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Articles from Fabienne Fredrickson | Selfgrowth.com
- How to Write Authentic Copy that Sells (Part 2 of 2) - by Submitted on Feb 28, 2013 from Fabienne FredricksonWhat it takes to attract ideal clients and customers who happily buy when you’re not in front of them? We do this by having the skills to write authentic marketing copy that sells. I walked you through my first four strategies to creating authentic copy that sells. We talked about setting an ...
Views: 554 - How You FEEL Dictates How You ACT (And It Also Dictates Your Income And Your Number Of Clients) - by Submitted on Oct 08, 2009 from Fabienne FredricksonQUOTE:”Faith is not something to grasp, it is a state to grow into.” – Ghandi Sometimes, despite the stellar marketing plans, our “positive thinking”, our resolve, our determination and manifesting, we have doubts about whether we can really “do” this. Let’s admit it. Sometimes fear steps in ...
Views: 1130 - How Your Personal Story Gets You Clients - by Submitted on Dec 23, 2012 from Fabienne FredricksonMany entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to ...
Views: 532 - If You Don’t Currently Work With Your Ideal Client, Become A Detective And Do Some Fact Finding - by Submitted on Sep 17, 2011 from Fabienne FredricksonWhen it comes to your business, I really want you to stop serving anyone and everyone that comes your way Yes, that’s right. Does this sound counterintuitive and counterproductive when it comes to Client Attraction? It isn’t. It’s actually at the core of it, believe it or not, and one of the ...
Views: 870 - If you want to grow your business, bring on an assistant - by Submitted on Mar 22, 2012 from Fabienne FredricksonIf you want to grow your business, hands-down, you need an assistant. And by “grow,” I really mean “make more money.” Oh, I know what you’re thinking! “I don’t make enough money to hire an assistant yet. That’s just not something that I can do right now.” I know you’re thinking this because I ...
Views: 1056 - In Client Attraction, Focus on Service, Not Accumulation - by Submitted on May 08, 2009 from Fabienne FredricksonI’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more ...
Views: 722 - In Client Attraction, Focus on Service, Not Accumulation - by Submitted on Jun 01, 2011 from Fabienne FredricksonI’ve mentored a few already-successful solopreneurs recently who walk the line between ‘high-achiever’ and ‘overachiever’ and let me tell you, there IS a difference. You’ve heard me say many times that I work best with high-achieving go getters who know exactly what they want (usually it’s more ...
Views: 887 - Including worksheets adds even more value for your information products - by Submitted on May 19, 2013 from Fabienne FredricksonIf you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time. Three things worksheets do for your clients. You can create worksheets for each segment of your ...
Views: 500 - Investing Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it wil - by Submitted on May 28, 2012 from Fabienne FredricksonInvesting Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it will rapidly build a strong list of ...
Views: 1454 - Is it time to hire a staff member? - by Submitted on May 31, 2012 from Fabienne FredricksonIn the beginning you may feel like “Only I can do it this way.” But, there’s a concept called the “Glass Ceiling” in business where you can’t go any higher because there’s only so much you can do yourself. The business gets so complex that you will actually need to simplify. It’s kind of like ...
Views: 929 - Is it time you charge for giving your signature talk? - by Submitted on Apr 05, 2012 from Fabienne FredricksonIf you are starting a business, speaking is an amazing marketing tool. When I started out, I spoke anywhere and everywhere I could for free during the first few years. I knew that this was a great way to gain exposure, build my name and my list. It’s an easy way to meet lots of people and give ...
Views: 866 - It Ain’t Over Til It’s Over (Especially When You’re Closing The Sale) - by Submitted on Aug 11, 2010 from Fabienne FredricksonThe quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 ...
Views: 1682 - It ALL Has To Match If You Want To Create The Ideal Business - by Submitted on Jun 08, 2009 from Fabienne FredricksonThere are some solo-entrepreneurs that market ’til they’re blue in the face, and STILL don’t attract ideal, high-paying clients. They’re seemingly doing all the “right things”: they’ve got marketing materials, marketing plans, they’re speaking, networking, etc. and yet producing no real results. ...
Views: 766 - It takes time: what to expect when marketing your new business - by Submitted on Jul 10, 2014 from Fabienne FredricksonWhen you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet. That’s why I tell people starting a new business is ...
Views: 936 - It’s Not Procrastination, It’s Fear of Rejection (Get Past it and Get Marketing) - by Submitted on Jun 14, 2009 from Fabienne FredricksonHave you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was ...
Views: 1005 - It’s time to change your perception of networking - by Submitted on Jan 11, 2012 from Fabienne FredricksonThere was a time (many say it’s still going on now) that networking was about entering a large crowded room of people you didn’t know, all dressed in stuffy business attire and your goal was to walk away with as many cards as possible, exchanging them frantically and promising to “do ...
