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Direct Mail touches people every day.
Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:
It’s ... Views: 1153
In today’s market environment, many business owners are taking a look at the state of their businesses and measuring that businesses viability and continued profitability against their future exit. What many business owners are realizing is that it is time to get the company in shape in order to ... Views: 872
LESS IS MORE
The quote “Less is More,” written by the poet Robert Browning in 1855, inspired architect Mies Van der Rohe one of the pioneering masters of modern architecture and Buckminster Fuller inventor, architect, engineer, mathematician, poet and cosmologist. They saw this quote as a ... Views: 5619
So you’re concerned about search engine rankings?
You’ve read books, listened to so-called expert advice, and urged your Webmaster to add the correct Meta tags. You’ve established a monthly budget for a pay-per-click campaign only to realize you could have used those same dollars to pay ‘other’ ... Views: 1030
The thing about business books is that they tend to be practical, appealing to the left-brain thinker who can use a system or process to advance forward with 'steps' that can be followed in a logical manner to get a certain result.
Well, in my opinion, Barry Moltz breaks from that mold with ... Views: 860
Writing a really good report can be important to our career, and because of this, it is something we should take very seriously. After all, a written report is a permanent record. It is a record not only of our writing skills, but also of our clarity of thought, our ability to analyse evidence, ... Views: 1533
Clearly defining your ideal client is the most critical early step you can take in developing your consulting practice.
Here are ways to help you do this:
• Look to the past
• Look to the present
• Look to the future
Let’s review each in more detail.
Look to the Past
Who has hired you in ... Views: 860
People worldwide dream of starting their own business because of the benefits and advantages being a business owner provides. Company owners have more flexibility and creative license than those who work for others. Moreover, such owners have a far greater potential for making significant ... Views: 834
Behavior and attitude are two sides of the same coin, attitude being the mental side and behavior being the physical side. Behavior is attitude acted out. It becomes ingrained in all of us by experiences reinforced over time.
If you want to make changes in behavior and attitude, you must give ... Views: 4530
For SEO professionals, the use of JavaScript has been controversial. It’s extensively applied to validate forms, detect browsers and enhance web site functionality, but anyone with some knowledge of SEO would tell you that JavaScript may hinder search engine crawlers, making part of a site ... Views: 1108
You have a business. What are your major concerns? Profit obviously, new business and marketing most likely running a close second, staffing and keeping a great team firing on all cylinders will be up there, and of course putting out the daily fires that plague any company or entrepreneur. This ... Views: 1083
It is essential to create a distinct image in the market so as to bring the prospective customers to its fold. The success of every business depends heavily on their presentation. A website can serve you the purpose of a tangible company when it comes to online business. A web-design based on ... Views: 782
All successful entrepreneurs have a vision for their businesses. When you have a clear vision for your organization or business, you can work backward, identifying what you need to ensure success.
Identifying Your Vision, Values, and Mission
Vision.
For many, the visioning process is random ... Views: 1814
I discover a lot of business and life lessons in movies. While I don’t get out much these days, and I rarely have occasion to kick back and watch them at home, I value the nuggets of wisdom that I take away from them.
One night I actually put my feet up and watched Queen Latifah’s movie “Beauty ... Views: 1006
I live in a small rural community in Western Canada, sandwiched between a “small city” of about 80,000 and a major metropolitan center. There’s a lot of pressure to buy from local businesses in order to support our entrepreneurial base.
I’m in favor of keeping it local whenever it’s possible. ... Views: 1642
Sales letters are the foot-in-the-door your company may need when contacting potential clients or a way to announce a new product or service to existing clients. Here are some tips on writing a sales letter that gets results.
