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Articles from Diane Conklin | Selfgrowth.com
- Making Hard Business Decisions… And Them Making Them Work For You - by Submitted on Oct 23, 2013 from Diane ConklinAs a business owner, sometimes you have to make tough decisions and sometimes you don’t want to make those tough decisions, but are forced to. The thing you have to remember is, it’s just business. I know you’ve heard people say that and maybe it sounds a little cold or doesn’t feel ...
Views: 933(1 vote) - Adding An Additional Income Stream To You Business - by Submitted on Oct 21, 2013 from Diane ConklinWhen considering when to add additional income streams in your business, timing is critical. And, the right time depends on where you currently are in your business. Before adding additional income streams to your business, you need to really focus and hone in on the one thing you’re ...
Views: 1086 - Under Promise & Over Deliver…The Big Business Myth - by Submitted on Oct 16, 2013 from Diane ConklinIn business, you often hear the phrase “under-promise and over-deliver.” This concept is a myth and can actually cause harm to your business. Don’t ever under-promise…just over-deliver! Promise what you’re going to give people, and then give them more… but don’t intentionally ...
Views: 1190(1 vote) - Using Celebrity To Increase Your Business Profits - by Submitted on Oct 14, 2013 from Diane ConklinAre you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran. You ...
Views: 866 - The Secrets To Increasing Your Response From Your Direct Marketing - by Submitted on Oct 07, 2013 from Diane ConklinThere’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to ...
Views: 944 - Can You Align Your Business With Your Purpose, Mission & Vision - by Submitted on Oct 02, 2013 from Diane ConklinYou hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking ...
Views: 1082(1 vote) - Consistent Everyday Choices Result In Long Term Positive Business And Marketing Results - by Submitted on Sep 30, 2013 from Diane ConklinConsistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success. Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small ...
Views: 890 - Does Your Business Have A Personality Type - by Submitted on Sep 25, 2013 from Diane ConklinEvery individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business ...
Views: 981(1 vote) - How To Avoid Disruptions In Your Business By Having A Plan B - by Submitted on Sep 23, 2013 from Diane ConklinDo you have a plan B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or ...
Views: 940(1 vote) - How To Increase Profits And Have More Success In Your Business - by Submitted on Sep 18, 2013 from Diane ConklinDo you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next ...
Views: 923 - Business Success – The Little Things Mean A Lot - by Submitted on Sep 16, 2013 from Diane ConklinYou may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in your business ...
Views: 858(1 vote) - Frustrated With Your Business Or Business Results - by Submitted on Sep 11, 2013 from Diane ConklinHave you ever been frustrated in your business? Have you ever been just so frustrated with your business and in your business that you’ve said something like this – “That’s it! I’m finished! It’s not worth all of this! I’m just going to work at Starbucks!” Or something like that… Not ...
Views: 750(1 vote) - Delegate But Don’t Abandon - by Submitted on Sep 09, 2013 from Diane ConklinMost business owners learn very early on that they need to delegate, and most need to delegate more business responsibility than they do. When you start delegating and your business grows, the challenge becomes how to delegate without abandoning your responsibilities. There is a line that ...
Views: 858(1 vote) - How To Craft Your Irresistible Free Offer - by Submitted on Sep 04, 2013 from Diane ConklinIrresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value ...
Views: 758 - Action – One Of The Keys To Business Success - by Submitted on Aug 28, 2013 from Diane ConklinThere are many keys to success in business, but one of the biggest is taking action. People think action simply means being busy, but nothing could be further from the truth. The key component to a successful business is not just action, but taking deliberate, massive, focused action, ...
Views: 689 - Business Growth Can’t Happen When You Hide - by Submitted on Aug 26, 2013 from Diane ConklinAs entrepreneurs and small business owners, sometimes we have a tendency to hide behind our computer screen, spending hours answering questions, filling your time being busy on the Internet…or maybe even wasting time on Facebook or other social media outlets. Here’s the question to ask ...
Views: 692(1 vote) - The Most Important Thing You Need To Grow Your Business - by Submitted on Aug 21, 2013 from Diane ConklinIf you think the most important thing in your business is marketing, you’re wrong. The number one, most important thing in your business is your list. You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how ...
