by Karon Thackston ?2002 http://www.copywritingcourse.com
It’s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience ... Views: 2462
The essential conditions of everything you do must be choice, love, passion. --Nadia Boulanger
A new lesson in the importance of passion as a powerful, inner source of energy was revealed in my life recently. I am grateful to have had the opportunity for the past several years to pursue a ... Views: 4276
Fast forward yourself to the end of December and as the year closes, how are you feeling about your achievements during this past year? Really get in touch with your feelings, live them, breathe them and don't let them pass by. Are you feeling any disappointment, regret or frustration for the ... Views: 2584
Tools & Techniques for Fighting Fair
A major challenge in any relationship is handling conflicts. We all have conflicts and disagreements but how we handle our conflicts can mean the difference between an emotion-driven shouting match and creative problem solving. Having a conflict ... Views: 3026
Q. "My vision of career freedom doesn't pay enough to live on, but I really want to do it."
A. "No money" can mean that you want to enter a place where most people earn very little (e.g., working with children or animals). Alternatively, you might be evaluating a high-risk career, where most ... Views: 2485
Ever notice how comfortable you feel with certain people? You can say and do what you want, and communication flows smoothly.
Then, there are those OTHER people. The ones whose footsteps in the hallway make the hair on the back of your neck bristle as you put on your armor for the battle that ... Views: 3749
When I first started my speaking career I had to fight constantly the urge to tell my audience everything I knew on the subject at hand within the one hour assigned to me. After the contract had been signed and the topic defined the conflict began. What content should I include? Which stories ... Views: 4061