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Articles from Fabienne Fredrickson | Selfgrowth.com
- Which comes first – branding or content? - by Submitted on Mar 13, 2012 from Fabienne FredricksonMany people who are trying to get a new business rolling, struggle with what needs to get done first. Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from ...
Views: 845 - Two simple ways to find your ideal clients - by Submitted on Jan 22, 2012 from Fabienne FredricksonWouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible! There are two basic ways to find your ideal clients ...
Views: 842 - How to get more clients by staying in touch - by Submitted on Jan 23, 2012 from Fabienne FredricksonToday’s strategy from Fabienne for getting more clients, making more money, leveraging your business and enjoying your time off so you work less is about staying in touch. I find that a lot of entrepreneurs, people like you and me, once they learn how to put in place a client attraction ...
Views: 840 - Why it’s better to have one niche vs. two - by Submitted on Apr 01, 2012 from Fabienne FredricksonAre you struggling with picking a single niche and considering going for two (or more) targets? This is a common problem my clients come to me with. For example, at a networking event, you‘ll need to hand out two cards and that leaves people confused about where to put you and who you serve. ...
Views: 839 - Make more money by going beyond the one-on-one model - by Submitted on Feb 23, 2012 from Fabienne FredricksonRecently, one of my clients was expressing her concern over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups. Until now, she has preferred to work with one person at a time or even small groups to keep the ...
Views: 836 - How to Manage a Full Practice - by Submitted on Sep 24, 2012 from Fabienne FredricksonToday’s topic is something that people ask me about all the time. What do you do when all this stuff that I’ve been teaching works and you get to full practice capacity? You can’t take on any more clients without pulling your hair out and there’s just no more ‘you’ to go around. The first ...
Views: 823 - The tipping point is key in networking - by Submitted on Jan 11, 2012 from Fabienne FredricksonNow, before you point the finger at me for bashing ALL things about what you already know about networking, let me say there is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you ...
Views: 821 - Steps to resolve your inner conflict about money - by Submitted on Apr 02, 2013 from Fabienne FredricksonDo you feel there is something in the way of earning a living from using your talents? Some of my clients struggle with making money based on doing what they call “God’s work”. There is this conflicting feeling among many people doing spiritual and healing work that they shouldn’t make money ...
Views: 813(1 vote) - How to Be More Decisive in Your Business - by Submitted on Aug 20, 2012 from Fabienne FredricksonToday I’d like to talk to you about how to be more decisive in your business. I speak to thousands of entrepreneurs each year and I have been for 12 years now. Every time I get together with a group of successful entrepreneurs, I see they’re people who take decisive action. Successful people ...
Views: 791 - Three simple and easy networking strategies to get clients - by Submitted on Aug 16, 2012 from Fabienne FredricksonIf you have started a new business and spent time and money on developing your branding and online presence, that’s great. Establishing your brand can ensure all your communication will be clear and reinforce your image. But you still need clients right? Ultimately, the need for clients should ...
Views: 785 - It ALL Has To Match If You Want To Create The Ideal Business - by Submitted on Jun 08, 2009 from Fabienne FredricksonThere are some solo-entrepreneurs that market ’til they’re blue in the face, and STILL don’t attract ideal, high-paying clients. They’re seemingly doing all the “right things”: they’ve got marketing materials, marketing plans, they’re speaking, networking, etc. and yet producing no real results. ...
Views: 781 - How to Transition into a New Business - by Submitted on Nov 18, 2012 from Fabienne FredricksonToday’s article is about how to transition into a new business. Whether you’re transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I’ve done this twice. The identity ...
Views: 779 - How to pick the right BNI networking group for you - by Submitted on Feb 27, 2014 from Fabienne FredricksonWhen I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I ...
Views: 756 - In Client Attraction, Focus on Service, Not Accumulation - by Submitted on May 08, 2009 from Fabienne FredricksonI’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more ...
Views: 739 - NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients) - by Submitted on Jun 22, 2009 from Fabienne FredricksonOne of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to “pre-formed” ...
Views: 735 - Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More) - by Submitted on Jun 14, 2009 from Fabienne Fredrickson“Quote: Invest three percent of your income in yourself (self-development) in order to guarantee your future.”- Brian Tracy Sometimes, the signs that it’s time to invest in taking your business to go to the next BIG level show up without notice. Take this past summer, for example. The second ...
Views: 726 - What to do when nothing is working - by Submitted on Jan 14, 2014 from Fabienne FredricksonSometimes, no matter what you try, nothing seems to work to find clients and you feel like you’re going to give up or breakdown. First, know that you are not alone. Lots of business owners experience this and believe it or not, I still go through this. I’m a human being and it happens to me too ...
