This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.
To understand what's going on in our world, we all need to have good Situational Awareness. With ... Views: 187
The next in our series of Questions and Answers is Vivek Bhalla, a Market Intelligence professional at MongoDB and former Garner Research Director.
MongoDB is the leading modern, general-purpose database platform designed to unleash the power of software and data for developers and the ... Views: 198
This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.
When we ask a great question that requires some thought, it immediately isolates a ... Views: 201
When conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence
1. Accept you have a problem
The senior team have to recognise that there’s a problem to be solved. Many ... Views: 191
Competitive Analysis to find out who your competitors are
This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and ... Views: 188
Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich
This article suggests that Competitive Intelligence Analysis thinking needs to be diverse and rich. It provides our thoughts on why thinking can be at a premium and what an analyst needs to do to help independent thought. ... Views: 189
Competitive Intelligence and lessons from the military gets things done
We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt in the same place. The same place as everyone ... Views: 191
This article is called Competitive Intelligence creates more certainty that you have the right answer.
Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the ... Views: 191
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and publish a report.
1. In your view, ... Views: 175
This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this ... Views: 198
This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more can be found about them here.
1. In your view, what’s Competitive Intelligence?
Legal and ethical collection ... Views: 197
Week by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? ... Views: 195
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors.
What is Competitor Analysis?
Competitor Analysis is an evaluation of your identified competitors. So you understand them and ... Views: 169
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of this series of questions, we will ... Views: 206
Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
This week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation ... Views: 37
Eight reasons why a win-loss analysis is important to you
We ask why win-loss analysis in Competitive Intelligence is an important question. It’s often the first real taste of the power of Competitive Intelligence. An independently commissioned win-loss analysis programme provides nuanced, ... Views: 43
We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing.
When researching your competitors, you need to start by knowing what you are looking for. What you are going to do with the ... Views: 190
This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and ... Views: 183
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your ... Views: 120
How can Market Analysis show you how to beat your competition?
This article is called how can Market Analysis show you how to beat your competition? How can you beat your competition is one of the most important questions you can ask yourself. Essential for when starting, growing, sustaining ... Views: 47
How Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study
This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ... Views: 67
This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence.
You know-how
You know how some industry sectors have household name brands? And seem to have changed very little over a ... Views: 144
How Competitive Intelligence helps product road mapping to success
You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and ... Views: 69
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ... Views: 122
How Competitive Intelligence helps with Strategic inflexion points?
This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are ... Views: 134
How Competitive Intelligence improves the quality of sales calls
Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line ... Views: 103
We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence.
You know how
You know how you want to expand from an already booming market ... Views: 195
How Competitor Intelligence increased sales for a Facilities Management company
Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what ... Views: 196
How competitors use competitor analysis to focus on the benefits for your customers
We ask how competitors use competitor analysis to focus on the benefits for your customers. As competitors strive to stand out, they often rely on features to tell their story. But when it comes to selling ... Views: 32
How does Competitive Intelligence show it’s all a big lie?
Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction ... Views: 72
How does military communications help your Competitive Intelligence thinking?
This article asks how does military communications help your Competitive Intelligence thinking. Since the dawn of time, armies have tried to hide their location for obvious reasons. But for armies to be effective, ... Views: 20
How to beat your competitors by creating a winning Competitive Advantage
In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition.
1. Understand Your Core Expertise
Finding out what your ... Views: 173
How to conduct Competitive Analysis to protect your Competitive Advantage
Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article ... Views: 80
This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ... Views: 197
This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ... Views: 201
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 190
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 193
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ... Views: 197
This article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out.
Who are your competitors?
Several types of competitors should be on your ... Views: 104
How to get to know your competitors for a competitive edge
We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of ... Views: 24
How to use Competitive Intelligence to uncover your competitors’ strategies
To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ... Views: 16
How to use Competitive Intelligence to uncover your competitors’ strategies
To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ... Views: 13
Is Competitive Intelligence without Key Assumption Analysis just lots of words?
We have mentioned this once or twice. But in case you haven’t read one of our articles before, we will repeat it. Great Competitive Intelligence is about asking great questions. And spending time doing excellent ... Views: 132
This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this:
Issue Redefinition
Chronologies and Timelines
Sorting
Ranking, Scoring, ... Views: 106
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List of Competitive Intelligence Benefits For You to Consider - by by Octopus Competitive Intelligence consulting agency - free no obligation review of how to create more insight, competitive advantage & growth #competitiveintelligence #insight #competitiveanalysis
List of Competitive Intelligence benefits for you to consider
Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider.
Competitive Intelligence is all about collecting the ... Views: 23
London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com
The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. ... Views: 159
Researching your competitors is more successful when you actually look
Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you ... Views: 12
Start Competitive Analysis today with these easy steps
You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these ... Views: 94
What are the three common errors in thinking that reduce creativity and innovation?
This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong ... Views: 55
Would it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ... Views: 177