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Articles from Judith Sherven | Selfgrowth.com
- Close The Sale Or Open The Relationship - by Submitted on Feb 13, 2008 from Judith ShervenEven if you’ve had nothing to do with marketing or sales you’ve no doubt heard the phrase “closing the sale.” For example, when you purchase real estate, the meeting where the documents are signed is called a “closing.” The transaction has been completed, product delivered, and money has ...
Views: 923 - Dealing with Compliments - by Submitted on Apr 23, 2008 from Judith ShervenWhat do you do when someone gives you a compliment? Do you smile, thank them with all your heart, and continue on with your day feeling a little better about yourself? Or maybe instead, you shrug. Or deny it. Or claim it’s a lie. Maybe you don’t say anything at all, but silently ...
Views: 1228 - Forbidden Fruit - Or Not? - by Submitted on Apr 23, 2008 from Judith ShervenHow often do you feel that other people get to have something that is forbidden to you? Something that’s forbidden, not because it’s impossible (like playing pro ball if you’re only 5 foot 4), and not because you shouldn't have it because it’s bad for you, but ...
Views: 728 - Hard Sell To Men And Lose The Women — Soft Sell to Women And Keep The Men - by Submitted on Feb 06, 2008 from Judith ShervenCustomer satisfaction is the key to a successful and continually growing business – a finding securely demonstrated by companies as diverse as BMW, Wyndham Hotels, and Merrill Lynch. And marketing campaigns focused on attracting women not only appeal to women, they also attract the men. While ...
Views: 914 - How A Good Keyword Inspires Connection: A Soft Sell Point Of View - by Submitted on Feb 13, 2008 from Judith ShervenWhat’s the purpose of a keyword? Technically a keyword is used to find useful results in an Internet search. Type in your keyword and the search engine returns a list of sites where that word is found. And to be even more technical, a keyword (or any word for that matter) is a combination of ...
Views: 994 - How Do You Know It’s Love? - by Submitted on Apr 04, 2008 from Judith ShervenReal love and real romance, the kind that lasts a lifetime, that’s what most people want. So why does dating have a bad rap? And why do more than half of all marriages end up in divorce? The answer’s pretty clear when you look at what most people settle for, or worse yet, put up with. ...
Views: 964 - Judith’s Fear Of Being Fabulous Past - by Submitted on Apr 09, 2008 from Judith ShervenWhen I was twelve (but looked about eighteen), I entered a beauty contest sponsored by a beach club in Santa Monica ... And, even though I was competing against women who were in their late teens and early twenties, I won. I was thrilled! And for that year I was “Miss Del Mar” and ...
Views: 907 - Positive Thinking is NOT Enough - by Submitted on Apr 23, 2008 from Judith ShervenSuccess gurus and self-made millionaires routinely preach the mantra that “Your thoughts become habits, your habits become your reality.” They suggest that knowing your purpose and living with passion is an unstoppable recipe for success. Once you’ve got it you’ll never ...
Views: 767 - Ready To develop Your Soft Sell Marketing Platform? - by Submitted on Feb 13, 2008 from Judith ShervenThe Internet has opened many and varied ways for consumers to search for, select, and buy what they are looking for. It’s no secret that, as a result, the consumer has more control over the process than ever before. This profound shift in the producer/consumer relationship has led to equally ...
Views: 1035 - Soft Sell Marketing — A Spiritual Even Sacred Process – Part 1 - by Submitted on Feb 13, 2008 from Judith ShervenMarketing your solution to a problem is a spiritual, even sacred process. Here’s why. Typically a marketing/sales transaction is thought of as dollars-given for a product-delivered. And that’s the way most people experience it. Why? Because our commercial culture has never looked at it any more ...
Views: 784 - Soft Sell Marketing — A Spiritual Even Sacred Process – Part 2 - by Submitted on Feb 13, 2008 from Judith ShervenIn Part 1 we looked at the first level of the marketing/sales transaction – the external level — dollars-given for solution-rendered. Now let’s look at level two — the internal transaction. Assume you are a marketer. Given that: As a marketer you offer a product or service that can solve, ...
Views: 790 - Stepping Out Beyond - by Submitted on Apr 23, 2008 from Judith ShervenWhen you think of people who are living a fabulous life who comes to mind? Bill Gates? Meryl Streep? Some prince, princess, or high dignitary? Bill Gates is the richest man in the world and he is deeply involved in helping people around the world. That’s not only fabulous, that’s ...
