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Change Management Articles
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- Why Raw Data Without Context Is a Dangerous Illusion - by Submitted on May 02, 2025 from Graeme DixonLet’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context. Watching Newcastle vs Crystal Palace in the vain hope that Palace will do Nottingham Forest a favour and beat Newcastle. The commentator told us the xG (expected goals) ...
Views: 4 - The data trap: When more isn’t better. It’s just noisier. - by Submitted on Apr 20, 2025 from Graeme DixonEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we ...
Views: 7 - The data trap: When more isn’t better. It’s just noisier. - by Submitted on Apr 20, 2025 from Graeme DixonEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we ...
Views: 6 - Enjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies - by Submitted on Apr 11, 2025 from Graeme Dixon“Evidence is the list of things you have got. What about the evidence you haven’t got?” is a quote often attributed to Carl Sagan. Or was it cosmologist Martin Rees? Interesting quote about looking for the silence. “Evidence is the list of things you have got.” Sure. That’s how most people ...
Views: 10 - Outsmarting Competitors with Strategic Intel: The Power of Better Choices - by Submitted on Mar 28, 2025 from Graeme DixonWhether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and pretending it all means something. Choices define how much control you have over your position in the market. It’s about outsmarting competitors with strategic ...
Views: 21 - The Competitive Intelligence Optimisation Trap - by Submitted on Mar 14, 2025 from Graeme DixonThe Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature. “If you’re not tracking, you’re falling behind!” And sure, there’s truth to that. And there ...
Views: 28 - Weak Signals: The Hidden Goldmine of Competitive Intelligence, Weekly Winning Strategies - by Submitted on Mar 08, 2025 from Graeme DixonMany are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where the market is really heading. That’s where weak signals come in. Weak signals are those early, ...
Views: 35 - Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy: Weekly Winning Strategies - by Submitted on Feb 21, 2025 from Graeme DixonMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive ...
Views: 48 - Why Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning Strategies - by Submitted on Feb 14, 2025 from Graeme DixonHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the data, backed up your conclusion, and shown why it’s great. And why you are the best analyst in the ...
Views: 50 - A Line Has Two Sides: Gaining the Competitive Edge in Market Analysis - by Submitted on Feb 07, 2025 from Graeme DixonIt’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or ...
Views: 55 - KMSPico Explained: The Truth About Free Windows & Office Activation - by Submitted on Feb 01, 2025 from Shubham SardaIntroduction Microsoft software products, such as Windows operating systems and Office suites, are essential tools for both personal and professional users. However, their high cost sometimes pushes users to seek unofficial activation methods, with KMSpico being one of the most popular tools. ...
Views: 62 - Stop Watching Your Competitors—Start Understanding Their Next Move - by Submitted on Jan 24, 2025 from Graeme DixonStop Watching Your Competitors—Start Understanding Their Next Move: Weekly Winning Strategies Most don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track product ...
Views: 59 - Be Less Critical: Why Overthinking Your Competitors Can Hurt Your Growth - by Submitted on Nov 30, 2024 from Graeme DixonIn competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back? Why overthinking your competitors hurts your growth potential. Too much focus on what others are ...
Views: 96 - Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis - by Submitted on Nov 08, 2024 from Graeme DixonWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ...
Views: 114 - Uncover What’s Missing: The Strategy-First Approach to Competitor Analysis - by Submitted on Nov 08, 2024 from Graeme DixonWhen it feels like something’s missing in your competitor analysis, chances are you’re not wrong. We often focus too much on surface-level metrics. The revenue, market share, product updates, and social media followers. Or what your competitor is quoting as its price that day. Uncover what’s ...
Views: 118 - Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 25, 2024 from Graeme DixonEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ...
Views: 145 - Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 25, 2024 from Graeme DixonEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ...
Views: 145 - Why Retracing your steps in competitive intelligence is important: Weekly Winning Strategies - by Submitted on Oct 19, 2024 from Graeme DixonThis is a crucial mantra in market or competitor analysis. Retracing your steps is a methodical way to find insights. Use it to find out where your strategy failed or why a competitor outmanoeuvred you. Let’s break it down: Where Did You Start? Always begin by revisiting the assumptions ...
Views: 130 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 162 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 158 - Competitive intelligence thinking: The power to make you look up: Weekly Winning Strategies - by Submitted on Oct 05, 2024 from Graeme DixonWhen conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps: Inside the work Outside the work However, the real advantage lies in understanding how these two things interplay. Inside the Work Inside the work is ...
Views: 137 - Strategic Advantage and AI: Why Independent Thinking Beats the Hype: Weekly Winning Strategies - by Submitted on Sep 27, 2024 from Graeme DixonAI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take what you’re told at face value. Received wisdom is often the laziest form of insight. It’s just what’s been accepted as “right” because everyone else thinks so. But that doesn’t mean it’s right ...
Views: 141 - Why competitive intelligence and creativity - by Submitted on Sep 20, 2024 from Graeme DixonWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ...
Views: 138 - Why competitive intelligence and creativity - by Submitted on Sep 20, 2024 from Graeme DixonWhy, competitive intelligence and creativity: Weekly Winning Strategies “Why” is the most important word you’ll ever use. In Hegarty on Creativity, John Hegarty highlights a fundamental truth: creativity thrives on asking, “Why?” It’s not just about producing something new but understanding ...
