The Competitive Intelligence Optimisation Trap: Weekly Winning Strategies
We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature.
“If you’re not tracking, you’re falling behind!”
And sure, there’s truth to that. And there ... Views: 10
Many are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where the market is really heading. That’s where weak signals come in.
Weak signals are those early, ... Views: 15
Minimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive ... Views: 25
How often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the data, backed up your conclusion, and shown why it’s great. And why you are the best analyst in the ... Views: 29
It’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or ... Views: 34
Stop Watching Your Competitors—Start Understanding Their Next Move: Weekly Winning Strategies
Most don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track product ... Views: 41
In competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back? Why overthinking your competitors hurts your growth potential.
Too much focus on what others are ... Views: 77
When it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ... Views: 97
When it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ... Views: 100
Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies
Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ... Views: 122
Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies
Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ... Views: 123
This is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you.
Let’s break it down:
Where Did You Start?
Always begin by revisiting the assumptions ... Views: 111
Creativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ... Views: 138
Creativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ... Views: 135
When conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps:
Inside the work
Outside the work
However, the real advantage lies in understanding how these two things interplay.
Inside the Work
Inside the work is ... Views: 121
AI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take what you’re told at face value. Received wisdom is often the laziest form of insight. It’s just what’s been accepted as “right” because everyone else thinks so. But that doesn’t mean it’s right ... Views: 125
Why, competitive intelligence and creativity: Weekly Winning Strategies
“Why” is the most important word you’ll ever use.
In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ... Views: 121
Why, competitive intelligence and creativity: Weekly Winning Strategies
“Why” is the most important word you’ll ever use.
In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ... Views: 126
When it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions.
Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ... Views: 129
When it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions.
Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ... Views: 122
Anticipate don’t improvise: Weekly Winning strategy
We have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence, anticipation beats improvisation every time. Here’s why:
Improvisation is reactive. It’s what you do when caught off guard, scrambling to ... Views: 134
When faced with unfamiliar problems, the instinct is to find an expert. Need software fixed? Call a developer. Are you facing a pandemic? Consult an epidemiologist. Does Sky News need an expert on something? Find someone who can talk. Tackling strategic analysis? Seek out a strategist, probably ... Views: 155
Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling
As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ... Views: 155
Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling
As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ... Views: 146
Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling
As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ... Views: 146
Understanding and unpacking Competitive Advantage: Weekly winning strategies
Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and shouting about the aspects of your business that stand out in the market. Giving you a great chance to ... Views: 164
Competitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies
There’s no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there.
Every competitive intelligence software platform has an AI function to save you from bothering to read ... Views: 152
10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies
Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge:
1. Scan Industry News ... Views: 167
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 165
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 169
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 168
Weekly Winning Strategies
Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP).
Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ... Views: 167
Mastering Market Presence With Strategic Competitor Analysis For Business Growth:
Weekly Winning Strategies
If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ... Views: 170
Mastering Market Presence With Strategic Competitor Analysis For Business Growth:
Weekly Winning Strategies
If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ... Views: 157
Mastering Market Presence With Strategic Competitor Analysis For Business Growth:
Weekly Winning Strategies
If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ... Views: 156
Weekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know?
“Reports that say that something hasn’t happened are always interesting to me because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we ... Views: 166
Creating Your Next Business Move With Competitive Intelligence
Weekly Winning Strategies
Generating new ideas for your next business move can be a daunting task.
Especially when trying to align these ideas with market demands and competitive landscapes.
Worse still, when you base ... Views: 162
Weekly Winning Strategies: Competitive Intelligence Objectives For Businesses Like Yours
Competitive intelligence isn’t about amassing mountains of competitor data. Or having access to the best CI platform. It’s about gathering targeted, actionable insights that empower you to make winning ... Views: 187
Start Winning With Competitive Intelligence: Weekly Winning Strategies
Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence.
Research Like ... Views: 191
Start Winning With Competitive Intelligence: Weekly Winning Strategies
Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence.
Research Like ... Views: 184
Weekly Winning Strategies
There's a common oversight among those striving to use competitive intelligence. They believe delving into complex thinking, specialised databases, and fancy platforms is the key to competitive intelligence. However, this approach might not be as effective as they ... Views: 192
Creating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield.
But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals.
Think of competitor analysis as your business’s ... Views: 201
Creating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield.
But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals.
Think of competitor analysis as your business’s ... Views: 208
Competitive intelligence is a crucial aspect of modern business strategy, as it enables you to understand the market better, anticipate the actions of competitors, and stay ahead of trends. However, as with any tool, there are both benefits and drawbacks associated with competitive intelligence. ... Views: 398
Things to do that may assist your competitive advantage
This article lists 30 bullet points on things to do that may assist your competitive advantage. Designed to be a quick and dirty list to help you think about gaining a substantial competitive advantage.
Analyse competitor data and ... Views: 419
Why competitive intelligence is important even when you have access to a database?
This article asks why competitive intelligence is important even when you have access to a database. You know when you get access to a major database platform and think it looks impressive. So much data at your ... Views: 436
ChatGPT and competitive intelligence research
One of the common themes of the recent James Bond films franchise is that of an ageing James Bond is up against adversaries with a backdrop that the old ways are finished, and technology will replace him and his ilk. This article surrounds ChatGPT ... Views: 443
Anyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ... Views: 464
Anyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ... Views: 466
In today’s competitive business world, staying ahead of the curve and knowing your competitors’ strategies is critical. You must perform an in-depth competitor analysis to respond appropriately and get on the front foot.
Are they watching you?
If not proactively managed, one of your ... Views: 482