This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.
To understand what's going on in our world, we all need to have good Situational Awareness. With ... Views: 396
The next in our series of Questions and Answers is Vivek Bhalla, a Market Intelligence professional at MongoDB and former Garner Research Director.
MongoDB is the leading modern, general-purpose database platform designed to unleash the power of software and data for developers and the ... Views: 409
10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies
Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge:
1. Scan Industry News ... Views: 200
This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.
When we ask a great question that requires some thought, it immediately isolates a ... Views: 393
When conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence
1. Accept you have a problem
The senior team have to recognise that there’s a problem to be solved. Many ... Views: 349
It’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems like the “right” interpretation. But here’s the problem—every market shift, competitor move, or ... Views: 74
Anticipate don’t improvise: Weekly Winning strategy
We have all heard the phrase “Anticipate don’t improvise”. When it comes to competitive intelligence, anticipation beats improvisation every time. Here’s why:
Improvisation is reactive. It’s what you do when caught off guard, scrambling to ... Views: 174
In competitive intelligence, we’re told to scrutinise our competitors. We must analyse every move and dissect every strategy. But what if this hyper-critical approach is actually holding you back? Why overthinking your competitors hurts your growth potential.
Too much focus on what others are ... Views: 113
Before Competitive Intelligence its best to Take a look at yourself
Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence its best to Take a look at ... Views: 561
ChatGPT and competitive intelligence research
One of the common themes of the recent James Bond films franchise is that of an ageing James Bond is up against adversaries with a backdrop that the old ways are finished, and technology will replace him and his ilk. This article surrounds ChatGPT ... Views: 473
Competitive analysis is essential for any business so take time to research
Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to ... Views: 500
Competitive Analysis to find out who your competitors are
This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and ... Views: 440
Competitive Intelligence actions to create positive outcomes
Competitive Intelligence is something that can fit into the strategy of any business. It doesn’t matter what your product or service is. There will be competitors out there who are striving to get ahead of you. In your the same ... Views: 370
Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich
This article suggests that Competitive Intelligence Analysis thinking needs to be diverse and rich. It provides our thoughts on why thinking can be at a premium and what an analyst needs to do to help independent thought. ... Views: 450
Competitive Intelligence and lessons from the military gets things done
We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt in the same place. The same place as everyone ... Views: 407
This article is called Competitive Intelligence creates more certainty that you have the right answer.
Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the ... Views: 406
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and publish a report.
1. In your view, ... Views: 352
Competitive Intelligence keep it simple to start: Weekly Winning Strategies
Avoiding what’s easy can be a cop-out. You’ll hear people say, “Take the hard path. That’s where growth happens.” Fine. Lift weights, climb a mountain, or meditate silently for 30 days. But when it comes to ... Views: 17
Weekly Winning Strategies: Competitive Intelligence Objectives For Businesses Like Yours
Competitive intelligence isn’t about amassing mountains of competitor data. Or having access to the best CI platform. It’s about gathering targeted, actionable insights that empower you to make winning ... Views: 217
This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this ... Views: 383
When conducting competitor or market analysis, it’s important to use competitive intelligence thinking. It’s easy to fall into two camps:
Inside the work
Outside the work
However, the real advantage lies in understanding how these two things interplay.
Inside the Work
Inside the work is ... Views: 154
This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more can be found about them here.
1. In your view, what’s Competitive Intelligence?
Legal and ethical collection ... Views: 449
Week by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? ... Views: 381
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors.
What is Competitor Analysis?
Competitor Analysis is an evaluation of your identified competitors. So you understand them and ... Views: 369
When it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions.
Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ... Views: 157
When it comes to analysing competitors or markets, transitions are critical. Competitor analysis is all about Transitions.
Think of the market as a living ecosystem. It’s not static. It’s constantly changing, shaped by external pressures, emerging trends, and shifting consumer behaviours. ... Views: 165
In today’s competitive business world, staying ahead of the curve and knowing your competitors’ strategies is critical. You must perform an in-depth competitor analysis to respond appropriately and get on the front foot.
Are they watching you?
If not proactively managed, one of your ... Views: 505
Competitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies
There’s no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there.
Every competitive intelligence software platform has an AI function to save you from bothering to read ... Views: 185
Creating Your Next Business Move With Competitive Intelligence
Weekly Winning Strategies
Generating new ideas for your next business move can be a daunting task.
Especially when trying to align these ideas with market demands and competitive landscapes.
Worse still, when you base ... Views: 193
This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of this series of questions, we will ... Views: 450
Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence
This week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation ... Views: 471
Do you know there’s too much reliance on secondary research?
There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be a big problem if you are not careful. This article is called ... Views: 511
Eight reasons why a win-loss analysis is important to you
We ask why win-loss analysis in Competitive Intelligence is an important question. It’s often the first real taste of the power of Competitive Intelligence. An independently commissioned win-loss analysis programme provides nuanced, ... Views: 451
Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies
Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ... Views: 168
Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies
Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ... Views: 168
“Evidence is the list of things you have got. What about the evidence you haven’t got?” is a quote often attributed to Carl Sagan. Or was it cosmologist Martin Rees? Interesting quote about looking for the silence.
“Evidence is the list of things you have got.”
Sure. That’s how most people ... Views: 30
Find out about your competitors to differentiate and win
It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win.
Competition comes from ... Views: 577
We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing.
When researching your competitors, you need to start by knowing what you are looking for. What you are going to do with the ... Views: 392
This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and ... Views: 356
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your ... Views: 417
How can Market Analysis show you how to beat your competition?
This article is called how can Market Analysis show you how to beat your competition? How can you beat your competition is one of the most important questions you can ask yourself. Essential for when starting, growing, sustaining ... Views: 452
How Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study
This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ... Views: 423
This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence.
You know-how
You know how some industry sectors have household name brands? And seem to have changed very little over a ... Views: 355
How Competitive Intelligence helps product road mapping to success
You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and ... Views: 397
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ... Views: 415
How Competitive Intelligence helps with Strategic inflexion points?
This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are ... Views: 366
How Competitive Intelligence improves the quality of sales calls
Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line ... Views: 439
We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence.
You know how
You know how you want to expand from an already booming market ... Views: 346
How competitor analysis makes you appear to be a mind reader?
Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading ... Views: 538
How competitor analysis makes you appear to be a mind reader?
Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading ... Views: 524