Views: 734(1 vote) - Is There A Niche Inside Your Business - by Submitted on Aug 19, 2013 from Diane ConklinIf you’re thinking about niching your business you need to decide what the best niche for your business is. Niching simply means that you take an area, a subculture or group, and market to them specifically – you narrow your focus specifically to that group. By finding a niche, you’re ...
Views: 640 - Instant Gratification – The Small Business Killer - by Submitted on Aug 14, 2013 from Diane ConklinThe need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for ...
Views: 687(1 vote) - Is Your Business Bucket Leaking - by Submitted on Aug 12, 2013 from Diane ConklinMost business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. ...
Views: 723 - Why Your Story Is So Important To Your Business Success - by Submitted on Aug 07, 2013 from Diane ConklinIt’s important that people know who you are, what you stand for, and how you got to the place you are in your business. That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients. Your story becomes the thing that ...
Views: 704(1 vote) - Do Long Sales Pages Work Or Are They Out Of Date? - by Submitted on Aug 05, 2013 from Diane ConklinHave you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that. What’s the right answer? The right answer is we’ll read things we’re interested in - a book or a sales letter. You might not watch a video ...
Views: 637 - How Your Business Is Like A Fitness Routine - by Submitted on Jul 31, 2013 from Diane ConklinThinking about your business the same way you think about your health may seem like a strange analogy , or even illogical, but when you really break it down and think about it, there are a lot of similarities. When you implement an exercise program, whether you’re just starting out or have ...
Views: 738(1 vote) - What’s Your Free Offer & How Are You Using It? - by Submitted on Jul 29, 2013 from Diane ConklinYou hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well - that’s up to you. However, one great way to get people on your list is ...
Views: 717 - What Is Authentic Marketing? Are You Using It In Your Business? - by Submitted on Jul 24, 2013 from Diane ConklinWhen did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do? As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get ...
Views: 672 - Strategic Business Success Includes Going Places They Aren’t - by Submitted on Jul 22, 2013 from Diane ConklinOne of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and ...
Views: 657 - Money Making Tips For Hosting Seminars & Live Events - by Submitted on Jul 17, 2013 from Diane ConklinHosting live events is something most people do at some point in their business, especially if you’re an Information Marketer, and for many people it’s one of the ways to catapult your income. If you have a small client list, but you want to do an event remember it’s okay to start with ...
Views: 798(1 vote) - Is Your Business A Fire Hose Or A Dripping Faucet? - by Submitted on Jul 15, 2013 from Diane ConklinAre you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose. You have all this information in your head, that you have ...
Views: 816 - Live Streaming As An Income Source For Your Live Events - by Submitted on Jul 10, 2013 from Diane ConklinHow do you make money with live streaming at your events? There is certainly money to be made with live streaming at your events, if you do it right. The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages ...
Views: 824 - Don’t Be Vanilla In Your Business - by Submitted on Jul 08, 2013 from Diane ConklinAre you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, ...
Views: 756(1 vote) - What Is A Guru? - by Submitted on Jul 03, 2013 from Diane ConklinMore and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What ...
Views: 789(1 vote) - Consistent Drip Marketing Gets Massive Results - by Submitted on Jul 01, 2013 from Diane ConklinConsistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind. Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do? If you’re ...
Views: 711 - Authentic Relationship Marketing That Works - by Submitted on Jun 26, 2013 from Diane ConklinMarketing is the basis for everything you do in your business. Everything is marketing. Not all marketing is created equal. The best marketing builds authentic relationships with your clients and prospects. Many people think of marketing as manipulative or forcing people to do ...
Views: 740 - Speed…Business Implementation & Execution…What They Have In Common - by Submitted on Jun 24, 2013 from Diane ConklinOne of the concepts that technology has sufficiently delivered on is speed. The communication that once took months to send over oceans and across lands now only take seconds in the form of an email. The ability to reach out to someone only takes a moment in pressing the ‘send’ button on our ...
Views: 664(1 vote) - The Importance of Upselling Your Business - by Submitted on Jun 19, 2013 from Diane ConklinThe concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having ...
Views: 1759 - The #1 Secret To Increasing The Response To Your Marketing - by Submitted on Jun 17, 2013 from Diane ConklinWould you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters. Anywhere you’re using a headline or ...
