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Articles from Graeme Dixon | Selfgrowth.com
- The Competitive Intelligence Optimisation Trap - by Submitted on Mar 14, 2025 from Graeme DixonThe Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature. “If you’re not tracking, you’re falling behind!” And sure, there’s truth to that. And there ...
Views: 10 - Weak Signals: The Hidden Goldmine of Competitive Intelligence, Weekly Winning Strategies - by Submitted on Mar 08, 2025 from Graeme DixonMany are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where the market is really heading. That’s where weak signals come in. Weak signals are those early, ...
Views: 15 - Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy: Weekly Winning Strategies - by Submitted on Feb 21, 2025 from Graeme DixonMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive ...
Views: 25 - Why Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning Strategies - by Submitted on Feb 14, 2025 from Graeme DixonHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the data, backed up your conclusion, and shown why it’s great. And why you are the best analyst in the ...
Views: 29 - A Line Has Two Sides: Gaining the Competitive Edge in Market Analysis - by Submitted on Feb 07, 2025 from Graeme DixonIt’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or ...
Views: 34 - Stop Watching Your Competitors—Start Understanding Their Next Move - by Submitted on Jan 24, 2025 from Graeme DixonStop Watching Your Competitors—Start Understanding Their Next Move: Weekly Winning Strategies Most don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track product ...
Views: 41 - Be Less Critical: Why Overthinking Your Competitors Can Hurt Your Growth - by Submitted on Nov 30, 2024 from Graeme DixonIn competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back? Why overthinking your competitors hurts your growth potential. Too much focus on what others are ...
Views: 77 - Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis - by Submitted on Nov 08, 2024 from Graeme DixonWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ...
Views: 97 - Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis - by Submitted on Nov 08, 2024 from Graeme DixonWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ...
Views: 100 - Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 25, 2024 from Graeme DixonEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ...
Views: 122 - Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 25, 2024 from Graeme DixonEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ...
Views: 123 - Why Retracing your steps in competitive intelligence is important: Weekly Winning Strategies - by Submitted on Oct 19, 2024 from Graeme DixonThis is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you. Let’s break it down: Where Did You Start? Always begin by revisiting the assumptions ...
Views: 111 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 138 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 135 - Competitive intelligence thinking: The power to make you look up: Weekly Winning Strategies - by Submitted on Oct 05, 2024 from Graeme DixonWhen conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps: Inside the work Outside the work However, the real advantage lies in understanding how these two things interplay. Inside the Work Inside the work is ...
Views: 121 - Strategic Advantage and AI: Why Independent Thinking Beats the Hype: Weekly Winning Strategies - by Submitted on Sep 27, 2024 from Graeme DixonAI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take what you’re told at face value. Received wisdom is often the laziest form of insight. It’s just what’s been accepted as “right” because everyone else thinks so. But that doesn’t mean it’s right ...
Views: 125 - Why competitive intelligence and creativity - by Submitted on Sep 20, 2024 from Graeme DixonWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ...
Views: 121 - Why competitive intelligence and creativity - by Submitted on Sep 20, 2024 from Graeme DixonWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ...
Views: 126 - Competitor analysis is all about Transitions - by Submitted on Sep 15, 2024 from Graeme DixonWhen it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ...
Views: 129 - Competitor analysis is all about Transitions - by Submitted on Sep 15, 2024 from Graeme DixonWhen it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ...
Views: 122 - Anticipate don’t improvise: Weekly Winning strategy - by Submitted on Aug 23, 2024 from Graeme DixonAnticipate don’t improvise: Weekly Winning strategy We have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence, anticipation beats improvisation every time. Here’s why: Improvisation is reactive. It’s what you do when caught off guard, scrambling to ...
Views: 134 - The Expert Fallacy: Navigating the Pitfalls of Expertise in Decision-Making - by Submitted on Aug 16, 2024 from Graeme DixonWhen faced with unfamiliar problems, the instinct is to find an expert. Need software fixed? Call a developer. Are you facing a pandemic? Consult an epidemiologist. Does Sky News need an expert on something? Find someone who can talk. Tackling strategic analysis? Seek out a strategist, probably ...
Views: 155 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 155 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 146 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 146 - Unpacking Competitive Advantage: Strategies, Examples, and Sustainable Success - by Submitted on Aug 02, 2024 from Graeme DixonUnderstanding and unpacking Competitive Advantage: Weekly winning strategies Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and shouting about the aspects of your business that stand out in the market. Giving you a great chance to ...
