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Articles from Graeme Dixon | Selfgrowth.com
- Why Competitive Intelligence is powerful and needed for your competitive advantage - by Submitted on Aug 06, 2022 from Graeme Dixonhttps://www.octopusintelligence.com/why-competitive-intelligence-is-powerful-and-needed-for-your-competitive-advantage/ Why Competitive Intelligence is powerful and needed for your competitive advantage Competitive Intelligence is a vital tool for any business. We ask why Competitive ...
Views: 567 - Find Out About Your Competitors to Differentiate And Win - by Submitted on Jul 04, 2022 from Graeme DixonFind out about your competitors to differentiate and win It’s easy to understand your competitors’ products and services. However, it’s more challenging to know what makes them different from you. So, find out about your competitors to differentiate and win. Competition comes from ...
Views: 562 - Before Competitive Intelligence its best to Take a look at yourself - by Submitted on Jul 04, 2022 from Graeme DixonBefore Competitive Intelligence its best to Take a look at yourself Before looking at your competitors and your environment, start searching for information and then getting swamped by data; it’s important to sit back with your team. Before Competitive Intelligence its best to Take a look at ...
Views: 550 - Why investors should use Competitive Intelligence to create better returns? - by Submitted on Jul 04, 2022 from Graeme DixonWhy investors should use Competitive Intelligence to create better returns? We have written another article on this subject after many similar enquiries. We explain why investors should use Competitive Intelligence to create better returns? Browsing social media and LinkedIn is often ...
Views: 534 - How competitor analysis makes you appear to be a mind reader? - by Submitted on Sep 24, 2022 from Graeme DixonHow competitor analysis makes you appear to be a mind reader? Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading ...
Views: 523 - How competitor analysis makes you appear to be a mind reader? - by Submitted on Sep 24, 2022 from Graeme DixonHow competitor analysis makes you appear to be a mind reader? Competitor benchmarking is an important aspect of competitor analysis for any company. It allows you to gain a deeper understanding of your competitors’ business. It helps monitor your performance compared to your leading ...
Views: 513 - Is Competitive Intelligence better than market research? No, they are just different. - by Submitted on Jul 01, 2022 from Graeme DixonIs Competitive Intelligence better than market research? No, they are just different. Unlike conventional market research, Competitive Intelligence should be viewed differently. As a more strategic and future-focused process. Where you strive to surpass your current understanding. So is ...
Views: 513 - Why investors need Competitive Intelligence to create better returns? - by Submitted on Jun 20, 2022 from Graeme DixonWhy investors need Competitive Intelligence to create better returns? This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much return they made from ...
Views: 510 - Do you know there’s too much reliance on secondary research? - by Submitted on May 24, 2022 from Graeme DixonDo you know there’s too much reliance on secondary research? There is a growing problem with reliance on secondary research in the field of business. A good analyst will likely find more secondary information than you, but this can be a big problem if you are not careful. This article is called ...
Views: 499 - Why is data the least important part of Competitive Intelligence? - by Submitted on May 10, 2022 from Graeme DixonWhy is data the least important part of Competitive Intelligence? Competitive Intelligence is essential for our better understanding of competitors. Notably our industry and changing consumer landscape. But why is data the least important part of Competitive Intelligence? Especially when the ...
Views: 492 - Competitor analysis is more important than ever - by Submitted on Jan 04, 2023 from Graeme DixonIn today’s competitive business world, staying ahead of the curve and knowing your competitors’ strategies is critical. You must perform an in-depth competitor analysis to respond appropriately and get on the front foot. Are they watching you? If not proactively managed, one of your ...
Views: 491 - Why finding competitor pricing information using Competitive Intelligence is the way forward. - by Submitted on Jun 03, 2022 from Graeme DixonWhy finding competitor pricing information using Competitive Intelligence is the way forward. For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So to maximise revenue ...
Views: 491 - Zitah McMillan, Founder of Predictive Black Answers Our Questions - by Submitted on Aug 03, 2021 from Graeme DixonZitah McMillan, Founder of Predictive Black Answers Our Questions This article is the first in a series where we ask industry experts how they see the competition in their industry. We also ask them what’s their understanding of Competitive Intelligence. This week we hear from Zitah McMillan, ...
Views: 489 - Competitive Analysis is Essential For Any Business so Take Time to Research - by Submitted on Jun 18, 2022 from Graeme DixonCompetitive analysis is essential for any business so take time to research Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to ...
Views: 487 - What is the Intensity of Rivalry Within Porter’s Five Forces Model? - by Submitted on Aug 12, 2021 from Graeme DixonWhat is the intensity of rivalry within Porter’s five forces model? This article asks what is the intensity of rivalry within Porter’s five forces model? We explain the intensity of rivalry, how to detect and analyse it within your industry. Porter’s five forces model Michael Porter argues ...