Views: 143 - The Spiritual Split - by Submitted on Sep 18, 2024 from William CottringerThe Spiritual Split By Bill Cottringer “Three things cannot be long hidden: The sun, the moon, and the truth.” ~Buddha. One such truth is the awesome power of threes. Just consider the influence of the threes in pyramids, the Christian trinity, colors of traffic lights, a tri-fold ...
Views: 157 - From Paper to Pixels: Transforming Offline Data into an Actionable Marketing Plan - by Submitted on Sep 16, 2024 from Engr AhmadImproving my digital marketing agency has always been my passion, but figuring out how to begin was a challenge. Like many businesses, our office was filled with important physical documents—surveys, feedback forms, and sales reports—gathering dust but holding immense value. One day, ...
Views: 169 - Competitor analysis is all about Transitions - by Submitted on Sep 15, 2024 from Graeme DixonWhen it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ...
Views: 149 - Competitor analysis is all about Transitions - by Submitted on Sep 15, 2024 from Graeme DixonWhen it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions. Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ...
Views: 141 - Anticipate don’t improvise: Weekly Winning strategy - by Submitted on Aug 23, 2024 from Graeme DixonAnticipate don’t improvise: Weekly Winning strategy We have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence, anticipation beats improvisation every time. Here’s why: Improvisation is reactive. It’s what you do when caught off guard, scrambling to ...
Views: 155 - The Expert Fallacy: Navigating the Pitfalls of Expertise in Decision-Making - by Submitted on Aug 16, 2024 from Graeme DixonWhen faced with unfamiliar problems, the instinct is to find an expert. Need software fixed? Call a developer. Are you facing a pandemic? Consult an epidemiologist. Does Sky News need an expert on something? Find someone who can talk. Tackling strategic analysis? Seek out a strategist, probably ...
Views: 172 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 172 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 167 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 160 - Unpacking Competitive Advantage: Strategies, Examples, and Sustainable Success - by Submitted on Aug 02, 2024 from Graeme DixonUnderstanding and unpacking Competitive Advantage: Weekly winning strategies Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and shouting about the aspects of your business that stand out in the market. Giving you a great chance to ...
Views: 183 - Competitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies - by Submitted on Jul 27, 2024 from Graeme DixonCompetitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies There’s no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there. Every competitive intelligence software platform has an AI function to save you from bothering to read ...
Views: 170 - 10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies - by Submitted on Jul 21, 2024 from Graeme Dixon10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge: 1. Scan Industry News ...
Views: 183 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 182 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 188 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 187 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 183 - QuickBooks Support Phone Number 1-888-705-5698 QuickBooks 24/7 Customer Support - by Submitted on Jul 02, 2024 from John SteinbeckQuickBooks Support Phone Number 1-888-705-5698 QuickBooks Customer Support. QuickBooks Enterprise Support (+1-888-705-5698) Phone Number | QuickBooks Support Phone Number Another prominent feature of the QuickBooks Enterprise Support Phone Number unit is the QuickBooks Enterprise Community which ...
Views: 184 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 189 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 178 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 173 - QuickBooks *Support* Number* +1-888-705-5698 | QuickBooks Support - by Submitted on Jun 27, 2024 from Anuj quickbooksQuickbooks Support Phone Number and Errors are one common thing in the most used software of the west and that is Quickbooks Desktop Desktop. Talking about the errors, the Quickbooks Desktop desktop is surrounded by errors and issues. The software is so very prone to errors that it can annoy you ...
Views: 196 - Weekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know? - by Submitted on Jun 22, 2024 from Graeme DixonWeekly Winning Strategies: What Do We Know? What Can Happen? What Don’t We Know? “Reports that say that something hasn’t happened are always interesting to me because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we ...
Views: 177 - Creating Your Next Business Move With Competitive Intelligence - by Submitted on Jun 15, 2024 from Graeme DixonCreating Your Next Business Move With Competitive Intelligence Weekly Winning Strategies Generating new ideas for your next business move can be a daunting task. Especially when trying to align these ideas with market demands and competitive landscapes. Worse still, when you base ...
Views: 177 - OrangeHost Services Review: A Comprehensive Analysis of Hosting Excellence - by Submitted on Jun 08, 2024 from Shubham SardaIntroduction In the bustling world of web hosting, standing out from the crowd is no easy feat. With numerous providers vying for attention, it's essential to offer something truly exceptional. OrangeHost Services has made a name for itself by promising top-notch reliability, customer ...
Views: 222 - Competitive Intelligence Objectives For Businesses Like Yours - by Submitted on Jun 01, 2024 from Graeme DixonWeekly Winning Strategies: Competitive Intelligence Objectives For Businesses Like Yours Competitive intelligence isn’t about amassing mountains of competitor data. Or having access to the best CI platform. It’s about gathering targeted, actionable insights that empower you to make winning ...
Views: 202 - Stop Playing Nice And Start Winning With Competitive Intelligence - by Submitted on May 25, 2024 from Graeme DixonStart Winning With Competitive Intelligence: Weekly Winning Strategies Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like ...
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