Does your marketing strategy include an integrated plan?
You have a variety of ways to market your business - including advertising, direct mail, social media, email marketing - just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your ... Views: 540
Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you.
That’s the hope and pray method of ... Views: 520
Do you ever start your day and before you know it, it's just gone? Time is gone and you can't figure out where your day went. You're looking at what you've accomplished and the only answer you can come up with is... nothing at all.
Have you taken the time to think about what's happening? ... Views: 512
Have you ever found yourself faced with some new insights in your life, or a new theme in your life or just found yourself struggling?
We all have, and I'm no different. Several months ago, I was struggling - going through a difficult time in my life, as many of us do at times - when a good ... Views: 483
Sometimes when we get into business, we know what our products are going to be and we have a firm hold on our price points, but we don’t necessarily have all the necessary knowledge or skills to put it all together to get people to buy.
Having a sales process is an important factor in sales ... Views: 481
You have your business up and running and you have some products and services set up to offer to clients and prospects. Sometimes this is the part where you might begin to feel a little stuck, because you begin to wonder how to set your prices.
Maybe you have a business where prices are ... Views: 476
We all strive to be number one, meaning we want to be the best, we want to finish first and we want to be ahead of the pack. The number one is the worst possible number there is in business and marketing.
Why?
A lot of business owners use one marketing message, only one media to get their ... Views: 475
Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop.
Too often, you strive to achieve ... Views: 471
Do you look for ways to make more money in your business and to maximize what you’re doing with your clients? If you are, great! If you’re not, you should be.
So, what are some ways you could maximize your client relationships? Well, it doesn’t work in every type of business, but you ... Views: 467
Do you ever feel like an alien? I’m not talking about the kind that’s green, from another planet and oozes nasty fluids. I’m talking about the feeling you get when you feel like you’re the only one who cares that the store clerk is having a personal conversation with her co-worker, while ... Views: 464
What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done.
If you ... Views: 460
Do you see your clients?
Do they see you?
Those may seem like strange questions, but when you really think about it, they really aren't.
Do you see your clients where they are or do you see them where they could be?
Do you see your clients beyond the here and now and in a place ... Views: 458
It’s never easy, in life or in business – making decisions. There is no magic formula or magic crystal ball that can show you the results of your decision before you make them.
So how do you know when you’re making the right decision, or even good decisions?
As a business owner, you know ... Views: 438
One of the best ways for small business owners to secure a successful future is to always be considering the next thing - the next product or the next service to put out. Not only considering what that next thing is, but how it will be made, marketed and sold.
This is one of the best ... Views: 435
Often times it may seem like you have a lot of work to do in your business, from writing newsletters, emails, articles and blogs, to generating audios and videos for distribution. Because we want to reach out to our customers in every way imaginable, we sometimes forget how easily we can turn ... Views: 432
It’s easy to make costly mistakes at your live events. Most time, you make these mistakes and you’re not even aware that they might be costing you money…and probably some goodwill with your attendees.
Recently, an event promoter asked for the volume of the music to be really cranked up ... Views: 406
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially if you are active on social media, and have been for awhile, there are still people every ... Views: 405
Recently, I’ve had a lot of people saying things to me like “Oh, Diane, you’re so lucky” or “How do you know all these famous people, and how do they know you?” or “Opportunities seem to fall in your lap, how does that happen for you?”
Well, it was suggested to me that I share some of my ... Views: 401
When it comes to list building most small business owner aren’t ever really satisfied with their results and most wonder if they could do a better job of attracting ideal clients to their list. It’s often said that the person with the largest list has the biggest business.
The person with ... Views: 397
We could easily spend days talking about the masterful marketing techniques of the cruise industry. If you’ve never been on a cruise and you get the chance, you should take it. There are great marketing and business lessons to be learned on cruises. Just watching and paying attention to how ... Views: 367
One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you.
It’s talking about what you believe.
While that might sound strange, it’s something every person in business ... Views: 364