Views: 482 - How to develop world-class value propositions with competitive intelligence - by Submitted on Jan 04, 2023 from Graeme DixonAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ...
Views: 481 - How Competitors Use Competitor Analysis to Focus on The Benefits For Your Customers - by Submitted on Apr 01, 2022 from Graeme DixonHow competitors use competitor analysis to focus on the benefits for your customers We ask how competitors use competitor analysis to focus on the benefits for your customers. As competitors strive to stand out, they often rely on features to tell their story. But when it comes to selling ...
Views: 480 - How To Find Out Who Your Competitors Are And Then Beat Them - by Submitted on Dec 06, 2021 from Graeme DixonThis article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out. Who are your competitors? Several types of competitors should be on your ...
Views: 480 - How to Use Competitive Intelligence to Uncover your Competitors’ Strategies - by Submitted on Apr 23, 2022 from Graeme DixonHow to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ...
Views: 480 - How to develop world-class value propositions with competitive intelligence - by Submitted on Jan 04, 2023 from Graeme DixonAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ...
Views: 479 - Why Win-Loss is Essential For Increasing Sales in Your Growing Business - by Submitted on Apr 01, 2022 from Graeme DixonWhy win-loss is essential for increasing sales in your growing business This article asks why win-loss is essential for increasing sales in your growing business. It’s also critical for a slowing and stalling business. But why is it important to know why you lost or won a deal? It is common ...
Views: 478 - How to Use Competitive Intelligence to Uncover your Competitors’ Strategies - by Submitted on Apr 23, 2022 from Graeme DixonHow to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ...
Views: 476 - Why Competitive Intelligence projects can leave a bad taste in your mouth - by Submitted on May 10, 2022 from Graeme DixonWhy Competitive Intelligence projects can leave a bad taste in your mouth We are often asked how we conduct a Competitive Intelligence project. And why are we better than our opposition. But we think the question should be why Competitive Intelligence projects can leave a bad taste in your ...
Views: 473 - How To Get Ahead Of The Competition In 5 Easy Steps - by Submitted on Jun 12, 2022 from Graeme Dixonn this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal ...
Views: 469 - Why competitive analysis is highlighting the changing investor appetite landscape - by Submitted on May 24, 2022 from Graeme DixonWhy competitive analysis is highlighting the changing investor appetite landscape In many industries, it’s clear that there’s difficulty establishing an effective investment strategy. And understanding the changing landscape of investor appetites. The situation comes down to the achieving ...
Views: 466 - Researching your competitors is more successful when you actually look - by Submitted on Apr 21, 2022 from Graeme DixonResearching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you ...
Views: 464 - Director Product Marketing Europe at the Brady Corporation on Competitive Intelligence - by Submitted on Mar 13, 2022 from Graeme DixonDirector Product Marketing Europe at the Brady Corporation on Competitive Intelligence This week we asked Bhavna Mistry, the Director of Product Marketing Europe at the Brady Corporation, for her opinion on Competitive Intelligence and her market sector. Internationally, Brady Corporation ...
Views: 461 - List of Competitive Intelligence Benefits For You to Consider - by Submitted on Apr 03, 2022 from Graeme DixonList of Competitive Intelligence benefits for you to consider Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider. Competitive Intelligence is all about collecting the ...
Views: 461 - ChatGPT and competitive intelligence research - by Submitted on Mar 22, 2023 from Graeme DixonChatGPT and competitive intelligence research One of the common themes of the recent James Bond films franchise is that of an ageing James Bond is up against adversaries with a backdrop that the old ways are finished, and technology will replace him and his ilk. This article surrounds ChatGPT ...
Views: 457 - Why Competitor Analysis in SaaS tech is essential for competitive advantage? - by Submitted on Apr 25, 2022 from Graeme DixonWhy Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ...
Views: 457 - Why competitive intelligence is important even when you have access to a database? - by Submitted on Mar 23, 2023 from Graeme DixonWhy competitive intelligence is important even when you have access to a database? This article asks why competitive intelligence is important even when you have access to a database. You know when you get access to a major database platform and think it looks impressive. So much data at your ...
Views: 456 - How to Get to Know Your Competitors for a Competitive Edge - by Submitted on Apr 02, 2022 from Graeme DixonHow to get to know your competitors for a competitive edge We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of ...
Views: 449 - Why Competitive Intelligence Comes From Everywhere With All Opinions Taken Into Account - by Submitted on Mar 14, 2022 from Graeme DixonWhy Competitive Intelligence comes from everywhere with all opinions taken into account In order to stay ahead of the competition, it’s important to have a Competitive Intelligence program in place. That’s why Competitive Intelligence comes from everywhere, with all opinions taken into account. ...
