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Articles from Surabhi Joshi | Selfgrowth.com
- INCREDIBLE BENEFITS OF IVR TECHNOLOGY: III - by Submitted on Aug 20, 2019 from Surabhi Joshi1.Faster problem resolution: IVR system offers a faster problem resolution. When this efficacious system is employed, it routes the callers to the best employee to service their needs, questions are often answered and problems are resolved in the initial attempts. This further results in an ...
Views: 346 - INCREDIBLE BENEFITS OF IVR TECHNOLOGY: II - by Submitted on Aug 19, 2019 from Surabhi Joshi1. It encourages automated customer service: Automated customer service means that customers are enabled to solve their own problems and obtain the required information without speaking with an agent. Therefore, IVR systems simplify the customer service by automating it. 2. It enables ...
Views: 320 - INCREDIBLE BENEFITS OF IVR TECHNOLOGY: I - by Submitted on Aug 17, 2019 from Surabhi JoshiAs mentioned earlier IVR technology refers to an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipient. IVR is a simple and efficacious system that will significantly reduce costs and increase efficiency within any company. It ...
Views: 343 - ESSENTIALS AND APPLICATIONS OF IVR TECHNOLOGY - by Submitted on Aug 16, 2019 from Surabhi JoshiIVR stands for Interactive Voice Response. It refers to a technology that allows a computer to interact with humans through the use of voice and DTMF ( dual- tone multi frequency) tones input via keypad. IVR technology is also employed in telecommunication systems where it allows customers to ...
Views: 391 - TIPS TO REDUCE AVERAGE HANDLE TIME: III - by Submitted on Aug 14, 2019 from Surabhi Joshi1. Encourage agents to provide top- notch service: Average handle time boosts up in cases where many customers are waiting on hold. Reasons responsible may be that agents get exhausted handling call after call and hence, slow down. This leads to customers’ dissatisfaction and hence ...
Views: 302 - TIPS TO REDUCE AVERAGE HANDLE TIME: II - by Submitted on Aug 12, 2019 from Surabhi Joshi1. Inculcate short and pleasant customer greetings: Visitors love being treated appropriately. Therefore, opening and closing greetings are critical to create a positive customer experience and also help in reducing average handle time. Whether automated or manual, it needs to be ensured that ...
Views: 377 - TIPS FOR REDUCING AVERAGE HANDLE TIME: I - by Submitted on Aug 09, 2019 from Surabhi JoshiAverage handle time (AHT) refers to a call center metric that calculates the average duration of contact between a customer and an agent. It includes both hold time and talk time. The formula for calculating AHT is: Average Handling Time = (Total Talk Time + Total Hold Time + Total Wrap-up ...
Views: 368 - BENEFITS OF CO- BROWSE TECHNOLOGY: III - by Submitted on Aug 08, 2019 from Surabhi Joshi1. Increased grade of customer engagement: An increased grade of customer engagement is one more benefit offered by co- browse technology. Co-browsing teaches customers how to do things rapidly and effectively. Moreover, proactive invitations to shop together drive customer engagement, giving ...
Views: 300 - BENEFITS OF CO- BROWSE TECHNOLOGY: II - by Submitted on Aug 07, 2019 from Surabhi Joshi1. Long term adoption of self service tools: Showing customers how to utilize self service tools leads to the long term adoption of self service tools which is yet another benefit of co- browsing. It is extremely beneficial when: i) a company is launching new online tools or updating ...
Views: 350 - BENEFITS OF CO- BROWSE TECHNOLOGY: I - by Submitted on Aug 06, 2019 from Surabhi JoshiBy now all of you are quite familiar with co- browse technology. Apart from being a great tool for the success of a website, it offers a number of benefits to the companies and sites inculcating this technology. Some of those benefits have been mentioned below: 1. It improves support ...
Views: 374 - ALL YOU NEED TO KNOW ABOUT CO- BROWSING - by Submitted on Aug 05, 2019 from Surabhi JoshiCo-browsing, in context of web browsing refers to joint navigation through the world wide web by two/ more people accessing the same web pages at same time. Complete co-browsing supports automatic synchronization of the browsers’ state and content, including frames, portlets, or even content of ...
Views: 328 - YOUR GUIDE TO OMNICHANNEL CUSTOMER SERVICE - by Submitted on Aug 03, 2019 from Surabhi JoshiOmnichannel refers to a cross-channel business model that companies employ to increase customer experience and improve the quality of customer service. This approach has verticals in healthcare, government, financial services, retail and telecommunications industries, including channels such as ...
