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Articles from Larry Ferguson | Selfgrowth.com
- Independent Consulting: Applying the 80/20 Principle to Your Business - by Submitted on Aug 11, 2009 from Larry FergusonYou’re probably familiar with Pareto’s Principle, also called the 80/20 Principle. What's the idea behind the 80/20 principle? It’s about focusing on what you’re good at and what you enjoy. What do you do well? Where's your passion? Make that the focus of what you do, and then delegate ...
Views: 798(2 votes) - Consulting Practice Tips: Delegate Weaknesses to Virtual Assistants - by Submitted on Aug 11, 2009 from Larry FergusonOne of the things that I noticed when I started off in my business was that I was doing everything. I was working 60, 70 hours a week. Then after six months, I sat down and looked at my cash flow and my income and I realized I was making a little over $300 per job. That was with a tremendous ...
Views: 1309(6 votes) - Small Business Marketing: The Truth About Building a Referral Based Business - by Submitted on Jul 16, 2009 from Larry FergusonDuring the first five years of my business, I lived and died for referrals. I would do anything to get a referral because everybody was telling me that was the best way to get business. I read about this multiple marketing books and heard about it from several highly-successful speakers. It ...
Views: 716(2 votes) - Building a Consulting Practice: How to Avoid the Cash Flow Roller Coaster Ride - by Submitted on Jul 16, 2009 from Larry FergusonAbout three months after I left my internal consultant job to start my full-time consulting practice, I remember meeting a consultant who had worked with our consulting/training department. For over three years, he served as a coach and mentor to our group. As if it was just yesterday, I ...
Views: 773(1 vote) - Independent Consulting Tips - 3 Steps to Clearly Defining Your Target Market - by Submitted on Jun 05, 2009 from Larry FergusonClearly defining your ideal client is the most critical early step you can take in developing your consulting practice. Here are ways to help you do this: • Look to the past • Look to the present • Look to the future Let’s review each in more detail. Look to the Past Who has hired you in ...
Views: 859 - How to Prepare for Marketing & Sales without Feeling Like a Used Car Salesman - by Submitted on Jun 05, 2009 from Larry FergusonBefore starting my consulting business, I worked as a cable TV salesman, selling monthly subscriptions door-to-door in Portland, OR. Like many sales spots, this was a 100% sales commission job. What it meant in essence is that I "wrote my own paycheck each day", based totally on my efforts – ...
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