Views: 724 - How to Track Your Business Growth - by Submitted on Sep 03, 2012 from Fabienne FredricksonA question that I get all the time is, “What numbers should I track in my business?” My answer? Track all the numbers you want to grow—and expenses, which of course you don’t want to grow. I’m always shocked that when I ask someone how much they’ve made so far in their business this year or this ...
Views: 712 - Create a conversational elevator speech for holiday socializing - by Submitted on Nov 28, 2012 from Fabienne FredricksonYour elevator speech is the way you succinctly explain what you do for people you meet at networking events. You share just enough information to encapsulate what you do and spark interest among the men and women you talk with. The point is to get the conversation going, right? There is ...
Views: 709(1 vote) - How to schedule more “Get-Acquainted Calls” to get clients - by Submitted on Jan 09, 2014 from Fabienne FredricksonIf you are just getting started building your business, you may find some tasks feel easy and simple and others drum up a bit of discomfort. This is totally natural. The key is to move ahead anyway as you expand your comfort zone. Practicing the uncomfortable parts of growing your business ...
Views: 704 - How to Surround Yourself with Advancing People - by Submitted on Oct 02, 2012 from Fabienne FredricksonToday’s topic is the law of association. You might be thinking, “So, how does this help me get more clients?” The law of association is one of these universal or spiritual principles that really apply everywhere. It’s something that is one of these shortcuts or trump cards for entrepreneurs ...
Views: 704 - How to be Authentic in Your Marketing - by Submitted on Sep 10, 2012 from Fabienne FredricksonToday, I want to talk to you about being more authentic in your marketing. One of the things that really changed my business many years ago is when I started taking down the walls and allowing myself to be more authentic, more real, more genuine, not just in my own life, but in my business. It ...
Views: 692 - How to structure a webinar to sell your product or service - by Submitted on Mar 11, 2014 from Fabienne FredricksonWebinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you ...
Views: 691 - How to Live Life Like You Mean It - by Submitted on Nov 18, 2013 from Fabienne FredricksonThis week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business. But in this week’s strategy, I’d like to focus on a topic I wrote about in my book. As an entrepreneur, this is an important concept for ...
Views: 688 - Three ways to generate quick revenue with easy opportunities - by Submitted on Oct 31, 2013 from Fabienne FredricksonLooking for quick ways to build business and bring in extra cash? Once you get your practice rolling, one of the easiest ways to do this is to look for opportunities that I call, “Money on the Table”. I don’t mean to highlight what you haven’t done. Yet, sometimes, the places where you ...
Views: 688 - How to Work from Your Strengths - by Submitted on Oct 29, 2012 from Fabienne FredricksonToday’s topic is about working only from your strengths. I work with all sorts of entrepreneurs: people who are just ramping up their business, people who are looking to have massive leverage in their business and people who play a really bigger game - visionaries who are creating a ...
Views: 687 - Prioritize your daily tasks to focus on money-generating activities - by Submitted on Oct 14, 2012 from Fabienne FredricksonAs an entrepreneur, you probably have an enormous to-do list. Even when you get an assistant, the number of tasks you need to complete can be overwhelming. Since there are more things to get done than hours in the day, that means you need to prioritize what you are doing right? Making money ...
Views: 679 - Launch a Telesummit to quickly and easily build your list - by Submitted on Sep 06, 2012 from Fabienne FredricksonIf you are working on building your list, a telesummit can bring in hundreds of new contacts very quickly. To be honest, I don’t coach on topics I haven’t done before and personally, I have never created a telesummit. However, I’ve been a part of so many as a featured speaker and guest. So I ...
Views: 678 - What to do When a Client Backs Out - by Submitted on Jan 07, 2013 from Fabienne FredricksonToday’s article is about why clients sometimes back out and what to do about it. Sometimes for whatever reason, a brand new client decides to back out and not go forward in working with you even before you’ve started to work together. So, here you’ve spent time marketing to that client, ...
Views: 672 - Best strategies on creating the best client payment plans - by Submitted on Mar 19, 2013 from Fabienne FredricksonOffering payment plans to your clients is a smart way to make your premium packages more affordable. This is particularly true when your packages range from six to 12 months. Length of Payment Plans. The first thing to be aware of is to make sure your payment plans are not as long as the ...
Views: 664 - How to Create an Entry Level Offer - by Submitted on Oct 14, 2012 from Fabienne FredricksonToday’s topic is about entry-level offers. See, in your business I believe that you should have more than one offer, whether it’s a product or a service that you sell. For many years I offered just one program and it was take it or leave it. That’s just what people did. They either took it or ...
