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Articles from Chris Jenkinson | Selfgrowth.com
- The Five Most Common Reasons for Cart Abandonment - by Submitted on Nov 06, 2020 from Chris JenkinsonAnother year, another 12 months during which the average online store shopping cart abandonment rate increased once again. eCommerce may have seen something of a boom while most of the world was stuck at home, but it seems most shoppers are once again abandoning their carts before handing over ...
Views: 108 - How to Appeal to Millennials Without Going to Extremes - by Submitted on Oct 23, 2020 from Chris JenkinsonIt is often said that from a purely business perspective, appealing to millenials is hugely difficult. Which indeed it is, if you’re foolish enough to make the assumption that you will appeal to millenials by repeating the same marketing process you would use to attract other audiences. It is ...
Views: 124 - The 5 SEO Fundamentals Every Business Owner Needs to Master - by Submitted on Jul 24, 2020 from Chris JenkinsonYou’ve created your own website and you’re feeling pretty smug about it. That is, until you realise it’s more or less invisible to the general public. Regardless of the scare stories you may have heard as of late, SEO is more relevant today than it has ever been. Google continues to drive the ...
Views: 160 - 10 Mistakes that Can Hinder Content Marketing - by Submitted on Jun 09, 2020 from Chris JenkinsonIt’s never particularly nice to be told you’re doing something wrong. Nevertheless, research would seem to suggest that most smaller businesses face the same common pitfalls with their content marketing strategy. The good news being that in all instances, the following errors and oversights ...
Views: 200 - Five Things Every B2B Website Needs - by Submitted on Mar 26, 2020 from Chris JenkinsonWhat are the single most important elements every B2B website needs? The short answer…well, chances are you’ll get a whole bunch of different answers from each person you ask. Nevertheless, you’d be pressed to find one successful B2B entrepreneur who doesn’t agree with the following as ...
Views: 160 - Simple Ways to Encourage Reviews (And Why You Need to) - by Submitted on Mar 06, 2020 from Chris JenkinsonSimple Ways to Encourage Reviews (And Why You Need to) Why should you care whether or not your customers leave reviews? For one thing, around 85% of people now view online reviews with the same value as personal recommendations. What’s more, average sale-values are around 30% higher with ...
Views: 197 - Three Key Benefits of Original Imagery - by Submitted on Feb 23, 2020 from Chris JenkinsonWorldwide, online business owners rely on imagery to sell their products, their services and their brands in general. If it’s true that an everyday picture says a thousand words, those used for business purposes have incalculable value. Nevertheless, millions continue to use nothing but ...
Views: 174 - The Future of SEO in a Summary - by Submitted on Feb 10, 2020 from Chris JenkinsonTrying to summarise the future of SEO in a brief post is ambitious to say the least. Nevertheless, that’s exactly what we’re going to attempt. It’s hardly a secret that the SEO landscape is evolving at record-pace, making it difficult to keep up. This unfortunately shows that with the way ...
Views: 217 - Three Ways to Earn More Natural Links - by Submitted on Jan 28, 2020 from Chris JenkinsonIt’s no secret that inbound links are pure gold for any website. Not just in terms of SEO, but for their ability to drive a strong and constant stream of traffic in your direction. Unfortunately, earning links the natural way has never been easy. Particularly problematic in an era when buying ...
Views: 207 - Five Ways to Boost Your Email Marketing Strategy - by Submitted on Dec 11, 2019 from Chris JenkinsonAnyone who doubts the power and effectiveness of e-mail marketing clearly isn’t getting the job done properly. Pound for pound, an effective e-mail marketing campaign can deliver a stronger and more consistent ROI than almost any comparable strategy. It’s just that in order to succeed with ...
Views: 238 - Why it Pays to Hire a Local SEO Expert - by Submitted on Dec 06, 2019 from Chris JenkinsonYou know your business, you know your locality and you’re pretty sure you understand your target audience. Put the pieces together and why would you realistically need to hire a local SEO expert? The answer – to bring your business the kind of experience and expertise you yourself may be ...
Views: 261 - 5 Common B2B Marketing Mistakes You Might Be Making - by Submitted on Dec 05, 2019 from Chris JenkinsonThe B2B marketing landscape is shifting and evolving at its fastest ever pace. Any number of tools, techniques and strategies that once guaranteed success no longer apply. In fact, they could stand to have the opposite of the intended effect. Hence, it’s important to take an occasional step ...