Views: 164 - Competitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies - by Submitted on Jul 27, 2024 from Graeme DixonCompetitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies There’s no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there. Every competitive intelligence software platform has an AI function to save you from bothering to read ...
Views: 152 - 10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies - by Submitted on Jul 21, 2024 from Graeme Dixon10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge: 1. Scan Industry News ...
Views: 167 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 165 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 169 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 168 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 167 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 170 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 157 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 156 - Weekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know? - by Submitted on Jun 22, 2024 from Graeme DixonWeekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know? “Reports that say that something hasn’t happened are always interesting to me because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we ...
Views: 166 - Creating Your Next Business Move With Competitive Intelligence - by Submitted on Jun 15, 2024 from Graeme DixonCreating Your Next Business Move With Competitive Intelligence Weekly Winning Strategies Generating new ideas for your next business move can be a daunting task. Especially when trying to align these ideas with market demands and competitive landscapes. Worse still, when you base ...
Views: 162 - Competitive Intelligence Objectives For Businesses Like Yours - by Submitted on Jun 01, 2024 from Graeme DixonWeekly Winning Strategies: Competitive Intelligence Objectives For Businesses Like Yours Competitive intelligence isn’t about amassing mountains of competitor data. Or having access to the best CI platform. It’s about gathering targeted, actionable insights that empower you to make winning ...
Views: 187 - Stop Playing Nice And Start Winning With Competitive Intelligence - by Submitted on May 25, 2024 from Graeme DixonStart Winning With Competitive Intelligence: Weekly Winning Strategies Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like ...
Views: 191 - Stop Playing Nice And Start Winning With Competitive Intelligence - by Submitted on May 25, 2024 from Graeme DixonStart Winning With Competitive Intelligence: Weekly Winning Strategies Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like ...
Views: 184 - Simplifying Competitive Intelligence For Effective Market Insights Without The Complexity - by Submitted on May 18, 2024 from Graeme DixonWeekly Winning Strategies There's a common oversight among those striving to use competitive intelligence. They believe delving into complex thinking, specialised databases, and fancy platforms is the key to competitive intelligence. However, this approach might not be as effective as they ...
Views: 192 - Unlock The Battlefield By Mastering Competitor Analysis To Forge Your Competitive Edge - by Submitted on May 04, 2024 from Graeme DixonCreating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield. But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals. Think of competitor analysis as your business’s ...
Views: 201 - Unlock The Battlefield By Mastering Competitor Analysis To Forge Your Competitive Edge - by Submitted on May 04, 2024 from Graeme DixonCreating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield. But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals. Think of competitor analysis as your business’s ...
Views: 208 - Unleashing The Power Of Competitive Intelligence: Benefits, Drawbacks, And How To Use It Ethically - by Submitted on May 11, 2023 from Graeme DixonCompetitive intelligence is a crucial aspect of modern business strategy, as it enables you to understand the market better, anticipate the actions of competitors, and stay ahead of trends. However, as with any tool, there are both benefits and drawbacks associated with competitive intelligence. ...
Views: 398 - Things to do that may assist your competitive advantage - by Submitted on Mar 24, 2023 from Graeme DixonThings to do that may assist your competitive advantage This article lists 30 bullet points on things to do that may assist your competitive advantage. Designed to be a quick and dirty list to help you think about gaining a substantial competitive advantage. Analyse competitor data and ...
Views: 419 - Why competitive intelligence is important even when you have access to a database? - by Submitted on Mar 23, 2023 from Graeme DixonWhy competitive intelligence is important even when you have access to a database? This article asks why competitive intelligence is important even when you have access to a database. You know when you get access to a major database platform and think it looks impressive. So much data at your ...
Views: 436 - ChatGPT and competitive intelligence research - by Submitted on Mar 22, 2023 from Graeme DixonChatGPT and competitive intelligence research One of the common themes of the recent James Bond films franchise is that of an ageing James Bond is up against adversaries with a backdrop that the old ways are finished, and technology will replace him and his ilk. This article surrounds ChatGPT ...
Views: 443 - How to develop world-class value propositions with competitive intelligence - by Submitted on Jan 04, 2023 from Graeme DixonAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ...
Views: 464 - How to develop world-class value propositions with competitive intelligence - by Submitted on Jan 04, 2023 from Graeme DixonAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ...
Views: 466 - Competitor analysis is more important than ever - by Submitted on Jan 04, 2023 from Graeme DixonIn today’s competitive business world, staying ahead of the curve and knowing your competitors’ strategies is critical. You must perform an in-depth competitor analysis to respond appropriately and get on the front foot. Are they watching you? If not proactively managed, one of your ...
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