1. Personalize it! Whenever possible, make sure you address the ... Views: 12930
Given the title, I probably have everyone’s attention right now. Late payments are a bane of any contractor – the killer of cash flow and worse. Many laugh at the thought of the government paying anyone on time, but I promise you, there are laws set in place so that Uncle Sam can’t delay or ... Views: 1005
Follow-up may seem to be a boring topic for discussion, but in my personal, career and business experience, I have benefited immensely by making a simple follow up call or email or letter. One simple follow up email has helped my clients achieve phenomenal results, generated thousands of dollars ... Views: 1137
Success or mediocrity of an individual is substantially dependent upon the paradigms or belief systems of the individual. Purposeful positive thinking is certainly part of the formula for success but it does take more. Success requires a perspective or vision of what is possible in life that is ... Views: 1214
It is true. These are challenging times we live in. More companies will lose market share and sink into oblivion than at any other time in history.
While this is truly a sobering reflection, it should be a source of optimism too. After all, for each failure there will be a story of amazing ... Views: 1255
A lot of new business owners like to move quickly. They work through their decision to move into business ownership, do a little research, decide how much money they have, how much they can borrow and then start doing “it”…whatever “it” means for them and their business.
There’s no ... Views: 1077
Small firms are becoming leaner and meaner, research has found, and that means taking advantage when competitors are struggling.
Being able to leapfrog struggling competitors is a key opportunity during the recession, according to a survey of business owners.
Over half of the businesses polled ... Views: 949
Your fear can hinder you, or it can help you!
One of the greatest fears among people is public speaking. Some people are natural on a stage, relaxed, in control, comfortable. But countless others are terrified at the thought of even standing in front of a crowd, much less talking to an ... Views: 2569
Along the highways of Burma there is placed, at regular distances away from the dust of the road, and under the cool shade of a group of trees, a small wooden building called a “rest-house”, where the weary traveller may rest a while, and allay his thirst and assuage his hunger and fatigue by ... Views: 1524
Over the past several months like never before in my twelve year career as a Feng Shui Master have I been asked for counseling on behalf of both owners and real estate brokers on how to expedite the sale of houses that have been sitting on the market for many months and also, on part of the ... Views: 1900
When I was first contacted on behalf of Canon Europe last fall to prepare a report on how to use Feng Shui to aid office stress, as a Feng Shui Master I was sincerely thrilled that a giant technology corporation would acknowledge such an ancient science like Feng Shui to help find a cure for ... Views: 1581
Determining what should be your business practices and how you set policies is something that we need be very careful of. We should approach our research and advice we follow with a little extra caution and with an objective eye.
As we look at what is happening in the global economy, we can ... Views: 1488
No public speaker should ever forget this important fact!
“People don’t care how much you know until they know how much you care.” You have most likely heard that quote before, and it is true. If you are a speaker who wants to be a dynamic and exceptional communicator, then you need to start ... Views: 2999
Among all the concerns small business owners have with government contracting, contract bundling rarely ever comes up in conversation. Part of the issue is that many business owners are only exposed to the negative stereotypes and don’t actually know about many of the real obstacles their ... Views: 1178
“It’s like pushing a boulder up a steep hill!” At one time or another, every business owner has uttered this statement. “Sometimes it feels like all this weight is ready to roll back over me!”
What a powerful metaphor for the challenges of entrepreneurship. Whether you’re starting a new ... Views: 1267
If you want to be an exceptional speaker, and ignite your audience, you must learn the fine art of storytelling.
Have you ever wished you could captivate an audience? Ever felt the desire to grip a crowd in such a way that you could move them to action? Nothing grabs our attention, holds ... Views: 2975
As the economy shrinks businesses must think in terms of cost cutting. Business owners must start by looking at all costs. Finding ways to save money may be challenging but it will be important for surviving and thriving in a down economy. Here are 10 ideas that the Kiplinger Letter lists as ... Views: 1059
Building a business is not an easy task despite what all the internet gurus are trying to tell you. If it was so easy we would all be millionaires and we wouldn’t need them. Building a successful business takes time and patience.
