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Small Business Marketing Articles
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- Small business start-up – Who is your competition ? - by Submitted on Dec 20, 2012 from Peter MainAs a small business you need to know who your competition is. This is one of the first questions you need to ask yourself. Realistically who am I likely to be competing against for custom of my service or product. Many people think of this question and say to themselves that either there is no ...
Views: 905(1 vote) - Small business start-up – Why you need a business plan - by Submitted on Dec 20, 2012 from Peter MainAnyone who is starting up a business or plans to set up and run their own business needs to have a business plan. Many people think they only need to have a plan if they are going to be seeking funding either from a bank or an institution or an investor, and as such they either leave it to the ...
Views: 833(1 vote) - Steady as She Goes - by Submitted on Sep 29, 2010 from Lisa MininniOriginally a maritime reference, the phrase “steady as she goes” referred to the ships that navigated difficult waters. It was important to keep the ship steady so that it didn’t take on water. The old ships would sail along especially well in predictive seas. The first sign of ...
Views: 1475(6 votes) - Steps in the Sales Process - by Submitted on Feb 16, 2015 from Avril BettsSteps in the Sales Process 1. Know Your Product The first thing in any sales process is to know your product or service, and even better if you are an expert or authority on it. Knowing your product or service and being able to explain both the benefits and features exudes confidence and ...
Views: 1975(1 vote) - The Better Question To Ask to Get More Clients - by Submitted on May 11, 2012 from Lisa MininniI’m often asked, “How do I convince people that what I have to offer is valuable.” The better question to ask is, “Who is it that really wants what I have, who is ready to buy, and is willing (and able) to pay for it?” Over and over, people ask me how I attract such high caliber clients. It ...
Views: 892(1 vote) - The Internet Generation - by Submitted on Sep 01, 2009 from MOSES ISAACThe internet generation, sometimes referred to as generation Y, the millennial generation, or the Nintendo generation, this generation was weaned online. In the US, the older members of the internet generation, born in the in the early 1980s, are just coming to the end of their formal ...
Views: 1548(2 votes) - The Value of Reminder Calls for Service Providers - by Submitted on Dec 27, 2012 from Denise WilliamsWith all the other chores I have in life, giving clients reminder calls is one of my least favorite tasks. However I’ve found that a reminder all or text 24 hours before an appointment has drastically cut down on “no shows”. The clients who are most likely not to show up are first timers. If I ...
Views: 966(2 votes) - Tips for Increasing Online Sales - The Questions You Need to Answer to Get More Customers Now - by Submitted on Oct 05, 2009 from Eric GruberI'm going to let you in on a very dirty secret: There is one question that is being dodged by experts in EVERY market. Answer that question and you'll corner the market, be worshipped forever and get more customers and sales. If it was that easy, why aren't other experts answering these ...
Views: 715(1 vote) - Uncover the Hidden Profits in your Business Today - by Submitted on Dec 16, 2010 from Lorraine FernandesWhere are the hidden Profits in your business? 15 years of assisting businesses with their sales and marketing strategy has led me to the discovery of these hidden gems, when you uncover each one you reveal the true potential for exponential growth in sales. Lets uncover them together ...
Views: 845(3 votes) - Understanding the Different Types of Web Hosting Packages - by Submitted on Jul 21, 2010 from Elad DombUnderstanding the Different Types of Web Hosting Packages Setting up a website can be quite confusing. As you browse the offers of several service providers, you will get bombarded with technical jargon and terminology which can sometimes be confusing. When you start searching for hosting ...
Views: 866(6 votes) - Unique Small Businesses Have Become Highly Desirable to Multi-National Companies - by Submitted on Sep 18, 2011 from Geoff Fickeby: Geoff Ficke Unique Small Businesses Have Become Highly Desirable to Multi-National Companies For over 50 years Estee Lauder has been the pre-eminent luxury Cosmetic, Fragrance and Skin Care Company in the Beauty Product world. Since the founding of the firm by Mrs. Lauder in the early ...
Views: 1442(1 vote) - Valuable Lesson for Small Business Owners - by Submitted on May 16, 2012 from Mitch TublinWe Owe Jamie Dimon for teaching Entrepreneurs and Small Business Owners a Valuable Lesson (and every other CEO as well) Are you a small business owner or an entrepreneur? Are you the CEO of a midsized or larger company? We all really owe a big thank you to one of the most ...
Views: 778(1 vote) - What Are the Real Costs of Working with a Staffing Agency? - by Submitted on Oct 08, 2011 from Paul MonaxHave you ever sat down and calculated what you are paying that staffing agency or recruiter that found your latest contract? I'll bet it is more than you think. That is, if you can even get the gross bill rate that the staffing firm is billing you out at. Many times that is kept like a state ...
