It’s never easy, in life or in business – making decisions. There is no magic formula or magic crystal ball that can show you the results of your decision before you make them.

So how do you know when you’re making the right decision, or even good decisions?

As a business owner, you know how important it is to at least make good decisions. Bad decisions can be costly, and in extreme cases, even put you out of business. Not being able to make a decision can be the thing that keeps you from doing what you want in your business.

Here’s a key that should help you when making any kind of decision, whether it’s for yourself, in life or in your business. Does your decision make sense? Does it make sense to you? To your staff? To your clients? Does it make sense to whoever your choice affects and needs to make sense to?

If you use email as part of your marketing strategy, maybe you have an internet-based business and your main focus is marketing via email, does it make sense for you to get coaching from someone who is predominantly an offline or direct mail marketer? That’s not to say you can’t learn anything from that person. Absolutely, you can learn things and use them to fit your needs. You might have to make some small adjustments to offline marketing to fit in your online business. That's not unlike most things you apply to your business. But does it make sense?

The other thing you need to do is to learn to ask good questions. If you’re asking questions to your coach or mentor they should be asking questions back. Anyone can come up with answers, especially marketers or business owners and we ask questions too. But do the answers make sense to you?

Doesn’t it make sense that whoever you’re asking this question to should be asking you for the details before spitting out a generalized answer? You and your business are supposed to be unlike any other out there. It’s what sets your business apart.

So if you ask a question, and you will, and you should, shouldn’t your coach be getting the specifics from you in order to give you the most appropriate response?

The same concept should be taken into consideration about making any decision in your business. Ask questions.

You wouldn’t hire someone just because you saw them crossing the street and you liked their shoes, would you? Of course you wouldn't. Instead, you’d have an interview and you’d decide based on their responses to your questions whether they were the right person for you to be working with at that time.

So if you’re not already, or you’re a new business owner, or you’re just not sure how to come to your final answer, think about these things. Think about whether it makes sense, whether it fits for you and your business. Ask questions. Get complete answers.

Keeping these concepts in mind will help you to make the best choices for yourself and your business.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.