Some will build businesses faster than others, but never go by ... Views: 723
Think a Virtual Assistant should only be used to help you with administrative tasks? Think again. Virtual Assistants are all-around hands. Meaning a good Virtual Assistant is a master multi-tasker; skilled and knowledgeable in all tasks he or she accomplishes.
With that being said, here are the ... Views: 1345
Is the Threat of a Lawsuit a Real Fear?
As a small business owner, you may be one of the 48% concerned about frivolous or unfair lawsuits. According to the U.S. Chamber Institute for Legal Reform, actual lawsuits and the fear of lawsuits cost U.S. small businesses $98 million in 2005. That ... Views: 1326
The 80/20 Rule is one of the most helpful of all concepts of time and life management. It is also called the Pareto Principle after its founder, the Italian economist Vilfredo Pareto, who first wrote about it in 1895. Pareto noticed that people in his society seemed to divide naturally into what ... Views: 6159
It is important to do a Business Check-up annually and to do quarterly check-ups to continue to monitor progress and increase your potential for success.
Just as doctors encourage us to have an annual medical exam, your business should undergo a check-up too.
How can you possibly gauge the ... Views: 1114
Just the other day I was speaking with a colleague of mine whose in-house bookkeeper of the past 16 years was embezzling money from her business - quite a lot of money a lot of money as it turns out. Theft of money ... theft of inventory or equipment ... theft of intellectual property. At one ... Views: 919
Did you know that in order to be a great supervisor or manager, you must be willing to inspire your employees to work for you because they want to not because they have too?
But first, you must begin to think like and act like a coach, not a supervisor. Supervisors delegate, coaches motivate! A ... Views: 1317
The result of long-term relationships is better and better quality, and lower and lower costs.” – W. Edwards Deming
All businesses, irrespective of size, need clients for success. Attracting clients and retaining them for a lifetime is biggest challenge that any company faces, however once it ... Views: 1120
Recession, meltdown, slowdown, economic doom, downturn, stagnation — whatever you may call it, is the best time to invest in branding. Why? Well, when money is tight people tend to cling to their wallet. They think twice before spending their hard-earned money and thus they intensely study a ... Views: 785
While not doing so intentionally, most online and offline business owners and entrepreneurs tend to neglect what should be considered your most valuable business asset – your customers and subscribers.
In an effort to continually gain market share, new customers and sales, the vast majority of ... Views: 1337
Everyone wants their business to grow and everyone wants to make as much money as possible in their business. If they didn’t, they wouldn’t have started the business in the first place.
Starting a new business can be a long and trying process. It can also be expensive and it may take some ... Views: 1142
Everyone knows that new business fail at a fairly high rate. Most people assume that the reason is there is not enough money. While that might be true in some cases, there are other things that can cause a new business to fail, even if they have plenty of money.
It would seem like common ... Views: 1132
This year, green construction is expected to represent 6% of the residential construction industry according to McGraw-Hill Construction Research and Analytics. That is up from only 2% in 2005. Green construction standards do not only apply to new buildings; remodeling contractors can abide by ... Views: 878
Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. According to Hitwise, myspace.com is continuing as social ... Views: 979
Many business owners today are confronted with assessing the value of what they have or, more appropriately, may have left in their privately-held businesses. Consequently, most business owners are looking at their business to determine the value and how it can be extracted. This is a part of ... Views: 1918
Traditional business practice was based on the principle of developing a great product or service and then finding customers to buy it. Then came the marketing and promotion so as many people knew about your product or service through advertising, promotion, stores, etc.
The same kind of ... Views: 1358
Do you ever feel that no matter what you do for your business, you just can’t seem to achieve the level of success you desire? Have you wondered why it seems that success comes easy to some while you seem to be stuck in a rut? You can visualize and make all the positive affirmations you want, ... Views: 3172
Have you ever noticed, when you teach, that the moment you start sharing a personal story with your students, they instantly snap to attention? You understand the value of stories. But some teachers don't insert many stories into their lessons, because they're worried that they don't have ... Views: 1082