Views: 445 - Director of Markets and Competitive Intelligence at SUEZ Water Technologies & Solutions Answers the Questions - by Submitted on Apr 30, 2021 from Graeme DixonThis article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of this series of questions, we will ...
Views: 441 - How Can Market Analysis Show You How to Beat Your Competition? - by Submitted on Mar 05, 2022 from Graeme DixonHow can Market Analysis show you how to beat your competition? This article is called how can Market Analysis show you how to beat your competition? How can you beat your competition is one of the most important questions you can ask yourself. Essential for when starting, growing, sustaining ...
Views: 441 - How to Beat Your Competitors by Creating a Winning Competitive Advantage - by Submitted on Aug 23, 2021 from Graeme DixonHow to beat your competitors by creating a winning Competitive Advantage In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition. 1. Understand Your Core Expertise Finding out what your ...
Views: 441 - How to do SWOT Analysis With Competitive Intelligence Questions - by Submitted on Jun 11, 2021 from Graeme DixonThis post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ...
Views: 441 - Why Competitor Analysis in SaaS tech is essential for competitive advantage? - by Submitted on Apr 25, 2022 from Graeme DixonWhy Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS ...
Views: 441 - Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich - by Submitted on Jul 27, 2021 from Graeme DixonCompetitive Intelligence Analysis Thinking Needs to be Diverse and Rich This article suggests that Competitive Intelligence Analysis thinking needs to be diverse and rich. It provides our thoughts on why thinking can be at a premium and what an analyst needs to do to help independent thought. ...
Views: 440 - Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young - by Submitted on Jun 11, 2021 from Graeme DixonThis week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more can be found about them here. 1. In your view, what’s Competitive Intelligence? Legal and ethical collection ...
Views: 440 - Why is it so Hard to Find Your Disruptors And Indirect Competitors? - by Submitted on Apr 03, 2022 from Graeme DixonWhy is it so hard to find your disruptors and indirect competitors? This article asks why is it so hard to find your disruptors and indirect competitors? Indirect competitors can be defined as companies that are not direct competitors. Simple as that, eh? But they could still potentially cause ...
Views: 440 - Eight Reasons Why a Win-Loss Analysis is Important to You - by Submitted on Mar 05, 2022 from Graeme DixonEight reasons why a win-loss analysis is important to you We ask why win-loss analysis in Competitive Intelligence is an important question. It’s often the first real taste of the power of Competitive Intelligence. An independently commissioned win-loss analysis programme provides nuanced, ...
Views: 438 - Things to do that may assist your competitive advantage - by Submitted on Mar 24, 2023 from Graeme DixonThings to do that may assist your competitive advantage This article lists 30 bullet points on things to do that may assist your competitive advantage. Designed to be a quick and dirty list to help you think about gaining a substantial competitive advantage. Analyse competitor data and ...
Views: 434 - How to do SWOT Analysis With Competitive Intelligence Questions - by Submitted on Jun 11, 2021 from Graeme DixonThis post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ...
Views: 429 - How Competitive Intelligence Improves The Quality of Sales Calls - by Submitted on Dec 06, 2021 from Graeme DixonHow Competitive Intelligence improves the quality of sales calls Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line ...
Views: 428 - Competitive Analysis to Find Out Who Your Competitors Are - by Submitted on Jul 26, 2021 from Graeme DixonCompetitive Analysis to find out who your competitors are This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and ...
Views: 426 - Why Product Competitive Analysis is Essential For All Stakeholders - by Submitted on Jul 13, 2021 from Graeme DixonWhy product competitive analysis is essential for all stakeholders This article explains why product competitive analysis is essential for all stakeholders. We get it. You’re a Product Manager working in a crowded market sector. And you are busy enough working on your day job. Keeping your ...
Views: 425 - How does military communications help your Competitive Intelligence thinking? - by Submitted on Apr 01, 2022 from Graeme DixonHow does military communications help your Competitive Intelligence thinking? This article asks how does military communications help your Competitive Intelligence thinking. Since the dawn of time, armies have tried to hide their location for obvious reasons. But for armies to be effective, ...
Views: 416 - Is Competitive Intelligence without Key Assumption Analysis just lots of words? - by Submitted on Oct 20, 2021 from Graeme DixonIs Competitive Intelligence without Key Assumption Analysis just lots of words? We have mentioned this once or twice. But in case you haven’t read one of our articles before, we will repeat it. Great Competitive Intelligence is about asking great questions. And spending time doing excellent ...
Views: 414 - How Competitive Intelligence Helped a Household Name Decide Its Future Direction. A Competitive Intelligence Case Study - by Submitted on Feb 20, 2022 from Graeme DixonHow Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ...
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