Views: 942(1 vote) - What Does the Fable, Chicken Little, Have To Do With Attracting Clients? - by Submitted on Dec 13, 2012 from Lisa MininniThere’s an old folktale called Chicken Little. It’s a story about a chicken who believed the world was coming to an end all because an acorn fell on his head. Throughout the story, he kept shouting, “the sky is falling!” On his way to see the King to tell him his findings, he focused on ...
Views: 1399(1 vote) - What is an RFP (Request For Proposal) Anyhow? And Should I Even Care About Them? - by Submitted on Oct 08, 2011 from Paul MonaxAn RFP is a Request For Proposal. They can be put out by any company or organization, but they are most common in a government agency situation where they are looking to have multiple bidders each propose their own solution to the problem that is presented. An RFP is typically just a ...
Views: 975(1 vote) - What Social Media Can't Do for Your Business - by Submitted on Nov 15, 2011 from Kim TranterMost businesses are beginning to understand the need for social media to help in marketing their businesses and reaching consumers that might not otherwise find them. Most businesses understand the huge increase in mobile phone users means more chances for their business to be found if social ...
Views: 601(1 vote) - What You Need To Do For Affiliate Marketing Success - by Submitted on Feb 12, 2012 from Socrates LynchYou are going to need to add your own flavor to make your product stand out from your competition. There are differences depending on the affiliate company that you choose, though there are also some similar qualities in the companies that make you money. We will go further into those types of ...
Views: 431(1 vote) - Why Use Mobile Marketing to Help Your Business? - by Submitted on Jul 13, 2010 from Jamie Knuth-GriffinMobile marketing, or marketing to mobile devices, such as mobile phones, smart phones, iTouch etc. makes a LOT of sense. Unfortunately, it isn't utilized as often as it could be for small and medium-sized business. It seems there is a misconception that mobile marketing is not affordable, or is ...
Views: 855(3 votes) - Is Your Business Message Working? - by Submitted on Jun 30, 2010 from Anthony MoraThere are myriad ways to get your marketing message out there. You can try traditional advertising, direct mail, traditional PR, develop a dynamite website, email marketing, social media, blogging; Pay per Click, the list goes on. If you’re in business, chances are good you’ve tried some or ...
Views: 694(7 votes) - Powerful Tips That Will Help You Let Go of Perfectionism on Facebook - by Submitted on Dec 02, 2010 from Betty JonesToday more than ever entrepreneurs are spending plenty of time working on Facebook friending and messaging for hour and hours each day. And often, when connecting and engaging with new friends, building your list, client and business attraction there can be an unmistakable habit or a pattern of ...
Views: 966(5 votes) - Marketing Letters that Open Doors - by Submitted on Aug 18, 2014 from Susan RegierThe easiest method to inform potential customers about your business, with the least amount of expense, is to mail out marketing letters to your target market. An effective marketing letter can get the results you need. A large, glossy ad looks great but can you be sure the ultimate ...
Views: 1221(3 votes) - T is for Time to do Marketing - by Submitted on Nov 10, 2010 from Helen DowlingAs small business owners, one of the things that we’re short on is time and particularly time to do marketing. Marketing is just one of those things that goes by the wayside when everything gets busy isn’t it? Here’s the problem though. If you only do marketing only when things gets are quiet ...
Views: 927(3 votes) - How to Grow Your Business Through Referrals - by Submitted on Sep 14, 2010 from Carolyn EdlundWould you like to have appreciative customers telling their friends and associates about your work, and suggesting that they patronize you also? Referrals are like gold – they are the best advertising you can get, and one of the most effective. Cultivating referral business is not that ...
Views: 1327(5 votes) - How to Stay Motivated - by Motivation is a hot topic these days. There are countless books, audio, videos, seminars and coaches that all offer the latest strategies in getting you to be laser focused allowing you to achieve your goals.
Let’s face it – staying motivated isn’t always easy even after implementing the ...
Views: 701(2 votes) - Raise Your Brand Awareness and Put Money in Your Pocket! - by Submitted on Aug 31, 2010 from Betty JonesAn idea sparked from a conversation that I participated in on a group Mastermind call, raising brand awareness is going to require action – conversations. From just starting-up small businesses, to well established businesses, this idea will create connections and profits online, (and off line ...
Views: 942(4 votes) - The Top 5 Marketing Mistakes Small Business Owners Make - by One of the best parts of what I do is that I get to meet and work with many amazing small business owners. I hear about their personal story, why they love what they do, the amazing work they do with their clients and yet they are struggling to get more clients consistently and make decent ...