Views: 644 - How To Effectively Use A Squeeze Page To Build Your List Daily - by Submitted on Jun 12, 2013 from Diane ConklinHow do you use a squeeze page to build your list? A squeeze page, or a landing page, is simply a one page website. It’s just one page where people can do only one thing. They can’t go check out your products and services. They can’t go see when your events are. They can’t do anything ...
Views: 766(1 vote) - Your Marketing & Business Road Map To Success - by Submitted on Jun 10, 2013 from Diane ConklinDo you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan. Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate ...
Views: 707 - Hiring The Right Mentor or Coach Can Affect Your Bottom Line Business Profits - by Submitted on Jun 05, 2013 from Diane ConklinTo put it simply, no one likes having to write checks…to spend or invest money. Writing checks means money is leaving your account, and no one likes money leaving their account. However, it becomes a little easier when you know the money is being well invested and, two, that you’ll be making ...
Views: 603 - How Saying Yes In Your Business Can Make You Rich Beyond Money - by Submitted on Jun 03, 2013 from Diane ConklinHow do you make decisions? How do you make decisions in your business? Here is a philosophy that will serve you very well if you apply and use it… Say yes and figure out the details later. It’s also important to plan, but for most people if you apply say yes and figure out the details ...
Views: 692(1 vote) - Using Focused Energy And Action To Increase Your Productivity - by Submitted on May 29, 2013 from Diane ConklinIt’s the end of your business day. That’s enough work for one day, and you’re turning off the lights in your office or your shop. You’re going home. Do you feel fulfilled? Do you feel as though you accomplished everything you wanted to do today? Or are you really not sure if you ...
Views: 618(1 vote) - Sometimes You Have To Purge Your Business Too - by Submitted on May 22, 2013 from Diane ConklinSpringtime tends to be a time for clearing out the stuff you don’t need or want in your life anymore. Maybe you go through your closets and pack up clothes and shoes you don’t want, or you go into the garage and find tools you don’t use, and you get this stuff out of your way. Why? Because ...
Views: 680 - The Slight Edge In Your Business Produces Increased Profits - by Submitted on May 20, 2013 from Diane ConklinMaybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that ...
Views: 717 - Business & Marketing Lessons From Las Vegas - Risks vs. Gambling - by Submitted on May 15, 2013 from Diane ConklinA lot of times we equate our doings in our businesses to gambling. If you’re one of the people that thinks this way, you might want to reconsider! Save your gambling for Las Vegas. If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning ...
Views: 999(1 vote) - Perfection & Success In Your Business - by Submitted on May 13, 2013 from Diane ConklinCan you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop. Too often, you strive to achieve ...
Views: 626 - Using Multi-Step Sequential Marketing For Business Success & Increased Profits - by Submitted on May 08, 2013 from Diane ConklinWhen it comes to putting out new things, whether it’s a new marketing campaign, a product, a teleseminar, or webinar or anything for your business, you have to understand that you can’t just put out one message. People need to see and hear about your something new more than once. As a ...
Views: 1252 - Measuring Social Media For Profit In Your Business - by Submitted on May 06, 2013 from Diane ConklinMarketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business. ...
Views: 705 - Using The RIPPLE Effect As A Business & Marketing Strategy - by Submitted on May 01, 2013 from Diane ConklinDo you ever think about the ripple effect of your actions or the actions of your business? In the image of the ripple effect, you have a pebble or a small stone, and that pebble is falling into this big source of water – maybe it’s a pond, or a lake, or maybe an ocean. Regardless of how big ...
Views: 1159(1 vote) - Nothing Happens Without A Sale - by Submitted on Apr 29, 2013 from Diane ConklinWhen you go to the movies, you buy a ticket, maybe some popcorn and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to ...
Views: 785(1 vote) - How Direct Response Marketing Increased Profits In Your Business - by Submitted on Apr 24, 2013 from Diane ConklinHow do you market your business? Are you doing the hope-and-pray method of marketing? Did you put up your sign, turn on the open for business sign, hand out your business cards, maybe put up a website, and then hope and pray that someone comes in or will do business with you? So you do all ...
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