Views: 268 - If Your Digital Strategy Isn’t Working, This is Probably Why - by Submitted on Nov 15, 2019 from Chris JenkinsonIf you’re investing heavily in a digital marketing strategy, you expect a certain ROI. Precisely why there’s little more demotivating than watching things consistently underperform, week after week, month after month. Realistically, there could be thousands of reasons why any combination of ...
Views: 228 - Link Building Mistakes That Could Harm Your SEO Strategy - by Submitted on Nov 01, 2019 from Chris JenkinsonThere is really only one reason to invest effort and time in a link-building strategy. And that is, to give your SEO profile a boost. Links of value have the potential to drive important traffic directly to your website, while helping you climb those important SEO rankings. But does this mean ...
Views: 271 - The Rise and Rise of mCommerce - by Submitted on Oct 16, 2019 from Chris JenkinsonOnce again, the extraordinary importance and value of mCommerce has been well illustrated in the numbers alone. Right now, nearly 1.6 billion people are using mobile devices to shop online. Put another way, that is more than ¼ of the entire world population. Not only this, but as the immense ...
Views: 304 - Online Marketing on a Shoestring - by Submitted on Jul 20, 2019 from Chris JenkinsonCreating and implementing a superb online strategy with little or no cash to play with could be tricky but not impossible. It is simply a case of prioritising the viable avenues to explore, rather than focusing on the schemes and services you can’t afford. So if trying to make the most of a ...
Views: 321 - Three Common Yet Often Ignored SEO Obstacles - by Submitted on Jun 20, 2019 from Chris JenkinsonMarketers in general tend to understand and appreciate the importance of identifying SEO obstacles where they exist. Some of which are of course more common than others. Nevertheless, research suggests that certain SEO issues often go overlooked or ignored entirely. There’s apparently ...
Views: 235 - The Five Cornerstones of Effective Landing Pages - by Submitted on Apr 03, 2019 from Chris JenkinsonBy this stage in time, you probably know how important your landing pages are. You may also be (painfully) aware of the fact that your current landing pages aren’t delivering the stellar results you’d like. The content required to produce an outstanding landing page will be determined by the ...
Views: 277 - Four Important Questions to Ask a Prospective SEO Specialist - by Submitted on Mar 02, 2019 from Chris JenkinsonBringing a capable SEO professional on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be looking at the kind of exposure that generates spectacular traffic. Of course, this is all dependent on the experience, expertise ...
Views: 329 - Split Testing: The Basics - by Submitted on Nov 24, 2018 from Chris JenkinsonGetting to grips with analytics for the benefit of your online business is crucial. But what do you do after arming yourself with all this data? You’ve tapped into important insights into how your business is performing, but what’s next? The answer – a campaign of strategic split ...
Views: 322 - Five Critical Landing Page Errors to Avoid - by Submitted on Nov 07, 2018 from Chris JenkinsonLanding pages are every bit as important as every other element in your overall marketing strategy. It’s one thing to drive even the most targeted traffic to your website, but doing so is redundant if your landing pages are substandard. When evaluating any number of poor-quality landing pages, ...
Views: 405 - The Secrets to a Successful Content Audit - by Submitted on Oct 17, 2018 from Chris JenkinsonChances are that to some extent or another, you already carry out content audits. And if not, you definitely should! The primary purpose of carrying out content audit is to slowly but surely build a database packed with priceless information about the way your business performs. It can be ...
Views: 328 - How to Improve the Efficiency of Your Home Business - by Submitted on Oct 02, 2018 from Chris JenkinsonContrary to popular belief, isn’t only the larger and more established organisations that need to focus on efficiency. Quite to the contrary, in fact, as it’s only by maximising performance and efficiency that most smaller businesses can hope to compete. Which in turn means that if you are ...
Views: 348 - Three Ways to Get More From Your Blog Posts - by Submitted on Aug 24, 2018 from Chris JenkinsonThere’s nothing quite like the feeling that comes with seeing a hard-fought blog post do its business. Whether it’s generating conversation, improving customer retention or boosting overall conversions, a quality blog post really can do wonders for your business. But at the same time, it’s ...
Views: 340 - Responding to Google Reviews - by Submitted on May 02, 2018 from Chris JenkinsonAs a starting point, we strongly recommend getting into the habit of responding to Google reviews. Irrespective of the negative or positive nature of the review, it’s important to consistently provide professional responses without exception. The way you respond to the review can and often ...