Views: 696 - Stepping Out Beyond Your Resistance - by Submitted on Apr 06, 2008 from Judith ShervenWhen you think of people who are living a fabulous life who comes to mind? Bill Gates? Meryl Streep? Some prince, princess, or high dignitary? Bill Gates is the richest man in the world and he is deeply involved in helping people around the world. That’s not only fabulous, that’s almost fabled. ...
Views: 707 - Suffering From Negative Head-Talk? - by Submitted on Apr 06, 2008 from Judith ShervenNearly everyone does battle with that pesky voice of self-judgment and sabotaging put-downs that chatters away in our heads. And, in response to a recent teleseminar we gave titled “The Fear of Being Fabulous” we received a request from a participant who said: “I would love to hear how ...
Views: 680 - Suffering From Negative Head-Talk? - by Submitted on Apr 23, 2008 from Judith ShervenNearly everyone does battle with that pesky voice of self-judgment and sabotaging put-downs that chatters away in our heads. And, in response to a recent teleseminar we gave titled “The Fear of Being Fabulous” we received a request from a participant who said: “I would ...
Views: 707 - The Fear Of Being Fabulous – In Love - by Submitted on Apr 09, 2008 from Judith ShervenWhat’s the number one hijacker of love and relationships? Self-rejection. Self-rejection. Self-rejection. What do we mean by self-rejection? Well, you see, most men and women judge themselves as being inadequate, unworthy, unlovable. So, when they’re in a dating situation or marriage, ...
Views: 727 - The Only Down Side To Risk-Taking In Your Business - by Submitted on Apr 09, 2008 from Judith ShervenA friend in Colorado just made a huge decision to build a factory and showroom that will be four times the size of their current site. AND the new location is several miles outside of the town where they’ve grown their reputation and customer base over the last 10 years. AND they will ...
Views: 663 - The Secret To Divorce Proofing Your Marriage - by Submitted on Apr 09, 2008 from Judith ShervenDespite hundreds of relationship experts and how-to books, the divorce rate still hovers somewhere around 55%, and the divorce rate for second marriages is even higher -- roughly 70% -- and those divorces occur in half the time. Now, what really causes divorce? Really . . . Most often it's ...
Views: 600 - The Success Prison: Are You Incarcerated? - by Submitted on Apr 09, 2008 from Judith ShervenIf you feel frustrated, even mystified by what’s standing in the way of your greater success, it’s actually not that difficult to understand. The question is: Are you ready? Really ready? Because the answer lives down in your unconscious . . . laying there . . . lying to you. And ...
Views: 911 - The Truth About Emotions – A Soft Sell Confirmation! - by Submitted on Feb 13, 2008 from Judith ShervenAntonio Damasio, a world renowned neuro-scientist, argues that we use emotion to assign value to people, things, and events. And it is as a result of assigning value that we make decisions. Emotion first, reason second. Sound familiar? It should. There’s an old adage that’s taken as gospel ...
Views: 730 - To Pitch Or Present!? - by Submitted on Feb 13, 2008 from Judith ShervenHave you ever wondered why the word “pitch” has become the term for selling? The salesperson makes a pitch; the words they use are a pitch; the listener is being pitched. Why is the word “pitch” — loaded with negative feelings and expectations — universally accepted as the term that ...
Views: 773 - Upsell And Downsell From A Soft Sell Perspective - by Submitted on Feb 13, 2008 from Judith ShervenWhen fledgling marketers think about sales they generally see only one kind of sale — the first sale. And then they do what they can to get the next “first-sale.” So they are in a continuous, labor intensive push – to say nothing of the emotional strain. But there is a simple and profitable ...
Views: 1362 - Want to Have Real Romance? - by Submitted on Apr 23, 2008 from Judith ShervenThere are two basic and very simple ways to make your relationship the most fabulous it can be. What are these tips? You will be delighted to know that they are so simple, you can begin to experience their magic immediately. First, as basic and common sense as it sounds - you have to ...
Views: 632 - What Causes Your Fear of Change? - by Submitted on Apr 23, 2008 from Judith ShervenAre you someone who frequently makes plans to lose weight, get a new job, go back to school, improve your relationship, but then . . . you just don’t do it? Are you envious of people who have what you want, but somehow you just can’t seem to do what it takes to get it for ...
Views: 799 - Why Does Selling Have Such A Bad Reputation? - by Submitted on Feb 13, 2008 from Judith ShervenHave you ever wondered why people resist the selling process — both the selling and the buying sides of it? After all, it’s a human activity that is fundamental to how we all live on this planet — a transaction process indispensable to the very fabric of existence — “I will give you this if you ...
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