Views: 914 - Key elements of a special report that can get you clients - by Submitted on May 28, 2012 from Fabienne FredricksonHave you written your special report for your Irresistible Free Offer yet? If not, I’m going to take you through all the elements that will help you create an excellent report that can land you clients or build your relationship with your readers. 1. Start by introducing yourself with your ...
Views: 1284 - Know Exactly What Makes Your Clients Tick - by Submitted on May 13, 2011 from Fabienne FredricksonIf you want to start attracting your ideal clients in droves, it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems.Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client ...
Views: 1095 - Know what sets you apart (Unique Selling Propositions) - by Submitted on Dec 19, 2011 from Fabienne FredricksonThere’s s standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close ...
Views: 1204 - Know your strategic alliances and best referral partners - by Submitted on Jan 21, 2012 from Fabienne FredricksonTo make networking even more effective for you (and to quickly increase your results), you’ll want to not only try to meet your ideal clients, but strategic alliances as well. Strategic alliances are people who share the same target audience or clients as you do, but whose company or service ...
Views: 866 - Launch a Telesummit to quickly and easily build your list - by Submitted on Sep 06, 2012 from Fabienne FredricksonIf you are working on building your list, a telesummit can bring in hundreds of new contacts very quickly. To be honest, I don’t coach on topics I haven’t done before and personally, I have never created a telesummit. However, I’ve been a part of so many as a featured speaker and guest. So I ...
Views: 661 - Lecture mode vs. interactive teleseminars? Which one works best? - by Submitted on Feb 19, 2014 from Fabienne FredricksonWhen I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small. Background Noise is Disruptive. What ...
Views: 516 - Let Prospects into Your ‘Life’ and They’ll Bang Down Your Door To Become Clients - by Submitted on Mar 01, 2011 from Fabienne FredricksonEarlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt. But then I sat back and started thinking about who my ideal clients are. My ideal ...
Views: 981 - Looking for better results? Get in the trenches with your clients - by Submitted on Apr 11, 2013 from Fabienne FredricksonIf you are relatively new at building your business, you may wonder, “What do I say to a prospect who asks me how many clients I have?” Let me share with you what I used to say when I was just building my business. Here’s how I would answer this seemingly touchy question, “I have five clients ...
Views: 502 - Make a Decision and “The Way” Will Show Up - by Submitted on Jun 22, 2011 from Fabienne FredricksonI’ve discovered something really interesting in terms of human behavior over the last few years. I’m shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they’re not even aware of it. Here’s what I mean… ...
Views: 915 - Make more money by going beyond the one-on-one model - by Submitted on Feb 23, 2012 from Fabienne FredricksonRecently, one of my clients was expressing her concern over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups. Until now, she has preferred to work with one person at a time or even small groups to keep the ...
Views: 812 - Make Your Practice Truly Noticeable (and Clients Will Come) - by Submitted on Aug 01, 2011 from Fabienne FredricksonThe topic of "wow-ing" clients comes up a lot with my own private coaching clients. Many of those who’ve attended my Client Attraction workshops have heard me recommend the book Raving Fans by Ken Blanchard. It’s about taking the client experience to a level that makes them literally RAVE about ...
Views: 852 - Mompreneurs: What do you do when you need more clients and more time - by Submitted on Apr 26, 2013 from Fabienne FredricksonFor many entrepreneurial women with children at home, your working time is limited. Given this restriction, how do you balance the children, household tasks and work to keep your business growing? One thing I know from having three children and a business is that it is a Catch-22. It’s hard ...
Views: 528 - Multi-task or focus? The truth about which work style gets the job done - by Submitted on Oct 17, 2013 from Fabienne FredricksonDo you feel like you are rushing through your day and not giving any one thing your full attention? I know how easily this can happen because many people use a multi task approach which leaves them feeling scattered and their projects incomplete. Let me share what I do. First, I have a ...
Views: 516 - My two-step approach to handle drop outs - by Submitted on Mar 25, 2014 from Fabienne FredricksonWhen you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is ...
Views: 532 - My “scientific” process for establishing your fee - by Submitted on Jun 26, 2012 from Fabienne FredricksonThere are so many differing opinions on how to set your pricing you could drive yourself crazy if you listened to everyone. But, I want to tell you how I did it so you can use this simple method to see how it will work for you. When I was first starting out, I didn’t know what to charge. I ...
Views: 894 - NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients) - by Submitted on Jun 22, 2009 from Fabienne FredricksonOne of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to “pre-formed” ...
Views: 727 - Office solutions for people not ready to rent space - by Submitted on Jul 01, 2012 from Fabienne FredricksonDo you see clients in person to provide your services? Some people are comfortable meeting clients in their home. Others find this awkward or inappropriate for a variety of reasons: - Children at home - Pets at home - Stress of housekeeping perfection - Decorating needs updating - Noisy ...