Views: 417 - 8 Simple Steps to Outstanding Email Content - by Submitted on Apr 04, 2018 from Chris JenkinsonIf you are looking to orchestrate a successful email marketing campaign, nothing matters more than content. Something of a no-brainer, given how an email with no content is basically a blank page. Still, it’s amazing how few companies genuinely invest the required time and effort in the ...
Views: 540 - 5 Things All Successful Landing Pages Have in Common - by Submitted on Apr 03, 2018 from Chris JenkinsonSuccessful landing pages are those that create as many conversions as possible. Get it right with your landing pages and the effect they can have on your web business as a whole could be spectacular. The question being – what makes for a successful landing page? Perhaps the easiest way to ...
Views: 463 - The Key to a Killer Call to Action - by Submitted on Mar 22, 2018 from Chris JenkinsonIt’s no secret that the not-so humble CTA represents one of the most important elements in any marketing strategy. It’s also no secret that the effective and strategic use of CTAs can make the most incredible difference to conversion rates. The question being – what’s the secret (or secrets) to ...
Views: 457 - 5 Reasons to Take Website Audits More Seriously - by Submitted on Mar 15, 2018 from Chris JenkinsonThese days, most online business owners are aware of the existence of website audits. Most are also aware of the fact that they are somewhat important. Nevertheless, research would seem to suggest that comparatively few give them the kind of time and focus they deserve. Contrary to popular ...
Views: 438 - How To Create A Buzz Around A New Product - by Submitted on Jul 28, 2012 from Chris JenkinsonIf you’re launching an exciting new product you want it to hit the market with a bang, not a whimper. This being the case, the idea is to build up as much pre-publicity as possible so it’s hotly anticipated before it’s even available for sale. Whatever your product is, the principles for ...
Views: 1427 - Weight-Training Techniques That’ll Have You Working Out Like A Pro In No Time . . . - by Submitted on Jul 28, 2012 from Chris JenkinsonWhat’s the best way to start a weight training programme? The best answer is: gently. The fact is, most men and women who begin weight-training programmes are in a hurry. They’ve seen pictures of their idols flaunting a six pack in a photoshoot or on TV and are hungry (pardon the pun), to ...
Views: 676 - How To Get First Aid Training - by Submitted on Jul 28, 2012 from Chris JenkinsonAlmost anyone can learn the basics of first aid, but it is surprising how few people do. It is not just for medical professionals, or specially designated first aiders at work. You really never know when you might need it, and there are so many situations in which taking the time to learn this ...
Views: 641 - Setting Up An Online Marketing Consultancy Firm - by Submitted on Jun 17, 2012 from Chris JenkinsonAs the percentage of firms without an online presence becomes smaller, internet marketing is becoming ever more lucrative. From multinational corporations to high street florists, marketing online has proven time and time again to be extremely profitable. As a result, the internet marketing ...
Views: 883 - Using Vinyl Signs to Draw Attention And Market Your Business - by Submitted on Mar 22, 2018 from Chris JenkinsonIf you’re using vinyl signs to advertise your business they should say: ‘Look at me!’ This means they need to be bold and arresting, yet simple enough to not distract from your core brand message. There are plenty of things to consider if you really want your signs to make an impact and bring in ...
Views: 1338 - Small Businesses – Gain The Edge Online - by Submitted on Jun 17, 2012 from Chris JenkinsonIn today’s digital age, finding out all about your competitors has never been easier. With just a few clicks you can see who they are, how they are advertising and in some cases, even how much they are making online. The trick to gaining that edge online is to utilize this easy access of ...
Views: 611 - Utilising Internet Marketing - by Submitted on May 12, 2012 from Chris JenkinsonThe internet is a seemingly endless resource for a company of any size and, whilst the opportunity to reach out to millions of potential customers is certainly great, most companies will find they are met by stiff competition on the web. With so many companies now online it might be difficult to ...
Views: 813 - Want To Improve Your Literacy Skills? - by Submitted on May 12, 2012 from Chris JenkinsonQuite rightly, a lot of emphasis is placed on the development of children’s literacy skills. But what about if you are an adult and have not had the opportunities, time or inclination to perfect your basic literacy skills until now? It’s never too late to learn, as the saying goes, so whether ...
Views: 803 - Floor Graphics: Exceptional Merchandising And Branding Tools Whatever Size Space You’re Working With - by Submitted on May 12, 2012 from Chris JenkinsonWhat do you do if you’ve only got a small space to work with? At an exhibition, say, or a point of sale . . . First and foremost, you need to make use of the whole area, without giving the appearance of clutter. As with all forms of advertising, white space is important. Eye-catching ...