Views: 587(2 votes) - Do You Ever Feel Inadequate? - by Submitted on May 02, 2013 from Yoon CannonWhether you are a small business owner generating a modest half a million dollars a year or the President of a $50 Million company or the CEO of a $500 Million company you probably at one time or another throughout the year have suffered from feeling inadequate. No matter what level of ...
Views: 1463(3 votes) - Have You Got “Junk” in Your Facebook Trunk? - by Submitted on Dec 02, 2010 from Betty JonesI share the concept with my coaching clients that our online presence on Facebook is like the show called, “The Antiques Roadshow.” On that show all kinds of people, from every age and background possible would stand around for hours to have their cherished possession that had been laying around ...
Views: 957(5 votes) - Powerful Tips That Will Help You Let Go of Perfectionism on Facebook - by Submitted on Dec 02, 2010 from Betty JonesToday more than ever entrepreneurs are spending plenty of time working on Facebook friending and messaging for hour and hours each day. And often, when connecting and engaging with new friends, building your list, client and business attraction there can be an unmistakable habit or a pattern of ...
Views: 984(5 votes) - 10 Bullet Point Options for Bootstrapping Your Small Business or Consumer Product Opportunity - by Submitted on May 05, 2012 from Geoff Fickeby: Geoff Ficke 10 Bullet Point Options for Bootstrapping Your Small Business or Consumer Product Opportunity Almost every small or micro-business, entrepreneur or inventor faces a harsh financial reality when starting out. They have little or no access to venture capital, financing or ...
Views: 2690(1 vote) - 101 Marketing Strategies Part 2 - by Submitted on Dec 23, 2010 from Shonda Miles51. Write articles and submit to top 10 article directories. 52. Get a blog. Submit it to blog directories. Make at least 3 post daily if not 10 times a week. 53. Join a Web ring with a specific topic. 54. Answer questions on Yahoo Answers. 55. Submit RSS Feeds to top directories. 56. Start ...
Views: 1248(1 vote) - 3 TOP Benefits to Podcasting for Your Business:: How to Generate More Free Traffic, Leads, and Sales - by Submitted on Apr 28, 2013 from Kris GilbertsonIn the past few months there has been a tremendous surge of activity in the iTunes marketplace with regard to podcasting. It’s become the hottest new trend for entrepreneurs and business owners to use as a marketing channel to reach an affluent marketplace, build a thriving tribe, create a solid ...
Views: 1252(1 vote) - 5 Tips for Effective Education Marketing - by Submitted on May 02, 2013 from Yoon CannonDoes marketing ever feel to you like you’re bothering people? Does marketing make you feel uncomfortable because you feel like you’re “selling”? People’s lives today have become so incredibly inundated with an avalanche of information, commercials and advertisements, so it is no wonder that ...
Views: 1321(1 vote) - 7 Key Stages to Building a Customer Pipeline - by Submitted on May 02, 2013 from Yoon CannonDoes your business feel like a roller coaster ride where sales are either at an exciting high or they’re at a panic level low? This pendulum is stressful on your cash flow. It’s also highly stressful on your mindset. So, what can you do to build a customer pipeline so you can have a steady ...
Views: 1907(1 vote) - Affiliate Marketing Made Easy For Beginners - Web Content - by Submitted on Apr 23, 2010 from Jamian SurenjavIf you are new to affiliate marketing business or a start up small online business owner trying to reach your targeted audience, this task can be little challenging. In fact if you reading this article right now most likely you are one of them as well or just trying to improve your knowledge ...
Views: 743(1 vote) - Air Conditioner and Life - by Submitted on Dec 23, 2010 from Christina XioEverybody knows the importance of temperature of his office, home, kitchen, car and the place where he has to do some work or spend some time for any purpose. In summer season we strictly need cool devices and while purchasing such an article we purchase the best one. Not only purchase of a best ...
Views: 870(1 vote) - Branding: What Is it & Why You Need It As A Holistic Health Practitoner! - by Submitted on Oct 28, 2009 from Kelly GreenBranding: What Is It & Why You Need It As A Holistic Health Practitioner! Now that you’ve found your passion as a holistic practitioner, you must now figure out how to turn that passion into profit - the first step is BRANDING! Before any business can be successful, you must first identify ...
Views: 1139(2 votes) - Building Long-Term Profitable Relationships on Social Media - by Submitted on Dec 02, 2010 from Betty JonesIf you could take everything you know about communications offline, mix it all together and take it down to its real essence, it is about the significance of connection and relationships in successful selling in your business or practice. It is just that simple. Building, connecting and ...