Views: 308 - STRATEGIES FOR GENERATING B2B LEADS ONLINE: II - by Submitted on Aug 02, 2019 from Surabhi Joshi1. Content Marketing: Content marketing refers to the marketing focused on creating, publishing and distributing content to online targeted audience.It is a crucial element for B2B lead generation. It is often used by businesses in order to attract attention, generate leads, expand their ...
Views: 349 - STRATEGIES FOR GENERATING B2B LEADS ONLINE: I - by Submitted on Aug 01, 2019 from Surabhi JoshiIn the previous post we talked about B2B lead generation and its components. Now let’s take a look at the strategies that can be employed to generate leads online: 1.Email marketing: It refers to sending a commercial message to a group of people (typically potential or current customers), ...
Views: 337 - TOP FACTORS THAT CAUSE CART ABANDONMENT: II - by Submitted on Jul 31, 2019 from Surabhi Joshi1. Costly products: Extremely high cost of products is also a reason for cart abandonment. If your products are costly, people will not buy them. In other words, if you are driving up the prices, the users may look elsewhere or consider buying it for less elsewhere. 2. Discount ...
Views: 404 - TOP FACTORS THAT CAUSE CART ABANDONMENT: I - by Submitted on Jul 30, 2019 from Surabhi JoshiCart abandonment refers to the process of a visitor on a web page leaving that page before completing the desired action. It points out to the visitors who add items to their online shopping cart, but exit without completing the purchase. Cart abandonment subjects an e-commerce site to a loss in ...
Views: 364 - TIPS TO INCREASE CONVERSION RATE: VI - by Submitted on Jul 27, 2019 from Surabhi Joshi1.Add comparison pages to your website: This is a clever strategy for increasing your conversion rate. According to a research, people compare among providers before purchasing. So, you can benefit your site by adding product comparison pages to it. This will help increase peoples’ attention ...
Views: 362 - TIPS TO INCREASE CONVERSION RATE: V - by Submitted on Jul 26, 2019 from Surabhi Joshi1.Exemption of customer hesitation: It is very important to exempt any kind of consumer hesitation related to the offers you provide in order to increase your conversion rate. People will have conscious and subconscious objections to what you’re saying about your products and offers. You need ...
Views: 323 - TIPS TO INCREASE CONVERSION RATE: IV - by Submitted on Jul 25, 2019 from Surabhi Joshi1. Provide proper product description: A proper product description includes a bunch of bullet points with features along with the price. It means adding as much information about them as possible. The best kind of product descriptions includes adding pictures, videos, reviews to all of your ...
Views: 348 - TIPS TO INCREASE CONVERSION RATE: III - by Submitted on Jul 24, 2019 from Surabhi Joshi1. Create urgency through scarcity: You can employ a number of techniques in order to achieve a high conversion rate. Creating urgency through scarcity is an efficacious tactic of doing so. You can create scarcity in the following two ways: i) quantity-related scarcity: This type of ...
Views: 298 - TIPS TO INCREASE CONVERSION RATE: II - by Submitted on Jul 23, 2019 from Surabhi Joshi1. Provide transparency: Today’s consumers know when you’re being transparent and when you’re covering up for a defect with colorful or manipulative language. So, if you wish to increase your conversion rate, instead of trying to sugar coat things to sell your product, be straightforward ...
Views: 326 - TIPS TO INCREASE CONVERSION RATE: I - by Submitted on Jul 22, 2019 from Surabhi JoshiIn our previous post, we shared the importance of conversion rate optimization and how it affects your value for your partners and affiliates. So, now you know how beneficial CRO is for any business or site. So, here we are with some tips and tricks that can prove to be helpful in increasing ...
Views: 386 - TIPS FOR GROWING YOUR PERSONAL BRAND: II - by Submitted on Jul 20, 2019 from Surabhi JoshiIt takes time and effort to build and grow your personal brand but it’s worth it. It’s something that can follow you throughout your career. Moreover, it lets people know who you are and what you stand for. Here are some more tips to create a strong personal brand that you can always refer to ...
Views: 316 - TIPS FOR GROWING YOUR PERSONAL BRAND: I - by Submitted on Jul 18, 2019 from Surabhi JoshiBuilding and growing your personal brand requires a lot of hard work and dedication. a strong personal brand is a valuable asset to every entrepreneur. Although brands and businesses might be built around ideas, they’re still ultimately represented by people. 1. Research: This should be ...
Views: 400 - OUTBOUND MARKETING STRATEGIES TO GROW YOUR BUSINESS: II - by Submitted on Jul 17, 2019 from Surabhi Joshi1.Web syndication: Web syndication is one of the many, highly effective outbound marketing strategies. It involves a website providing content to an arbitrary number of subscribing websites in order to redistribute it. In case of subscribing sites, syndication is an effective way of adding ...
