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Articles from Diane Conklin | Selfgrowth.com
- Do You Step Over Dollars To Pick Up Pennies? - by Submitted on Nov 15, 2011 from Diane ConklinEvery year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We ...
Views: 3909 - 13 Best Ways to Stimulate CREATIVITY or Unlocking “Brain Freeze” - by Submitted on Oct 16, 2011 from Diane ConklinLast week I was speaking to an advisor of mine. We had talked about writing and creativity. She perceived that I was a creative person. I told her that I grew up avoiding reading and writing because I was criticized and punished frequently by parents and teachers. Of course, I avoided working ...
Views: 2519 - Customer Service Lessons From An Airport Employee - by Submitted on Jun 18, 2012 from Diane ConklinSometimes amazing things happen during our travels, but if you don’t take the time to notice and get excited about it, you might miss it. On a recent trip, something amazing happened. It was a long day. Up at 4:00am to leave for a long day of flying and connecting flights, no problems, until ...
Views: 1964 - The Importance of Upselling Your Business - by Submitted on Jun 19, 2013 from Diane ConklinThe concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having ...
Views: 1759 - A Major Reason Businesses Fail... Lack Of Business Systems - by Submitted on Nov 29, 2012 from Diane ConklinOne of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are ...
Views: 1491(1 vote) - Reading And Journaling: The Keys To Success - by Submitted on Aug 01, 2012 from Diane ConklinIf there’s anything you should make time for in your life, its reading and journaling. You can learn a lot from books, whether they’re business books, marketing-related books, biographies, or even fictional stories. In addition to learning from reading, you will more than likely also find ...
Views: 1337(3 votes) - Stand Up & Stand Out In Your Business - How To Get Recognized As A Champion - by Submitted on Jul 11, 2012 from Diane ConklinToday we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other ...
Views: 1332 - Are You Spinning Plates or Breaking Them - by Submitted on Sep 17, 2012 from Diane ConklinYou’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the plates are still spinning and ...
Views: 1299 - Using Multi-Step Sequential Marketing For Business Success & Increased Profits - by Submitted on May 08, 2013 from Diane ConklinWhen it comes to putting out new things, whether it’s a new marketing campaign, a product, a teleseminar, or webinar or anything for your business, you have to understand that you can’t just put out one message. People need to see and hear about your something new more than once. As a ...
Views: 1252 - Under Promise & Over Deliver…The Big Business Myth - by Submitted on Oct 16, 2013 from Diane ConklinIn business, you often hear the phrase “under-promise and over-deliver.” This concept is a myth and can actually cause harm to your business. Don’t ever under-promise…just over-deliver! Promise what you’re going to give people, and then give them more… but don’t intentionally ...
Views: 1190(1 vote) - Using The RIPPLE Effect As A Business & Marketing Strategy - by Submitted on May 01, 2013 from Diane ConklinDo you ever think about the ripple effect of your actions or the actions of your business? In the image of the ripple effect, you have a pebble or a small stone, and that pebble is falling into this big source of water – maybe it’s a pond, or a lake, or maybe an ocean. Regardless of how big ...
Views: 1159(1 vote) - Do You Need To Change Your Paradigms? - by Submitted on Nov 07, 2011 from Diane Conklinpar•a•digm (p r -d m , -d m ) n. 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a ...
Views: 1133 - No Follow-Up - by Submitted on Jul 23, 2012 from Diane ConklinYou just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that ...
Views: 1120 - Marketing: Manipulation or Influence? - by Submitted on Feb 25, 2013 from Diane ConklinA question all business owners should ask themselves, especially if they do their own marketing, is this - is my marketing manipulative or influential? In order for you to make that distinction, you have to know the difference between the two. Take a minute to think about what your ...
Views: 1099 - Are You Overlooking This Passive Income Stream?... Like Most Business Owners - by Submitted on Jun 20, 2012 from Diane ConklinDo you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business. ...
Views: 1089 - Adding An Additional Income Stream To You Business - by Submitted on Oct 21, 2013 from Diane ConklinWhen considering when to add additional income streams in your business, timing is critical. And, the right time depends on where you currently are in your business. Before adding additional income streams to your business, you need to really focus and hone in on the one thing you’re ...
Views: 1086 - Can You Align Your Business With Your Purpose, Mission & Vision - by Submitted on Oct 02, 2013 from Diane ConklinYou hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking ...
Views: 1082(1 vote) - Be Authentic In Your Business & Your Life - by Submitted on Oct 24, 2011 from Diane ConklinThere’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking ...
Views: 1076 - Information Marketing and “The Cave Man” - by Submitted on Nov 13, 2011 from Diane ConklinInformation Marketing has actually been around since the Stone Age. Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on ...
Views: 1068 - Decisiveness And Business - by Submitted on Nov 15, 2011 from Diane ConklinOn an episode of Celebrity Apprentice, it became apparent to me that making decisions is something a lot of people struggle with – even very successful people … and celebrities. When asked directly by Mr. Trump who should be fired, nobody would give a direct answer. And, it’s important to note ...
Views: 1065 - Are You Being Consistent? - by Submitted on Jul 30, 2012 from Diane ConklinBeing consistent in business means building not only your credibility but also your dependability factor with your clients and others you do business with. Sometimes, credibility may seem like one of the hardest things to build in your business, but once you have it, it brings some of the ...
Views: 1061 - The Key To Success In Your Info Business…Or Any Other Business - by Submitted on Jul 25, 2012 from Diane ConklinMany business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will ...
Views: 1028 - Business & Marketing Lessons From Las Vegas - Risks vs. Gambling - by Submitted on May 15, 2013 from Diane ConklinA lot of times we equate our doings in our businesses to gambling. If you’re one of the people that thinks this way, you might want to reconsider! Save your gambling for Las Vegas. If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning ...