Views: 912(1 vote) - Bust Thru Your Prospects Email Overload and 7 Steps to Successful Cold Calling - by Submitted on Apr 30, 2013 from Yoon CannonFirst off, it’s not your fault! Have you ever heard impatient bosses sternly demand that their people get out there and “MAKE IT HAPPEN!“ … OR ELSE…? Or, perhaps maybe you’re that boss. After all, as Peter Drucker so famously said, “Nothing happens until someone sells something.“ So ...
Views: 1309(1 vote) - Buying Real Estate In U.S.A-What You Need To Do - by Submitted on Apr 28, 2012 from agnes celinaThe first and the foremost thing that one needs to do are to attain the familiarization of the laws and the customs of U.S. One needs to know everything about the Research codes, currency restrictions and other issues like what makes you qualify for residency. Hire a real Estate Agent with a ...
Views: 922(1 vote) - Cut out the bottom 10% of your clients - by Submitted on Dec 02, 2010 from Betty JonesProbably the most gratifying moment for me in my practice is when a client shows up who is fully present and available for big growth and change, and they join my business coaching program like they really mean it. I can tell you with 100% certainty, that if you were peaking through my window in ...
Views: 1151(1 vote) - Do You Know What People Are Saying About You? - by Submitted on Jul 31, 2013 from Liz UramTwice in as many weeks I have been referred to as the Queen of Operations. That’s a title I’ll take. Business Operations, as defined by www.businessdictionary.com, are the activities involved in the day to day functions of the business conducted for the purpose of generating profits. ...
Views: 1373(1 vote) - Email Marketing Incentive Ideas for Mobile Entrepreneurs - by Submitted on Jun 01, 2013 from Missy DiazEven though social media is the darling of new media for now, email is not too far behind and is not going anywhere anytime soon. In fact, many marketing experts note that email marketing is still the best way to reach and connect with your core audience. Regardless of niche. Since we are in ...
Views: 1226(1 vote) - How to Avoid Entrepreneurial Overload - by As an entrepreneur, you are probably slightly frazzled, mildly frayed or full-on exhausted. I understand as I have been there too. I got to the point that if I had one more task to do, let alone another whole project, I was going to have a melt down. My mind and body were at its limits and those ...
Views: 747(2 votes) - How to Experience Both Spiritual Fulfillment and Financial Success in Your Business (Part 1 of 2) - by Submitted on Jun 06, 2013 from Olivia LobellHave you ever wondered about what it takes to experience both spiritual fulfillment and financial success in your business? Today, I’d like to share with you some best practices that not only I, but also my students, clients and mentors use, and you too must use if you want to experience both ...
Views: 1032(1 vote) - How to Experience Both Spiritual Fulfillment and Financial Success in Your Business (Part 2 of 2) - by Submitted on Jun 06, 2013 from Olivia LobellAs you may remember, last week we talked about some best practices for your authentic business success as an enlightened entrepreneur journey so you can experience both spiritual fulfillment and financial success in your business. I walked you through my first 3 authentic business success ...
Views: 995(1 vote) - Is Your Business Tough Enough to Survive Recession? - by Submitted on Sep 01, 2009 from Janet Attardby Janet Attard How's business? Are customers taking longer to buy, placing smaller orders, or just staying away in droves? And are they taking longer and longer to pay? Has the recession left you wondering how long you can hold onto your business – or your home, if you used your home for ...
Views: 766(1 vote) - Lead Generation Strategies for Healthcare Consultants (and other professionals) - by Submitted on May 02, 2013 from Yoon CannonQ: What are the most effective lead generation strategies for health care consulting companies? Dr. Kennedy Ononaeke Managing Consultant and CEO, Winning Edge Consulting, Ltd. Lagos, Nigeria A: Most, if not all, business managers in the service industry are wondering the same thing. We ...
Views: 1395(1 vote) - Make Your Marketing Strategies Easier With S.Y.S.T.E.M.S. - by Submitted on May 02, 2013 from Yoon CannonThe best marketing ideas or business development strategies won’t help you grow your business if they don’t get executed consistently. The most common marketing problem I find happening with small business owners is that the business development plan was just not consistently implemented. The ...
Views: 1224(1 vote) - Networking – Why It’s Not Working for You - by Submitted on Jun 21, 2012 from Lisa MininniDo you consistently get up in the morning drive through the bottleneck of traffic to get to those morning networking meetings and wonder why you’re making the effort? Week in and week out, millions of business owners make the effort to keep their networking commitments so they have a crack at ...
Views: 1038(1 vote)