Views: 662 - Setting your fees: 3 reasons to charge more - by Submitted on Mar 04, 2014 from Fabienne FredricksonTo get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. We look at this from a different perspective. Over the years, here’s what I ...
Views: 662 - How to Multiply Your Business - by Submitted on Jan 21, 2013 from Fabienne FredricksonI’d like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says “Most people confuse wishing and wanting with pursuing. You must place your trust in action.” Well, I’ve been hearing one question a lot recently, “You talk about ...
Views: 661(1 vote) - Test the viability of your ideal clients when choosing a niche market - by Submitted on Apr 09, 2013 from Fabienne FredricksonAre you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, here are a couple of ways to approach making ...
Views: 660 - 7 Ways to find clients to fill your introductory teleseminars - by Submitted on Dec 18, 2013 from Fabienne FredricksonWhen you are launching a new program, you may consider kicking it off with a free, introductory call to get people interested and registered. But how do you get people to register for that free call? Here are seven ways to find clients for a successful kick off. 1. Network Like Crazy. Go to ...
Views: 654 - How to use your proprietary system with clients - by Submitted on Dec 11, 2012 from Fabienne FredricksonHave you already created your proprietary system? If you did, congratulations! That will make your marketing so much easier. I do get a lot of questions from clients about the best way to use the system with your individual clients once it’s been created. The concern is, “Clients differ, so ...
Views: 653 - Three ways to stop attracting clients who can’t afford you - by Submitted on Apr 02, 2014 from Fabienne FredricksonSometimes my students end up in the frustrating place where prospects can’t afford their programs. This is a tough spot to be in and there are a few things that might be contributing to this situation. When I hear this, I recommend three tweaks to their get acquainted session and closing ...
Views: 649 - How to Show Conviction and Authority in Your Marketing - by Submitted on Jan 29, 2013 from Fabienne FredricksonThis week I’d like to talk to you about how to show conviction and authority in your marketing. Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? Many self employed people don’t use it and, as a result, are literally letting ...
Views: 646 - Where to Find Clients - by Submitted on Nov 30, 2012 from Fabienne FredricksonToday’s topic is where to find clients. You’ve opened up your business. Perhaps, you’ve been in business a few years and your practice is still not full yet or you’re just looking to fill your programs even more. The big question you may have is where do I find clients? These are my four ...
Views: 644 - How to Always Have Clients - by Submitted on Dec 11, 2012 from Fabienne FredricksonToday we’re going to talk about how to always have clients—not just clients once in awhile, but to always have clients consistently. A few years ago someone asked me, “What is the difference between salad and garbage?” I had never been asked that before. The only difference between ...
Views: 643 - How to Be Masterful at What You Do - by Submitted on Sep 09, 2013 from Fabienne FredricksonTo really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 ...
Views: 640 - Five steps to make your website a client attraction magnet - by Submitted on Aug 01, 2013 from Fabienne FredricksonIf you want your website content to attract clients, you need to know how to speak their language. Here are five steps that will make your home page a client attraction magnet: 1. Provide real solutions. To capture the attention of your ideal clients, you want to talk about and provide real ...
Views: 632 - How social proof helps you get clients - by Submitted on Mar 07, 2014 from Fabienne FredricksonSometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them ...
Views: 627 - How to get JV partners who can help you attract clients and grow - by Submitted on Feb 26, 2014 from Fabienne FredricksonAre you ready to take your business to the next level? Maybe you have private clients and started a few groups. Now you want to expand further and kick it up a notch. One way to do this is connect with others who can help you. Joint Venture (JV) partners can help you attract clients and grow ...
Views: 626 - Do you need both a newsletter and a blog? - by Submitted on Dec 24, 2013 from Fabienne FredricksonTo attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and ...
Views: 625 - How to Grow Your Confidence in Business - by Submitted on Mar 11, 2013 from Fabienne FredricksonOne of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re ...
Views: 623 - Eight simple strategies to help fill your next event - by Submitted on Jun 11, 2013 from Fabienne FredricksonIf you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like. The question is how ...
Views: 621(1 vote) - How to get more visibility for your blog posts - by Submitted on Jan 09, 2014 from Fabienne FredricksonWhen you have written a new blog post, there are three ways to post the information on Facebook. We have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned. 1. Use the Social Media buttons from ...
Views: 620 - Four ways to spice up a special offer and turn prospects into clients fast - by Submitted on Aug 28, 2012 from Fabienne FredricksonAre you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get ...
Views: 615 - How to avoid a partnership that doesn’t feel right - by Submitted on Mar 13, 2014 from Fabienne FredricksonIf you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation? Here’s an example. One of my ...
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