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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Patsi Krakoff | Selfgrowth.com
- 6 Steps for Successful Online Marketing for Your Business - Step 6 - by Submitted on May 31, 2007 from Patsi KrakoffStep 6: Recycle - Attract, Give, Convince, Compel, Sell, & Up-Sell [music] Doctor, doctor, give me the news… I’ve got a bad case of marketing blues! Just be glad this isn’t an audio blog with me singing. I keep singing this tune in my head. Whenever clients call or email with their ...
Views: 881 - 6 Steps for Successful Online Marketing for Your Business - Step 5 - by Submitted on May 31, 2007 from Patsi KrakoffStep 5: Up-Sell Other Products and Services to Your Customer Congratulations for getting to step 5 in our 6-step formula for online marketing success. You’ve achieved sales -- which for some entrepreneurs and business owners is the whole point of setting up their business on the Web. But if ...
Views: 832 - 6 Steps for Successful Online Marketing for Your Business - Step 4 - by Submitted on May 31, 2007 from Patsi KrakoffStep 4: Make a Compelling Offer and Convert Your Visitor to a Client Some say it takes 7-12 contacts with a prospect before he/she is ready to buy. Others say it takes much more than that when the only contact you have with the prospect is through written words on a Web page. Why? Because ...
Views: 914 - 6 Steps for Successful Online Marketing for Your Business - Step 3 - by Submitted on May 31, 2007 from Patsi KrakoffStep 3: Write Content that Convinces People You Are a Savvy & Trustworthy person Once people opt in to your list, you must stay in touch with them through email. Email marketing is an art and a science because you must be respectful, give plenty of value and still let people know you have ...
Views: 892 - 6 Steps for Successful Online Marketing for Your Business - Step 2 - by Submitted on May 31, 2007 from Patsi KrakoffStep 2: Give people something for free to get them into your database This step is easy to do…and one of the most challenging for any business or professional who wants to leverage the Internet to get more clients. You must build up a list of email addresses of people who want to hear from ...
Views: 1012 - 6 Steps for Successful Online Marketing for Your Business - Step 1 - by Submitted on May 31, 2007 from Patsi KrakoffStep 1: Attract the right kind of prospects to your website Some people brag about traffic to their sites, especially young Turks and geeks. But the important point to keep in mind is that you don’t want huge numbers coming to you unless they are potential clients. So if you title a blog ...
Views: 964 - 6 Steps for Successful Online Marketing for Your Business - by Submitted on May 31, 2007 from Patsi KrakoffFor most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in. You’re probably savvy enough to know by now that blogging is going to do more for your visibility online than a website. What else do you have to do to ...
Views: 864 - Recipe for an Ezine: Final Words about Successful Ezines and Email Marketing - by Submitted on Apr 14, 2007 from Patsi KrakoffLike with any recipe, the ultimate results depend on many variables. In this series of articles, we’ve covered the basic 8 key ingredients necessary for marketing online with effective ezines: 1. A great name that defines the topic 2. A defined audience and clear purpose 3. A compelling ...
Views: 874 - Recipe for an Ezine: Ingredient #7: Attracting Subscribers - by Submitted on Apr 14, 2007 from Patsi KrakoffOf all the tasks that go into writing, formatting and publishing an ezine, getting people to subscribe can be most challenging and crucial. Without subscribers, you will be spending your energy for nothing. And, since open rates for emailed ezines are averaging around 25-40%, you need to grow ...
Views: 864 - Recipe for an Ezine: Ingredient #6: HTML or Plain Text - by Submitted on Apr 11, 2007 from Patsi KrakoffAs you probably know by now, writing and publishing an ezine has many steps besides writing the content and sending it out. This is the sixth ingredient in a recipe that consists of seven other important issues. However, formatting is complicated; to make matters worse, experts disagree on which ...
Views: 1003 - Recipe for an Ezine: Ingredient #5: The Call to Action Trap - by Submitted on Apr 11, 2007 from Patsi KrakoffWhen looking at all the key ingredients of a successful online newsletter, this one often confuses readers. Readers should know what it is you want them to do: click through to another page for more information? Hit the reply key and ask a question? Buy something? Get something for free? What ...
Views: 954 - Recipe for an Ezine: Ingredient #4b: Where to Find Ideas for Content - by Submitted on Apr 11, 2007 from Patsi KrakoffAfter you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. Where do you find consistently valuable and interesting ideas to write ...
Views: 860 - Recipe for an Ezine: Ingredient #4: Writing Valuable Information Readers Can Use - by Submitted on Apr 10, 2007 from Patsi KrakoffAfter you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. Content is King AND Queen on the Web. Your first contact with Internet ...
Views: 1181 - Recipe for an Ezine: Ingredient #3: Email Subject Line: Clear, Clever, and Compelling - by Submitted on Apr 10, 2007 from Patsi KrakoffWhile there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, step three will take more time and forethought. Your email subject line, which is most likely the same as or similar to your article title, should be ...