Views: 293 - OUTBOUND MARKETING STRATEGIES TO GROW YOUR BUSINESS: I - by Submitted on Jul 16, 2019 from Surabhi JoshiOutbound marketing is a marketing methodology that tries to reach consumers through general media advertising as well as through in-person contact. Outbound marketing can be carried out in the form of TV advertising, face-to-face meetings, or cold- calling. Through each of these outbound ...
Views: 298 - INBOUND MARKETING STRATEGIES TO GROW YOUR BUSINESS: III - by Submitted on Jul 15, 2019 from Surabhi Joshi1. Content marketing: Content marketing is one of the many beneficial inbound marketing strategies that will help you build your business and grow it further in the long run. It is described as the form of marketing focused on creating, publishing and distributing content for a targeted ...
Views: 332 - INBOUND MARKETING STRATEGIES TO GROW YOUR BUSINESS: II - by Submitted on Jul 12, 2019 from Surabhi Joshi1. Email opt-ins: An email list is an important aspect of inbound marketing and one of the most crucial factors in building a business and growing it thereafter. Opt-in email is a term used when someone is given the option to receive email and is some sort of mailing list, newsletter, or ...
Views: 320 - INBOUND MARKETING STRATEGIES TO GROW YOUR BUSINESS: I - by Submitted on Jul 11, 2019 from Surabhi JoshiInbound marketing refers to the technique of drawing customers to products and services via content marketing, social media marketing and search engine optimization. Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers the ...
Views: 312 - LEAD MAGNETS FOR AN EFFICIENT CONVERSION: III - by Submitted on Jul 10, 2019 from Surabhi Joshi1. Demonstration: In case of marketing, a product demonstration refers to a promotion where a product is demonstrated to potential customers. The sole purpose of such a demonstration is to introduce customers to the product to make them familiar with it in hopes of getting them to purchase that ...
Views: 315 - LEAD MAGNETS FOR AN EFFICIENT CONVERSION: II - by Submitted on Jul 09, 2019 from Surabhi Joshi1. Coupons and offers: Discounts on the existing prices can prove to be the most effective lead magnets because consumers can easily price-shop for products. You can offer coupons and enticing discounts on your products and services so as to generate leads. 2. Loyalty programs: Loyalty ...
Views: 306 - LEAD MAGNETS FOR AN EFFICIENT CONVERSION: I - by Submitted on Feb 11, 2019 from Surabhi JoshiAs mentioned in our earlier posts, a lead magnet is an incentive in the form of free e-books, webinars, whitepapers or something of that sort given away to someone in exchange for their email address. It can even be considered as a bribe that marketers offer to potential buyers in exchange for ...
Views: 398 - HOW TO LEVERAGE PPC FOR LEAD GENERATION: III - by Submitted on Feb 06, 2019 from Surabhi Joshi1. Resolve all your consumers’ queries: Most of the questions of consumers are born from their uncertainty of availing of your product. Their inquiries include everything including your prices, difficulty in setting your products up and other sorts of queries. Make it a point to answer all ...
Views: 332 - HOW TO LEVERAGE PPC FOR LEAD GENERATION: II - by Submitted on Feb 05, 2019 from Surabhi Joshi1. Ensure relevance between your PPC ad and landing page content: When online users have queries related to a particular topic or want to know more about a product or service, they search the required information using specific keywords. Also, if your ad is focused on the desired certain ...
Views: 367 - HOW TO LEVERAGE PPC FOR LEAD GENERATION: I - by Submitted on Feb 04, 2019 from Surabhi JoshiPay-per-click marketing refers to the way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. The basic idea is, every time your ad is clicked, sending a visitor to your website, you pay the search engine a pre-decided fee.When ...
Views: 401 - TIPS FOR AN EFFECTIVE ONLINE CHAT: II - by Submitted on Feb 02, 2019 from Surabhi Joshi1. Transfer chat sessions when required: Since individual agents may have different areas of expertise, so, provide them with a list of other agents and their levels of expertise. This helps in cases where a chat agent is involved in a conversation that has got to do nothing with his current ...
Views: 372 - TIPS FOR AN EFFECTIVE ONLINE CHAT: I - by Submitted on Feb 01, 2019 from Surabhi JoshiThese days customers are increasingly using live chat as a communication channel to interact with websites to get instant help in case of any queries. Here are some tips to leverage online chat in order to reassure lead nurturing: 1. Offer a copy of the transcript to the ...
