You may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in your business because the little things mean a lot.
For example, when someone clicks on your website what do they see? Do they see a date that’s six months old on the product or service you’re offering? Now, you may think that’s a little thing, but it’s a little thing that means a lot, because people don’t want information that’s outdated. Nobody wants to think they’re getting something old. The perception that they’re getting old information may not necessarily be accurate, but that’s how our minds tend to think.
You also have to understand that different things are important to different people. While one person will pass your website by and not click on your offer, another person may not even notice the old date. But, the same person who overlooked the date will notice that you have two misspelled words on your website, which may be a big deal to them. They may ask themselves, “Do I really want to do business with this person? If they can’t spell correctly on their own website what kind of service am I going to get from them?”
As a business owner you’re going to run into these things over and over, and you have to be aware of all of the little things that could adversely affect your business. Paying attention to the details is part of business, and when you’re looking at your sales and marketing you need to be asking yourself if you’re moving forward, and are you making money? All of these little things can have an effect on your business – the big part.
You have to put checks and balances to work in your business. This process will allow you to take care of the little things, and it will make a huge difference in your bottom line. You should have a plan in place to look for the little things that may be slipping through the cracks in your business so those little things don’t become big things… costing you hundreds, thousands, even hundreds of thousands of dollars every year.
Pay attention to the little details. Take a look at the little things in your business that are keeping you from growing, moving forward and making more money. And, put a system of checks and balances in place so that you can become even more profitable in your business.
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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