Views: 860 - One Secret To Dramatically Increase Referrals (and Get More Clients) - by Submitted on Jan 30, 2010 from Fabienne FredricksonTo dramatically increase referrals, it’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you’re up to and who your best clients are. If you’re just starting out, it’s a ...
Views: 1059 - One simple strategy to end overwhelm and focus on attracting clients - by Submitted on Oct 29, 2013 from Fabienne FredricksonSome clients come to me with strong feelings of overwhelm. They are getting so much email and information and can’t get to everything on their to-do list, never mind read all the material that shows up in their inbox. For some business owners, this can cause you to feel shut down or immobilized ...
Views: 482 - Patience and Perseverance Are Essential Ingredients to BIGTIME Success - by Submitted on Jul 26, 2009 from Fabienne Fredrickson“The day you plant the seed is NOT the day you eat the fruit. Don’t worry, don’t get frustrated, be persistent. It’s on its way to you.” That’s a thought that always stays with me in taking my business (or one of my clients’ businesses) to the very next level. Thing is, we’re conditioned through ...
Views: 1523 - Payment plans: how to make installments work for you and your clients - by Submitted on May 01, 2014 from Fabienne FredricksonWhen your service fees run in the thousands, one thing that can help your prospects say “yes” is to allow them to make payments. Sometimes business owners find this problematic. There can be confusion because when clients don’t meet deadlines or put off decisions, they feel they can’t collect ...
Views: 942 - Prioritize your daily tasks to focus on money-generating activities - by Submitted on Oct 14, 2012 from Fabienne FredricksonAs an entrepreneur, you probably have an enormous to-do list. Even when you get an assistant, the number of tasks you need to complete can be overwhelming. Since there are more things to get done than hours in the day, that means you need to prioritize what you are doing right? Making money ...
Views: 668 - Provide prospects simple options to choose from and sign on more clients - by Submitted on Nov 20, 2012 from Fabienne FredricksonWhen I started out building my first practice, I was taught to offer only one program. This was meant to make things easy for practitioners. But, what I noticed with time is that many prospects would come for the free consultation or get acquainted session and leave without signing up. With ...
Views: 527 - Public speaking: how to structure your signature talk - by Submitted on Aug 21, 2013 from Fabienne FredricksonPublic speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer. You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did ...
Views: 490 - Put Your Marketing on AUTOPILOT - by Submitted on Oct 30, 2009 from Fabienne FredricksonWould you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a ...
Views: 1152 - Quickly Establish Credibility with Your Compelling Story - by Submitted on Jan 31, 2012 from Fabienne FredricksonEveryone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too. What is a Compelling Story? Many entrepreneurs can actually point to a specific, ...
Views: 1036 - Resistance to change – why it’s time to start saying “yes” - by Submitted on Jun 13, 2013 from Fabienne FredricksonOn occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success. What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. ...
Views: 540 - Rub Elbows with Ideal Clients by Going Where They “Hang Out” - by Submitted on Dec 18, 2011 from Fabienne FredricksonThere are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many ...
Views: 892 - Rule #1 about marketing: set a goal and create a plan to achieve it - by Submitted on Apr 08, 2014 from Fabienne FredricksonIf you are wondering how to increase your business and client attraction, the most important first step is to set a specific goal. So many people in business, especially those just starting out, don’t have a goal. They just want to get some clients. That does not really work very well. I ...
Views: 846 - Setting your fees: 3 reasons to charge more - by Submitted on Mar 04, 2014 from Fabienne FredricksonTo get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. We look at this from a different perspective. Over the years, here’s what I ...
Views: 644 - Seven unique strategies to create multiple programs from one idea - by Submitted on Jan 16, 2013 from Fabienne FredricksonOccasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that! Let’s say you have one big package that offers a high end service such as help writing and publishing a book. You work with clients by ...
Views: 563 - Should I put my prices on my website? - by Submitted on Oct 21, 2014 from Fabienne FredricksonThere is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is ...
Views: 964 - Simple four step system to attract clients from speaking - by Submitted on Jul 23, 2012 from Fabienne Fredrickson“Easily attract clients from speaking gigs with a proven formula and a step-by-step system that works.” If you have been out there giving presentations, then you want to know how to maximize the number of clients you can get from each free talk. This is how I did it for many years. 1. The ...
Views: 936 - Six big reasons why free teleclasses attract new clients - by Submitted on Oct 17, 2012 from Fabienne FredricksonAre you building a business and in the process of attracting new clients? If you are, one very effective marketing tool to consider is the free teleclass. Why does this marketing method work so well to generate leads? Here are six big reasons: 1. Sharing valuable content and solutions to ...
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