving. On the other hand, other underlying factors may often be to fault for a driver's ... Views: 544
Before Competitive Intelligence its best to Take a look at yourself
Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence its best to Take a look at ... Views: 548
Why investors should use Competitive Intelligence to create better returns?
We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns?
Browsing social media and LinkedIn is often ... Views: 532
Find out about your competitors to differentiate and win
It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win.
Competition comes from ... Views: 560
Is Competitive Intelligence better than market research? No, they are just different.
Unlike conventional market research, Competitive Intelligence should be viewed differently. As a more strategic and future-focused process. Where you strive to surpass your current understanding. So is ... Views: 511
Why investors need Competitive Intelligence to create better returns?
This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much return they made from ... Views: 508
Competitive analysis is essential for any business so take time to research
Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to ... Views: 487
n this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal ... Views: 465
Why finding competitor pricing information using Competitive Intelligence is the way forward.
For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So to maximise revenue ... Views: 486
Digital marketing is the future of business. It has the power to drive leads, increase sales, and build brand awareness at rates that make traditional marketing seem outdated. However, with new digital marketing services also come new challenges for businesses trying to implement this ... Views: 510
Why competitive analysis is highlighting the changing investor appetite landscape
In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving ... Views: 464
Do you know there’s too much reliance on secondary research?
There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be a big problem if you are not careful. This article is called ... Views: 494
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Why is data the least important part of Competitive Intelligence? - by | Octopus is a Competitive Intelligence and Strategy consulting firm focused on creating certainty, insight, competitive advantage and significant growth for clients operating in disruptive and traditional sectors. #octopusintell www.octopusintelligence.com
Why is data the least important part of Competitive Intelligence?
Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when the ... Views: 490
Why Competitive Intelligence projects can leave a bad taste in your mouth
We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your ... Views: 470
When we talk about the trucking industry, we cannot deny the fact that it is evolving rapidly and more people seem interested in making their career in this field. However, while looking at the perks of this trucking, we cannot ignore the challenges.
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Why Competitor Analysis in SaaS tech is essential for competitive advantage?
If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ... Views: 455
Why Competitor Analysis in SaaS tech is essential for competitive advantage?
If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ... Views: 439
How to use Competitive Intelligence to uncover your competitors’ strategies
To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ... Views: 473
How to use Competitive Intelligence to uncover your competitors’ strategies
To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ... Views: 479
Researching your competitors is more successful when you actually look
Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you ... Views: 464
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List of Competitive Intelligence Benefits For You to Consider - by by Octopus Competitive Intelligence consulting agency - free no obligation review of how to create more insight, competitive advantage & growth #competitiveintelligence #insight #competitiveanalysis
List of Competitive Intelligence benefits for you to consider
Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider.
Competitive Intelligence is all about collecting the ... Views: 457
Why is it so hard to find your disruptors and indirect competitors?
This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple as that, eh? But they could still potentially cause ... Views: 437
How to get to know your competitors for a competitive edge
We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of ... Views: 446
Why win-loss is essential for increasing sales in your growing business
This article asks why win-loss is essential for increasing sales in your growing business. It’s also critical for a slowing and stalling business.
But why is it important to know why you lost or won a deal? It is common ... Views: 474
How does military communications help your Competitive Intelligence thinking?
This article asks how does military communications help your Competitive Intelligence thinking. Since the dawn of time, armies have tried to hide their location for obvious reasons. But for armies to be effective, ... Views: 415
How competitors use competitor analysis to focus on the benefits for your customers
We ask how competitors use competitor analysis to focus on the benefits for your customers. As competitors strive to stand out, they often rely on features to tell their story. But when it comes to selling ... Views: 477
Visitor Management In 2022 (And Beyond)
For 2022 and beyond, businesses of all kinds are going to learn a lesson from the tourist industry. Specifically, they are going to learn how to combine robust but discrete physical security with digital visitor-management tools. This will create an ... Views: 489
Why Competitive Intelligence comes from everywhere with all opinions taken into account
In order to stay ahead of the competition, it’s important to have a Competitive Intelligence program in place. That’s why Competitive Intelligence comes from everywhere, with all opinions taken into account. ... Views: 442
Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
This week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation ... Views: 460
Are you recruiting for a Competitive Intelligence professional?
Are you recruiting for a Competitive Intelligence Manager? Finding it tough to find anyone suitable with the necessary skills or experience? Or maybe you are interested in outsourcing the role but are not sure where to start? We ... Views: 391
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Eight reasons why a win-loss analysis is important to you
We ask why win-loss analysis in Competitive Intelligence is an important question. It’s often the first real taste of the power of Competitive Intelligence. An independently commissioned win-loss analysis programme provides nuanced, ... Views: 433
How can Market Analysis show you how to beat your competition?
This article is called how can Market Analysis show you how to beat your competition? How can you beat your competition is one of the most important questions you can ask yourself. Essential for when starting, growing, sustaining ... Views: 439
How Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study
This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ... Views: 410
What’s the most important Competitive Intelligence & Market Analysis skill to have?
“My apologies for this letter being so long. Had I more time it would be shorter”
Balise Pascal
So, what’s the most important Competitive Intelligence & Market Analysis skill to have? Well there are many ... Views: 403
How Competitive Intelligence helps product road mapping to success
You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and ... Views: 380
How does Competitive Intelligence show it’s all a big lie?
Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction ... Views: 401
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Can choose which seeds you'll plant.
And by the choice of seeds you sow,
You choose the harvest you will reap.
So don't ... Views: 673
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This article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out.
Who are your competitors?
Several types of competitors should be on your ... Views: 477
How Competitive Intelligence improves the quality of sales calls
Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line ... Views: 424
This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this:
Issue Redefinition
Chronologies and Timelines
Sorting
Ranking, Scoring, ... Views: 368
Retirement is something to be proud of. The fact that you can retire means that you have worked hard for many years. You deserve to be able to live out your golden years in comfort. The only question is where? Many seniors consider moving to a foreign country for many reasons. Some make the move ... Views: 462
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your ... Views: 406
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ... Views: 403