Views: 999(1 vote) - Does Your Business Have A Personality Type - by Submitted on Sep 25, 2013 from Diane ConklinEvery individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business ...
Views: 981(1 vote) - The Secrets To Increasing Your Response From Your Direct Marketing - by Submitted on Oct 07, 2013 from Diane ConklinThere’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to ...
Views: 944 - Do You Listen? - by Submitted on Jul 09, 2012 from Diane ConklinAs marketers you don’t often hear us talk much about listening to your gut or your intuition, or whatever you call it. Mindset is a favorite for some. Whatever you call it, it’s something we’ve been working on a lot over the course of the last year or so and although we haven’t talked much about ...
Views: 942 - How To Avoid Disruptions In Your Business By Having A Plan B - by Submitted on Sep 23, 2013 from Diane ConklinDo you have a plan B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or ...
Views: 940(1 vote) - Marketers Have Success, Then Stop Doing What Worked - by Submitted on Jun 27, 2012 from Diane ConklinIt doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You ...
Views: 940 - Are You Stuck In Your Business? - by Submitted on Oct 31, 2012 from Diane ConklinDo you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s the thing to think about. The answers to ...
Views: 938 - Making Hard Business Decisions… And Them Making Them Work For You - by Submitted on Oct 23, 2013 from Diane ConklinAs a business owner, sometimes you have to make tough decisions and sometimes you don’t want to make those tough decisions, but are forced to. The thing you have to remember is, it’s just business. I know you’ve heard people say that and maybe it sounds a little cold or doesn’t feel ...
Views: 933(1 vote) - If It Works, Do More Of It, Don’t Stop - by Submitted on Jul 11, 2012 from Diane ConklinSometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago. He was ...
Views: 932 - How To Increase Profits And Have More Success In Your Business - by Submitted on Sep 18, 2013 from Diane ConklinDo you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next ...
Views: 923 - 7 Tips For Adding Fresh Content to Your Ezine - by Submitted on Nov 14, 2011 from Diane ConklinThe easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time ...
Views: 915 - Mindset and Business. . .One of the Most Misunderstood Concepts in Business & In Life - by Submitted on Oct 09, 2011 from Diane ConklinLet’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too. Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how ...
Views: 908 - Are You A Student of Your Business or Are You Missing Something? - by Submitted on Oct 10, 2011 from Diane ConklinAre you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop, to learn, ...
Views: 900(1 vote) - Consistent Everyday Choices Result In Long Term Positive Business And Marketing Results - by Submitted on Sep 30, 2013 from Diane ConklinConsistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success. Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small ...
Views: 890 - Are Your Business Numbers Down? - by Submitted on Nov 05, 2012 from Diane ConklinHaving good strategies in place is one of the biggest factors in making your business a success. With that in mind, are your numbers lower than you'd like them to be, and are you concerned about them? Are you seeing less people registering for your events? Are you finding sales to be lower than ...
Views: 887 - How Direct Response Marketing Increased Profits In Your Business - by Submitted on Apr 24, 2013 from Diane ConklinHow do you market your business? Are you doing the hope-and-pray method of marketing? Did you put up your sign, turn on the open for business sign, hand out your business cards, maybe put up a website, and then hope and pray that someone comes in or will do business with you? So you do all ...
Views: 872 - Using Celebrity To Increase Your Business Profits - by Submitted on Oct 14, 2013 from Diane ConklinAre you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran. You ...
Views: 866 - Business Success – The Little Things Mean A Lot - by Submitted on Sep 16, 2013 from Diane ConklinYou may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in your business ...
Views: 858(1 vote) - Delegate But Don’t Abandon - by Submitted on Sep 09, 2013 from Diane ConklinMost business owners learn very early on that they need to delegate, and most need to delegate more business responsibility than they do. When you start delegating and your business grows, the challenge becomes how to delegate without abandoning your responsibilities. There is a line that ...
Views: 858(1 vote) - What is Information Marketing? - by Submitted on Nov 15, 2011 from Diane ConklinOne of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly ...
Views: 854 - Are You Taking Advantage Of All The Hidden Money Opportunities In Your Business? - by Submitted on Nov 02, 2011 from Diane ConklinWhen you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all have ...
Views: 840 - How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else - by Submitted on Oct 19, 2011 from Diane ConklinAuthenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all ...
Views: 832 - Are You Working Hard or Working Right - by Submitted on Jul 18, 2012 from Diane ConklinHaving grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do with chickens, pigs, cows, ...
Views: 829(1 vote) - Are You Setting Up Your Speakers To Maximize Their Sales Before They Get On The Platform To Speak? - by Submitted on Oct 24, 2011 from Diane ConklinHow many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending enough time thinking ...
Views: 827 - Are Your Clients Helping You Be More Successful? - by Submitted on Oct 26, 2011 from Diane ConklinSuperbowl happens only one time every year, and I’m a huge sports fan, so I really enjoy that time of the year. For the first time in history, the Superbowl has just been granted to an “outside” stadium. This year, I was even more excited because I’ve followed Peyton Manning since he was in ...
Views: 826 - Live Streaming As An Income Source For Your Live Events - by Submitted on Jul 10, 2013 from Diane ConklinHow do you make money with live streaming at your events? There is certainly money to be made with live streaming at your events, if you do it right. The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages ...
Views: 824 - Do You Step Over Dollars To Pick Up Pennies In Your Business? - by Submitted on Dec 18, 2012 from Diane ConklinEvery year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We ...
Views: 820 - Is Your Business A Fire Hose Or A Dripping Faucet? - by Submitted on Jul 15, 2013 from Diane ConklinAre you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose. You have all this information in your head, that you have ...
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