What are the three common errors in thinking that reduce creativity and innovation?
This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong ... Views: 392
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your ... Views: 488
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ... Views: 479
What’s your Competitive Advantage and why Analysis of your competitors is important?
What’s your Competitive Advantage and why Analysis of your competitors is important? Deciding what you are great at doing is one of the most important aspects of any strategic planning. And it’s not how good ... Views: 460
Is Competitive Intelligence without Key Assumption Analysis just lots of words?
We have mentioned this once or twice. But in case you haven’t read one of our articles before, we will repeat it. Great Competitive Intelligence is about asking great questions. And spending time doing excellent ... Views: 495
What’s meant by Competitive Intelligence and how to apply it to our business
As Competitive Intelligence professionals, we are asked What’s meant by Competitive Intelligence and how to apply it to our business. Over the past couple of years, this question has been getting less and less. ... Views: 444
How Competitive Intelligence helps with Strategic inflexion points?
This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are ... Views: 446
How to beat your competitors by creating a winning Competitive Advantage
In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition.
1. Understand Your Core Expertise
Finding out what your ... Views: 516
What is the intensity of rivalry within Porter’s five forces model?
This article asks what is the intensity of rivalry within Porter’s five forces model? We explain the intensity of rivalry, how to detect and analyse it within your industry.
Porter’s five forces model
Michael Porter argues ... Views: 571
Start Competitive Analysis today with these easy steps
You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these ... Views: 408
Zitah McMillan, Founder of Predictive Black Answers Our Questions
This article is the first in a series where we ask industry experts how they see the competition in their industry. We also ask them what’s their understanding of Competitive Intelligence. This week we hear from Zitah McMillan, ... Views: 576
Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich
This article suggests that Competitive Intelligence Analysis thinking needs to be diverse and rich. It provides our thoughts on why thinking can be at a premium and what an analyst needs to do to help independent thought. ... Views: 519
Competitive Analysis to find out who your competitors are
This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and ... Views: 511
How to conduct Competitive Analysis to protect your Competitive Advantage
Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article ... Views: 330
This article is called Competitive Intelligence creates more certainty that you have the right answer.
Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the ... Views: 475
Why product competitive analysis is essential for all stakeholders
This article explains why product competitive analysis is essential for all stakeholders. We get it. You’re a Product Manager working in a crowded market sector. And you are busy enough working on your day job. Keeping your ... Views: 516
Week by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? ... Views: 450
How Competitor Intelligence increased sales for a Facilities Management company
Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what ... Views: 479
Competitive Intelligence and lessons from the military gets things done
We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt in the same place. The same place as everyone ... Views: 483
This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more can be found about them here.
1. In your view, what’s Competitive Intelligence?
Legal and ethical collection ... Views: 513
This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ... Views: 531
This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ... Views: 520
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 469
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 471
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 434
The next in our series of Questions and Answers is Vivek Bhalla, a Market Intelligence professional at MongoDB and former Garner Research Director.
MongoDB is the leading modern, general-purpose database platform designed to unleash the power of software and data for developers and the ... Views: 489
We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing.
When researching your competitors, you need to start by knowing what you are looking for. What you are going to do with the ... Views: 469
We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence.
You know how
You know how you want to expand from an already booming market ... Views: 411
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of this series of questions, we will ... Views: 512
Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ... Views: 386
Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ... Views: 425
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and publish a report.
1. In your view, ... Views: 414
London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com
The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. ... Views: 428
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors.
What is Competitor Analysis?
Competitor Analysis is an evaluation of your identified competitors. So you understand them and ... Views: 444
When conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence
1. Accept you have a problem
The senior team have to recognise that there’s a problem to be solved. Many ... Views: 415
This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.
When we ask a great question that requires some thought, it immediately isolates a ... Views: 458
This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this ... Views: 459
This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and ... Views: 428
This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.
To understand what's going on in our world, we all need to have good Situational Awareness. With ... Views: 466
This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence.
You know-how
You know how some industry sectors have household name brands? And seem to have changed very little over a ... Views: 427