Views: 997 - Recipe for an Ezine: Ingredient #2: Clarity of Audience & Purpose - by Submitted on Apr 10, 2007 from Patsi KrakoffWhile there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, none of the steps is more important than number two: being very clear about the purpose and your audience. What do you want your newsletter to do? Who is ...
Views: 879 - Recipe for an Ezine - Ingredient #1: Start Smart- How to Name Your Ezine - by Submitted on Apr 08, 2007 from Patsi KrakoffThere are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine. Before you name your ezine, you must get clear about its purpose, the purpose ...
Views: 1792 - Recipe for an Ezine: 8 Key Ingredients that Get Results - Should You Publish an Ezine? - by Submitted on Apr 08, 2007 from Patsi KrakoffIn our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot ...
Views: 829 - Ten "New Rules" for Successful E-Newsletters - by Submitted on Nov 24, 2006 from Patsi KrakoffHere are ten "new rules" that are shaping effective ezine content today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can appeal to a reader's desires on an ...
Views: 839 - Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine - by Submitted on Oct 25, 2006 from Patsi KrakoffEmail marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and ...
Views: 831 - Searching for Clients? How to Research Using Keywords - by Submitted on Sep 25, 2006 from Patsi KrakoffIn a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know ...
Views: 1025 - The Dirty Little Secrets of Published Authors – Part II - by Submitted on Mar 09, 2006 from Patsi KrakoffIn Part I of this article, the common excuses would-be authors have about why they cannot get their book written were identified. Procrastination is the common denominator. So how can an author overcome procrastination? Being curious by nature, we have studied the small percentage of authors ...
Views: 812 - The Dirty Little Secrets of Published Authors – Part I - by Submitted on Mar 09, 2006 from Patsi KrakoffWhy is it that some authors just seem to crank out the books like writing machines? Not only do they publish their first book, but after that they publish a second, third and more. I’ve been studying non-fiction authors and their habits for a while now. Ever since my partner Denise Wakeman and ...
Views: 764 - How to Bargain to Win …and Still Be Friends - by Submitted on Mar 08, 2006 from Patsi KrakoffWithout signing up for the Harvard Negotiating Project, how can you effectively bargain to get what you want? Let’s face it: Each of us negotiates every day. At work, we discuss additional compensation when we’re promoted to a new position. We plan a vacation or a move. We negotiate with our ...
Views: 902 - Office Politics: Survival of the Savvy - by Submitted on Mar 08, 2006 from Patsi KrakoffThere’s one skill everybody at work wishes they were better at, but you won’t find it taught in MBA courses: office politics. Tales of political sabotage, power plays and turf wars are part of any organization’s history. Nonetheless, political competence is the one skill everyone wishes to ...
Views: 1039 - Our Brains and Decision-Making: Emotional or Rational? - by Submitted on Feb 04, 2006 from Patsi KrakoffNeuroscientists are now discovering more about the brain and how it processes information and makes decisions. While much remains to be learned, apparently we may not be as rational and in control of our senses as we think we are. The closer scientists look, the clearer it becomes that we are ...
Views: 1113 - Coaching Leaders - 6 Reasons Some Executives Give Up - by Submitted on Dec 19, 2005 from Patsi KrakoffHow do you help leaders succeed? Give them some coaching, that’s the widely accepted solution. Then why do some executives give up on coaching programs designed to help them improve? Executive coaching offers a tremendous opportunity to leverage leadership talent and resources. Coaching is no ...
Views: 846 - Finding Your Next Big Idea - by Submitted on Dec 19, 2005 from Patsi KrakoffThe business enterprise has two, and only two, basic functions: marketing and innovation. It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better. - Peter F. Drucker The organization that fails to continually innovate new products and services ...
Views: 891 - Coaching Leaders for Change - 5 Ground Rules - by Submitted on Dec 19, 2005 from Patsi KrakoffHow do you convince leaders to change? Executive coaching offers a tremendous opportunity to leverage the talent and resources of leaders. Coaching is no longer reserved for problem leaders. It is frequently sought by top performers whose organizations value their growth potential. But not ...
Views: 905 - Leadership by Persuasion – Four Steps to Success - by Submitted on Dec 19, 2005 from Patsi KrakoffAs a leader, your success depends upon your ability to get things done: up, down and across all lines. To survive and succeed, you must learn four essential skills of persuading people. You must convince others to take action on your behalf even when you have no formal authority. Persuasion ...
Views: 993 - 10 Things that Keep You from Writing Your Book… and What You Can do About It - by Submitted on Jun 19, 2005 from Patsi Krakoff9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form. You may cringe when you read this list of ten things keeping you from writing your book, ...
Views: 896 - Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business - by Submitted on Mar 19, 2005 from Patsi Krakoff1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them. 2. Having your own business blog gives you credibility and a forum where you can show your expertise. 3. Readers can ...
Views: 868 - Top Ten Reason to Publish an Ezine AND a Blog - by Submitted on Feb 28, 2005 from Patsi KrakoffBlogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites. Just when you thought you were ...
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