Views: 1029 - Muscle Building Is A Life-Changing Process . . . Here’s What You Need To Know Before You Start - by Submitted on May 12, 2012 from Chris JenkinsonSo you want to begin a muscle building programme? You’ve decided you want to purchase muscle building supplements that will kick-start your muscle building drive. You want the best whey protein, Creatine and so on . . . and you’ve identified a trusted online supplier that has everything you ...
Views: 894 - Using Article Marketing To Promote Your Website - by Submitted on May 02, 2012 from Chris JenkinsonInternet article marketing refers to the practice of companies posting keyword-focused articles on relevant article directories to promote their products and services. Article marketing can really benefit businesses if the directories they choose have a good reputation and strong search engine ...
Views: 677 - Budgeting for Office Supplies - by Submitted on May 02, 2012 from Chris JenkinsonWhen starting up a small business there are a hundred and one things to think about and something that is often overlooked is the office supply budget. Every good director knows the budget is arguably the most important part of setting up a business and balancing the income with the outgoings is ...
Views: 2692 - How To Avoid A Break-In - by Submitted on May 02, 2012 from Chris JenkinsonAs anyone who has experienced a break-in will know, it can be an incredibly stressful experience. It is not just the loss of or damage to property that is at issue – many people feel personally traumatised at the idea that somebody has invaded their own space. To avoid this happening, and to try ...
Views: 951 - Launching A New Business? Here’s The One Thing You Must Get Right - by Submitted on Mar 27, 2012 from Chris JenkinsonIt’s tempting when you’re just starting out in business, to scrimp on the essentials and try to do everything yourself. But when you think about it, there’s so much to consider in terms of legal obligations, accounting requirements; systems; sales and marketing. Where do you start? Sure, you ...
Views: 752 - Successful Business Marketing Starts With A Sound Strategy - by Submitted on Mar 27, 2012 from Chris JenkinsonWithout a sound marketing strategy in place, your business won’t achieve its true potential. You won’t be exploiting all the potential sales channels for your goods or services and you won’t be reaching your ideal customers on a regular basis. A highly-targeted marketing strategy on the other ...
Views: 726 - How To Generate 4 Times More Business Leads Though Your Blog - by Submitted on Mar 09, 2012 from Chris JenkinsonA study carried out by the software company HubSpot, found that companies who post fresh relevant content to their business blog on a regular basis, receive many more leads than those who post sporadically. No big surprise there. As an added incentive, those businesses that post to their ...
Views: 688 - How To Boost Your Credibility With Powerful Testimonials - by Submitted on Mar 03, 2012 from Chris JenkinsonPowerful testimonials are a proven way to add credibility to your business. I place an emphasis on the ‘powerful’ bit, because judging from some company websites, it seems all too many businesses are happy to print any old testimonial and be done with it. Let’s be frank, some ...
Views: 533 - Is Your CV Holding You Back From The Job You Really Want? - by Submitted on Mar 03, 2012 from Chris JenkinsonEffective CV writing is a skill that the vast majority of us don’t have. Or at least, it’s something that doesn’t come naturally to us. Perhaps that’s because we don’t tend to do it too often. Let’s face it, unless you currently work in the recruitment industry and are bang up to date with ...
Views: 645 - Make Learning English Fun For Kids - by Submitted on Mar 03, 2012 from Chris JenkinsonAs any parent or carer knows, it can be hard to hold a child’s attention for any period of time. Because of this, if you really want them to learn something you have to make it fun for them. We know that children find it easier to pick up new languages than adults, so if you want your child to ...
Views: 1294 - The History of Laughing - by Submitted on Jan 20, 2012 from Chris JenkinsonIt is estimated the average adult laughs around 20 times a day; some fifteen times less than a small child. But what is laughter? Why do we laugh and what affect does it have on ourselves and other people? There have been countless studies into laughter (the study of laughter is actually called ...
Views: 773(1 vote) - Still Not Convinced About Facebook For Business? - by Submitted on Dec 01, 2011 from Chris JenkinsonStill the most popular social media network on the planet, Facebook currently has an impressive 750 million users worldwide and is soon predicted to top the 1 billion mark. If you’re in business, but you’re still not convinced by power of social media, ask yourself how much longer can you ...
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