Views: 426 - TIPS TO ENHANCE THE PERFORMANCE OF YOUR SUPPORT AGENTS: III - by Submitted on Jan 31, 2019 from Surabhi Joshi1. Arrange weekly meetings: Arrange regular meetings for knowledge sharing. The basic idea is to discuss and understand the overall experience of your support agents with your clients. Try to understand what obstacles they face while they carry out a live chat with the website visitors, what ...
Views: 299 - TIPS TO ENHANCE THE PERFORMANCE OF YOUR SUPPORT AGENTS: II - by Submitted on Jan 30, 2019 from Surabhi Joshi1. Review your live chat agents’ performance: Make it a point to review your live chat agents. Their training should include mock chats, secret evaluation and much more. Apart from that, distribute customer success manuals amongst your agents where all important tips and techniques of online ...
Views: 329 - TIPS TO ENHANCE THE PERFORMANCE OF YOUR SUPPORT AGENTS: I - by Submitted on Jan 29, 2019 from Surabhi JoshiToday’s era is an era of digitization. These days the purchasing decision of any customer is not only based on the quality of your offerings but also on the quality of your customer service and support. Customer support refers to the process of building a healthy relationship with your customers ...
Views: 257 - LEAD NURTURING TACTICS: III - by Submitted on Jan 28, 2019 from Surabhi Joshi1. Sales and marketing alignment: For sales and marketing alignment, the shared expectations, responsibilities and goals for this collaboration between sales and marketing should be outlined in a sales and marketing service level agreement (SLA). Creating a formal sales and marketing SLA will ...
Views: 339 - LEAD NURTURING TACTICS: II - by Submitted on Jan 25, 2019 from Surabhi Joshi1. Build a retargeting audience: Retargeting is a paid medium. A retargeting audience may be built in any of the 4 following ways i) Select marketing content – this is what will be displayed to your audience. ii) Pixel based interactions – this audience is built by placing a pixel on ...
Views: 330 - LEAD NURTURING TACTICS: I - by Submitted on Jan 24, 2019 from Surabhi JoshiLead nurturing refers to the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers based ...
Views: 354 - HOW TO INCREASE CUSTOMER LIFETIME VALUE : PART III - by Submitted on Jan 23, 2019 from Surabhi Joshi1. Let your customers know how much you appreciate them: Fans who show their loyalty every now and then by sharing your content on social media deserve to be rewarded, right? So, you can actually embed social media posts from fans who have shared your content or said something great about ...
Views: 365 - HOW TO INCREASE CUSTOMER LIFETIME VALUE : PART II - by Submitted on Jan 22, 2019 from Surabhi Joshi1. Manage all communication channels available: Having multiple points of contact, allows customers to choose the most convenient medium for communication. According to a research, sixty percent of consumers don’t want to be contacted over the phone about special offers, information, and ...
Views: 296 - HOW TO INCREASE CUSTOMER LIFETIME VALUE : PART I - by Submitted on Jan 21, 2019 from Surabhi JoshiIncreasing your company’s customer lifetime value means: i) increasing customer loyalty ii) general profitability iii) marketing allowance In order to increase customer lifetime value: 1. Always strive for making your product better: When you want to build your business on loyal ...
Views: 401 - TYPES OF SALES PROMOTIONS: II - by Submitted on Jan 16, 2019 from Surabhi Joshi1. Provide free shipping: Providing shipping that’s free of cost is one of the greatest and most profitable sales promotions! Free shipping and return instill in the customers a sense of security that they won’t lose out if the delivered product did not meet their expectations and they wanted ...
Views: 463 - TYPES OF SALES PROMOTIONS – I - by Submitted on Jan 15, 2019 from Surabhi Joshi1. Reward your customers: Customers love discounts and stuff like that. Thus, rewarding your customers will help you build a solid base of loyal, long-term customers and it will entice people to shop more at your online store. Providing great customer service is crucial to the success of your ...
Views: 351 - ALL YOU NEED TO KNOW ABOUT SALES PROMOTION - by Submitted on Jan 14, 2019 from Surabhi Joshi“Sales promotion” refers to those marketing activities that stimulate consumer shows and expositions. It may be further defined as a vital bridge or a connecting link between personal selling and advertising. In most cases, sales promotions come in the form of discounts. As a matter of fact, ...
Views: 399 - BEST CUSTOMER RETENTION STRATEGIES : PART III - by Submitted on Jan 09, 2019 from Surabhi Joshi1. Employ a proactive approach towards customer service: Instead of waiting for problems to occur, a company that implements anticipatory service can curb problems before their occurrence. And the best way to do that is to employ a proactive approach. Knowing the problems beforehand and being ...
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